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* JerkWithAHeartOfGold: Again, noted in [[MickFoley Mick Foley's]] biography. At one point during the Attitude Era, 80s-era wrestler Tony Atlas was brought onto the roster for a short time at a point when he was having financial difficulties. Mick recalls that he had wondered aloud why he wanted to bring in Atlas, since he had never been a true main eventer even at his peak and that most casual fans didn't recall him. Someone later told him, "Sometimes, Vince does things just to be nice." One of his old wrestlers was having problems, so he gave him a helping hand.
** A better (dare we say defining?) example would come in the wake of [[EddieGuerrero Eddie Guerrero's]] death from complications involving a prior drug addiction. As noted, Eddie had completely recovered from drugs at the time and had openly thanked the company for sending him to treatment and for saving his life, so his sudden death due to complications years after the fact hit everyone especially hard. Since Eddie was his family's sole provider, leaving behind a wife and children, Vince gave his widow Vicki a job as a backstage performer, guaranteed pretty much for life for as long as she needed it. Years later, she is one of the best heel manager types in the business and has stated that her late husband would have loved the fact that she was now involved in the business that he gave so much for.
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* ComplexityAddiction: VinceMcMahon tends to simply screw wrestlers he's feuding with, even if it takes an EvilPlan to do so, rather than just simply fire them, despite the fact he fires others for lesser things. This is mainly because [[CompleteMonster Vince]] prefers to torment anyone who stands up to him.

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* ComplexityAddiction: VinceMcMahon tends to simply screw wrestlers he's feuding with, even if it takes an EvilPlan to do so, rather than just simply fire them, despite the fact he fires others for lesser things. This is mainly because [[CompleteMonster Vince]] Vince prefers to torment anyone who stands up to him.



* PapaWolf: [[SubvertedTrope Subverted]] during the Higher Power storyline. Vince acted like this when his daughter Stephanie was threatened by TheUndertaker and the MinistryOfDarkness, however it was then revealed that Vince was the Higher Power who masterminded Stephanie's kidnapping all along. Since then for the most part Vince has been portrayed as a CompleteMonster who treats his family cruelly - unless they're on the same side, in which case he plays this pretty straight.

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* PapaWolf: [[SubvertedTrope Subverted]] during the Higher Power storyline. Vince acted like this when his daughter Stephanie was threatened by TheUndertaker and the MinistryOfDarkness, however it was then revealed that Vince was the Higher Power who masterminded Stephanie's kidnapping all along. Since then for the most part Vince has been portrayed as a CompleteMonster who treats treating his family cruelly - unless they're on the same side, in which case he plays this pretty straight.



** Vince also went crazy in 2003 when he learned he was going to be in a Buried Alive match against TheUndertaker, [[CompleteMonster going as far as to demand that Taker's house be burned down, and that Taker's children were kidnapped and his wife was raped]], and [[YouHaveFailedMe was even about to murder Paul Heyman and fire his corpse]] before [[ManipulativeBastard Heyman]] managed to talk Vince out of it.

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** Vince also went crazy in 2003 when he learned he was going to be in a Buried Alive match against TheUndertaker, [[CompleteMonster going as far as to demand that Taker's house be burned down, and that Taker's children were kidnapped and his wife was raped]], raped, and [[YouHaveFailedMe was even about to murder Paul Heyman and fire his corpse]] before [[ManipulativeBastard Heyman]] managed to talk Vince out of it.
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**** When he fired Dude Love after [[YouHaveFailedMe he lost to Austin at Over The Edge,]] he said that he won't fire Austin because he "pays the bills" while MickFoley was completely useless.

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**** When he fired Dude Love after [[YouHaveFailedMe he lost to Austin at Over The Edge,]] he said that he won't fire Austin because he "pays the bills" "just makes me richer" while MickFoley was completely useless.just 'made him sick'.



* DirtyOldMan: His affairs with TrishStratus and Candice Michelle are only the most famous.

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* DirtyOldMan: His affairs with TrishStratus and Candice Michelle are only the most famous.famous; who ''knows'' just how many he's had?
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** Shown in his 2012 match with CMPunk. Not only did he not mind taking some nasty shots, he came close to ''winning'' without outside interference to the point that Punk tried to ''run away''.
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** Happened again with the [=McMahon=]-Helmsley storyline, though done much differently, as he didn't mastermind the whole thing. This time he simply hijacked it by pulling a FaceHeelTurn against [[DwayneJohnson The Rock]] by costing him the main event of Wrestlemania, which led to both of Vince's kids, who had been TheStarscreams up to that point, loyally returned to his side, and TripleH, whom he had been genuinely feuding with for months, became his new [[TheDragon Dragon]], and the direction of the storyline changed into a Rock vs Vince feud, with Vince doing everything to try and keep the title away from the Rock and Rock having to overcome the odds Vince stacked against him, similar to StoneColdSteveAustin before.

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** Happened again with the [=McMahon=]-Helmsley storyline, though done much differently, as he didn't mastermind the whole thing. This time he simply hijacked it by pulling a FaceHeelTurn against [[DwayneJohnson The Rock]] by costing him the main event of Wrestlemania, which led to both of Vince's kids, who had been TheStarscreams {{The Starscream}}s up to that point, loyally returned to his side, and TripleH, whom he had been genuinely feuding with for months, became his new [[TheDragon Dragon]], and the direction of the storyline changed into a Rock vs Vince feud, with Vince doing everything to try and keep the title away from the Rock and Rock having to overcome the odds Vince stacked against him, similar to StoneColdSteveAustin before.
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** Sometimes this kind of thing comes back to bite Vince and the family as a whole in the ass, such as when Randy then turned the mini-feud he had going with the [=McMahons=] around with a EvilPlan of his own in order to get his hands on the World Title, during the same storyline in which the above quotes took place!

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** Sometimes this kind of thing comes back to bite Vince and the family as a whole in the ass, such as when Randy then turned the mini-feud he had going with the [=McMahons=] [=McMahon=]s around with a EvilPlan of his own in order to get his hands on the World Title, during the same storyline in which the above quotes took place!



* CorruptCorporateExecutive: "[=Mr. [=McMahon=]=]".

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* CorruptCorporateExecutive: "[=Mr. [=McMahon=]=]"."Mr. [=McMahon=]".



* RedEyesTakeWarning: The first image in his Mr. [McMahon=] Titantron was a shot of his face, which was all black-and-white except for his eyes, which were colored red.

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* RedEyesTakeWarning: The first image in his Mr. [McMahon=] [=McMahon=] Titantron was a shot of his face, which was all black-and-white except for his eyes, which were colored red.
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** [[SubvertedTrope Subverted]] in 2003 during Vince's feud with HulkHogan in 2003. While wrestling under the name [[PaperThinDisguise "Mr. America"]], his contract prevented Vince from firing him, however [[TooDumbToLive Mr America unmasked himself to be Hogan to the MSG audience,]] thus giving [[TheBadGuyWins Vince the loophole he needed to fire Hogan]].

