The character designs are very similar to Winx Club, but the subject matter is Darker and Edgier. Our hero Maya can speak with the dead. She learns from her Spirit Advisor that she's also The Chosen One, tasked with saving the world from an apocalypse.
In addition to the comics, Rainbow also released four novels about Maya, again written by Straffi and Brena.
Maya Fox contains examples of:
- Animesque: Iginio Straffi designed the characters, and his anime/manga influence definitely shows.
- Ax-Crazy: Michael Gacy, the villain, is a serial killer. He murdered Maya's dad and wants to do the same to Maya.
- Deliberately Monochrome: The comics are black-and-white. The character guides at the beginning have colored backgrounds, but the character pictures are all colorless.
- Hippie Parents: Flo Crumble, Maya's best friend, has hippie parents who grow all their own food.
- I See Dead People: Maya can communicate with the dead.
- Local Reference: It's set in London, but the third book sees Maya travel to Italy, where the series was made. She even visits Loreto, the city where Rainbow's studio is located.
- Named After Somebody Famous: Michael Gacy was probably named after John Wayne Gacy, an infamous killer.
- Perky Goth: Maya fits most of the goth stereotypes, but she stays smiling and friendly.
- Spirit Advisor: Maya's dad, David, guides her from beyond the grave.
- The Chosen One: Maya is "The Predestined," the only person with the power to stop an apocalypse.
