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Private industries and their affiliates operating in-universe.
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LexCorp
Wayne Industries
Ace Chemicals
Appearances: Suicide Squad (2016) | SHAZAM! | Birds of Prey
A chemical plant with operations in both Gotham City and Philadelphia. Noteworty in that it created the chemical that transformed the Joker and Harley Quinn.
In General
- The Cameo: The company's brand can be seen in the background when Billy Batson and Freddy Freeman are testing the former's powerset.
- Evil, Inc.: Manufactures some nasty substance that turns people into bleached psychos. Even years after their most infamous case, they're still making this sludge, which the Joker uses to turn Harleen Quinzel into Harley Quinn.
- No OSHA Compliance: Harleen and the Joker were both able to dive into a vat due to the conspicuous lack of safety railing.
- Toxic, Inc.: Their only product of note is a type of bleach that causes psychosis when consumed.
Sivana Industries
"Family is more than just a word. At Sivana Industries, our focus is family."
Appearances: SHAZAM!
A family-owned conglomerate, now destroyed by the machinations of Dr. Sivana.
In General
- Bitch in Sheep's Clothing: Advertises itself as a company that values family bonds, but its founder and his son are both antisocial assholes. To say nothing of their other son.
- Board to Death: Dr Sivana has everyone murdered, even though none of them had done anything onscreen to deserve it.
- Leave No Survivors: All of the board members are slaughtered by the Seven Deadly Sins.
- MegaCorp: The company is affluent enough to have commercials playing in the elevators, albeit their own commercials.
- Privilege Makes You Evil: Anyone who has the Sivana name is shown to be a loathsome person.
- What Happened to the Mouse?: We never learn what had happened to the company following its high-ups being murdered in cold blood by Sivana.
Dr Sivana
- See here.
Mr. Sivana
Mr. Sivana
"You miserable whiny little shit! You could have killed us!"
Species: Human
Citizenship: American
Affiliation(s): Sivana Industries
Played by: John Glover
Dubbed by: Naoya Uchida (Japanese), Gabriel Le Doze (European French), Manuel Tadros (Canadian French)
Appearances: SHAZAM!
"Thad, you can't go crying to other people all the time. A man needs to know when to stand up for himself."
The father of Thaddeus Sivana and head of Sivana Industries.
- Abusive Parents: Judging by his words (literally calling his son a "little shit") right before the accident and what his son has become, he hasn't been a good father. Worse, he does nothing to stop his older son from abusing the younger, even laughing when the older brother hits the younger one.
- Ain't Too Proud to Beg: He spends his final moments pleading for his youngest son not to kill him, even trying to bribe him with not only money but his company as well in exchange for his life. It doesn't work.
- Alternate Self: One on Earth-167 as Lionel Luthor, and one on Earth-666 as Peter Peterson.
- Asshole Victim:
- Considering how poorly he treated his youngest son, it's hard to feel sorry for him when Thaddeus has him at his mercy.
- When he's struck by a car in the prologue, a cheerful Christmas carol plays over it. This was immediately after demonstrating his superb parenting skills, so the audience is clearly meant to get a laugh out of it.
- Casting Gag:
- John Glover playing the emotionally abusive billionaire father of a bald DC Comics supervillain. If you're suddenly hearing Remy Zero's "Save Me", it's to be expected.
- Those series even had a plot in one episode where a guy from a billionaire family lost his legs due to a car crash caused by some kid who was considered off the rails ever since.
- Glover made his DC debut as The Riddler in Batman: The Animated Series. His character's first act of villainy was to target a belittling Corrupt Corporate Executive Asshole Victim in retaliation for mistreating him and eventually broke him into fear, now Glover here is in the reversal role as the belittling crooked businessman Asshole Victim who becomes a target of a supervillain he had mistreated in his first act of villainy and is reduced to a pleading Dirty Coward and unlike the Riddler's first victim who survived, Glover's character in the film doesn't.
- This also isn't even the first live-action DC movie where he stars as a minor antagonist who ends up getting killed by a supervillain he unknowingly created.
- Upon getting confronted by the Seven Deadly Sins, Glover once again plays a CEO whose company's skyscraper gets invaded by otherworldly monsters and he himself gets attacked by one.
- John Glover playing the emotionally abusive billionaire father of a bald DC Comics supervillain. If you're suddenly hearing Remy Zero's "Save Me", it's to be expected.