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** [[SubvertedTrope Subverted]] in 2003 during Vince's feud with HulkHogan in 2003. While wrestling under the name [[PaperThinDisguise HulkHogan. Vince ''tried'' a complex scheme to fire Hogan, but failed... so he simply decided to not book Hogan, and instead just pay him to stay home. [[CharlieBrownFromOuttaTown "Mr. America"]], his contract prevented Vince from firing him, America"]] would soon appear to avenge Hogan's honor; however [[TooDumbToLive Mr America unmasked himself to be Hogan to the MSG audience,]] thus giving [[TheBadGuyWins Vince the loophole he needed to fire Hogan]].
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'''Vincent Kennedy [=McMahon=], Jr.''' is a third generation wrestling promoter, chairman and CEO of {{WWE}} and patriarch of the [=McMahon=] WrestlingFamily. He is also the man who revolutionized professional wrestling forever by taking the World Wrestling Federation and turning it from a regional territory into a mainstream national promotion in the mid-1980s, where it enjoyed massive success and eventually turned into the multi-billion dollar empire we now know as World Wrestling Entertainment. [=McMahon=] also has decades of on-camera experience in the promotion; first as a play-by-play announcer, and, after 1997, as the evil boss character "Mr. [=McMahon=]".

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'''Vincent Kennedy [=McMahon=], Jr.''' is a third generation wrestling promoter, chairman and CEO of {{WWE}} Wrestling/{{WWE}} and patriarch of the [=McMahon=] WrestlingFamily. He is also the man who revolutionized professional wrestling forever by taking the World Wrestling Federation and turning it from a regional territory into a mainstream national promotion in the mid-1980s, where it enjoyed massive success and eventually turned into the multi-billion dollar empire we now know as World Wrestling Entertainment. [=McMahon=] also has decades of on-camera experience in the promotion; first as a play-by-play announcer, and, after 1997, as the evil boss character "Mr. [=McMahon=]".



** It has been said that, with some (but not very many) exceptions, he insists on people being of a certain height. Two-time World Heavyweight Champion ReyMysterioJr would suggest otherwise, but Mysterio ''is'' probably the second most popular wrestler in the company at the time of this writing, behind only JohnCena. That being said, when WCW folded, it took his entire creative staff pushing him for him to sign Mysterio to a very low minimum guarantee.

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** It has been said that, with some (but not very many) exceptions, he insists on people being of a certain height. Two-time World Heavyweight Champion ReyMysterioJr would suggest otherwise, but Mysterio ''is'' probably the second most popular wrestler in the company at the time of this writing, behind only JohnCena. That being said, when WCW folded, it took his entire creative staff pushing him for him to sign Mysterio to a very low minimum guarantee.



** He also has a thing for {{squick}} storylines; his daughter Stephanie confirmed that he wanted to use her first pregnancy to push an [[DudeNotFunny incest]] storyline, with him as the father. He also OK'd the [[OldShame Katie Vick]] saga, probably the most horrible storyline to feature on a pre-watershed television programme. Made worse by the fact it was [[DeadBabyComedy played for laughs]].

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** He also has a thing for {{squick}} storylines; his daughter Stephanie confirmed that he wanted to use her first pregnancy to push an [[DudeNotFunny incest]] storyline, with him as the father. He also OK'd the [[OldShame Katie Vick]] saga, probably the most horrible storyline to feature on a pre-watershed television programme. Made worse by the fact it was [[DeadBabyComedy played for laughs]].



** BiggerBad: Since he's the owner of the company, he's arguably responsible(directly or indirectly) for everything that has happened in WWE since he took over the company in 1982. It's even [[LampshadeHanging lampshaded]] in quite a few "worked shoots".

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** BiggerBad: Since he's the owner of the company, he's arguably responsible(directly or indirectly) for everything that has happened in WWE since he took over the company in 1982. It's even [[LampshadeHanging lampshaded]] in quite a few "worked shoots".



* CardCarryingVillain: Vince really enjoys being evil at times, and has acknowledged that he will probably go to Hell when he dies.

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* CardCarryingVillain: Vince really enjoys being evil at times, and has acknowledged that he will probably go to Hell when he dies.



** DoubleSubverted at one point during his feud with StoneColdSteveAustin in the AttitudeEra, in which Vince finally fired him after Austin refused to make either TheUndertaker or {{Wrestler/Kane}} the new champion. However, Austin wasn't too happy with this, and took Vince hostage the following night on RAW. Shortly after it was revealed Austin had been rehired by Vince's own son Shane, however at Survivor Series 1998 it was revealed that this was all just another master plan of Vince's as Austin was screwed out of the championship once again.

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** DoubleSubverted at one point during his feud with StoneColdSteveAustin in the AttitudeEra, in which Vince finally fired him after Austin refused to make either TheUndertaker or {{Wrestler/Kane}} Wrestler/{{Kane}} the new champion. However, Austin wasn't too happy with this, and took Vince hostage the following night on RAW. Shortly after it was revealed Austin had been rehired by Vince's own son Shane, however at Survivor Series 1998 it was revealed that this was all just another master plan of Vince's as Austin was screwed out of the championship once again.



*** [[JustifiedTrope Justified]] with Orton, as he'd won the RoyalRumble and was thus promised a world title match at {{WrestleMania}}, and had threatened to sue the WWE and get a court order to stop [=WrestleMania=] from taking place if he was fired before the event. He changed tact and started demanding he be fired after realizing how much it would hurt the [=McMahon=] family to not have the event take place.

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*** [[JustifiedTrope Justified]] with Orton, as he'd won the RoyalRumble and was thus promised a world title match at {{WrestleMania}}, WrestleMania, and had threatened to sue the WWE and get a court order to stop [=WrestleMania=] from taking place if he was fired before the event. He changed tact and started demanding he be fired after realizing how much it would hurt the [=McMahon=] family to not have the event take place.



* CorruptCorporateExecutive: "[=Mr. McMahon=]".

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* CorruptCorporateExecutive: "[=Mr. McMahon=]".[=McMahon=]=]".



* EvilIsHammy: Vince is a LargeHam regardless of alignment, but he really enjoys playing the [[EvilOverlord evil dictator-like boss of WWE]].
* EvilOverlord

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* EvilIsHammy: Vince is a LargeHam regardless of alignment, but he really enjoys playing the [[EvilOverlord evil dictator-like boss of WWE]].
WWE]].
* EvilOverlord EvilOverlord



* ExecutiveMeddling: For years, Vince has taken a direct and personal hand in WWF/E booking, with ''extremely'' mixed results. Sometimes the results are great, such as when he kept VinceRusso in check during the MondayNightWars and turned the then-floundering WWF around. And then there are the results that don't work, like the whole Katie Vick angle.

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* ExecutiveMeddling: For years, Vince has taken a direct and personal hand in WWF/E booking, with ''extremely'' mixed results. Sometimes the results are great, such as when he kept VinceRusso in check during the MondayNightWars and turned the then-floundering WWF around. And then there are the results that don't work, like the whole Katie Vick angle.



** It happened again in 1999, when during an Inferno match between TheUndertaker and {{Wrestler/Kane}}, MichaelCole mentioned that TheUndertaker was answering to a "Higher Power", in which Vince replied "Well tonight he's answering to me!!" [[HijackedByGanon Vince would later be revealed to be the Higher Power all along]]. Could also be considered FridgeBrilliance, even if it wasn't intentional.

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** It happened again in 1999, when during an Inferno match between TheUndertaker and {{Wrestler/Kane}}, Wrestler/{{Kane}}, MichaelCole mentioned that TheUndertaker was answering to a "Higher Power", in which Vince replied "Well tonight he's answering to me!!" [[HijackedByGanon Vince would later be revealed to be the Higher Power all along]]. Could also be considered FridgeBrilliance, even if it wasn't intentional.



** Happened again with the McMahon-Helmsley storyline, though done much differently, as he didn't mastermind the whole thing. This time he simply hijacked it by pulling a FaceHeelTurn against [[DwayneJohnson The Rock]] by costing him the main event of Wrestlemania, which led to both of Vince's kids, who had been [[TheStarscream]]s up to that point, loyally returned to his side, and TripleH, whom he had been genuinely feuding with for months, became his new [[TheDragon Dragon]], and the direction of the storyline changed into a Rock vs Vince feud, with Vince doing everything to try and keep the title away from the Rock and Rock having to overcome the odds Vince stacked against him, similar to StoneColdSteveAustin before.

