"It makes the big things look bigger when you've just had a quiet moment. If everything is whizz-bang constantly throughout the whole movie it just becomes nothing. So you have to carefully go to quiet and restrain things so that the other things hit you hard."
— Gareth Edwards, Godzilla (2014) interview
“The Incredibles is not just a superhero movie—it is a movie about a family that just happen to be superheroes. We never do something fantastic without immediately doing something mundane.”
— Brad Bird in an interview with Entertainment Weekly