- Corrupt Corporate Executive: Downplayed. He's a ruthlessly self-centered Jerkass in charge of a billion dollar company. However, it's unknown if he did anything illegal while running said company, but he was a genuine jackass to his youngest son.
- Create Your Own Villain: He, along with the Seven Deadly Sins, is responsible for making Thad descend into villainy.
- Dirty Coward: He resorts to pathetically groveling to his son that he abused, which makes him hypocritical due to having chastised him for groveling himself before.
- Establishing Character Moment: Belittling and insulting his younger son Thaddeus moments before the car accident — and then afterward blaming Thaddeus entirely for the accident when there was blame enough to go around.
- Evil Cripple: Downplayed. He's a Corrupt Corporate Executive who's also an Abusive Parent, and the car crash at the beginning of the film left him paralyzed from the waist down. However, while he's a definite jerkass, calling him "evil" is a bit of a stretch.
- Fantasy-Forbidding Father: He vehemently shuts down and belittles Thaddeus when he tries to explain his experience in the Rock of Eternity.
- Greater-Scope Villain: Sure, while Seven Deadly Sins share this role to Thaddeus to help them, but he and Sid were the ones whose abuse planted Thaddeus' insecurities that the Sins used to get him to free them, making them the Greater Scope Villains to the Greater Scope Villains.
- Hate Sink: He exists in the film to be purely despicable, the reason behind Sivana’s descent to villainy, and become his unfavorite son's cathartic target of his rampage.
- Hypocrite: He's been a pretty bad father, and his company's marketing puts emphasis on family. Also, he chided Thad for crying for help. When Thad unleashes the Seven Deadly Sins upon his father, Thad uses his father's own words about crying for help against him.
- Karmic Death: Dies at the hands of the unfavorite son he abused and belittled for ages. And Greed is the one ordered to kill him.
- Money Is Not Power: After seeing his son unleash the Seven Deadly Sins on the board of Sivana Industries, Mr. Sivana thinks he can appease his son by giving him total control of the company. Thaddeus responds that material wealth is nothing compared to real power and that it's just a manifestation of the old man's greed. Then Thaddeus appropriately lets Greed kill him.Dr. Sivana: What sin best befits you, father?
Mr. Sivana: I'll give you anything. Money. The company? You want the company?
Dr. Sivana: There it is: greed. Do you honestly think all this... material you've accumulated amounts to actual power? - Parental Favoritism: He's clearly playing favorites with his sons: he allows Sid to bully Thaddeus with impunity and yells at Thaddeus for wanting help; later in life, he gives Sid a high-ranking position at his corporation and doesn't allow Thaddeus to have any involvement at all (his panic-stricken offer to give Thaddeus the company in exchange for sparing his life notwithstanding.)
- Parental Hypocrisy: He chastised Thaddeus for "crying to others" when the boy was being bullied by his older brother, but when his now-adult son shows up to exact his revenge later, the old man allows himself to cry for help and plead for mercy. This doesn't escape Thaddeus' notice, as he throws his father's words back in his face before killing him.
- Patricide: On the receiving end of one when Thaddeus unleashes one of the Seven Deadly Sins (Greed, specifically) on him after having them kill the rest of the board of Sivana Industries.
- Slimeball: He's a slimy Corrupt Corporate Executive who pride himself for elitist beliefs, while looking down at his nose towards Thaddeus.
- The Social Darwinist: It's clear that he despises any form of perceived weakness; when the meek, bookish Thaddeus is being bullied by the stronger older brother Sid, Daddy Sivana not only does nothing to stop it, but he chastises the younger brother for asking for help instead of standing up for himself. This doesn't stop Mr. Sivana from calling for help and begging for mercy when Thaddeus exacts his revenge.
- Unnamed Parent: His forename is never specified.
- Unwitting Instigator of Doom: Thaddeus' Start of Darkness is partly due to the belittling and talking down his father subjected him to.
- Upper-Class Twit: He and his eldest son Sid are rich and snobby elitist jackasses who belittled Thaddeus in his youth.
Sid Sivana
Sid Sivana
"Don't make me throw you outta here, Thad."
Species: Human
Citizenship: American
Affiliation(s): Sivana Industries
Played by: Wayne Ward (adult), Landon Doak (younger)
Dubbed by:
Appearances: SHAZAM!