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** Happened again with the McMahon-Helmsley [=McMahon=]-Helmsley storyline, though done much differently, as he didn't mastermind the whole thing. This time he simply hijacked it by pulling a FaceHeelTurn against [[DwayneJohnson The Rock]] by costing him the main event of Wrestlemania, which led to both of Vince's kids, who had been [[TheStarscream]]s TheStarscreams up to that point, loyally returned to his side, and TripleH, whom he had been genuinely feuding with for months, became his new [[TheDragon Dragon]], and the direction of the storyline changed into a Rock vs Vince feud, with Vince doing everything to try and keep the title away from the Rock and Rock having to overcome the odds Vince stacked against him, similar to StoneColdSteveAustin before.



* ICallHimMisterHappy: One hidden camera segment had Vince at a urinal, whipping it out with his famous introductory "[[AndreTheGiant Andre, the GIANT!]]" See also: DudeNotFunny

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* ICallHimMisterHappy: One hidden camera segment had Vince at a urinal, whipping it out with his famous introductory "[[AndreTheGiant Andre, the GIANT!]]" "AndreTheGiant!" See also: DudeNotFunny



* IronicEcho: "Nobody's bigger than [[{{WWE}} this business.]]" First said by Vince to JohnCena, then said by TripleH to Vince as the latter was removed from a position of power in the company.
* ItRunsInTheFamily[=/=]WrestlingFamily: The whole McMahon family.

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* IronicEcho: "Nobody's bigger than [[{{WWE}} [[Wrestling/{{WWE}} this business.]]" First said by Vince to JohnCena, then said by TripleH to Vince as the latter was removed from a position of power in the company.
* ItRunsInTheFamily[=/=]WrestlingFamily: The whole McMahon [=McMahon=] family.



** Despite his public perception, many of his employees are quick to point out his caring and friendly nature. MickFoley has mentioned in several of his books Vince's concern for Mick's well-being (telling after the infamous Cell match that he appreciated all Mick's done for the company but for Mick to never do something that dangerous again) and thoughtfulness over Mick's career. He also complimented Vince on allowing the book to be published with criticisms of him intact. He also stated he doesn't entirely understand why Vince doesn't show this side of him to the public world.

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** Despite his public perception, many of his employees are quick to point out his caring and friendly nature. MickFoley has mentioned in several of his books Vince's concern for Mick's well-being (telling after the infamous Cell match that he appreciated all Mick's done for the company but for Mick to never do something that dangerous again) and thoughtfulness over Mick's career. He also complimented Vince on allowing the book to be published with criticisms of him intact. He also stated he doesn't entirely understand why Vince doesn't show this side of him to the public world.



* PowerStable: TheCorporation, Corporate Ministry, [=McMahon=]-Helmsley Faction/Regime, and Team [=McMahon=]. There was also a tag team version of a PowerStable known as the Power Trip, which still held the WWE, Intercontinental, and Tag Team title belts at the same time despite only consisting of StoneColdSteveAustin and TripleH.
* PowerWalk: Fans sitting in ringside seats will often bow down and "worship" him as he walks by them on his way to the ring.

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* PowerStable: TheCorporation, Corporate Ministry, [=McMahon=]-Helmsley Faction/Regime, and Team [=McMahon=]. There was also a tag team version of a PowerStable known as the Power Trip, which still held the WWE, Intercontinental, and Tag Team title belts at the same time despite only consisting of StoneColdSteveAustin and TripleH.
TripleH.
* PowerWalk: Fans sitting in ringside seats will often bow down and "worship" him as he walks by them on his way to the ring.



** There's way more examples than that. In 2006, he booked himself against God (and ShawnMichaels) in a PPV match, a feud in which he healed Candice Michelle of a chest cold in an orgasmic frenzy simply by touching her chest and did a rambling prayer promo to himself in the middle of a church. ([[CrossingTheLineTwice God no-showed the match, BTW, and McMahon, well, he couldn't keep from talking about it that night.]]) In 2003, while feuding with TheUndertaker, he turned into a devout follower of an unknown power and walked to the ring as a praying, grinning idiot; this would later turn out to be a MoreThanMindControl relationship with Kane. And of course, in 1999, he WAS the "Higher Power" behind TheUndertaker's MinistryOfDarkness. Vince has been slipping for a long time.

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** There's way more examples than that. In 2006, he booked himself against God (and ShawnMichaels) in a PPV match, a feud in which he healed Candice Michelle of a chest cold in an orgasmic frenzy simply by touching her chest and did a rambling prayer promo to himself in the middle of a church. ([[CrossingTheLineTwice God no-showed the match, BTW, and McMahon, [=McMahon=], well, he couldn't keep from talking about it that night.]]) In 2003, while feuding with TheUndertaker, he turned into a devout follower of an unknown power and walked to the ring as a praying, grinning idiot; this would later turn out to be a MoreThanMindControl relationship with Kane. And of course, in 1999, he WAS the "Higher Power" behind TheUndertaker's MinistryOfDarkness. Vince has been slipping for a long time.



* VillainousIncest: [[AvertedTrope Averted]]. Vince intended on doing this angle with his daughter [[StephanieMcMahon Stephanie]], but she declined.

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* VillainousIncest: [[AvertedTrope Averted]]. Vince intended on doing this angle with his daughter [[StephanieMcMahon Stephanie]], but she declined.
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* ItRunsInTheFamily[=/=]WrestlingFamily: The whole McMahon family.
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** Happened again with the McMahon-Helmsley storyline, though done much differently, as he didn't mastermind the whole thing. This time he simply hijacked it by pulling a FaceHeelTurn against [[DwayneJohnson The Rock]] by costing him the main event of Wrestlemania, which led to both of Vince's kids, who had been [[TheStarscream]]s up to that point, loyally returned to his side, and TripleH, whom he had been genuinely feuding with for months, became his new [[TheDragon Dragon]], and the direction of the storyline changed into a Rock vs Vince feud, with Vince doing everything to try and keep the title away from the Rock and Rock having to overcome the odds Vince stacked against him, similar to StoneColdSteveAustin before.
** [[AvertedTrope Averted]] with the [[NewWorldOrder nWo]] storyline in 2002, by Vince himself, who revealed he was the mastermind behind bringing in the nWo to help him kill WWE in the same segment everyone learned they would be returning.
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* {{Satan}}: Often called this by commentators, especially JimRoss. At one point Ross even claimed that when Vince goes to Hell, [[LikeABadassOutOfHell he would quickly take it over, implying that Vince was even WORSE than Satan.]] Vince was also the "Higher Power" of the Ministry, a Satanic cult, and branded himself a counterpart at war with God in "[[ParodyReligion McMahonism]]". As well, during the [=McMahonism=] storyline, Vince imitated TripleH's water-spitting entrance using holy water, then turned to his son Shane and said, "That kind of burns a little!" giving a hint of actual demonic influence.

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* {{Satan}}: Often called this by commentators, especially JimRoss. At one point Ross even claimed that when Vince goes to Hell, [[LikeABadassOutOfHell he would quickly take it over, implying that Vince was even WORSE than Satan.]] Satan]]. Vince was also the "Higher Power" of the Ministry, a Satanic cult, and branded himself a counterpart at war with God in "[[ParodyReligion McMahonism]]". As well, during the [=McMahonism=] storyline, Vince imitated TripleH's water-spitting entrance using holy water, then turned to his son Shane and said, "That kind of burns a little!" giving a hint of actual demonic influence. No wonder Shane asked him off-screen after that if he was going to Hell.

