The main purpose of VRV was to unite related content from Crunchyroll and other Otter Media properties, such as Rooster Teeth and Fullscreen, with third-party partners that specialized in geek entertainment under one roof. Each partner's content was organized into channels that could be purchased à la carte, or as an all-in-one combo pack.
Eventually, VRV would offer its own exclusive content under its VRV Select channel. It later became home to content from shuttered channels; channels that were either too small or, in the case of Seeso, content from providers that have since been shuttered themselves.
While some of VRV's content (include those of Otter Media own brands) could still accessed independently of the site, others were exclusive to the service. This wouldn't be a problem had it not been for the fact VRV was exclusive to the United States and many of its partners, such as Frederator's Cartoon Hangover and Mondo Media, who have previously made their content available worldwide on YouTube, were producing content exclusively for VRV.
Nonetheless, VRV saw further growth in 2018 after AT&T became the sole owner of Otter Media and finished its acquisition of Time Warner, now known as Warner Bros. Discovery. By November of that year, Boomerang, from Warner's Turner Broadcasting, would join the service and TBS original series Final Space would be added to VRV Select.
After Crunchyroll was sold to Sony in 2020, various third party partners, such as HIDIVE and Cartoon Hangover, would leave the service. The service was eventually folded into Crunchyroll in April 2023.
Programming featured during the service's lifetime:
- Crunchyroll
- Mondo Media
- VRV Selectnote
- Adam Savage's Testednote
- Boomerang
- Cartoon Hangovernote
- CuriosityStreamnote
- DramaFevernote
- Funimationnote
- Geek & Sundry
- Ginx TVnote
- HIDIVE
- Machinima
- Mubinote
- Nerdist
- NickRewind
- RiffTrax
- Rooster Teeth
- Seesonote
- Shuddernote
