The Ace: Never made any major mistakes or looked particularly vulnerable at any point in the season, with the only thing that made her victory seem less than certain being the quality of the other candidates.
Deadly Doctor: She almost didn't win the investment as Lord Sugar and indeed the other interviewers, felt that her business practices would be unethical. Of course, Leah didn't take this too well:
Leah: "I think if you’re going to tar me with the unethical brush then you also need to tar every single cosmetic surgeon currently working in the UK."
Flawless Victory: Prior to season 15's Carina Lepore, she was the closest of the UK series winners to getting a truly flawless victory. She only ended up in the final boardroom twice, the first time because of Zeeshaan just being a Jerkass, and the second just because Alex had to bring two out of three people back, and Jordan had sold more.
Ice Queen: While she was never outright nasty to any of the other candidates, she was often regarded as one of the show's colder candidates.
The Bus Came Back: Reappeared in Series 13 when Lord Sugar brought back previous winners to show that year's candidates how his investment would change their lives.
Luisa
The Bully: Behaved like this to Jason during the Week 8 task, and claimed that his awful leadership justified it. Which it didn't. At all.
Chronic Backstabbing Disorder: Francesca went to the wall defending Luisa in the Week 8 final boardroom. Luisa repaid this by trying to set up Francesca to take the fall for the following task if they lost.
Claimed on her CV that the vast majority of people in the world of business are arseholes, idiots, fakers, and usually all three at once. On a business-themed show. Even when Karren called her out on this, she didn't seem to see anything wrong with it.
In the Week 9 task she refused to get involved in making the team's ready meal, despite working in the culinary industry. Clearly she did this to set up Francesca as a scapegoat, but obviously didn't realize that one of Lord Sugar's most common reasons for firing someone is them refusing to deploy their day-to-day skills in a task.
It's All About Me: One of the things she said in her CV is that she doesn't work well with other women, because they're intimidated by her looks and intelligence. Lord Sugar immediately called her out on her self-centred attitude.
The Runner-Up Takes It All: She's had one of the most high-profile post-series careers of any Apprentice candidate. That said, Leah has openly admitted not really caring about trying to be a celebrity, and being content to focus on her business.
Skewed Priorities: Rather than brushing up on her big speech during the final tasks, she spent most of the time before it decorating the sample cakes. This became all too apparent when she actually gave the speech.
Francesca
Always Someone Better: A decent candidate all things told, it's just that Leah and Luisa (and arguably Neil) were even better.
Horrible Judge of Character: Bizarrely enough she averted this at first, recognising how disruptive Luisa could be, but then suddenly decided to make Luisa her main ally, which as mentioned above Luisa tried to repay by turning Francesca into The Scapegoat in Week 9.
The Rival: To Luisa, though this trope tended to be zig-zagged. When Luisa was project manager for the first time, Francesca really didn't like her leadership style, finding it irritating and it even got to the point where she hung up on her. But in Week 8, she allied herself with Luisa in order to gang up on Jason and get him fired.
Neil
Broken Ace: Often considered the front-runner for most of the series, but he unravelled hard in Weeks 10 and 11, doing a horrible job of selling in Week 10 and only surviving due to both Jordan and Myles being even worse, and then coming across as an arrogant know-it all with a dreadful business plan during the interviews.
Crippling Overspecialization: In retrospect, he only did especially well in tasks that involved selling or presenting, and wasn't even always consistently good at those. To his credit however, he seemed to recognise this, and parleyed it into a successful career as a motivational speaker.
Karma Houdini: Narrowly averted; Lord Sugar actually offered him the chance to suggest a different business plan, despite Leah and Luisa being as good (if not better) candidates and presenting far better plans at the first time of asking, but he completely torpedoed himself by spurning the opportunity.
Kick the Dog: Despite previously defending Jason from Luisa during the Online Dating task, he heavily lambasted him during Jason's appearance You're Fired, even going as far as to describe him as "poor overall", which was enough to make guest panelist Mark Watson, who previously championed Neil to win, to revile him.
The Man Behind the Man: He claimed to be this to Jason and Leah in Weeks 1 and 6 respectively, and to be fair he did play a major part in the victories in both weeks (through his selling in the former week, and motivational speech in the latter), though was still criticised for being a Backseat Driver.
Jordan
Get Out!: Became the first candidate to have ever had their interview terminated and also the first candidate to be thrown out.
