Some things never change.
In the early part of The New '10s, car company Toyota created a series of 25 ads in Japan featuring the cast of the TV show Doraemon to advertise the Toyota ReBorn. In these ads, the characters are depicted as live-action grown-ups rather than animated children like in the original show. Doraemon himself is portrayed by French actor Jean Reno. Yeah.
These ads contain the following tropes:
- The Ace: Dekisugi, the smartest and most athletic kid in the series, has grown up to become an Olympic athlete.
- Actor Allusion:
- Giant sings the AKB48 hit song "Heavy Rotation" in his concert. His sister Jaiko, played by a member of said group, is delighted.
- When a car saleswoman starts Rattling Off Legal about Toyota's installment plan, Doraemon gives her the Translating Jelly (Hon'yaku Kon'yaku), which makes her speak more clearly... but in French. While Giant and Suneo become even more confused, the Jelly is probably translating for Doraemon, who is played by Jean Reno.
- Adaptation Species Change: Here, Doraemon is human instead of a robot cat.
- Age Lift: In the original Doraemon series, the characters are children. Here, they're adults.
- Art Shift: A small handful of the ads show an animated clip of the characters as kids before skipping to their live-action, grown-up selves.
- Bathtub Scene: Even though (or because) she's now an adult, Shizuka can't escape this.
- Big Fancy House: Suneo is still rich and lives in one, complete with a Cool Garage full of Toyota cars.
- Celebrity Cameo: AKB48 members Mayu Watanabe and Rino Sashihara appear as personifications of the T-Connect satnav.*
- Circling Birdies: In one ad, Nobita gets a ring of spinning stars on the top of his head after he rides a toy car in circles.
- Dreadful Musician: Giant still believes he's a rock star and holds yet another ear-splitting concert in his supermarket. Shizuka is shown playing a violin so badly that it knocks out a bear, despite having trained since childhood.
- Generation Xerox: Like his parents, Giant runs a shop, but in his case it's a supermarket. Whether it's an expansion of the Family Business is not explained.
- Identical Grandson: Nobita's multiple generations of descendants visit him for a joyride in his Toyota Noah minivan.
- Japandering: Starring Jean Reno as Doraemon.
- Jerk with a Heart of Gold: Suneo and Giant help Nobita practice his driving. When Suneo mentions that he's going out to meet a cute girl, Nobita suspects that it's Shizuka, but turns out he's taking his elderly parents and their friends from the nursing home out to the beach.
- Kiss Me, I'm Virtual: Nobita falls in love with his satnav voice, which he personifies as idol Mayu Watanabe. After he confesses his feeling, however, the personification changes to the much sterner idol Rino Sashihara, who scolds him for wishing the impossible.
- Live-Action Adaptation: Of Doraemon.
- Medium Blending: Some of the ads have animated clips in an otherwise live-action campaign.
- Premiseville: "Toyotown" signs feature prominently throughout the ads, referencing how they are made to sell Toyota cars.
- Recurring Riff: A song called "GROOOON" is played in the background once per ad in the first several ads.
- Screw Learning, I Have Phlebotinum!: Nobita tries to avoid having to study for the driver's license test by using the Memory Bread... but eats too much and has to go to the bathroom right before the test, and flunks it.
- She Is All Grown Up: Jaiko is portrayed by none other than Atsuko Maeda
◊, at the height of her AKB48 popularity. - Speech Impediment: When Doraemon has a cold (although he's a robot), he tries to pull out the Anywhere Door from his magic pocket, but out comes the Toyota Noah (his pronunciation of "Door" sounds like "Noa"). Twice.
- Time Skip: These ads show the Doraemon cast as adults living 20 years after the events of the original show.
- What If?: With Doraemon's What If Phone Booth, Jaiko temporarily alters reality into one where she marries Nobita. Even though Jaiko is no longer a Gonk, let's just say Nobita is miserable in that reality.
