Luz is just a precious little bundle of energy, with an adorable sense of wonder.
King's Creepy Cute design qualifies him as this, especially according to Luz. Also, his high-and-mighty attitude he insists upon despite having no credible way to back it up just makes him that much cuter. Taken up to 11,000 when we see a flashback of King as a recently hatched newborn.
Many people find Luz's newfound friends, Willow and Gus, to be downright adorable.
Even Eda can be this (just look at her reaction to shiny objects dangled in front of her), and Amity as well (see her Squee moment in "Covention").
Eda being referred to as Owl Mom due to her loving and protective relationship with Luz and King, even calling Luz "my kid" at one point.
The child versions of Eda & Lilith from Young Blood Old Souls are just plain precious!
Amity has instances of this when she drops the mean girl charade and reveals her insecurities and inner kindness, especially notable in "Lost in Language" when we see her reading a book to children and hear her diary entries. And then she goes into Moe overload in "Wing It Like Witches" as she displays her crush on Luz.
Barcus of the delinquent trio is starting to gain traction, due to being a cute dog with Nerd Glasses.
Eberwolf, the head of the beast keeping coven, definitely qualifies, if you can get over them changing into a more beast like state, though some would say that's part of their charm.
Vee aka "Creepy Luz" after the reveal that she was Good All Along and simply just wanted to live a new life in the Human Realm, is this on top of being very adorable and sweet.
The Collector is considered to be a walking cinnamon roll, especially in Season 3. Even his creepier self in his interactions with Belos just made him a walking quote machine that steals the show. In fact, he is such a show stealer that view count on his scenes exceed even Lumity scenes! Not bad for an improvised character.
Stringbean, Luz's palisman has gotten this as of the release of "For the Future".
