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Fridge Brilliance:

  • Shadow's prison cellmate is named Low Key Lyesmith. This would probably be a coincidence if not for the nature of the show, but the syllables of the name sound exactly like Loki, Lie Smith. Does he have an unconfirmed connection with a certain other Norse God present in the show? Or is the character a relic of the book's plot that may have changed when Mr. World was expanded into the "god of globalism"?
    • It's easy to miss, but he does have prominent teeth, perhaps even tusks, on his bottom jaw. And the Norse Loki was a jotun, a giant, not one of the Aesir.
  • What is the significance of the Technical Boy's goons attempting to hang Shadow from a tree, aside from being a reference to both Norse mythology and the lynchings of African-Americans? They are an Internet lynch mob. This also explains why they don't have faces. Like the members of such mobs, they hide their cruel, thuggish behavior behind anonymity.
  • The Technical Boy's goons receive gruesome, over-the-top deaths in the manner of videogame enemies, with big splashes of fake blood and bones flying all over the place. One even has his spine and skull removed à la Mortal Kombat.
  • While it's hilarious that Media and Mr. World force Technical Boy to apologize to Shadow, not for trying to murder him but for trying to murder him in a particularly racist way, it also makes perfect sense. They're Gods, so to them attempted murder is nothing personal, just business as usual (see: all mythologies), but disrespect is far worse.
  • Upon entering his home and seeing Shadow, then Wednesday relaxing on his couch, Czernobog seems slightly bemused by their presence before exclaiming, “Wotan!” Wotan, is an Old High Germanic translation of, Odin. Though, in Czernobog’s thick Slavic accent it almost sounds like, “а вот и он”,(or, “a vot i on!”). Russian for, “Here he is!”
  • In the book, at least one Native American tried to befriend the Vikings, only to be used as a Human Sacrifice by them. In the show, the Vikings never even get a chance to step off the beach they landed on before one of them is filled with arrows. Presumably the gods of the Natives were a little more on the ball about the potential danger of the Vikings and warned their followers about this in the show.
  • Why do we hear Mr. Nancy in English while the African slaves are subtitled? The same reason he's dressed in a modern outfit. Because as a god, we are all hearing him in our native tongues, both the men on the boat in the many languages that came with them to America and us, the audience, in modern times. We see him in well-dressed modern garb, where they likely see him dressed in the equivalent outfit through their cultural lens. Being a god, understanding just happens.
  • Anansi makes reference to the fact that slaves will be worked to death for indigo "for a fuckin' purple shirt!" while tugging at his own suit for emphasis. Why would a god wear something his believers had died for? Because it shows that in the end, Anansi, much like all the other gods, only sees humans as tools for personal benefit - something he proves when he convinces them to immolate their slave ship as a sacrifice to him.
  • In episode 2, why is Mr. Nancy so much more aggressive than he was in the book? Because at that point, the setting is 1697, when his people's suffering and the knowledge of what is to come is all very fresh and raw, as opposed to late 2010s when the events of the show take place.
  • Why is the "Coming to America" sequence from "Lemon Scented You" in animation instead of live-action? Because Nunyunnini is long dead, so long that Mr. Ibis never met him and therefore this story is pretty much all guesswork on his part.
  • Why is Vulcan much more strongly associated with weapons here than with smithies and forges? Well, for one, his arms factory does include a large forge, and two, the mythological Vulcan/Hephaestus was famous for having made many a legendary weapon himself.
  • Why is Mad Sweeney fairly in with at least one form of Jesus? When Christianity came to Ireland, it didn't quite wipe out the old religion, but in fact absorbed several parts of it, e.g. the Celtic cross, the triple goddess Brigid becoming Saint Brigid, et cetera. Sweeney mentions that Christianity even turned him into one of its saints.
  • Media has appeared in several guises over the series, but all of them are references that are rather dated (Lucy Ricardo, Marilyn Monroe, and even David Bowie from his "Ziggy Stardust" days). She comes off as a Disco Dan to an unimpressed Technical Boy, but it makes sense on a meta level - every form she has taken has grown beyond its original roots and entered the cultural zeitgeist. The implication is that she may only be able to take a persona that has completely disseminated into the public consciousness.
  • Sweeney's Combat Sadomasochism in his fight with Shadow takes on a new light with the reveal that it was Sweeney that caused Laura's car accident in the first place.
  • Mr. World's offer:
    • Why is he so adamant not to make war against Mr. Wednesday? Because he is the god of globalization, which prospers in times of peace.
