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White Face

Voiced by: Ivan Zanotti
An "entity turned into data", and the main antagonist of the game. Not much is known about it except vague and cryptic statement found in the game, although it usually displays a playful sadism through their interactions with the player.
  • Adaptational Nice Guy: Though maybe not an adaptation in the truest sense, the 2016 remake tones down White Face's most sadistic traits (such as the original ending being changed) and gains a lot of woobie characteristics.
  • Affably Evil: Debatebly evil, but White Face for the most part act genuinely friendly and playful towards the Player, with little actual ill intents beyond mischief.
  • A.I. Is a Crapshoot: Not an AI in the traditional sense, but still fits the bill.
  • Alas, Poor Villain: Poor White Face will lose all of his playfulness and will turn into a pitiful mess if you attempt to delete it.
  • The Aloner: One of White Face's primary defining trait and a major theme of the game. White Face likely spent a lot of its time alone in the game, with The Player being one of the first faces it sees in a long time. It is even reduced to begging for you to stay with it later in the game.
  • Ambiguously Human: Though the current White Face definitively isn't human, it is left more ambiguous as to what White Face was before being turned into what it is currently. It mentions a quite real setting with its "brother" in one of the .txt files, although given that White Face self-admittedly doesn't have a brother puts some doubts regarding the veracity of this statement.
  • Ambiguous Gender: As HER, it takes on a female form, but it is unclear of this makes White Face female or if that is merely a form it takes.
  • Anti-Villain: White Face in actuality isn't that horrible of an entity personality-wise. Sure, its presense can be intimidating and unnerving, but it's never rude or nasty or spiteful towards you, instead conveying playfulness and ambivalence.
  • Beware the Nice Ones: It is very friendly throughout, unless you choose the Door ending. Prepare yourself for a vicious "Reason You Suck" Speech from White Face.
  • The Berserker: Switches into this in the Door ending.
  • Big Bad: Given that the game is merely a completely empty walking simulator with no threat whatsoever, it can be said that White Face is responsible for literally everything in the game except you downloading it (which in itself is debatable, given that White Face claims the name of the developer as its own).
  • Brain Uploading: Likely how White Face came into existence.
  • Broke Your Arm Punching Out Cthulhu: Chances are high that you will respond to its constant annoyance by deleting them, permanently.
  • Bullying a Dragon: White Face should have known better than to piss off you.
  • The Computer Is a Cheating Bastard: In this case, it messes with the game in any way possible, including removing your ammunition, breaking one of your keyboard keys, preventing you from using an item and even closing the game permanently.
  • Dead All Along: The 2022 remake is explained as a simulation of the events from the original after White Face was killed in the "Door/Loneliness" ending. His guest appearance in Spooky's Jump Scare Mansion can be interpreted as him having survived and moved on after being banished from home, but it's unknown if that game is canon to Imscared.
  • Despair Event Horizon: Reaches this after failing to prevent you from murdering it. This actually causes it to reveal its weak point, its "heart".
  • Did You Just Punch Out Cthulhu?: White Face repeatedly kills, frightens and generally plays with what is, in its perspective, a being transcendent of its own plane (the game). There's only one problem, of course...
  • Enfant Terrible: White Face claimed to be one back when it was human. It kept imagining the goriest and worse way things could go with something as simple as going to an appliance store.
  • Fighting a Shadow: White Face is quite capable of obliterating you over and over again... but only just your avatar. Aside from you possibly having a heart-attack, there isn't much they can do to harm you in the real world, which really bites them later.
  • The Gloves Come Off: When you threaten to delete White Face from your computer, the latter completely drops any sense of playfulness and repeatedly and violently erases you from the game.
  • Humanoid Abomination: Despite a human-like face and a humanoid shape in some of its forms, it clearly only is humanoid in its shape.
  • Hero Killer: If you can be considered a "hero", then White Face is definitively this. Dying is actually necessary to progress in the game a few times, not that it matters much to them.
  • Iconic Item: The noose and chair combo. The red flower too to some extent.
  • It Amused Me: Pretty much the raison d'ĂȘtre of its entire game up until the ending.
  • Multiple Head Case: Ignoring the moments when multiple White Faces appears, it also showcases this in one of its endgame sprites.
  • Oblivious to Love: Word of God says that White Face is incapable of feeling or expressing love that is romantic.
  • Perpetual Smiler: Always has a toothy grin across its face. It doesn't come off even when its panic towards you deleting it becomes especially evident during the "Door" ending.
  • Ramming Always Works: One of its preferred method of attack, especially once you decide you want to get rid of it.
  • Reality Warper: It has near perfect control over the entire game and loves abusing this fact. The only one being anywhere near a threat to it is someone from outside the game, namely you.
  • Samus Is a Girl: Possibly; many people assumed that White Face was a girl when HER was revealed to be another avatar of it, though the fact that White Face refers to HER as another person from itself in one of the backstory .txt seems to disprove it to some degree.
  • Yandere: Certainly shows shades of this, due to its obsession with your face, or your avatar in general, alongside its desire to keep you with it.
  • You Can Talk?: In the original, shorter game, White Face only showed signs of having a voice through its corrupted giggling. In the release trailer for the Greenlit Steam 2016 edition, White Face actually speaks to the you, voiced by Ivan Zanotti himself. While this isn't present in the full game itself, it's still a nice little addition to White Face as a character.
  • Villainous Breakdown: "Villainous" is stretching it, but its actions during the "Door" ending is basically this. Given that you're about to completely wipe it from existence, its panic is justified.

