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    Anime & Manga 
"No one with a good public reputation is actually good, Orgullo. They’re just charlatans skilled at making themselves look good. Most people are easily fooled, so we can get away with it."
Akira Hidaka, Karakuridouji Ultimo

    Comic Books 
"One is evil, but you can deal with him, because he actually harbors beliefs. The other one will tell any lie, wear any mask, to become president, and not only that, he fucking hates you, and he's doing this just so he can make your lives hell. And who do you think they vote for? Stupid."
Spider Jerusalem, Transmetropolitan

    Fan Works 
"You know perfectly well who this man is, Kincaid! Without Zarkendorf's timely invention of Soylent Green, the human race would have resorted to cannibalism!"
"Doctor Zarkendorf is also famous on my world," said TuMok. "Did you not bio-engineer the plant whose natural oils reduced our dependence on fossil fuels?"
"One would have to be blind not to see the benefits of my Triffids," said Zarkendorf.

"While everyone else believed that Mari was a good person, Hero believed her to be perfect. Sunny wanted to tell him what Mari does. That despite all the lovey dovey talk and touches and kisses, Mari was more intimate with her own little brother than him.
But Sunny couldn’t bring himself to tell. Even when Mari practiced with Sunny things she wanted to do to Hero, he couldn’t bear telling. He didn’t want to ruin Hero’s happiness. He didn’t want to ruin anyone’s happiness. He didn’t want to shatter Aubrey’s image of a kind older sister, or the reverence that Kel and Basil had for her."

"He hated that Mari was the ‘perfect’ one. He hated that everyone in town loved her. She could do no wrong, according to everyone. She was the one the local kids should aspire to be like, getting straight A’s, volunteering, going to church.
If only they knew.
Rowan wanted to shatter those delusions right then and there. He wanted to tell everyone what a horrific monster Mari was, that she deserved the death she got."
What She Did, an OMORI fanfic, Chapter 2

    Films — Animation 
How bad can I be? I'm just building the economy
How bad can I be? Just look at me pettin' this puppy
How bad can I be? A portion of proceeds goes to charity
How bad can I possibly be? Let's see:
All the customers are buying
And the money's multiplying
And the PR people are lying
And the lawyers are denying
Who cares if a few trees are dying?
The Lorax (2012), "How Bad Can I Be?"

Hans: All that's left now is to... kill Elsa and bring back summer.
Anna: You're no match for Elsa.
Hans: No, you're no match for Elsa. I, on the other hand, am the hero who is going to save Arendelle from destruction.

"Look, how many exposés do I have to write before Metropolis wakes up and sees through Luthor's philanthropy shtick?"
Lois Lane on Lex Luthor, Superman: Doomsday

    Films — Live-Action 
"I place you in charge of Arrakis. It's yours to squeeze, as I promised. I want you to squeeze, and squeeze, and SQUEEZE! Give me spice! Drive them! Drive them into utter submission! And when we've crushed these people enough, I'll send in you, Feyd. They'll cheer you as a rescuer. Lovely Feyd. Really a lovely boy."
Baron Harkonnen to his nephews, Dune (1984)

"May it please this honorable court, my life is an open book, I am a pillar of the church. I support all organized charities that are tax deductable. I give to all the newest and fashionable diseases."
Ragpicker, The Madwoman of Chaillot

King: Now, we were in Albany for nine months. And we made a lot of mistakes. But their sheriff, Laurie Pritchett...he never made a mistake. Kept his cool. Kept arresting us in a "humane" way. Carried people to the jail-wagons on stretchers. Day in, day out. There was no drama.
James: You mean there was no cameras.
King: Exactly.
Selma

Nigel: He donates a lot of money to worthy causes. He built a maritime museum and a new wing for the orphanage.
Bond: I'm sure he's very kind to his mother.

Max Shreck: "Crime Boss"? Shows what you know, Mister! To the manor born, the silver spoon! Oswald is Gotham's new golden boy. If his parents hadn't eighty-sixed him, you two might've been bunkies at prep school.
Bruce Wayne: Oswald controls the Red Triangle gang. I can't prove it yet, but-
Shreck: Wayne, I'll not stand for mudslinging in this office!

Noah Cross: Exactly what do you know about me?
J.J. Gittes: Mainly that you're rich, and too respectable to want your name in the newspapers.
Cross: 'Course I'm "respectable." I'm old. Politicians, ugly buildings, and whores all get respectable if they last long enough.

"I've got a broker in Stockholm that's going to buy me five percent of Volvo. For the rest of my years I'm going to live off the dividends, happy in the knowledge I'm helping to make the safest automobiles in the world."

