"Ah, wilderness, schmilderness! I've got a forest of feelings running wild already! Right here!"
— Burdine Maxwell, Bratz ("Survivor")
Friendship, schmendship!
— Ulric, Glitter Force
As I'm sure you know, one way to demonstrate you don't care about something is to say the word and then repeat the word with the letters S-C-H-M replacing the real first letters. If you didn't care about truth and justice, for example, you might say "truth, schmuth" or "justice, schmustice."
Blogg: Trolliumsburg, schmolliumsburg.
Mrs. Sparklenose: I wouldn't describe it as 'schmolliumsburg.'
Mr. Bumpy has a splinter, Squishy's fallen off a shelf, and they cry, "Miss Molly, heal us!" Comfort schmumfort! Heal yourself!
— Molly Coddle, Bump in the Night, "Comfort Schmumfort"
Dinner, schminner. You are going on a lovely boat ride!
— Grover, Sesame Street
Hogwash, schmogwash. You know I'd never tell you hogwash!
— Sweet Pea, Oh Hogwash Sweet Pea
Woody: Anybody see an exit?
Mr. Potato Head: Exit, schmexit. Let's get played with!
Poppet: Careful, Furi! My journal says this place is extremely dangerous!
Furi: Not dangerous, delicious!
Katsuma: Yeah, journal, schmournal! It looks pretty sweet to me!
— Moshi Monsters the Movie
Miles Edgeworth: You can't say we know all the facts of this case, let alone the truth!
Shi-Long Lang: I told you! Truth, schmuth, I could care less!