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* VillainProtagonist: VinceMcMahon tends to center the show around himself and his storylines even though he's the BigBad. His antics in 2007(Feud with Trump, ECW reign, limo explosion, illegitimate son, etc.) are just some examples.

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* VillainousIncest: [[AvertedTrope Averted]]. Vince intended on doing this angle with his daughter [[StephanieMcMahon Stephanie]], but she declined.
* VillainProtagonist: VinceMcMahon is the owner of WWE and the kayfabe universe is his own, so he's basically this. He also tends to center the show around himself and his storylines even though he's the BigBad. His antics in 2007(Feud with Trump, ECW reign, limo explosion, illegitimate son, etc.) are just some examples.
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[[NO CHANCE! Cause that's what you've got.]]

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[[NO NO CHANCE! Cause that's what you've got.]]
got.
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* LeaningOnTheFourthWall: Way back in 1997 a New York Times writer named Phil Mushnick targeted professional wrestling. He hated the sport, hated the fans, wasn't content to change the channel and wanted to take away people's rights. JimCornettte spoke his mind on the issue and after another segment where fan opinions were voiced Vince read out the address to send Mr. Mushnick their opinion, before stating he can think of a letter to send himself. At the time few knew Vinnie Mac ran the WWF and as owner he would rightly have a few choice comments to make.

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* LeaningOnTheFourthWall: Way back in 1997 a New York Times writer named Phil Mushnick targeted professional wrestling. He hated the sport, hated the fans, wasn't content to change the channel and wanted to take away people's rights. JimCornettte JimCornette spoke his mind on the issue and after another segment where fan opinions were voiced Vince read out the address to send Mr. Mushnick their opinion, before stating he can think of a letter to send himself. At the time few knew Vinnie Mac ran the WWF and as owner he would rightly have a few choice comments to make.
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* LeaningOnTheFourthWall: Way back in 1997 a New York Times writer named Phil Mushnick targeted professional wrestling. He hated the sport, hated the fans, wasn't content to change the channel and wanted to take away people's rights. JimCornettte spoke his mind on the issue and after another segment where fan opinions were voiced Vince read out the address to send Mr. Mushnick their opinion, before stating he can think of a letter to send himself. At the time few knew Vinnie Mac ran the WWF and as owner he would rightly have a few choice comments to make.
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** He is most definately one in RealLife. Hurt his children, wife or company and he will make your life hell!!
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** Meanwhile, Vince's on-screen character is himself both mentally and physically abusive towards his kids when he's really being nasty. He's even wrestled them - his son [[ShaneMcMahon Shane]] numerous times, and his daughter [[StephanieMcMahon Stephanie]] a few days before her RealLife wedding.

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** Meanwhile, Vince's on-screen character is himself both mentally and physically abusive towards his kids when he's really being nasty. He's even wrestled them - his son [[ShaneMcMahon Shane]] numerous times, and his daughter [[StephanieMcMahon Stephanie]] a few days before her RealLife wedding.wedding to TripleH.
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** He also played this role in USWA in 1993 while feuding with Jerry "The King" Lawler.
** BiggerBad: Since he's the owner of the company, he's arguably responsible(directly or indirectly) for everything that has happened in WWE since he took over the company in 1982. It's even [[LampshadeHanging lampshaded]] in quite a few "worked shoots".
*** Even WCW originally implied Vince was this to the nWo before scrapping the idea when WWE threatened to sue them........only for Vince to imply it even more when he brought in the nWo to be his [[TheDragon Dragons]] in his goal to kill his own company after he had purchased WCW, even going as far as being the one to kill the group altogether once [[YouHaveOutlivedYourUsefulness he had no need for them anymore]].
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* RedEyesTakeWarning: The first image in his Mr. [McMahon=] Titantron was a shot of his face, which was all black-and-white except for his eyes, which were colored red.
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[[caption-width-right:350:NO CHANCE! Cause that's what you've got.]]

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[[caption-width-right:350:NO [[NO CHANCE! Cause that's what you've got.]]



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!!'''Tropes associated with Vince [=McMahon=]'''

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!!'''Tropes associated with Vince [=McMahon=]'''

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!!Associated Tropes:
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Tropes cannot be averted/subverted/whatever \"hard\"


* PapaWolf: [[SubvertedTrope Subverted HARD!!]] during the Higher Power storyline. Vince acted like this when his daughter Stephanie was threatened by TheUndertaker and the MinistryOfDarkness, however it was then revealed that Vince was the Higher Power who masterminded Stephanie's kidnapping all along. Since then for the most part Vince has been portrayed as a CompleteMonster who treats his family cruelly - unless they're on the same side, in which case he plays this pretty straight.

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* PapaWolf: [[SubvertedTrope Subverted HARD!!]] Subverted]] during the Higher Power storyline. Vince acted like this when his daughter Stephanie was threatened by TheUndertaker and the MinistryOfDarkness, however it was then revealed that Vince was the Higher Power who masterminded Stephanie's kidnapping all along. Since then for the most part Vince has been portrayed as a CompleteMonster who treats his family cruelly - unless they're on the same side, in which case he plays this pretty straight.

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* PunctuatedForEmphasis: VINCENT! KENNEDY! MCMAHON!



* ThisIsSparta: VINCENT! KENNEDY! MCMAHON!
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X is greater than Y is not this trope.


* {{Satan}}: Often called this by commentators, especially JimRoss. At one point Ross even claimed that when Vince goes to Hell, he would quickly take it over, implying that Vince was even [[BeyondTheImpossible WORSE than Satan]]. Vince was also the "Higher Power" of the Ministry, a Satanic cult, and branded himself a counterpart at war with God in "[[ParodyReligion McMahonism]]". As well, during the [=McMahonism=] storyline, Vince imitated TripleH's water-spitting entrance using holy water, then turned to his son Shane and said, "That kind of burns a little!" giving a hint of actual demonic influence.

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* {{Satan}}: Often called this by commentators, especially JimRoss. At one point Ross even claimed that when Vince goes to Hell, [[LikeABadassOutOfHell he would quickly take it over, implying that Vince was even [[BeyondTheImpossible WORSE than Satan]]. Satan.]] Vince was also the "Higher Power" of the Ministry, a Satanic cult, and branded himself a counterpart at war with God in "[[ParodyReligion McMahonism]]". As well, during the [=McMahonism=] storyline, Vince imitated TripleH's water-spitting entrance using holy water, then turned to his son Shane and said, "That kind of burns a little!" giving a hint of actual demonic influence.
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** He is most definately one in RealLife. Hurt his children, wife or company and he will make your life hell!!
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* GodIsEvil: A non-God example. Since Vince is the owner of the company WWE he's pretty much responsible for WWE and everything involved in it(especially in RealLife in which he has the final say in everything that happens, including what happens InUniverse), and since he's the onscreen EvilOverlord, he's the closest to this trope that anyone is going to get in pro wrestling. Vince has [[AGodAmI lampshaded this]] frequently.
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* EvilIsHammy: Vince is a LargeHam regardless of alignment, but he really enjoys playing the [[EvilOverlord evil dictator-like boss of WWE]].
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* FauxAffablyEvil: After his initial FaceHeelTurn following the MontrealScrewjob, Vince tried to come across as a BenevolentBoss and ReasonableAuthorityFigure in order to mask his true BadBoss/CorruptCorporateExecutive self, and tried to justify his actions to the fans and employees such as StoneColdSteveAustin. During his feud with Austin however he soon gave up on this and became the [[CardCarryingVillain card-carrying]] BigBad that he's famous for now.

