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Suzy
The pup that everyone loves?
The star of the ad campaign, Suzy Puppy is a pup from a puppy mill.
- Death of a Child: She dies at the end of the advertisementnote .
- Eye Scream: One of her eyes is bulging out of her head and she's said to have conjunctivitis.
- Massive Numbered Siblings: Her mother was made to give birth twenty times, meaning that Suzy has, at the absolute minimum, nineteen siblings.
- Missing Mom: Her mother was killed shortly after her birth.
- Pink Means Feminine: She wears a pink bow and is a subversion of the stereotypically-feminine, cute pet.
- Species Surname: Her last name is "Puppy".
Little Girl
All she wanted was a puppy...
The Little Girl is Suzy's owner.
- Blush Sticker: She has rosy cheeks.
- Break the Cutie: She becomes sadder and more horrified as the ad progresses, culminating in her being in shock when she has to bury Suzy.
- Hair of Gold, Heart of Gold: An innocent little girl with long blonde hair.
- Innocent Blue Eyes: Of course, she isn't so innocent by the end of the ad...
- No Name Given: Her name is never revealed.
- Pink Means Feminine: She wears a pink romper and bow and is essentially a generic young girl.
Narrator
- Dissonant Serenity: She seems oddly cheerful when describing Suzy's illnesses and death.
Suzy's mother
- Posthumous Character: She's already dead by the time Suzy comes along.