"You saw one of London's most respected citizens, and you deliberately PUSHED him into a cage!"
Police Inspector after Costello locks up Mr. Hyde, Abbott and Costello Meet Dr. Jekyll and Mr. Hyde

Earl Brooks : How did you find me, Mr. Smith?
Graves "Mr. Smith" Baffert : You're "Man of the Year", Mr. Brooks.
[Smith starts clapping]
Smith : Your picture's in the paper. And if it hadn't had been, I don't know. I don't know what I would've done.
Brooks : Lucky me. What is it that I can help you with?
Smith : I've been watching that couple for months. Yeah, they like to make love with the blinds open. Sometimes I would take pictures; visual aids for later. It's a great way to get off, I'll tell you that. It was fun, I thought, until I saw you kill them. And I have never, ever, felt a... a... rush that like, ever. I know you're the Thumbprint Killer. You've done this before. What I want... is for you, to take me with you next time you kill someone. And I'd like that to be soon.

"I have the Americans believing I am a nice guy. In their polls, I'm more popular than their President!"
Mikhail Gorbachev, The Naked Gun: From the Files of Police Squad

Mace Windu: The Senate will decide your fate.
Chancellor Palpatine: I am the Senate.

"So this is how liberty dies: with thunderous applause."
Padmé Amidala, Revenge of the Sith, about Palpatine's New Era Speech forming the Galactic Empire

"Remember: the enemy has only images and illusions behind which he hides his true motives. Destroy the image and you will break the enemy."
Shaolin Abbot, Enter the Dragon

"There you have it, folks. Conclusive proof, that Spider-Man was responsible for the brutal murder of Mysterio! An interdimensional warrior who gave his life to protect our planet, and who will no doubt, go down in history as the greatest superhero of all time!"
J. Jonah Jameson, Spider-Man: Far From Home

    Literature 
And no wonder, for even Satan masquerades as an angel of light.
The Bible, 2 Corinthians 11:14

"But in calling Moriarty a criminal you are uttering libel in the eyes of the law—and there lie the glory and the wonder of it! The greatest schemer of all time, the organizer of every deviltry, the controlling brain of the underworld, a brain which might have made or marred the destiny of nations—that’s the man! But so aloof is he from general suspicion, so immune from criticism, so admirable in his management and self-effacement, that for those very words that you have uttered he could hale you to a court and emerge with your year’s pension as a solatium for his wounded character. Is he not the celebrated author of The Dynamics of an Asteroid, a book which ascends to such rarefied heights of pure mathematics that it is said that there was no man in the scientific press capable of criticizing it? Is this a man to traduce? Foulmouthed doctor and slandered professor—such would be your respective roles!" That’s genius, Watson.
Sherlock Holmes, "The Valley of Fear"

Shem Shem Tsien: graduate of St John's College, Cambridge; debater, gambler, and rake; born the second son of the second son of the Khaygul Khan of Addeh Sikkim, a tiny tinpot nation on the edge of the British Raj. Industrialist and moderniser, favourite dinner guest of presidents and commissars alike, hunter of big game and bronze medallist at the Olympics in the foil event - would have done more, no doubt, but he'd spent the preceding six days drunk in the arms of a Hollywood starlet of pneumatic and renowned athleticism. His smile shatters marriages, unfrocks nuns. As a youth, he ravished Europe and the Americas, was the darling of the society pages - and then, disaster: his father, brother and his royal master were taken all in one night by a sickness which swelled the brain, leaving Shem to look out for his beloved nephew, which he did by burning the corpses with due ceremony and installing the boy on the Khaygul's throne. Alas, all unforeseen and unimaginable, a fishbone lodged in the new sovereign's throat and could not be got out, leaving the wise, educated, clubbable Shem Shem Tsien the last son of his line.
—The more "polite" description of the Opium Khan, Angelmaker

"You never learned the secret. How to be a crazy motherfucker and get away with it. Everybody else does it. What, you didn't think they were all sane, did you? Not a one of them. They're all crazier than you and me put together. They just know how to fake it. You could too, but you've chosen to torture all of us instead. That's the definition of evil right there: not faking it like everyone else. Because all of us crazy fuckers can't stand it when someone else lets their crazy show. It's like bugs under the skin. We have to destroy you. It's nothing personal."

Friend of the fatherless!
Fountain of happiness!
Lord of the swill-bucket! Oh, how my soul is on
Fire when I gaze at thy
Calm and commanding eye.
Like the sun in the sky,
Comrade Napoleon!


