"We Jewelpets got an order from the ruler of Jewel Land, Lady Jewelina, to fill this Jewel Box with magic gems so something great will happen. 'Look for them pretty please,' she said. We became friends with three middle school girls called Chiari, Nene and Ruruka, and together we are searching for the magic gems."
— Ruby's narration
Jewelpet Happiness is the fifth season of the Jewelpet anime.
It starts with Ruby and the other Jewelpets being given a mission by Jewelina to collect Happiness for a mysterious reason. Ruby and the mascots travel to Jewel Academy in order to open up a Cafe to accomplish this mission. They meet Chiari Tsukikage, an unlucky but cheerful girl who attends classes at the Jewel Academy with her friends Nene and Ruruka. Together, they manage the Cafe while collecting Magic Gems made of Happiness.
It's the first season to take place entirely in Jewel Land, with not even a passing reference to the human world. Another thing of note is that the series composition is handled by several people, credited as the Jewel Academy Literature Club.
Tropes:
- Age Lift: In the Portuguese dub, Chiari and her class are in high school (more concretely, the 12th grade; and to match up, Marie and her crew are in the 11th) instead of middle school, and the boys quartet, originally in high school, is in the 1st year of college.
- Animate Inanimate Object: The stand where the Jewel Box is placed. Conveniently so, as it always rushes to the scene of the apparition of a Magic Gem.
- Baby Morph Episode: Episode 36 is about Jewelina being turned into a baby by the Red Moon, and Chiari and co., plus Peridot, finding a way to turn her back.
- Bad Moon Rising: The Red Moon is a sentient being and the main villain. It wasn't always evil.
- Bait-and-Switch Credits: The first OP makes a big show of Chiari's school uniform transforming into a Magical Girl-ish outfit. Said outfit shows up in the first episode and it's never mentioned or seen again.
- Behemoth Battle: In episode 40, the Red Moon turns Tata into a destructive giant and Ruby is turned huge to fight him.
- Big Ol' Eyebrows: The gender-bent (female) Jewelpets in episode 4 only get huge eyebrows (and Labra gets an additional mustache) to distinguish them from their usual selves.
- Beach Episode: Episode 16.
- Bohemian Parody: At the end of episode 20, some customers at the Rock Cafe drink Taira's coffee and pose like Queen at the beginning of "Bohemian Rhapsody"'s music video (faces turned up, weak lighting from above, hands crossed over chest) in their happiness.
- Breaking Old Trends: No new Jewelpets are introduced in this season.
- Breaking the Fourth Wall
- In episode 9, Ruby gets pinned through the ears:Chiari: I hope it doesn't become a Running Gag.
- Later:
Ruby: Which of us is the main character again?Chiari: It's you, Ruby.
- In episode 9, Ruby gets pinned through the ears:
- Brooding Boy, Gentle Girl: Takumi and Angela, Takumi being a dedicated but angsty student who's superficially cold to everyone and Angela a cheerful and caring relaxant for him.
- Christmas Episode: Episode 38.
- Dancing Theme: The first ED has the band Fairies dancing, the second has the main human cast and all Jewelpets doing it.
- Deface of the Moon: The Red Moon acts the way it does because Ruby drew a face on its mirror and that drawing became the moon's face, so people thought it was a bad omen and turned away from it, making the moon sad and angry.
- Earn Your Happy Ending: Chiari has to fight the guy she's in love with to save Ruby, and this is after some five episodes of everyone gradually becoming possessed by the Red Moon, which isn't lifted until the second-to-last episode, and Chiari debating whether it's right to snap Kosuke out of it when he seems so happy.
- Elevator School: Jewel Academy has everything from kindergarten to university.
- Epilogue Letter: Every episode has the Jewelpet who made the Magic Gem of the episode write a letter to the audience (presumably). They're also Sounding It Out as they write.
- Eye of Newt: Alex theorizes in episode 44 that the ingredients necessary to make a Magic Gem include seaweed from Jewel Lake, mushroom liquid and Apel's hair. Marie actually manages to get them all.
- Faceless Masses: This season being particularly lazy in the animation department, all scenes that require people besides the recurring characters draw those people as simple blue doodles with, at most, a mouth and dots for eyes.
- Festival Episode: Episode 14.
- For Happiness: The pets' mission is to make people feel happy so they'll yield Magic Gems and then the Red Moon can be kept in check.
- Fountain of Youth: In episode 36, the Red Moon turns Jewelina into a baby.
- Gender Bender: In episode 4, the girls and the main Jewelpets use magic to become guys in order to infiltrate the boys' dorm.
- Gotta Catch 'Em All: The collection of the Magic Gems.
- Graduate from the Story: Ends with Chiari and co. graduating from middle school and into high school, with them remarking that they almost went to middle school again out of instinct.
- Halloween Episode: Episode 30, aired on October 26, about the the girls readying the Jewel Mall for Halloween and Charotte learning the meaning of it.