Jordan:(without even pausing for breath) "From the age I can remember I’ve always felt like I was more intelligent than everyone else and I got things faster than everyone else and I knew that there was something I could do with that ability that would be meaningful and I have this ability inside me that I don’t even at times know what to do with and so I figured that business is the way you get success in the modern world so why don’t I just try to learn as much about that and I’m sure eventually I’ll be able to do something that shows everybody I’m able."
Of course, new interviewer Claudine Collins' response was a scant "I'm going to move on."
Morally Bankrupt Banker: What he came across as in the interview round, where it turned out that rather than the deal that was actually on offer, he wanted Lord Sugar to buy an existing company — which Jordan didn't own or run at all — with just a 15% stake on offer for his £250,000.
Non-Standard Game Over: Wasn't fired for failing a task, lack of contribution or a flawed business plan. Instead, he was dismissed almost immediately for trying to get Lord Sugar to invest in a business Jordan didn't even own.
"The Reason You Suck" Speech: Claude Littner is well known for this trope, but he kept one of the best examples of this speech reserved for Jordan, further panning his business plan as a "52 page diatribe" and upon realising that Jordan was only prepared to take a 15% equity, really let rip:
Claude Littner: "You've got no right to be here, because you're feeding on somebody else's idea, somebody else's business...you're a parasite!"
Myles
Badass Decay: Started off as having a successful track record, winning six tasks in a row. But during the last few weeks when he was on the show, his skills dropped which resulted in him being brought back into the boardroom in Week 9 and flopping as Project Manager in his final week.
Graceful Loser: Admitted on his firing that he had probably run his course and that Lord Sugar had made the right decision on You're Fired.
In-Series Nickname: Mr. Monaco, owing to the fact he was a resident of Monaco.
Karma Houdini: Lampshaded by Lord Sugar in Week 9, when Alex got fired for letting Myles browbeat him into accepting a poor idea for the team's ready meal. Sugar said that Myles "got away with murder," but thought that he had more of a chance of succeeding than Alex. Myles repaid his faith by completely bombing as project manager the next week and getting fired.
Manipulative Bastard: Not so much as perhaps Jim from Season 7, but pretty much browbeat Alex into running with the Deadly Dinners aspect of the Ready Meals task. Unsurprisingly, the team lost as the supermarkets felt wary about wanting to stack something that would be potentially labelled as killing children.
Alex
The Bully: Was pretty horrible to Jason in the first few tasks, agressively belittling him for the tiniest slip-ups.
Deadpan Snarker: Made a lot of quips and puns over the course of the season, particularly relating to his Welsh background.
Dude, Where's My Respect?: No-one ever wanted him to be project manager, and Lord Sugar eventually had to assign him the role in the penultimate task. Still, Myles proceeded to backseat drive the entire task, resulting in Alex getting fired.
Plucky Comic Relief: A contender for one of the shows funnier contestants, not only in regard to his Welsh background but also due to his Unusual Eyebrows and the belief he may have been a vampire. The fact that he used to sell tombstones for a living only made it funnier.
Butt-Monkey: What Luisa treated him as throughout the entire Week 8 task. Granted, he did need a butt-kicking due to his ineffective leadership, and some might even say that Luisa forcing him to stand down as project manager was justified, but the way she treated him went beyond the pale.
Graceful Loser: The biggest example this year. After he was fired, he commented that even though the experience was a good one, he felt "relieved" to have been fired and also persuaded the You're Fired audience to hold up red cards. Of course, they didn't.
Medal of Dishonor: Became the first person in the show to abdicate as Project Manager.
Nice Guy: Got along very well with the other candidates outside of tasks and even Lord Sugar, before firing him, noted he was a "very nice fellow".
One-Hit Wonder: The one time he did well was in the Week 7 caravan task, as his soft-sell approach actually worked. The following week however, he completely crashed and burned.invoked
Real Men Wear Pink: Slept with a large teddy bear, appropriately named 'Big Teddy'.
Upper-Class Twit: A much less glaring example than most, as he was more the "sheltered and slightly naive rich boy" type than the "gormless rich idiot" type that pops up so often.
Natalie
Hair-Trigger Temper: A downplayed example, but she confessed that she could have this owing to being half Greek.
Never My Fault: Averted in Week 5, as she legitimately wasn't to blame for the loss in any way, and Zeeshaan only brought her back because he thought she'd be a convenient target. Subverted in Week 7, as she insisted that Kurt only brought her back for tactical reasons (a claim which Kurt denied yet wasn't an unreasonable assumption), but Lord Sugar pointed out that even if he did, she still screwed up the team's negotiations and sold nothing.