Thou are the giver of
All thy creatures love,
Full belly twice a day, clean straw to roll upon;
Every beast great or small,
Sleeps at peace in his stall,
Thou watchest over all,
Comrade Napoleon!


Had I a sucking-pig,
Ere he had grown as big
Even as a pint bottle or a rolling-pin
He should have learned to be
Faithful and true to thee,
Yes, his first squeak should be
"Comrade Napoleon!”

He shot at the strong and he slashed at the weak
From the Salween scrub to the Chindwin teak:
He crucified noble, he scarified mean,
He filled old ladies with kerosene:
While over the water the papers cried,
"The patriot fights for his countryside!"
Rudyard Kipling, The Ballad of Boh Da Thone

Skitter: I'm not taking you hostage. It's really your choice how this plays out. I'm not sure if you heard me say it before, but I described you as a jury. Now it's time for you to vote.
Defiant: That's not how it works, Skitter!
Skitter: Stand if you side with me. I won't make any big speeches here. That's not who I am. I won't feed you lies or guilt you into this. It's your call.
[almost one hundred students stand up and stand with Skitter]

It occurs to you that you've arranged things to the point where you could walk into Mary's home on Saturday morning with a shotgun and blast her to pieces without suffering any consequences. To this town, you are indispensable. Without you, Sedgwater's prosperity, hard-won in the 1980s, hard to maintain in the '90s - would shatter. You have a licence to do anything you might want to.

    Live-Action TV 
Mudder: [singing "The Ballad of Jayne Cobb"] He robbed from the rich and he gave to the poor / Stood up to the man and he gave him what for / Our love for him now, ain't hard to explain / The hero of Canton, the man they call Jayne! ♪
Simon: This must be what going mad feels like.

"I can't stop the horrible respect people have for me."
Tracy Jordan, 30 Rock

Lawyer: Agent, I don't quite know what you're implying. Mr. Molina's an upstanding businessman and a pillar of the c—
Reyes: "Pillar of the community"? Does anyone actually use that phrase except mob lawyers?

"If the devil himself was walking this Earth, he’d definitely be working in PR."
Oswald Dane, Torchwood: Miracle Day

Schanke: So, when I went over to Human Touch, what did I see? An 8x10 of Hedges and Mother Teresa. And in the photograph, she's giving him a big hug. I mean, the guy's a saint! I doubt he's got an enemy in the world!
Stonetree: Saints usually have more enemies than you or I. Sometimes even more skeletons in their closets. Dig deeper.
Forever Knight, "Dying to See You"

Toby: He's not being honored. He's just been given an invitation.
Lord Marbury: He shouldn't be given a visa!
Toby: And I think we have to be careful how we use the word "terrorist". Can I call you John?
Marbury: I am "John", Lord Marbury, Earl of Croy, Marquess of Needham and Dolby, Baronet of Brycey, England's Ambassador to the United States, and a terrorist is a terrorist even if he wears a green necktie and sings Danny Boy!
The West Wing, "Dead Irish Writers"

Floriana Campo: You never liked me, because you're a wanted man living in the shadows, and I am not. I run my business, and I'm being wined and dined by the city's elite.
Red: I don't know how you do it, the duplicity. How does the devil in you contend with the angel? I would have kicked her out years ago.

Edmund Blackadder: Don't you ever worry about being found out?
Baby-Eating Bishop of Bath & Wells: No. I murder, I maim, I fornicate, but as far as my flock is concerned, my one vice is a little tipple before evensong.

"Got his doctorate from Munich. Ahead of his time in genetics. Such the rising young star that in '39, Hitler appointed him chief physician at Dachau, where he enjoyed a ready supply of human subjects on which to test his earliest iterations of Compound V... for which we condemn in the strongest of possible terms. Early in '44, he felt the winds change, got spirited away to the Allies. When Oppenheimer was flailing with the bomb, Dr. Vought already had practical applications of Compound V tested in the field. Heroes like Soldier Boy, killing Germans by the dozen. So, Roosevelt pardoned him, and he became as Wonder Bread American as Disney and Edison."
Stan Edgar, to Homelander, on Frederick Vought, The Boys (2019)

Baron Harkonnen: The moron's appetite for killing never ceases to amaze me.
Feyd: By the time he's finished, there won't be a population left to rule.
Baron Harkonnen: Cheer up, lovely boy! I merely allow him to brutalize them, to savage them, until you arrive! The handsome Feyd, to rescue them from the Beast Rabban! Oh, they will be ripe for you, lovely boy. "Feyd the savior!" There will be cheering in the streets! You can even give them your brother's head as a gift, if you like... and then you will squeeze, like the grips of a vice, so our treasuries become fat with the profits of Spice!