- Hidden in Plain Sight: Milky's dragon is concealed by having him coil around himself.
- Interspecies Romance: Angela x Takumi, Taira x Flora.
- It Was with You All Along: The Magic Gems, since they're only the physical manifestations of people's happiness.
- Laser-Guided Amnesia: In episode 39, Ruby's Magic Misfire causes everyone present to forget their memories of the previous year.
- Lighter and Softer: Qualifies as one of the lightest entries in the series due to a lack of any serious themes throughout.
- Lucky Number Seven: Played with. In the year-end episode, Chiari says that she fell in 777 pits during the year. Ruruka says that she doesn't know whether that's lucky or unlucky.
- Mass "Oh, Crap!": The mascots do one when they see the tattered building supposed to serve as their Cafe in episode 1.
- Mid-Season Upgrade: The Jewel Box starts out conspicuously empty on the right side; when the left side slots are filled, Jewelina adds slots on the right side. When those are filled in episode 36, Jewelina suddenly remembers that she had also added drawers with, guess what? MORE SLOTS! Enough to last until the end.
- Mineral MacGuffin: The Magic Gems.
- Monster of the Week: There's a Magic Gem created almost every episode, meaning they have to deal with a pet every time.
- No Celebrities Were Harmed: Douglas MacArthur
shows up in episode 11 as a cheerleader for the rival school Takarada. Perry Blackship is an athlete from the same school. - Official Couple: Chiari and Kousuke, the couple the whole show is building up. Kousuke says to Chiari at the end that he'd like to live by her side.
- One-Eyed Shot: Quite a few. In episode 30, a close up of Lapis' eye can be seen as it turns from blood red back to its original color.
- Power Trio: The main humans - Chiari, Nene and Ruruka. As well as Marie, Nobara and Mucchan.
- Red Eyes, Take Warning: Characters possessed by the Red Moon have their eyes turn red.
- Running Gag: Chiari's clumsiness manifests by having her trip on air or strange objects and falling on pits almost constantly.
- School Festival: Episode 11 (sports).
- Seinfeldian Conversation: Mouri and Nene trying to talk during Valentine's Day. They start talking about aliens, then about soap holders, then about how to keep the shoulders healthy, and then back to aliens.
- "Shaggy Dog" Story: The Jewel Box isn't full at the end. In fact, Jewelina says that they didn't need to fill it after all, because the Magic Gems are only physical manifestations of what's already inside people.
- Ship Tease: Jasper seems to outright flirt with Marie, and she goes along with him, although she's really only interested in the Magic Gem.
- The Show Must Go On: In episode 25, Marie tries to take over the role of prince after Sapphie runs into some trouble that slightly delays her entry. They both step in, and everybody decides to go along with it by proclaiming there's now two princes to marry two sisters. But a third one is missing, so the princesses chase after them. Prase solves the problem by turning Angela (cast as the fairy godmother) into a prince as well, so everybody gets married and the play finishes.
- Show Within a Show: Jewel Detective, about a young, purple-haired detective who solves cliched and outlandish crimes. Shows up in episodes 10 and 30.
- Snow Means Love: Nene and Mouri have a moment when it starts snowing in the Christmas episode.
- Spice Up the Subtitles: In episode 13, Milky's dragon hides by coiling around himself, making him look like a giant cartoon turd. Ruby and co. say it's an "unko", which, though bleeped out, is really not a swear word. Critter Subs translates it thus:Milky: Err, t-that is, err...Ruby: Obviously. It's a huge green pile of shit.Chiari: Yes yes yes, it's shit.
- Spontaneous Choreography: The Musical scene in the 26th episode.
- The Stinger: The scenes of the pets writing letters are always after the ED.
- Swapped Roles: In episode 44, Nobara gets Red Mooned and as a result usurps the Alpha Bitch role from Marie, who in turn takes on Nobara's Girl Posse role in an effort to get her back to normal.
- Tempting Fate: In episode 39, Marie complains about everybody singing the same song at karaoke, which is the OP song. Next episode, new OP sequence and song!
- Threesome Subtext: Ruruka/Takumi/Angela. All three get along great, and neither of the girls objects (in fact, they even support each other) to both giving Takumi chocolate. And let's not forget that group hug they shared at the end of their episode.
- Valentine's Day Episodes: Episode 45.
- Wham Episode: Episode 50. Towards the end, the Magic Gems suddenly shatter, and Nene and Ruruka appear behind Chiari possessed by the Red Moon.
- Work Com: The plot centers around the Jewelpets running a Cafe so they can socialize with people and create Magic Gems, and their misadventures in the process.
- You Are the Translated Foreign Word: 'Happiness' is a light emanated by the smaller moon and anyone who's feeling happy that can be concentrated in Sapphie's vacuum/gun and used to snap people out of the Red Moon's influence. 'Happiness' is said in English in any version of the show, and is distinct from the plain old feeling of happiness, which is said in whatever dub's language.