"Outlook: not so good."
The older brother of Thaddeus Sivana.
- Alliterative Name: Sid Sivana.
- Asshole Victim: It's safe to say he hasn't treated his brother well, and the latter ends up killing him.
- Big Brother Bully: He's introduced relentlessly bullying his younger brother Thaddeus.
- Cain and Abel: Thaddeus' hatred for him culminates with murder.
- Corrupt Corporate Executive: Downplayed. He's a ruthlessly self-centered Jerkass like his father with a high-ranking position in a billion dollar company. However, it's unknown if he did anything illegal while running said company, but he was a genuine jackass to his little brother.
- Destination Defenestration: He's on the brutal receiving end of this by Thaddeus, who crashes into a Sivana Industries board meeting, grabs him and throws him through a window. That meeting takes place on a very high floor of the Sivana Industries skyscraper.
- Establishing Character Moment: Taking away his younger brother's Magic 8-Ball, hitting said brother when he tries to get it back, and then using said toy to make fun of his brother.
- Even Evil Has Loved Ones: For what it's worth, he seems to be genuinely horrified when his dad is injured in a car accident.
- Greater-Scope Villain: Sure, while Seven Deadly Sins share this role to Thaddeus to help them, but he and their father were the ones whose abuse planted Thaddeus' insecurities that the Sins used to get him to free them, making them the Greater Scope Villains to the Greater Scope Villains.
- Hate Sink: He exists in the film to be purely despicable, the reason behind Sivana's descent to villainy, and become his little brother's cathartic rampage target.
- Ironic Echo: His "Outlook: not so good" crack at Thad's expense is repeated by the latter during the boardroom massacre.
- Karmic Death: Murdered by the little brother he bullied and belittled for his whole life.
- Nepotism: Considering how much he benefits from Parental Favoritism, it's safe to assume that the high-ranking position Sid has in his father's company isn't just a coincidence.
- Slimeball: He's a slimy Corrupt Corporate Executive who pride himself as his father's number one son to become a board member and to continue to look down at his nose towards his little brother.
- Upper-Class Twit: He and his father are rich and snobby elitist jackasses who belittles Thaddeus.
Dr. Crosby
Dr. Lynn Crosby
"Come on, Dr. Sivana. You can't believe any of this is real."
Species: Human
Citizenship: American
Affiliation(s): Sivana Industries
Played by: Lotta Losten
Dubbed by:
Appearances: SHAZAM!
"I appreciate your enthusiasm, but you're funding my project. And when I'm interviewing, I don't want to be interrupted."
A scientist who researches on the strange "hallucinations" dozens of people have had. All of those people were actually children who were summoned at the Rock of Eternity and failed the test of the Wizard Shazam. Thaddeus Sivana has spent years looking for a way to return to the Rock of Eternity, and funds Lynn's research to that end.
- Cruel and Unusual Death: Upon touching the door with the symbols of the Seven Deadly Sins, she horrifically dissolves into ashes right before Sivana's eyes.
- The Shrink: She seems to be a psychiatrist.
- We Hardly Knew Ye: She dies minutes after appearing onscreen.
The Sivana Family
Sivana Family
Species: Human
Citizenship: American
Affiliation(s): Sivana Industries
Played by: Natalia Safran (Mrs Sivana), Lou Lou Safran (Sivana sisters)
Appearances: SHAZAM! (Alternate Take)
The rest of Thaddeus Sivana's family, comprisng of his mother and two sisters. They only appear in an alternate prologue.
- Bald of Evil:
The Other Darrin version of Mr Sivana has his son's signature chrome-dome. - The Dividual: Thad's two sisters are identical twins that take turns berating him, even if it means repeating each others taunts.
- Establishing Character Moment: In just a few seconds, every member of the family shows their contempt for young Thad. His father calls him weak, his brother physcally dominates him, his mother passive-aggressively defers to her nasty husband and his sisters tease him for liking a girl.
- Jerkass: All of them. Little wonder that the most sympathetic member of the family would grow up to become a super-terrorist.
- Laser-Guided Karma: In the film itself, Sid and his father are fed to the Seven Sins. In an alternate take, Thaddeus himself storms the family's Christmas party and turns everyone to ash.
