Toys released in the 2010s.
- amiibo (2014 launch)
- Assault Lily (2013 launch)
- BIONICLE (2015)
- Bratzillaz (2012 launch)
- DC Super Hero Girls (2015 Launch)
- Flick-to-Stick Bungees (2012 launch for the European version; 2014 launch for the American version)
- Flush Force (2017 launch)
- Gogo's Crazy Bones: The reboot of this series lasted until around 2012 in North America, but the latest a release of this series has been seen anywhere in the world is 2015.
- The Grossery Gang (2016 launch)
- Hairdorables (2018 Launch)
- Hatchimals (2017 launch)
- Honey Girls (2015 launch)
- Lalaloopsy (2010 launch)
- L.O.L. Surprise! (2016 launch)
- Monster High (2010 launch)
- Monster High
- Ever After High (2013 launch)
- My Friend Cayla (2015 launch)
- Novi Stars (2012 launch)
- Pinkie Cooper and the Jet Set Pets (2013 launch)
- Poopsie (2018 launch)
- Rainbow High (2020 launch)
- Shopkins (2014 launch)
- Squishmallows (2017 launch))
- Star Monsters (2016 launch)
- SuperThings (2018 launch)
- 30 Minutes Missions (2019 launch)
- Transformers: BotBots (2018 launch)
- Transformers Studio Series (2018 launch)
- Transformers: War for Cybertron (2018 launch)
- The Trash Pack (2011 launch)
- Treasure X (2018 launch)
- WellieWishers (2016 launch)
- Zoobles (2010 launch)
