| 1 | [[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/verve_records_logo_vector.png]] |
| 2 | |
| 3 | Verve Records is best known as one of America's pre-eminent {{Jazz}} labels, although it has also signed major artists in other genres, including {{Rock}} and RecordedAndStandUpComedy. |
| 4 | |
| 5 | Verve was started in 1956 by Norman Granz, an experienced jazz producer and impresario who had previously headed the Clef and Norgran labels. His first signing was Music/EllaFitzgerald, whom he was already managing. He soon assembled an impressive roster that included Count Basie, Lionel Hampton, Gene Krupa, Lee Konitz, Oscar Peterson, Bud Powell, and Lester Young, among many others. Granz also dabbled in RockAndRoll by issuing Music/RickyNelson's first recordings. |
| 6 | |
| 7 | Verve did well enough that it became a target for acquisition by larger entities. Music/FrankSinatra, who was interested in owning a record company, almost bought the label, but ultimately started his own Creator/{{Reprise|Records}} imprint instead. In the end, Verve wound up purchased by Creator/MGMRecords in 1960. Around the same time, Creed Taylor was hired away from Verve's rival Creator/ImpulseRecords to become the new label head. |
| 8 | |
| 9 | Under MGM's ownership, Verve continued as before while diversifying into new genres. The label had already signed Creator/JonathanWinters, and it soon became a force in RecordedAndStandUpComedy with Creator/ShelleyBerman, Creator/PhyllisDiller, Vaughn Meader, Mort Sahl, and the CreatorCouple of Creator/JerryStiller and Creator/AnneMeara. There were also spoken word albums, such as Creator/JosephCotten's recitation ''The Letters of UsefulNotes/ThomasJefferson'' and scientist Linus Pauling's lecture ''On Fallout and Nuclear Warfare''. |
| 10 | |
| 11 | As TheSixties continued, Verve expanded into FolkMusic with the Verve Folkways sublabel, which eventually evolved into Creator/VerveForecast. It also found {{Pop}} success when The Righteous Brothers had a string of hits. Verve then signed two of the era's most daring and experimental {{Rock}} groups, Music/TheVelvetUnderground and Music/FrankZappa and The Mothers of Invention. |
| 12 | |
| 13 | As TheSeventies began, Verve was gradually wound down by the financially troubled MGM, which reissued some of its recordings. However, the imprint was eventually revived after MGM was acquired by [=PolyGram=] in 1972; in turn, [=PolyGram=] became part of Creator/UniversalMusicGroup in 1998. Today, Verve is the flagship label of UMG's Verve Label Group, which includes Verve Forecast (also revived), Creator/{{Decca|Records}}, Deutsche Grammophon, ECM, Creator/{{Mercury|Records}} KX, and Verve's old rival Impulse!. Verve has become a home for veteran rock performers such as Music/VanMorrison, Music/LindaRonstadt and Music/RodStewart; it's also a catch-all label for reissues from UMG's jazz catalog, including several artists who did not record for the original label. |
| 14 | |
| 15 | !!Verve original artists, past and present, with Website/TVTropes pages: |
| 16 | [[index]] |
| 17 | * Music/PaulAnka |
| 18 | * Music/LouisArmstrong |
| 19 | * Creator/FredAstaire |
| 20 | * Music/BurtBacharach |
| 21 | * Music/CountBasie |
| 22 | * Music/{{Jorge Ben|Jor}} |
| 23 | * Music/TonyBennett |
| 24 | * Creator/ShelleyBerman |
| 25 | * Music/MaryJBlige |
| 26 | * Music/AndreaBocelli |
| 27 | * Music/MichelleBranch |
| 28 | * Music/OrnetteColeman |
| 29 | * Creator/BillCosby |
| 30 | * Creator/JosephCotten |
| 31 | * Creator/BernardCribbins |
| 32 | * Music/BingCrosby |
| 33 | * Creator/DorothyDandridge |
| 34 | * Creator/SammyDavisJr |
| 35 | * Creator/PhyllisDiller |
| 36 | * Music/DukeEllington |
| 37 | * Music/BillEvans |
| 38 | * Music/EllaFitzgerald |
| 39 | * Music/DizzyGillespie |
| 40 | * Music/HerbieHancock |
| 41 | * Music/ColemanHawkins |
| 42 | * Music/JohnnyHodges |
| 43 | * Music/BillieHoliday |
| 44 | * Music/TheInkSpots |
| 45 | * Music/AntonioCarlosJobim |
| 46 | * Music/QuincyJones |
| 47 | * Music/SpikeJones |
| 48 | * Music/BBKing |
| 49 | * [[Music/RahsaanRolandKirk Roland Kirk]] |
| 50 | * Music/GladysKnight |
| 51 | * Music/{{Labelle}} |
| 52 | * Music/MichelLegrand |
| 53 | * Creator/SethMacFarlane |
| 54 | * Music/BarryManilow |
| 55 | * Music/LoreenaMcKennitt |
| 56 | * Music/SarahMcLachlan |
| 57 | * Music/RickyNelson |
| 58 | * Music/{{Nico}} |
| 59 | * Music/CharlieParker |
| 60 | * Music/ThePuppiniSisters |
| 61 | * Music/QueenLatifah |
| 62 | * Music/DjangoReinhardt |
| 63 | * Music/LindaRonstadt |
| 64 | * Creator/RichardRoundtree |
| 65 | * Music/LaloSchifrin |
| 66 | * Music/NinaSimone |
| 67 | * Music/RodStewart |
| 68 | * Creator/JerryStiller |
| 69 | ** Creator/AnneMeara |
| 70 | * Music/DonnaSummer |
| 71 | * Music/TalkTalk |
| 72 | * Music/ArtTatum |
| 73 | * Music/SarahVaughan |
| 74 | * Music/TheVelvetUnderground |
| 75 | * Music/RufusWainwright |
| 76 | * Creator/JonathanWinters |
| 77 | * Yusuf, aka Music/CatStevens |
| 78 | * Music/FrankZappa and The Mothers of Invention |
| 79 | [[/index]] |
| 80 | |
| 81 | !!Verve artists reissued from other UMG labels with TV Tropes pages: |
| 82 | [[index]] |
| 83 | * Music/JamesBrown |
| 84 | * Music/RayCharles |
| 85 | * Music/JohnColtrane |
| 86 | * Music/NatKingCole |
| 87 | * Music/ScreaminJayHawkins |
| 88 | * Music/CharlesMingus |
| 89 | * Music/TheloniousMonk |
| 90 | * [[Music/TinaTurner Ike & Tina Turner]] |
| 91 | [[/index]] |
| 92 | |
| 93 | !!Verve has issued tribute albums to these composers: |
| 94 | [[index]] |
| 95 | * Music/IrvingBerlin |
| 96 | * Creator/AndrewLloydWebber %% The family name is Lloyd-Webber |
| 97 | * Music/ColePorter |
| 98 | [[/index]] |
| 99 | |
| 100 | !!Verve Forecast artists have [[Creator/VerveForecast their own listing]]. |
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