    • Why is he adamant on persuading Wednesday and Shadow Moon to join the new gods? The incentive for one nation to trade with others is often for the competitive advantage. Mr. World wants to keep Mr. Wednesday in his organization to boost their own edge.
    • Why does Mr. World offer Mr. Wednesday North Korea? North Korea is an isolated country, which doesn't go well with Mr. World's own nature as embodiment of globalization.
  • Wednesday sends Shadow out to buy gifts for the people they're about to visit, saying he doesn't like to show up empty-handed. Why? Because he's a Norse god — it was a Norse custom for noblemen to bring gifts when visiting their fellows as Sacred Hospitality.
  • Media's appearance as David Bowie is quite fitting. Out of all his various personas, she specifically adopts his appearance from the music video for "Life on Mars", a song about turning to the media as a form of escapism. Ironically, the same song could also be seen as a criticism of the mass media and commercialism in general.
  • Why is Laura so strong? Human strength and endurance is limited by pain and the need to rest. Laura states that since she came back from to life she doesn't have much feeling in her body, eliminating these restrictions.
  • Mr. Wednesday used to travel around with a trickster and someone who wielded a hammer, and is doing so again.
  • Media casually mentions that St. Nicholas took the same deal that Ostara took to become Easter. The modern appearance of Santa Claus (red suit, jolly red cheeks and a fat belly) is famously associated with Coca-Cola ads; essentially, the American Santa is a product of the media.
    • This further feeds into Wednesday's hostility towards the new gods, as Santa's legend has some roots in Norse mythology, specifically Odin.
  • When Wednesday explains Jesus' multiple incarnations to Shadow, he seems to divide them along racial/ethnic lines; why, then, are there multiple similar incarnations of Jesus at Easter's party? Because the evangelical movement's concept of a "personal relationship with Jesus" has resulted in not just every culture, but every person having their own form of Jesus - a personal god who, while only having one worshipper, has all that worshipper's devotion.
  • Wednesday says he likes the Midwestern states because he has a thing for blue-eyed blondes, but that’s because the Midwest ALSO has a huge number of people with German and Scandinavian descent, whose ancestors brought a lot of Northern-European folklore with them.
  • In "The Ways of the Dead", Baron Samedi and Maman Brigitte humor Laura and Sweeney about helping resurrect Laura, Samedi brewing a potion that would resurrect Laura if she can find two drops of blood infused with love. Laura is repeatedly told that her understanding of love (or at least whatever feelings she has for Shadow) is warped at best, claiming that she is not doing what she does for her husband but for herself. It is very likely that she would not recognize true love when she sees it. This makes a lot of sense when you do your research and realize that Baron Samedi's job as a psychopomp is to ensure that the dead do not come back to life as zombies, so of course he would make Laura's goal as hard to reach as possible.
    • Samedi then exacerbates her confused notions by seducing her, followed by sex and hallucinations of her doing it with Sweeney (with Brigitte having sex with him in the other room) before disappearing the following morning. Among many things, Samedi and Brigitte are known for being tricksters with dirty senses of humor, so of course they would pull a prank like tricking Laura and Sweeney into having sex.
  • Mr. Nancy is far angrier than in the novel or in the source mythology, where he was generally little more than a selfish prankster. Here, though, as the Old Gods' resident deity of stories? Well, what kind of stories have black people been telling in America since they got here? Of course he's angry. His followers have demanded it.
  • Mr. Nancy implies he's slept with Bilquis which, if so, would make him the single person or god so far to have done so and survive. Of course, as he neither worships her nor seeks to topple her from power, they may simply be into each other's company.
    • Then again, Anansi is not only known for being a prankster and storyteller, but a champion self-aggrandizer. Lying about his conquests is well within his wheelhouse.
  • In "Donar the Great", Columbia (who may or may not be the Columbia) expresses great interest in moving to California. Columbia is often associated with Manifest Destiny, a term used for the Western expansion of the colonies across the North American continent, and California is about as west as you can get in the continent.
    • Wednesday offers Columbia a new role as the "face" of America's future, as her old role as the embodiment of America is being supplanted by the Statue of Liberty. These days, about the only way Columbia is present in modern consciousness is as the Torch Lady for Columbia Pictures, one of the earliest major movie studios, based in California...exactly where Wednesday sent her. Wednesday may have foreseen that motion pictures were about to become the next big cultural movement and want to make sure one of the Old Gods got in on the ground floor.
