History YMMV / Bros

* WatchedItForTheRepresentation: Eichner has hailed ''Bros'' as the "first gay rom-com ever to come from [[{{Creator/Universal}} a major studio]]," so it's not surprising that the movie [[LGBTFanbase got some audience attention for that]]. Conversely, many critics pointed out that the film's important was just about the ''only'' thing that its marketing was touting as a reason to see the film, which turned off those who found the tone of the marketing to be self-righteous.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, but nevertheless alienated the straight demographic, due their perspective that the movie simply wasn't for them, or being put off by Eichner's comments. As such, most of the audience ended up being from the queer demographic, even though many chose not to see the movie either because of criticism towards its marketing or simple disinterest. Some have posited that marketing it exclusively to queer audiences would have made it more successful, while others point to its outsized budget making it difficult to make a success, especially if it were aimed solely at a niche audience.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not. Nevertheless, general audience surveys concluded that plenty of queer audiences weren't interested in the film in general, leading others to posit that the film's outsized budget was its downfall no matter what.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was promoted heavily to general audiences, but the explicit, R-rated content made it an unlikely choice for a "date night" movie that led to the success of tamer rom-coms. Furthermore, it faced twin challenges: many straight audiences, even if not homophobic, thought the movie simply wasn't made for them, while many queer audiences criticized the marketing as pandering to straight audiences, leading to it underperforming with both bases.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they weren't homophobic, still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not.
* WatchedItForTheRepresentation: Eichner has hailed ''Bros'' as the "first gay rom-com ever to come from [[{{Creator/Universal}} a major studio]]," so it's not surprising that the movie [[LGBTFanbase got some audience attention for that]].

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they weren't homophobic (although many were), still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them (plus, homophobia continues to be a big enough problem in America that many of the bigots were going to boycott it anyway). Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they weren't homophobic, still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since straights weren't going to see it in large numbers anyway.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push, many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Indeed, the film makes several references to queer culture that are only meaningful to people within the community, and many feel that the movie would have been more successful in theaters if it had just been marketed to queer people from the start, since many in the community were put off by the marketing that pandered to straights even though the film itself does not.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they weren't homophobic, still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights. But once you actually watch the movie, it's about the nature of gay male relationships and the broader queer community's internal conflicts, and it makes a lot of references that a straight person wouldn't get unless they're a close ally. As such, many feel that the movie would have fared better if it ''had'' been marketed primarily to queer audiences, since straights weren't going to watch it anyway.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they weren't homophobic, still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights. However, once you actually watch the movie, it's about the community's internal struggles and it makes a lot of references that would be meaningless to a straight person who's not a close ally. As such, many feel that the movie would have fared better if it ''had'' been promoted primarily to queer audiences, since straights weren't going to watch it anyway.

* AudienceAlienatingPremise: The film was widely touted as the first mainstream gay romantic comedy, and while it was praised by critics, it performed poorly in the box office which many blamed on its marketing. The film was heavily promoted to general audiences, but most straight people, even if they're not homophobic, still thought that a gay romance simply wasn't for them. On the flip-side, even many queer people were put off from watching it precisely ''because'' the advertising made it look like it was pandering a ThemeParkVersion of LGBTQ+ culture to straights. However, once you actually watch the movie, it's about the community's internal struggles and it makes a lot of references that would be meaningless to a straight person who's not a close ally. As such, many feel that the movie would have fared better if it ''had'' been promoted primarily to queer audiences, since straights weren't going to watch it anyway.

* QueerShowGhetto: The movie was heavily pushed and promoted to as wide and general of an audience as possible, and even with such a push many in the straight demographic were reluctant to see it because they felt like it wasn't made for them. Despite that it is a romantic comedy not too dissimilar to Creator/JuddApatow-backed works before it, some saw it as "niche" simply because a gay couple was the focus.

* WatchedItForTheRepresentation: Eichner has hailed ''Bros'' as the "first gay rom-com ever to come from [[Creator/Universal a major studio]]," so it's not surprising that the movie [[LGBTFanbase got some audience attention for that]].

* WatchedItForTheRepresentation: Eichner has hailed ''Bros'' as the "first gay rom-com ever to come from a major studio," so it's not surprising that the movie [[LGBTFanbase got some audience attention for that]].

* WatchedItForTheRepresentation: Eichner has hailed ''Bros'' as the "first gay rom-com ever to come from a major studio," so it's not surprising that the movie [[LGBTFanbase got some audience attention for that]].