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* FauxAffablyEvil: After his initial FaceHeelTurn following the MontrealScrewjob, Vince tried to come across as a BenevolentBoss and ReasonableAuthorityFigure in order to mask his true BadBoss/CorruptCorporateExecutive BadBoss and CorruptCorporateExecutive self, and tried to justify his actions to the fans and employees such as StoneColdSteveAustin. During his feud with Austin however he soon gave up on this and became the [[CardCarryingVillain card-carrying]] BigBad that he's famous for now.
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* FauxAffablyEvil: After his initial FaceHeelTurn following the MontrealScrewjob, Vince tried to come across as a BenevolentBoss and ReasonableAuthorityFigure in order to mask his true BadBoss/CorruptCorporateExecutive self, and tried to justify his actions to the fans and employees such as StoneColdSteveAustin. During his feud with Austin however he soon gave up on this and became the [[CardCarryingVillain card-carrying]] BigBad that he's famous for now.
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'''Vincent Kennedy McMahon, Jr.''' is a third generation wrestling promoter, chairman and CEO of {{WWE}} and patriarch of the [=McMahon=] WrestlingFamily. He is also the man who revolutionized professional wrestling forever by taking the World Wrestling Federation and turning it from a regional territory into a mainstream national promotion in the mid-1980s, where it enjoyed massive success and eventually turned into the multi-billion dollar empire we now know as World Wrestling Entertainment. [=McMahon=] also has decades of on-camera experience in the promotion; first as a play-by-play announcer, and, after 1997, as the evil boss character "Mr. [=McMahon=]".

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'''Vincent Kennedy McMahon, [=McMahon=], Jr.''' is a third generation wrestling promoter, chairman and CEO of {{WWE}} and patriarch of the [=McMahon=] WrestlingFamily. He is also the man who revolutionized professional wrestling forever by taking the World Wrestling Federation and turning it from a regional territory into a mainstream national promotion in the mid-1980s, where it enjoyed massive success and eventually turned into the multi-billion dollar empire we now know as World Wrestling Entertainment. [=McMahon=] also has decades of on-camera experience in the promotion; first as a play-by-play announcer, and, after 1997, as the evil boss character "Mr. [=McMahon=]".



-->'''Vince [=McMahon=]''': BretHart [[{{Memes/ProfessionalWrestling}} screwed Bret Hart]].

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-->'''Vince [=McMahon=]''': BretHart [[{{Memes/ProfessionalWrestling}} [[Memes/ProfessionalWrestling screwed Bret Hart]].
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[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/mcmahondvdshot_1978.jpg]]
[[caption-width-right:350:NO CHANCE! Cause that's what you've got.]]

-->''Vince didn't screw TV Tropes. TV Tropes screwed TV Tropes.''

'''Vincent Kennedy McMahon, Jr.''' is a third generation wrestling promoter, chairman and CEO of {{WWE}} and patriarch of the [=McMahon=] WrestlingFamily. He is also the man who revolutionized professional wrestling forever by taking the World Wrestling Federation and turning it from a regional territory into a mainstream national promotion in the mid-1980s, where it enjoyed massive success and eventually turned into the multi-billion dollar empire we now know as World Wrestling Entertainment. [=McMahon=] also has decades of on-camera experience in the promotion; first as a play-by-play announcer, and, after 1997, as the evil boss character "Mr. [=McMahon=]".

ThatOtherWiki has an extensive article on his life and career.
-----
!!'''Tropes associated with Vince [=McMahon=]'''