One-Hit Wonder: While she never did well enough on the tasks, she qualifies for this part in the sense that she was around for seven weeks and won just one task.
The Scapegoat: Nearly every time her team lost, she got the blame. Most of the time it was unjust, but she never did well enough to really justify being kept around for long, and the Week 7 fiasco finished her off.
Kurt
Epic Fail: The Week 7 task was one of the more legendary examples of failure in the show's history, resulting in the team taking just under £1,500, compared to the other team's £33,000. On top of that, he was also responsible for ordering a tea towel-sized flag in Week 5 after mixing up centimetres and inches.
Karma Houdini: He (and Neil) successfully threw Uzma under the bus in Week 4, and then escaped being brought back the next week despite the flag fiasco. When he was responsible for the catastrophe of Week 7 as project manager however, it was game over. To a lesser extent this could even apply to his Week 2 win as project manager, as he made a lot of major screw-ups, only for the other team to mess up even worse.
Sore Loser / Ungrateful Bastard: Was the only candidate from this season who didn’t thank Lord Sugar after being fired.
Writers Cannot Do Math: When negotiating for a national flag in the Dubai task, he believed that a foot was 12 centimeters, rather than 12 inches, resulting in a flag that was too small for their specification. Lampshaded by Lord Sugar when he took a quip at it.
Lord Sugar (towards Myles): Kurt would probably call you "kilometers".
Rebecca
Crippling Overspecialization: Good at sales, less so at other things. Lord Sugar even cited this while firing her.
Properly Paranoid: Zig-zagged; she thought the whole team was out to get her because they all saw her as a major threat in Week 2. In reality, most of them did blame her for the defeat, but they also blamed Tim and Francesca, and they had legitimate reasons for blaming Rebecca (namely her screwing up the location).
Zeeshaan
He-Man Woman Hater: A low-key example. He never actively demeaned Leah or Natalie because of their gender, but very clearly showed them much less respect than Kurt or Neil, despite the latter two being almost entirely at fault for the task's failure.
The Napoleon: In his CV, he actually listed Napoleon as one of his idols. Consciously or not, it seemed to inspire his management style too.
Similarly Named Works: Insisted that the "Oud" that the teams were supposed to buy in Week 5 was a fragrance, despite Alex pointing out that it was spelled differently, and that it's unlikely that anyone would want to smell of mahogany.invoked
The Scapegoat: As she revealed on You're Fired, she actually sold the second-most on her team in Week 4, but was still fired over Kurt or Neil, just because Lord Sugar saw more potential in them.
Arch-Enemy: After she was fired, it was reported that Uzma never got along with any of the other candidates, and she never got on particularly well with Luisa at all.
Sophie
Bystander Syndrome: Contributed nothing of note on any of the first three tasks, and then told Lord Sugar that she wasn't good at selling, presenting, negotiating, or managing finances. Sugar quickly realized that there was no point having someone so obviously ill-equipped to run a business around, and fired her.
Tim
Red Shirt: Sold the least on his team (and the third-least overall, ahead of only Sophie and Uzma) during the first task, and flopped spectacularly as project manager on the second task, in an industry that he worked in nonetheless. Unusually for this trope, he was actually well liked by the audience.
Nice Guy: The remaining girls in the process, who he also led, saw him as this.
Jaz
Accidental Misnaming: During the boardroom, accidentally referred to Lord Sugar as "man", though whether this was intentional or not is unknown. Of course, a taken aback Lord Sugar's response was:
Lord Sugar: "I am not "man". I am Lord Sugar."
Genre Blind: Her immediately putting herself forward as project manager on the first task without even bothering to find out what anyone else on the team did — and therefore might be more suited to leading the task — was an even more glaring error considering that it was the exact same mistake that Edward had committed two seasons earlier.
Leeroy Jenkins: Immediately volunteered herself as the women's project manager during the initial meeting with Lord Sugar, just to show him how enthusiastic she was. While Sugar somewhat appreciated that, he said he'd have preferred that she did it because she actually knew how to run a sales team, or even for opposing team leader Jason's reason of wanting to prove that he was still a contender despite his non-business-focused background.
Badass Decay: Started off as having a successful track record, winning six tasks in a row. But during the last few weeks when he was on the show, his skills dropped which resulted in him being brought back into the boardroom in Week 9 and flopping as Project Manager in his final week.
One-Hit Wonder: While she never did well enough on the tasks, she qualifies for this part in the sense that she was around for seven weeks and won just one task.
