The first teaser trailer opens with a montage of "normal" families, including gay and interracial couples in a beautiful illustration of the franchise's commitment to showing how any family can be perfectly healthy and loving no matter how strange they might seem.
Morticia's introduced using the ashes of her parents as makeup. Sure, it's morbid, but considering she was preparing for her wedding day, it's easy to view this as Morticia's way of keeping her parents close to her.
Gomez and Morticia showing just how well their odd morbidity works for them when a terrifying voice in their new house screams "Get out!"
Morticia: It's hideous!
Gomez: It's horrible!
(They embrace and sigh happily)
Together: It's home!
In the second trailer, we see Wednesday is almost immediately considered an outcast at her new school, with one exception; a girl named Parker, who quickly befriends her. Even after Wednesday brings to life all the frogs during a dissection class a la Dr. Frankenstein, Parker, along with a pair of twin sisters, find it really cool that she was able to do it.
The opening scene which shows Gomez and Morticia’s wedding.
Gomez and Morticia take in Lurch as a butler - in this film a resident of a mental asylum, who debuts as a snarling hulk - without a moment's hesitation. And he in turn accepts them as his family, shielding them from the mob attack on their mansion.
Wednesday sticking up for Parker against Bethany at school. Especially since her initial payback is delivered on behalf of someone who is basically still a stranger to her.
Pugsley gets his Heroic Second Wind and completes the Mazurka successfully because of two things: his family is in danger and that's the best time to use the Mazurka, and because his dad will love him no matter how much of a failure/success he is. And when Pugsley is commended for his success, even his sister Wednesday, infamous for her abusive treatment of him, gives him a nod and a smile.
Upon seeing that the entire extended Addams family, while not normal in the conventional sense, are indeed a kind and caring family whose main concern is the well being of its members, the town immediately admits their treatment of them was wrong and are ashamed.
At the end of the film, Gomez tells Morticia that they did good. And though she cautions him not to mention it to anyone, she too acknowledges the compliment.
After failing the Mazurka the first time, Pugsley hesitantly apologises to Gomez for disappointing him...only for Gomez to apologise to Pugsley for putting so much pressure on him, instead of letting him be himself.
During a seance with her parents, as Morticia is worrying over Wednesday, Mr. and Mrs. Frump are quick to come to the latter's defence, pointing out that Morticia wasn't so different during her youth.
Mr. Frump: Trust Wednesday. Like you, she'll make the right decision.
