Somos Bax (also known as Te Hace Falta Ver Más Bax) is a legendary ad campaign initially launched by the Mexican beer brand Tecate, to sponsor the 2015 fight between Manny Pacquiao and Floyd Mayweather Jr., and then the Saturday Night boxing matches aired in TV Azteca, and featuring Sylvester Stallone decked in a nice suit, appearing all of a sudden on men doing something unmanly, just to reprimand them and let them know that they need to watch more boxing.
Due to its ubiquiutous nature, the ads (and the catchphrase uttered by Sly) underwent Memetic Mutation in Mexico and parts of Latin America because of the odd pronounciation of the phrase and the absurdity of the situations shown. Needless to say, the campaign was a huge success in its country, as explained in this video
, receiving multiple accolades, and spawning multiple parodies, songs, and other memes.
You can watch a compilation of these ads in this video.
Te hace falta ver más Tropes.
- An Ass-Kicking Christmas: Downplayed; one of the ads takes place in Christmas. This time, the mother of the man who needs to watch more Bax is the one who utters the phrase, to Stallone's approval.
- Boys Like Creepy Critters: One of the guys that gets reprimanded by Stallone for taking selfies in an elevator becomes a nature photographer, and ends up taking pictures of crocodiles.
- Character Catchphrase: Te hace falta ver más bax.note
- The phrase is also mentioned by legendary Mexican boxer Julio César Chávez, who also miss-spells it as "Te hace falta ver más botz". (Sinaloans in general have difficulties spelling the phoneme ks, often spelling it as tz), just to be corrected by Marco Antonio Barrera who gives the proper pronounciation, if they just don´t went a little HoYaytastic position...
- Chick Flick: One of the guys tries to pick up one of these movies, only to be suddenly stopped by Stallone and get told off to watch more Bax.
- Crappy Holidays: One of the ads takes place in Christmas, in which a disappointed guy (who wanted to get a pet bunny for Christmas, and gets a power drill instead) gets told to go watch more Bax. By his own mother. Stallone approves of the mother's comment.
- Dare to Be Badass: Watching more boxing will make you badass.
- Death Glare: Sly's default expression of disapproval in these ads towards those who do unmanly things.
- Disapproving Look: Stallone's usual look in these ads.
- Foreign Remake:
This ad featuring Sylvester Stallone and the famed Mexican boxer Saúl "El Canelo" Álvarez, launched for American audiences, which is a Spiritual Successor of this legendary ad campaign. Features Sly suggesting El Canelo to train his fists by using a wasp nest. - Gonna Need More X: You need to watch more Bax.
- Gratuitous Spanish: Sylvester Stallone saying the famous phrase.
- Manly Tears: Played for laughs in the final ads of the campaign, launched three years after the start of it, shows Stallone proudly weeping after witnessing the result of his work upon the men that he made them watch more Boxing. Then Sylvester Stallone appears standing besides himsels and reprimanding himself for crying.
- Minimalist Cast: Most of the ads have Sylvester Stallone as a permanent protagonist in all of them, and some other man who is about to get told off by Sly to go watch more Bax.
- My New Gift Is Lame: In the Christmas ads, a guy receives a badass-looking power drill, and becomes disappointed in front of his parents. He wanted a bunny. Stallone looks at him with disappointment while the guy's mother tells him to watch more boxing.
- Rated M for Manly: Obviously.
- Real Men Wear Pink: Parodied.
- In another ad, in an art gallery a man is stopped by two famous Mexican pugilistsnote who are dressed in their suits while sipping tea, until they end up in a rather HoYaytastic position each one of them. Stallone appears, and just stares angrily at them, sighs in disgust, and leaves without even uttering his catchphrase.
- Another one shows a man about to pick up a tambourine, when he is ambushed by Stallone and another boxer. The musician is the one that utters the phrase at the other pugilist at the end, because he had a pin of a flower.
- In one of them, a businessman is corralled by a gang of tough looking men, and then bursts into dancing "Maniac" by Michael Sembello. Stallone appears, is not impressed, is about to tell the dancing man about the fact he needs to watch more box, but is stopped mid sentence by the dancer pointing out the gang members. Stallone scares them off, and tells the man that he does watch Boxing.
- In another ad, in an art gallery a man is stopped by two famous Mexican pugilistsnote who are dressed in their suits while sipping tea, until they end up in a rather
- Serial Escalation: A man walks out his small and fluffy toy poodle, and then two other boxers march in with each one bringing a bigger dog each (Julio César Chávez with a bulldog, and Marco Antonio Barrera with a large pitbull)... and Stallone appears walking with a lion.
- Singing in the Shower: One of the men shown in the ads does this... with a rather unmanly song, prompting an angry stare back by Stallone.
- Stuff Blowing Up: As a result of watching more Bax, the guy who was going to see the Chick Flick becomes an actor or stuntman in a movie in which everything blows up.
- Teeny Weenie: In another version of the ad where Stallone admonishes the guy who was singing in the shower, after getting told that he needs to watch more bax. Stallone promptly looks down on him, then looks him in the eye, and barks "Mucho bax!" at him, and then closing the curtain after the guy complains about getting cold.
- The Power of Rock: The final fate of the guy that sang in the shower? Watching more Bax made him a rock star.
- Uncomfortable Elevator Moment: A guy doing duckfaces and taking selfies inside an elevator gets caught by Stallone. After getting told to watch more Bax, the guy panics and tries to exit the elevator. All while Stallone just stares at him like he's about to beat the shit out of him and the guy looks absolutely terrified.
Troper, te hace falta ver más bax.Ding Ding Ding.—Somos Bax.
