"It's a system we will all enjoy together, but also one that's tailor-made for you."
— Reggie Fils-Aimé, E3 2011 press conference
"How U Will Play Next"
—Tagline used in numerous commercials and trailers for the Wii U
"Together, Better."
—Slogan for the Wii U
Only (Wii) U can make this world seem right~
Only (Wii) U can make the darkness bright~
Only (Wii) U, and (Wii) U alone, can thrill me like you do~
"There was nothing that you could put in front of everybody that said, ‘This is what the experience is.' I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn’t even understand what it was. I did the secret shopper kind of thing, and they would say, ‘Well, there’s no difference between the Wii and Wii U.'"
— IHS Electronics & Media Senior Games Analyst Christine Arrington, Wii U Sales Hurt By Retailer Confusion, Misinformation
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