* AGodAmI: Vince once started his own religion called "[[ParodyReligion McMahonism]]" and compared himself to God during a promo he cut while inside a church.
** Had done this earlier in the 1990s, but that only lasted for one show.
* AbusiveParents: Vince grew up in a trailer park in North Carolina with his mother and a series of stepfathers; one was an alcoholic who regularly beat Vince with "anything he could get his hands on." Vince would later lament in a ''Playboy'' interview that he thought it was "unfortunate that he died before I could kill him. I would have enjoyed that."
** In the same article, he talked about the fact that he was sexually abused by his mother. His upbringing seems to go a long way towards explaining his more erratic behavior (like the [[BrotherSisterIncest incest]] [[ParentalIncest storylines]] he kept trying to do).
** Meanwhile, Vince's on-screen character is himself both mentally and physically abusive towards his kids when he's really being nasty. He's even wrestled them - his son [[ShaneMcMahon Shane]] numerous times, and his daughter [[StephanieMcMahon Stephanie]] a few days before her RealLife wedding.
* ArchEnemy: StoneColdSteveAustin, DGenerationX from 2006 onwards, and anyone who dares to "cross the boss".
* AuthorAppeal: It's historically known that Vince loves big, muscular men, and he will push them, regardless of talent.
** I would say technical wrestlers are his more personal appeal, as the big men usually only get titles when they are over, and the practice pre-dates the current Vince. Solid wrestlers, though, will usually get pushed to the upper midcard. Either way, high-flyers tend to get the short end of the stick.
** Vince's inclination towards muscular was more apparent in the 80's where they were pushed even if they [[ExecutiveMeddling had talent but were forced to hide it]], (HulkHogan) or like some, had no (UltimateWarrior) skill in the ring. As time went on, smaller yet more talented wrestlers were given chances. At this point, Vince tends to push charisma over everything else, in-ring talent included.
** It has been said that, with some (but not very many) exceptions, he insists on people being of a certain height. Two-time World Heavyweight Champion ReyMysterioJr would suggest otherwise, but Mysterio ''is'' probably the second most popular wrestler in the company at the time of this writing, behind only JohnCena. That being said, when WCW folded, it took his entire creative staff pushing him for him to sign Mysterio to a very low minimum guarantee.
** Part of the "bigger guys" thing is simply that they have more of a physical presence, since it's easier to make a guy look intimidating when he's bigger or taller (and it gives the announcers a go-to factoid to repeat during a dull part in a match.) While WWE isn't filled with complete giants right now, most of the wrestlers considered "average-sized" by WWE standards (guys not pushed as giants, such as [[JohnCena Cena]], {{Edge}}, [[JohnMorrison Morrison]]) are at least 6'2" and over 220 pounds, which is considered above average for the typical man. The only really prominent smaller guys are Mysterio and EvanBourne, who are closer to the American average of 5'9".
** He also has a thing for {{squick}} storylines; his daughter Stephanie confirmed that he wanted to use her first pregnancy to push an [[DudeNotFunny incest]] storyline, with him as the father. He also OK'd the [[OldShame Katie Vick]] saga, probably the most horrible storyline to feature on a pre-watershed television programme. Made worse by the fact it was [[DeadBabyComedy played for laughs]].
* AuthorAvatar: Vince's on-screen persona is just an exaggerated version of himself. [[BecomingTheMask or so it is claimed]].
* BadBoss: His on-screen persona. As a heel anyway.
* BenevolentBoss: The odd occasion he is a face however, he is usually a tough but fair FatherToHisMen.
* BadassGrandpa: "It's not very often that you see a sixty-year-old man with a [[LargeHam HERCULEAN]] physique like mine!"
** Terry Funk called him "the most hardcore man in the business" because he's a multi-millionaire who doesn't need to be hit over the head with chairs week in and week out, but does so anyway to promote a story. TERRY F'N FUNK, the father of all {{Garbage Wrestler}}s.
* BaldOfEvil: After he had his head shaved by DonaldTrump.
* BecomingTheMask: It's very hard to tell where VinceMcMahon, the man begins and [[{{Kayfabe}} Mr. McMahon]], the character, ends.
* BerserkButton: Don't [[WhatDoYouMeanItsNotHeinous sneeze]] in the proximity of the man. Just... ''don't''.
** It's been said that Vince gets angry when HE sneezes, as he wants to control everything and a sneeze is something he can't control.
* BigBad: As a Heel. On the occasions that is is a Face, he's the BigGood. Since he's the boss of the entire company both on-screen and in real life, he's one of the few people who can be BOTH the BigGood AND the BigBad in any form of fiction. Though he plays the BigBad a lot more often, and sometimes his face turn is just part of his EvilPlan and he's EvilAllAlong(such as him being the Higher Power).
* BigShutUp: He's ''MASTER'' of this trope, spewing it out to hilarious effect.
* BornInTheWrongCentury: Known to be woefully out of touch with popular culture. {{Metallica}} wanted to perform ''St. Anger'', the theme for the 2003 ''Summerslam'' event, live at the PPV but Vince shot down the idea, not knowing how big the band was. Sacked the gimmick of Pirate Paul Burchill, as he didn't get the [[PiratesOfTheCaribbean Jack Sparrow homage]] (the gimmick was dropped less than a month before the first sequel came out, which was what the gimmick was supposed to ride the coattails of). And he thought ScottHall's catchphrases such as "[[{{Scarface}} Make way for the bad guy!]]" was of Hall's own accord.
* BringMyBrownPants: Vince wet his pants once after Stone Cold held a gun to his head, which turned out to be a fake gun.
-->'''StoneColdSteveAustin''': [=McMahon=] 3:16 says I just pissed my pants!
* BullyingTheDragon: He can make many cower before the control he has over the company, but all too often he'll overestimate just how much abuse his wrestlers will endure to keep their jobs [[WorthIt over kicking his ass]].
* CardCarryingVillain: Vince really enjoys being evil at times, and has acknowledged that he will probably go to Hell when he dies.
* {{Catchphrase}}: YOOOOOOOOOOOOOOOOU'RE FIIIIIIIIIIIIIRED!!!!!
** STRAAAAAAAAIGHT TO HELLLLLLLLLL!!!!
** Earlier in his run as a heel, he used "Vince didn't screw [X]. [X] screwed [X]." after "[[BretHart Bret]] screwed Bret" became an AscendedMeme.
** I'M VINCE MCMAHON, DAMN IT!
** ''SHUUUT UP!''
** As an announcer: "1... 2... HE GOT HIM! HE GOT HIM! Oh, wait, no he didn't."
* ChronicBackstabbingDisorder: Vince often betrays his employees, whether they be Faces, Mooks, or even TheDragon, whether it be because [[YouHaveFailedMe they failed him]], [[YouHaveOutlivedYourUsefulness they were no longer useful for him]], or because he feels that [[UngratefulBastard a major story is "ungrateful" to Vince, who believes he "created" them]]. Sometimes he just does it as part of an EvilPlan or even solely [[ForTheEvulz for shits]] [[ItAmusedMe and giggles]].
* ComplexityAddiction: VinceMcMahon tends to simply screw wrestlers he's feuding with, even if it takes an EvilPlan to do so, rather than just simply fire them, despite the fact he fires others for lesser things. This is mainly because [[CompleteMonster Vince]] prefers to torment anyone who stands up to him.
** DoubleSubverted at one point during his feud with StoneColdSteveAustin in the AttitudeEra, in which Vince finally fired him after Austin refused to make either TheUndertaker or {{Wrestler/Kane}} the new champion. However, Austin wasn't too happy with this, and took Vince hostage the following night on RAW. Shortly after it was revealed Austin had been rehired by Vince's own son Shane, however at Survivor Series 1998 it was revealed that this was all just another master plan of Vince's as Austin was screwed out of the championship once again.
*** FridgeBrilliance would be that Vince realized how much money he could make from Austin so he kept him on the show, but tried his hardest to torment him. No idea if this was lampshaded in universe.
**** When he fired Dude Love after [[YouHaveFailedMe he lost to Austin at Over The Edge,]] he said that he won't fire Austin because he "pays the bills" while MickFoley was completely useless.
** [[SubvertedTrope Subverted]] in 2003 during Vince's feud with HulkHogan in 2003. While wrestling under the name [[PaperThinDisguise "Mr. America"]], his contract prevented Vince from firing him, however [[TooDumbToLive Mr America unmasked himself to be Hogan to the MSG audience,]] thus giving [[TheBadGuyWins Vince the loophole he needed to fire Hogan]].
** The following dialogue between RandyOrton and Vince's daughter Stephanie in 2009 seems to indicate that this is just some pathological addiction of the entire [=McMahon=] family.
---> '''RandyOrton:''' "[[PunctuatedForEmphasis FIRE. ME. NOW]]."
---> '''StephanieMcMahon:''' "Firing you... would be too easy. We have ''bigger'' plans."