  • In the opening of "House on the Rock", we see Technical Boy arguing with his GPS and recklessly driving a car through the green of a golf course in a manner that kills an old man and frustrates his passenger Mr. World. This can be read as Foreshadowing about Technical Boy's death and subsequent replacement later in the season, as since he is meant to be the New God of Technology and he seems incapable of using current technology for their intended purpose, this shows he is being left behind by his own domain.
    • In "Donar the Great", it is revealed that the Technical Boy has existed long before the internet, having originally been a god of telephones, having met with Mr. Wednesday (at that time going by Al Grimnir). Later on the present times, he acts as though he has never officially met Mr. Wednesday, and is later "retired" by Mr. World when he is unable to update their surveillance systems. In "Moon Shadow", the CEO (the same person that had supposedly created Technical Boy out of his faith of technology over human ingenuity) ends up created a new, better version of Technical Boy. Mr. World's lack of acknowledgment of his return implies that this was not the first time this has happened, meaning that Mr. World literally throws away old, obsolete Technical Boys and collects newer, more refined versions like one would with cell-phones.
      • Confirmed in the series finale. Tech Boy isn't just the New God of Technology; he's the God of Human Innovation. A flashback shows that he was "born" when humankind harnessed fire and is therefore at least as old as the Old Gods. Just as every new innovation by its very nature renders the previous incarnation obsolete, so Tech Boy constantly forgets who he was before. But since progress and innovation allows humans to become more and more self-reliant and secularized, the Old Gods have decided he must be stopped.
  • Mr. World keeps sending Technical Boy out to stop Wednesday and Shadow, threatening him with horrific punishment should he fail. Yet Technical Boy keeps failing, and Mr. World keeps sending him on missions. Presumably Mr. World, as the New God of Globalization, has thousands of minions at his disposal, so why keep sending the one who keeps screwing the pooch? Because Mr. World and Wednesday are running a two-man con, at least if that element of the book stays true here. Mr. World doesn't want Technical Boy to really succeed; he just wants to look as if he's trying to stop Wednesday but keeps getting foiled by incompetent help.
  • In the flashbacks in "Treasure of the Sun", Sweeney-as-king-Shuibhne-Mac-Conaill's clothing is pretty anachronistic: the crown and doublet are from late Middle-Ages/Renaissance while the battle of Mag Rath happened in 637. However, it is believed that his Buile Shuibhne was first written in the 12th or 13th century and the final version is known from a 17th-century manuscript. Since popular belief is what defines the Gods "reality", it is logical that he sports a Renaissance attire in his memories.
  • Wednesday's treatment of Jesus, in light of how Odin was also one of the Old Gods whose source of worship was taken over by Christians.
  • Fridge Funny: In this setting, supernatural beings operate on Clap Your Hands If You Believe and Media confirms the hysteria surrounding The War of the Worlds actually created a Martian species. However, this implies that the Flying Spaghetti Monster and Xenu are around somewhere and that Prince Philip is a deity. Also, considering how deluded devoted fans can get, as well as kids believing anything they see is real, somewhere, the Rebellion is fighting the Galactic Empire while the Doctor zips around in his TARDIS.
  • With the reveal that the New Gods constantly upgrade and evolve to match human advancement, with Technical Boy having done so since the Stone Age, we have an In-Universe explanation for why he looks the least like his book counterpart. He used to be a fat, pimply Basement-Dweller who dresses like a Matrix character because that was Internet culture and how users of the computers were seen back in the early 2000s. In the 2010s, technology is sleeker and more refined and everybody uses the Internet in some way, which means Technical Boy is now thinner, cleaner, and bright in color. In fact, there's was a Deleted Scene from Season 2 that had an obese Technical Boy who looked much like his book counterpart.
  • Media states that the panic from The War of the Worlds (1938) where people thought Martians were actually invading created a real Martian race. However, the hysteria has since been discredited as having been blown out of proportion by sensationalism. But if modern people believed that folks back then panicked, then they would, which in turn would lead to actual Martians...
  • Vulcan /Hephaestus:
    • Hephaestus was always associated with weapons. In Iliad, one of the oldest and most famous world epics, there is a whole chapter describing in detail how Hephaestus makes armor and shield and weapons for Achilles.
    • Presumably, Vulcan gets some worship every time a tool he made is used and that includes part of the glory for every kill made using "tools of war" he made.
