Other Heroes
In addition to the Marvel Family, Fawcett City is home to various other heroes, mostly drawn from DC's acquisitions from Fawcett Comics.
- Flying Brick: Not on a level with Marvel, but Bulletman and Girl are still super-strong. They can't fly normally, but use their Gravity Regulator helmets to fly and bounce bullets.
- Genius Bruiser: The Super Serum that gave them Super-Strength made them geniuses as well.
- Super Serum: How they got their powers.
A mirror spirit trapped in a mirror who gives advice to Billy Batson. Appeared in the Shazam reboot comics.
- Magic Mirror: Usually resides in this, but is able to appear in reflections of other items.
- Spirit Advisor: Primarily fulfills this role to Billy.
- We Hardly Knew Ye: Appears only briefly in the Shazam reboot comics.
Ibis the Invincible I
An ancient Egyptian magician who was mummified in ancient times and revived in the present day, as was his wife. He wields a powerful Magic Wand called the Ibistick.
- Animal-Themed Superbeing: His personal animal is the ibis, which represents Thoth the Egyptian god.
- Good Old Fisticuffs: Ibis was just as handy with his fists as he was with his magic, to often ridiculous extremes. Like being able to beat Satan into submission with his bare hands!
- Happily Married: For a very long time, too!
- Loyal Phlebotinum: Ibis was saved from lots and lots of bad guys stealing his Ibistick by the fact that the wand would reflect any order that would've hurt Ibis back onto the offender instead.
- Magic Wand: The Ibistick. It was entrusted to Amentep by the god of magic and wisdom Thoth, and serves as a major Chekhov's Gun for the hero. Under the second Ibis, Danny Khalifa, it transforms into a golden Magic Staff.
- New Powers as the Plot Demands: Like a lot of Golden Age wizard heroes, Ibis didn't really use his wand to cast spells so much as he used it to command reality to reorient itself the way he needed. Up to and including allowing him to go toe-to-toe with actual gods in some stories.
- Sealed Good in a Can: Spent the last couple of thousand years as a mummy, but he wasn't really dead dead. He is awakened at various intervals to deal with threats to the existence of magic.
- World's Most Beautiful Woman: Taia's beauty is what drives a lot of weak-willed men into becoming villains.
Ibis the Invincible II
An Egyptian-American teenager who is chosen by Amentep to wield the Ibistick.
- By the Power of Grayskull!: The Ibistick gives him a transformation, in comparison to Amentep who never changed his magician's attire.
- Dark and Troubled Past: Was bullied as a child in a post-9/11 era.
- Precursor Hero: As an Egyptian-American Legacy Hero, he serves as one to Khalid Nassour, the sixth Doctor Fate.
- Meaningful Rename: After World War II ended he retired his costume, started being called Crime Smasher and fought gangsters instead. This rebranded version didn't survive very long before cancellation, though.
- Public Domain Soundtrack: The theme music for his movie serial incarnation was Beethoven's 5th Symphony.
A boy who died before his time, and was given the ability to return to Earth (with his guardian, Mr. Keeper, the angel who messed up the books) and summon historical, legendary, and mythical figures to aid him by saying the word "Eternity!"
A team of super-heroes brought together by the god Mercury, the informally-named Squadron of Justicenote was the Earth-S counterpart to Earth-1's Justice League and Earth-2's Justice Society. Comprised of Captain Marvel, the Lieutenant Marvels, Bulletman, Bulletgirl, Ibis, Mister Scarlet, and Pinky, they came together to rescue Shazam from the clutches of King Kull. They won the day with the aid of the JLA and JSA. The Squadron of Justice does not exist post-Crisis.
Supporting cast
Sterling Morris is the owner of WHIZ Radio in Fawcett City in the original and current continuities, and the owner of SNN and WHIZ TV in the Earth-5 continuity. As such, he's Billy Batson's boss.
- Da Editor: In addition to owning the radio (or TV) station, he personally oversees its operations and programming.
- Honest Corporate Executive: In all continuities he's more than willing to hire Billy to work as a correspondent. In The Monster Society of Evil, he accepts Captain Marvel's claims that Sivana is corrupt, despite Cap being on Sivana's wanted list.
- That said, he sometimes acknowledges that his media empire is a business, and he admits that Billy Batson's reporting is fantastic for ratings.
Helen Fidelity is a reporter for SNN and WHIZ TV, who meets and befriends Captain Marvel, Billy, and their friends during Mr. Mind's invasion in The Monster Society of Evil, and appears in the Sequel Series, Billy Batson and the Magic of Shazam.
- Canon Foreigner: So far, Helen's only shown up in the Monster Society Of Evil continuity.
- Expy: For Lois Lane.
- Favors for the Sexy: After getting a job at WHIZ, Billy goes out of his way to buy her a latte and muffin every day.
- Took a Level in Kindness: She's rather unfriendly and rude to Billy when she first meets him. Later on she accepts him as a friend, and treats him kindly.
- Two-Person Love Triangle: Billy has a Precocious Crush on Helen (who isn't interested for obvious reasons), while Helen flirts with Captain Marvel.
