Brain: We shall use a device that plays upon the fears of even the most skeptical souls. Behold! (hands Pinky a letter)
Pinky: "Do not break this chain." (gasp) A chain letter! Aah! I've touched it! I'VE TOUCHED IT! AAAHH! NARF!
Brain: Fear not, Pinky. This isn't for you. Read on.
Pinky: Right, Brain. "Colonel Spatz broke this chain in Nairobi, and was trampled by angry dik-diks. Norris Hall kept the chain intact, and won five minutes of free shopping at the Piggy Wiggly." (gasp) Ooooh! "Eorfeb Wob Lliw..." What's this, Brain? I can't make it out.
Brain: That, Pinky, is the very key to our plan. (holds the letter up to a mirror, revealing the message...) "You will bow before the Brain." The right side of the brain will subconsciously register this message, thus planting the seed for my ultimate conquest.
Pinky: Five minutes at the Piggly Wiggly!
Brain: No, Pinky! World domination! [...] After the initial mailing, the superstitious humans will spread the chain, and my message, across the globe.
Pinky: Egad, Brain, brilliant! Oh, wait, no... We're gonna need a bazillion dollars for stamps.
—Pinky and the Brain, "Snowball"