    • The reason security forces were able to kill refugee Jesus so easily and Wednesday was able to kill Vulcan so easily are the same: they were using weapons forged by a god.
    • Vulcan/Hephaestus was said to forge lightning bolts for Jove/Zeus. A slang term for guns is boomsticks and thundersticks. In both cases, we have a weapon that kills from afar while making terrible noise.
    • There is a huge irony in a personal forge god of top god of one pantheon being killed by a weapon he forged for a top god of other pantheon.
    • Wednesday takes away the power of Vulcan's forge by peeing on it. He was marking the other god's territory, like a top dog! Now, normally that would have been a grievous insult to Vulcan and easily rectified, by either cleaning it up or peeing on the same spot himself, but Vulcan was already dead when Wednesday did it.
  • Some of Odin's eighteen charms seem less useful than the others but are still terrifying with some foresight:
    • "A seventh charm I know: I can quench a fire simply by looking at it." This charm alone makes him absolute nightmare to fight against by any god of fire and perfect counter to Vulcan. Also, before modern times and lighters and matches and oil and steel wool etc, starting a fire was hard work. How many armies froze to death in the middle of the blizzard or storm thanks to this charm? Also, this means he can probably stop any and all engines with internal combustion.
    • Combo of "A sixth: spells sent to hurt me will hurt only the sender." and "For a tenth charm, I learned to dispel witches, to spin them around in the skies so that they will never find their way back to their own doors again." is terrifying depending on the definition. If we define a spell as "directed magic power" and a witch as "a female using magic" then every god using their powers and every goddess is in for a bad time.
    • Third charm "I know a charm that will turn aside the weapons of an enemy" means that mundane weapons don't work on him (but he can presumably be killed by a weapon of a friend), so Vulcan was double screwed by facing him.

Fridge Horror:

  • It is established that as a deal he had made with the New Gods, Vulcan has been appointed as the God of Firearms. Every bullet fired, every gun bought and sold, every decision made in favor of guns, their ownership and use is considered a formal prayer and every life taken in a public shooting is an offering given to Vulcan. The New Gods are established as being the absolute highest authority in America. Polls have shown that issuing gun control laws are overwhelmingly popular among American citizens, and yet so little has been accomplished. Is this due to negligent politicians that profit off of gun sales, or could it be that the New Gods have rigged the system to prevent the decline in sacrifices? When gun rights politicians ask the public for "thoughts and prayers", do they all go to the New Gods?
    • In "Lemon Scented You", Mr. World and Media offer Wednesday the full-on genocide of the population of North Korea using a military weapon named after him, and in "House on the Rock" Mr. World describes the President as nothing more than "a cardboard cut-out" under his power, so exactly how much of the American government do the New Gods have an active, physical presence in?
  • Why does Technical Boy get so angry about New Media's contemplation of her future successor in "The Greatest Story Ever Told"? He knows what happened to his prior incarnations and doesn't want to consider his own impending obsolescence.
  • Media states the panic when The War of the Worlds hit airwaves spawned an alien race just waiting to invade. This confirms the Fridge Horror on the book's Fridge page that scary urban legends and hoaxes count as belief. Not only is Slender Man believed to be real by gullible kids, the infamous 2014 stabbing was by two young girls who venerated him. At the height of his popularity, he must have killed dozens of kids for real, though his falling to the wayside has thankfully curbed his power. And this isn't taking into account other urban legends and ghost stories like the Hook, Goatman, Bloody Mary, or Momo.
  • This Very Wiki, as a site dedicated to TV (at first), is giving Media worship. Hell, the show itself is televised entertainment, putting it into Media's domain.
  • According to Zorya Polunochnaya, the sisters watch the stars to keep Simargl from breaking from his celestial chains and devouring all creation. The Zoryas we see in the show are simply the American versions. If there is more than one trio of Zorya sisters, that means more than one Simargl.

Fridge Logic:

  • What would have happened had the New Gods not escalated the confrontation at Ostara's Mansion by summoning more of their Mooks? Had it just been Media and possibly Technical Boy, Wednesday would have had nobody to sacrifice to Ostara, and thus she wouldn't have had the power to take away spring, throwing a spanner in his plan.
    • Possible Fridge Horror: He may have been willing to kill other partygoers in a pinch. Remember, he doesn't consider the Jesuses Gods. But given Odin is sometimes attributed the ability or prophecy, he may have foreseen they'd summon backup.
    • In the original book, it's because Mr. World is Loki, and working with Odin.

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