*** [[JustifiedTrope Justified]] with Orton, as he'd won the RoyalRumble and was thus promised a world title match at {{WrestleMania}}, and had threatened to sue the WWE and get a court order to stop [=WrestleMania=] from taking place if he was fired before the event. He changed tact and started demanding he be fired after realizing how much it would hurt the [=McMahon=] family to not have the event take place.
** Sometimes this kind of thing comes back to bite Vince and the family as a whole in the ass, such as when Randy then turned the mini-feud he had going with the [=McMahons=] around with a EvilPlan of his own in order to get his hands on the World Title, during the same storyline in which the above quotes took place!
* ControlFreak: It's been said that Vince is obsessed about keeping control over just about everything in his life, and this is probably a big reason why he doesn't push guys who made it big in other companies, as he doesn't feel comfortable putting the spotlight on guys he didn't make and therefore aren't loyal to him. He's made exceptions in the past, particularly during times when he was starting out (bringing in HulkHogan, who had gotten over huge in Japan and the Midwest) or when he was under the gun (bringing in RicFlair in the early '90s, and building his company around a bunch of WCW rejects such as ScottHall, KevinNash, Dustin Rhodes, and StoneColdSteveAustin in the middle/late '90s).
** He supports the Stop Online Piracy Act and PROTECT-IP, the Internet's ultimate ControlFreak + {{Greed}} bill.
*** Understandable from a business perspective, as a large majority of WWE's income comes from pay-per-view revenues and there's no easy way to build in copy protection to television broadcasts.
* CorruptCorporateExecutive: "[=Mr. McMahon=]".
** [[http://www.cagesideseats.com/2010/11/23/1832588/huge-shake-up-of-wwe-creative-underway-will-make-little-difference This article]] points out that Vince seems to be this in real life. The article paints both Vince and head of Creative Stephanie as raging egomaniacs who rule the writing team with an iron fist and quickly throw out or bully anybody who disagrees with them. What's most telling is that WWE's turnover of new writers is astounding (fifty writers in five years, a staggering number.)
* CueTheFlyingPigs: CMPunk getting Vince to apologize - on LIVE TELEVISION - probably caused more "OH SHIT"s from the IWC than any match, spot, promo, or otherwise in the history of the wrestling industry.
** On the other hand, he ''did'' apologize by saying, '''"I APOLOGIZE, YOU SON OF A BITCH!"''' Punk was satisfied, and justifiably so considering it was ''[[CardCarryingVillain Vincent Kennedy McMahon]]'', but if it were an older brother apologizing to his sister, one doubts that person's parents would be impressed.
* {{Cult}}: Vince was the "Higher Power" controlling TheUndertaker's MinistryOfDarkness.
* CurbStompBattle: Most of Vince's fights with his wrestlers (especially his Wrestlemania matches) are this since Vince isn't a wrestler and much of his in-ring talent involves being willing to take a brutal ass-kicking.
** CurbstompCushion: Though not much on par with his employees, he can pull some nasty kicks and right hooks when given the opportunity (not to mention one mean slap), not to mention being the boss, can often apply stipulations and outside interferences in his favor, usually allowing for at least some amount of tension in his matches. His beatdown at the hands of Bret was one of the few instances he got ZERO offense whatsoever, perhaps another reason it's considered so uneventful (see below).
* DealWithTheDevil: Whenever a wrestler aligns themselves with Vince, the commentators often call it this.
* DirtyOldMan: His affairs with TrishStratus and Candice Michelle are only the most famous.
* DisproportionateRetribution: Like any traditional BadBoss, he thrives on this trope. Sometimes even so much as indirectly undermining his power and logic in the slightest manner is enough to ensure you spend the usually very short remainder of your career living utter hell.
* TheDogWasTheMastermind: Throughout the 80's and more than half of the 90's he was well known to the [=WWF=] audience....as one of the ringside commentators. Not many fans knew that he was actually the Boss.
* EnforcedMethodActing: The MontrealScrewjob, oddly enough. With Vince being caught on camera yelling at the ref to ring the bell, there was no way to pretend it didn't happen in {{kayfabe}}. Having made himself into a villain, Vince ran with it and created the "Mr. [=McMahon=]" character.
** During his late 1998 angle with MickFoley, Vince explicitly told Mick not to tell him what he was planning to do in their bits and that Vince would just react naturally to the stupidity. It led to some of the funniest bits ever on WWE programming.
* EvilAllAlong: Vince was the Higher Power of the Corporate Ministry, and his brief face run was just part of his EvilPlan to get the title off of StoneColdSteveAustin.
* EvilOverlord
* EvilPlan: Vince pulled quite a few of these, especially in his early days as the evil boss character. Examples include the Survivor Series 1998 screwjob(which was a Kayfabe remake of the RealLife Montreal Screwjob a year earlier, only replacing BretHart and ShawnMichaels with [[MickFoley Mankind]] and [[DwayneJohnson The Rock]], and the whole MinistryOfDarkness / Corporate Ministry / Higher Power plot.
* ExecutiveMeddling: For years, Vince has taken a direct and personal hand in WWF/E booking, with ''extremely'' mixed results. Sometimes the results are great, such as when he kept VinceRusso in check during the MondayNightWars and turned the then-floundering WWF around. And then there are the results that don't work, like the whole Katie Vick angle.
* FaceHeelTurn: Vince used the RealLife MontrealScrewjob to turn himself into the BigBad of his own company.
* {{Flanderization}}: Vince's character has degenerated more and more into self-parody in recent years, becoming more cartoonishly evil as time went on. By the time his feud with [[DGenerationX DX]] happened in 2006, Vince came across less like a serious threat and more like a [[AnimalHouse Dean Wormer]] / [[GiJOE Cobra Commander]] hybrid.
** Vince's ''walk'', initially it was a semi-confident stride. Now it's a full blown comical strut.
* {{Foreshadowing}}: During the submission match between StoneColdSteveAustin and BretHart at Wrestlemania 13, JerryLawler mentioned the possibility of [[HoistByHisOwnPetard Bret submitting to his own move, the Sharpshooter]], in which Vince replied "Hey, it can happen!!" [[MontrealScrewjob Guess what move was used against Bret at ]]''[[MontrealScrewjob Survivor Series]]''[[MontrealScrewjob [= =]later that year when Vince called for the bell.]] In fact, the whole storyline leading up to WM13 can be considered this, from Bret accusing Vince of screwing him to even shoving him down after losing a match.
** It happened again in 1999, when during an Inferno match between TheUndertaker and {{Wrestler/Kane}}, MichaelCole mentioned that TheUndertaker was answering to a "Higher Power", in which Vince replied "Well tonight he's answering to me!!" [[HijackedByGanon Vince would later be revealed to be the Higher Power all along]]. Could also be considered FridgeBrilliance, even if it wasn't intentional.
* {{Heel}}: VinceMcMahon is probably the quintessential heel manager.
* HijackedByGanon: He turned out to be the 'Higher Power' that the MinistryOfDarkness answered to, revealing that the entire MinistryOfDarkness gimmick was all a scheme against Steve Austin at the expense of [=McMahon=]'s own family.
* HoistByHisOwnPetard / EpicFail: Vince tries to pull a screwjob on CMPunk to keep him from walking out of Chicago with the WWE Title…but all it does is distract JohnCena, who had Punk locked in an STF for the second time in the match and thus likely ''poised to tap'', and instead let Punk win the title. Then Vince goes on the fricking headset and [[CallingYourAttacks calls for]] AlbertoDelRio, ''right in front of Punk'', to [[YourPrincessIsInAnotherCastle cash in his Money in the Bank briefcase that he won that night on Punk to take the WWE title]]. Naturally, the only guy other than {{Edge}} who's [[DangerouslyGenreSavvy actually cashed in on people twice]] would see this coming, dispatch Del Rio with a swift roundhouse kick, blow Vince a goodbye kiss on the guardrail, and run off into the throng of cheering Chicagoans with Vince's most precious title belt.
** Then the next night on Raw, he tries to go through with his promise to fire JohnCena for losing the match. [[DisproportionateRetribution Despite the fact it was his own fault this even happened in the first place.]] Before he can say the word, however, TripleH arrives to make the bittersweet announcement that the Board of Directors has decided to kick Vince out of power and put Hunter in his place. [[DickDastardlyStopsToCheat Really, Vince has no one to blame but himself.]]
* HumiliationConga: Seems to get humiliated annually at WrestleMania.