    HER 

HER

The second entity who stalks the Player in the game. Unlike White Face, she possesses a full body and definitively female features. The relation between the two is unclear, as the game treats her as just yet another form of White Face, yet the latter seems to treat her as a separate being (albeit only in the past tense).
  • Accidental Innuendo: Some of her in-game dialogue comes across as this, especially towards you.
    "I'm afraid I can't let you do that. Feed me. Share me. Play with me. I'm yours."
  • Arc Villainess: The villainess of the middle part of the game, where White Face doesn't even show up in-character.
  • Body Horror: Other than her bloodied appearance, her second appearance has her with all of her limbs dismembered, her body covered in flesh wounds (with some chunks of her torso missing) and her severed limbs floating around her.
  • Butter Face: Surprisingly good looking for a creepy white ghost, having a curvy figure which is noticeably nude. Until she turns around that is.
  • Cute Ghost Girl: Or averted, depending on what your definition of "cute" is. HER's playful expression where she "bleps" is somewhat endearing.
  • Hostile Show Takeover: The freeware version of Imscared ended with the player being forced to commit suicide by hanging to escape from White Face's realm. In the commercial version, HER hijacks the game during the preceding cutscene.
  • Howl of Sorrow: Also doubles as Laughing Mad; although HER doesn't talk like White Face, she still possesses somewhat of a voice, emitting a terrifying laugh at various points during the BURY HER section of the game, and also letting out cries of pain when you shoot HER later.
  • Not Quite Dead: Despite the goal of the second scenario being to Mercy Kill HER, she still briefly shows up in two instances, such as a YouTube link, after her death for unexplained reasons. In one, she has a hole on her face and in the other she is imprisoned and mangled.
  • Tragic Villain: An unknown event in her past apparently lead HER to her current state.
  • Uncertain Doom: White Face is dead according to the Restorer, but nothing is said of HER after some scenes hint that she survived White Face shooting her down.

    Spoiler Character 

Restorer

https://static.tvtropes.org/pmwiki/pub/images/fggv2vhxkaa6ptn.png
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An enigmatic person who seemingly is a big fan of the game.
  • Affably Evil: She's pretty friendly towards the player, although she can get mildly mad if they don't follow her around.
  • Big Bad: Following White Face's death, the Restorer seeks to hijack Imscared and make a profitable series out of it. She learned how to turn entities into data, and is eager to haunt players with one in an eventual sequel...
  • Dead Person Impersonation: She pretends to be White Face before introducing herself and explaining that he's been dead since the Door ending from the 2016 version of the game.
  • Laughably Evil: She's pretty comedic at times.
  • Nightmare Face: She's normally a cheerful Perpetual Smiler, but her face will shift to no eyes and a creepy smile if you refuse to follow her around.
  • Rage Against the Author: She's a fan of Imscared who wants to create a perfect simulation of the game, port it to consoles and develop a sequel seemingly against Ivan Zanotti's will.
  • Take That!: She's pretty much a greedy game publisher trying to steal Imscared away from its creator under the guise of being a fan.
  • We Can Rule Together: When the player meets her and says they wish to scare when prompted, she's more than happy to have them on board as her Dragon for her future plans and she hands them a worker card so they can access the 'backstage' when the time comes.
  • Walking Spoiler: She's only introduced in the Playable Epilogue after the Door Ending in the 2022 remake, talking about her plans to continue the game's story.

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