    Music 
I'm the smiling face on your TV
I'm the cult of personality
I exploit you, still you love me
I tell you one and one makes three
Living Colour, "Cult of Personality"

How could you refute such a godly lover
A taste in your mouth you could never release
And after all there'll be no other
Just algorithms in the breeze...

Where you always win so easily
And I recognise the voice of
Voice of Ivy Lee
Ivy Lee...
— "The Voice of Ivy Lee",note  British Sea Power

A little camouflage and glue
To mask the evil that men do
— "Postcards From Richard Nixon", Elton John

Gilles De Rais was the man
Aristocrat in his homeland
Gilles De Rais was the man
A hero in his homeland
— "The Black Knight", Macabre

I built a little empire out of some crazy garbage
Culled the blood of the exploited working class
But they've overcome their shyness
Now they're calling me "Your Highness"
And the world screams "Kiss me, son of god"
— "Kiss Me, Son of God", They Might Be Giants

Some have harsh words for this man of renown,
But some think our attitude
Should be one of gratitude,
Like the widows and cripples in old London town
Who owe their large pensions to Wernher von Braun
— "Wernher Von Braun", That Was the Year That Was

"He's the one who the people trust
But his evil heart is filled with lust
From the pulpit he is preaching
The law of God he is teaching
With a smile and sweating palms
He is there with open arms
With his prayers and with his psalms
It takes a priest to unleash the beast"
Inkubus Sukkubus, "Preacher Man"

    Pro Wrestling 
Gorilla Monsoon: [cringing] Listen to that voice. Geez.
Brain: Very well-spoken! I think she went to Oxford, didn't she?
Monsoon: She reminds me of an ox.

    Tabletop Games 
Pentex has insinuated itself into every aspect of modern life: it employs untold millions and gives generously to selected charities, cultural events and causes on both sides of the traditional liberal/conservative political equation. If Pentex were to disappear overnight, there would be upheaval on Wall Street and massive unemployment, despite the long-term good that its destruction would bring. [...] Pentex, through its control of the media, has created an atmosphere in which it an its good are part of the blessed status quo: any assault on a Pentex subsidiary is twisted in the public eye, becoming a direct attack on traditional values.
Werewolf: The Apocalypse - Monkeywrench!Pentex

Mrs Johnson has been at this game for longer than anyone realizes and has built a rock-solid reputation as a harmless, helpful, grandmotherly old lady who would never hurt a fly. The kids have to keep a low profile or risk having the librarian, the principal, the cops, or their parents called on them in short order. And of course, Mrs Johnson would volunteer to help with their community service so that they could all get to know one another better...
—"The Forever Club," Innocents

''Even as I write, men of Norsca walk freely in the streets of Marienburg, garnering greater acknowledgement than the true heroes of our empire, and ever burrowing their way into the hearts of the foolish. Fat ladies squeal to be the first to purchase their latest pelts, gentlemen bid for the cursed armaments culled from their tainted earth, entertainers seek twisted creatures for the gawking of the peasantry and, most ludicrous of all, stern-faced generals do seek to secure their warriors as mercenaries for their wars both foreign and against our own people. Their greed for power and prestige and false worth does blind them to the evil they allow to walk among us. For the Norse do lie so well, and smile at the gaiting and prancing of those who seek to imitate them. But I understand as they do the base truth behind these idolaters do wear as lightly on their minds as they do the silk on their sleeve
The Norse mislead us all with their smiles and pageantry, and we will be the ones to bear the brunt of their ultimate betrayal.''

''Not every juvenile widderslainte is also a juvenile delinquent. Some are model students and citizens - at least on the outside. They run straight A's in school, head clubs and other organizations, and otherwise present themselves as model citizens, even as they ruthlessly use and discard others on their climb to the top. Are they then any better than their fellows, who spend lunch hour tying stray cats into sacks and dumping them in rivers? Most assuredly not.
They're more subtle, true, but not really any different. It's just that the human wreckage they leave behind generally continues functioning - at least on some level.''
Mage: The Ascension - The Book Of Madness

Vlad’s popularity was assured. Here at last was a count who dealt with the bandits, lowered the taxes to practically nothing, enforced the laws, and never drunkenly ordered random executions for his amusement. He sometimes executed his rebellious liegemen, accounting for the Second through Thirteenth Defenestrations of Drakenhof, and he drove away many of the priests, but still, his people loved him.
Warhammer Fantasy Roleplay: Night's Dark Masters - A Guide To Vampires