- Spoiled Brat: Sid and the two sisters, with their mother possibly being a Gold Digger.
Black Gold Cooperative
"Welcome to Black Gold Cooperative. The first oil company run for the people, by the people."
Appearances: Wonder Woman 1984
"Do you have everything you’ve ever wanted? Aren’t you tired of always wishing you had more? You don’t need a pile of money or some business degree to get started. You don’t even have to work hard for it. At Black Gold Cooperative, all you need is to want it!"
A collection of investors gathered by Maxwell Lord for the purpose of monopolising the crude oil industry.
In General
- Corporate Warfare: Once Maxwell gains the power of the Dreamstone, Black Gold gets the jump on its competitors.
- Didn't Think This Through: Maxwell figured he could beat hs competitiors to the punch by looking for oil in untapped locations. It never crossed his mind that there was a reason those locations were untapped.
- Executive Excess: The brand's image is dependent on Maxwell looking like a hotshot. This is partialy the reason why it's financially in the red.
- Incompetence, Inc.: The business is already floundering when it first appears, due to Maxwell's questionable business strategies.
- Majority-Share Dictator: Maxwell takes the company in this direction once he gains the power to grant wishes, due to conning his partners into making wishes and only telling them the costs after the deal's been done.
Maxwell Lord
- See here.
Simon Stagg
Simon Stagg
"It’s over, Max. I don’t want to hear it anymore. I’m out."
Species: Human
Citizenship: American
Affiliation(s): Stagg Industries, Black Gold Cooperative
Played by: Oliver Cotton
Appearances: Wonder Woman 1984
"There is no oil. There never was. So how are you gonna turn it around? Get more sucker investors like me? It’s called a Ponzi scheme."
Maxwell Lord's disgruntled partner.
- Adaptational Heroism: In the comics, Simon Stagg varys between a Greedy Jerk with a Heart of Gold and a straight up Jerkass who's involved in a number of ethically dubious actions. Here he simply wants the money he invested back from Lord's failing company.
- Age Lift: This version of Stagg is already elderly in 1984, whereas in the comics, he's usually this age during the current time period.
- Alliterative Name: Simon Stagg.
- Jerkass Has a Point: Chewing out Max in front of his son was hardly nice, but he's entirely justified in calling him out for failing to live up to his promises.
- What Happened to the Mouse?: After getting presumably arrested thanks to Lord, he never appears again in the film.
Alistair Lord
Alistair Lord
"I just wish I could be with you..."
Species: Human
Citizenship: American
Played by: Lucian Perez
Appearances: Wonder Woman 1984
Maxwell Lord's son.
- Children Are Innocent: When he finds out that his father can grant wishes, he uses his to wish for his father's happiness. Maxwell chooses to ignore this one out of guilt.
- Morality Pet: Maxwell's only redeeming quality is his devotion to his son.
- Nice Guy: Alistair thinks only of his father's well-being.
- Satellite Character: He only exists to keep Maxwell Lord from being an unrepentant monster.
- Twofer Token Minority: Asian and Hispanic. We never see his mother, but his facial features suggest that he's biracial, and Lucian Perez is this exact mix in real life.
Raquel
Raquel
"Mr. Lord, it’s Wall Street Journal. They want to interview you about the company’s sudden surge."
Species: Human
Citizenship: American
Affiliation(s): Black Gold Cooperative
Played by: Gabriella Wilde
Appearances: Wonder Woman 1984
"New investors are calling out of thin air!"
Maxwell Lord's assistant.
- Beleaguered Assistant: She's overworked due to being the only employee Maxwell can afford to hire on a long-term basis.
- Sexy Secretary: She functions as a hybrid of secretary and receptionist until Maxwell can afford more staff. She's also quite attractive.
Glan Tai Bottling Company
Appearances: Peacemaker
A cover for the Butterflies where they produce the nectar that sustains them.
Butterflies
Cow
Cow
Species: Unknown extraterrestrial livestock
Affiliation(s): Butterflies
Appearances: Peacemaker
An alien beast that produces nectar for the alien butterflies.
- Call a Smeerp a "Rabbit": It looks nothing like a cow. It's only referred to as one because it lactates.
- Canon Foreigner: Just like with the butterflies, the cow doesn't exist in the comics.
- Space Whale: A colossal non-sapient alien.
