Uh-oh! He don't look happy. He's been using Brand X!
— The Joker in Batman (1989).
"Brand X, Brand X. It's simple and plain. Brand X, Brand X, it's different but all the same."
—Brand X anthem in Food Fight
(pointing at bottle of obviously re-labelled cognac) "Ha! 'Bob's'. Only the best!"
—Alton Brown, Good Eats
