"Something wants to murder all the magic workers and magical creatures, and it’s so powerful, it can easily defeat an entire magical society. Ideally, it’s from somewhere other than Earth/our realm, and it doesn’t know that lots of magic wielders/creatures are here. This way, people have a reason to hide the existence of magic altogether. If the big scary thing finds out that magic is more than an aberration on Earth, it will arrive in greater numbers and go to greater lengths to hunt everyone down."
—Winkle, Chris. "Explaining the Urban Fantasy Masquerade." Mythcreants. November 22, 2019. https://mythcreants.com/blog/explaining-the-urban-fantasy-masquerade/
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. "Instead of a powerful threat, there’s a powerful authority demanding that regular humans not be sullied by the likes of magic. The higher being must have a great interest in humans and in controlling their development, and again, it can’t be humans themselves. Humans would leap at the chance to receive magical cures or other magical favors. The authority would probably be a god-like figure, though storytelling will be easier if it isn’t completely benevolent."
—Winkle, Chris. "Explaining the Urban Fantasy Masquerade." Mythcreants. November 22, 2019. https://mythcreants.com/blog/explaining-the-urban-fantasy-masquerade/.
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