    Theatre 
"O villain, villain, smiling, damned villain!
My tables—meet it is I set it down,
That one may smile, and smile, and be a villain;
At least I'm sure it may be so in Denmark."
Hamlet

    Video Games 
"These sad saps. They come to Rapture thinking they're gonna be captains of industry, but they all forget that somebody's gotta scrub the toilets. What an angle they gave me! I hand these mugs a cot and a bowl of soup, and they give me their lives. Who needs an army when I got Fontaine's Home for the Poor?"
Frank Fontaine, BioShock

"Nobody's supposed to live down here, city pissin' on us. Never dry. Ryan doesn't care and Fontaine's a damn crook... but Doctor Lamb cares. We're still people to her. She's offering free mental counseling on Sundays. When I go, I get the feeling she's got a plan for Rapture... and for me."
Grace Holloway, BioShock 2

"Your powerful GDI forces have been emasculated, and you yourself are a killer of children! Now of course it's not true, but, the world only believes what the media tells them to believe... and I tell the media what to believe, it's really quite simple."

"Do you think you've won? You see, when I die, they'll build a statue. And you? The city didn't stop for your grieving family. Because you don't matter."
Lucky Quinn, Watch_Dogs

Raiden: How the hell did you get elected?
Senator Armstrong: Well, I don't write my own speeches.

Game epilogue: ... Korgan was last seen burying his axe in the gullet of a high priest of Lolth, laughing as he struck. Dwarven legend immortalized the image, and his bloodlust is now called a crusade. History, it seems, finds more heroes than madmen."''

"Oh, yeah, they’re a cult, the Morninglight. Chat up the young and hungry, sell them on a better idea of a future. The kids we used to get coming in had the same story: with the sun in their eyes, it all looked so much better than the world they came from... and everyone wants to believe they can make a difference. The lucky ones got out early. That was a couple of years ago, back when we could actually get them out. Then the cult got smart, and got Hollywood. They’re untouchable now they’re on the talkshow circuit. You can get away with anything if you can do it smiling on the cover of Heat."
D.I. Shelley, The Secret World

    Web Animation 
"They're part of a new humanitarian group called TerraSave which has a long intro in the first episode going on about how nice they are and how you should totally trust them, so I'm assuming they'll turn out to be run by the Boston kitten strangler."

''Al "Snorky" Capone was something of an enigma: brutal in how he dealt with enemies, but in front of the camera, he was all smiles. One day, he'd be ordering hit after hit; the next, he'd be signing autographs in Wrigley Field. One day, he'd be bludgeoning members of his own gang with a baseball bat for conspiring against him; the next, he'd be playing Santa at a nearby parochial school."
OverSimplified, "Prohibition"

    Web Original 
Prison: A fishbowl for guppies. The real sharks get to stay in the ocean, and never fall into the mariners' nets. They instead run for elected office and make fortunes on Wall Street. Never do the big fish see the inside of an aquarium.'

188. I will funnel some of my ill-gotten gains into urban renewal projects. Although slums add a quaint and picturesque quality to any city, they too often contain unexpected allies for heroes.
208. Members of my Legion of Terror will attend seminars on Sensitivity Training. It's good public relations for them to be kind and courteous to the general population when not actively engaged in sowing chaos and destruction.''

She’d scream at me, call me names, beat me nearly to death…And you know what? Nobody believed me. When I told the guard she whipped me, the officers would whip me again for speaking ill of her. She was the epitome of two-faced. Everyone else knew her as a kind, benevolent queen because that’s what she wanted them to see… But she wasn’t. She was a slave-beating, child-mangling, monster of a woman. She’d make a big show of donating food to the poor while she starved her own slaves. She’d visit sick children in the hospital, then come home and pummel her own.
Lukas on his mother Moswen, Looming Gaia, "Allmother's Gift"

    Web Videos 
The guy walks in to dark, wicked music, has narrow shifty eyes, and even gives low evil mastermind laughs when he says innocuous and threatening things. "Hmm-hm-hm-hm...haaa ha ha ha!!" He's SO OBVIOUSLY EVIL, and the rest of the wizards are sticking up for his reputation, stunned at the accusation that the velvet cloak-wearing weirdo with heavy eyeliner and shadowed eyes could possibly be wicked and set on world domination. I mean hello, Know Alignment spell anyone?

    Western Animation 
Randy: What better mask for an enemy than that of the most beloved man in town?
McFist: That's right, Ninja, the most beloved man in town is about to...BLAST YOU IN THE FACE!

"You see, uh, "Superman"...I own Metropolis. My technology built it, my will keeps it going, and nearly two-thirds of its people work for me whether they know it or not. Even you have to admit it's a model of efficiency."


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