The first official picture of Captain Marvel/Shazam, showing him casually enjoying a soft drink, has gone memetic. Countless montages insert it in the background of screencaps from other movies for humorous effect, especially Darker and Edgier ones like Batman v. Superman or Man of Steel. Even Brie Larson got in on this, posting an image of herself drinking a soft drink in a nearly identical pose.
Jokes about the Shazam Family as the new Power Rangers.
"Shazam is the real/better X" has become a common phrase mostly done as a Take That! at another property. Variations include "Shazam is the real Captain Marvel"note Billy was originally called Captain Marvel but the name is now also associated with Carol Danvers or "Shazam is the better Superman"note Several pundits consider the movie to be a modernized take on Superman done right compared to Man of Steel since Billy actually becomes The Cape..
Some less informed audiences mix-up Shazam with Shazzan or Kazaam just because the titles sound so similar. Even Zachary Levi joined in on this.
"A superhero who can't save his family isn't much of a hero." Cut to a member of the Justice League looking forlorn.
The promotional image of Shazam smugly drinking soda through a straw led to the advent of "Shazamposting" on 4chan, with Shazam representing the enlightened gamer who doesn't get caught up in the hype of the latest releases, usually accompanied by a list of features that the game in question fails to deliver on, originating as a response to the growing amount of content cut from the initial release of Cyberpunk 2077. Some anons will actually admit that they should've heeded the warnings of the Shazamposters, usually saying something along the lines of "Shazam-sama...I kneel..." with an accompanying image of the kneeling Vegeta meme from Dragon Ball Super.
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