** DX put him through ''many'' during their feud with him.
** The "[=McMahon=] Family Reunion". CrowningMomentOfFunny for TripleH in particular, for his [[LeaningOnTheFourthWall editorial comments]] and TakeThatKiss with Stephanie.
** The entire ''Money in the Bank 2011'' WWE Championship storyline with CMPunk and JohnCena leading to Mr. [=McMahon=]'s dismissal from power in favor of TripleH was the ''ultimate'' HumiliationConga for the character.
* ICallHimMisterHappy: One hidden camera segment had Vince at a urinal, whipping it out with his famous introductory "[[AndreTheGiant Andre, the GIANT!]]" See also: DudeNotFunny
* ILied: "Hey ZackRyder, RAW's in Long Island tonight, and you've got a big night ahead! You're gonna be the star of the show out there tonight--[[DudeNotFunny PSYCHE! It's actually your Superstars script, buddy.]]"
* InsistentTerminology: "Sports Entertainment", not "ProfessionalWrestling".
** [[ItGotWorse Even worse]], he's taken to calling it "Live Entertainment" as of 2010.
** As Joey Styles [[WorkedShoot mentioned]], there's also "Superstars" and "Divas" instead of "wrestlers".
** And instead of fans, it's the "WWE Universe".
** When Ted Turner called Vince announcing his purchase of what became WCW, Turner said "Hey Vince, I'm in the rasslin' business!" In response, Vince said, "That's great Ted; I'm in the ''entertainment'' business."
* IronicEcho: "Nobody's bigger than [[{{WWE}} this business.]]" First said by Vince to JohnCena, then said by TripleH to Vince as the latter was removed from a position of power in the company.
* {{Jerkass}}: Many fans of WCW and ECW see him as this due to their treatment of the [=InVasion=] angle, his misuse of the smaller wrestlers, and various other reasons.
** A sentiment by no means limited to fans of those two departed promotions.
** Despite his public perception, many of his employees are quick to point out his caring and friendly nature. MickFoley has mentioned in several of his books Vince's concern for Mick's well-being (telling after the infamous Cell match that he appreciated all Mick's done for the company but for Mick to never do something that dangerous again) and thoughtfulness over Mick's career. He also complimented Vince on allowing the book to be published with criticisms of him intact. He also stated he doesn't entirely understand why Vince doesn't show this side of him to the public world.
*** A lot of his former employees have credited him for helping get their lives back together, paying for rehab, taking care of their finances and offering them legend contracts and jobs. Even Jeff Jarrett thanked Vince and Co. for showing support for him and his family after his wife died as a result of cancer.
* KavorkaMan: The Vince character is basically this, thanks to the aphrodisiac powers of having a WriterOnBoard. An illegitimate son angle had Vince confessing to losing his virginity at such a young age that everyone else in the room was creeped out.
* LargeHam:
-->"YOU'RE FIIRRREEEDDD!"
-->"[[BigShutUp SHUT UP!]]"
-->"STRAIGHT TO HEEEEEEEEELLL!"
-->"Welcome everyone! To WRRRRRRRESTLEMANIAAAAAAAAAA!"
--> "IT'S ALL ABOUT THE MO-NAYYY, ''IT'S ALL ABOUT THE MO-NAYYY!''"
* LouisCypher: "Some say he's the devil himself." - JimRoss
* TheManBehindTheMan: Vince was the "Higher Power" masterminding the MinistryOfDarkness / Corporate Ministry.
* MathematiciansAnswer: One of his favorite ways to justify any of his actions is to say, "Because I'm VinceMcMahon, damn it!"
* NoHoldsBarredBeatdown: Nearly every Vince match is one of these. Not only does he get absolutely destroyed by whoever he's facing, but the good guy usually crosses a MoralEventHorizon in torturing him to a degree that they would lose fan support if against any other competitor. And usually, the crowd roars with approval.
** Part of the reason Bret vs. Vince didn't work out well was probably because the LighterAndSofter approach the WWE has implemented means Bret couldn't really beat the holy hell out of Vince like ShawnMichaels or HulkHogan could years before. That, and Bret - having suffered a career-ending concussion and a stroke in the twelve-plus years between the MontrealScrewjob and ''[=WrestleMania=] 26'' - was in no shape to actually wrestle. That being said, the crowd did indeed roar with approval when Bret locked in the Sharpshooter.
* NonActionGuy: Vince runs the ring rather than wrestling in it. While he has enough moves to throw a few effective blows and supplies well in cheap shots, he will usually either cower or get his teeth kicked in whenever forced into a legitimate match.
* NorioWakamoto: When WWE programming is dubbed into Japanese, they get this man to do Vince's parts.
* OldShame: Vince reacts badly when people mention the XFL.
* OmnicidalManiac: Vince at one point attempted to "kill" the WWE in 2002 with help from the NewWorldOrder. In the end Vince wound up killing the nWo instead.
* PapaWolf: [[SubvertedTrope Subverted HARD!!]] during the Higher Power storyline. Vince acted like this when his daughter Stephanie was threatened by TheUndertaker and the MinistryOfDarkness, however it was then revealed that Vince was the Higher Power who masterminded Stephanie's kidnapping all along. Since then for the most part Vince has been portrayed as a CompleteMonster who treats his family cruelly - unless they're on the same side, in which case he plays this pretty straight.
* ParodyReligion: "[=McMahonism=]".
* ThePowerOfHate: You gotta give credit: as malicious and brutal he is to his enemies, he is at least [[{{Determinator}} resilient about it]]. He was driven to a borderline VillainousBreakdown at the hands of DGenerationX, but remained vigilant just because he was ''that'' intent on destroying them.
* PowerStable: TheCorporation, Corporate Ministry, [=McMahon=]-Helmsley Faction/Regime, and Team [=McMahon=]. There was also a tag team version of a PowerStable known as the Power Trip, which still held the WWE, Intercontinental, and Tag Team title belts at the same time despite only consisting of StoneColdSteveAustin and TripleH.
* PowerWalk: Fans sitting in ringside seats will often bow down and "worship" him as he walks by them on his way to the ring.
* ReligionOfEvil: "[=McMahonism=]". Vince was also the "Greater Power" of the Ministry.
* TheReveal: IT'S ME AUSTIN!!!
* SanitySlippage: After losing the ECW Championship at ''One Night Stand 2007'', Mr. [=McMahon=] started to behave more erratically in the following weeks that would lead to his "death" in a limousine explosion. (However, [[TooSoon this would soon be dropped abruptly]] [[RealLifeWritesThePlot due to the real life death of]] ChrisBenoit. Once WWE was ready to pick up the storyline again, Vince explained that it was a ruse to see what people actually thought of him, including his own family.)
** There's way more examples than that. In 2006, he booked himself against God (and ShawnMichaels) in a PPV match, a feud in which he healed Candice Michelle of a chest cold in an orgasmic frenzy simply by touching her chest and did a rambling prayer promo to himself in the middle of a church. ([[CrossingTheLineTwice God no-showed the match, BTW, and McMahon, well, he couldn't keep from talking about it that night.]]) In 2003, while feuding with TheUndertaker, he turned into a devout follower of an unknown power and walked to the ring as a praying, grinning idiot; this would later turn out to be a MoreThanMindControl relationship with Kane. And of course, in 1999, he WAS the "Higher Power" behind TheUndertaker's MinistryOfDarkness. Vince has been slipping for a long time.
** In 2002, Vince was going off the hinges over RicFlair being co-owner of the WWF. Vince was so convinced that Flair was going to kill the WWF that he decided the only solution was for him to kill it first. So, he injected the WWF "with a lethal dose of poison" - which turned out to be the NewWorldOrder.
** Vince also went crazy in 2003 when he learned he was going to be in a Buried Alive match against TheUndertaker, [[CompleteMonster going as far as to demand that Taker's house be burned down, and that Taker's children were kidnapped and his wife was raped]], and [[YouHaveFailedMe was even about to murder Paul Heyman and fire his corpse]] before [[ManipulativeBastard Heyman]] managed to talk Vince out of it.
* {{Satan}}: Often called this by commentators, especially JimRoss. At one point Ross even claimed that when Vince goes to Hell, he would quickly take it over, implying that Vince was even [[BeyondTheImpossible WORSE than Satan]]. Vince was also the "Higher Power" of the Ministry, a Satanic cult, and branded himself a counterpart at war with God in "[[ParodyReligion McMahonism]]". As well, during the [=McMahonism=] storyline, Vince imitated TripleH's water-spitting entrance using holy water, then turned to his son Shane and said, "That kind of burns a little!" giving a hint of actual demonic influence.
* ScrewTheRulesIHaveMoney
* ScrewTheRulesIMakeThem
* SelfDeprecation: We're talking about a promoter who allowed himself to get his head shaved by Trump, take several wrestlers' finishers, get hit with steel chairs, have his face shoved into TheBigShow and Rikishi's backsides, getting literally whipped with a belt, and [[DiscontinuityNod allowed wrestlers to make fun of]] [[OldShame his "Stand Back" music video]]...
** Of note: every ''[=WrestleMania=]'' match Vince has ever competed in has been a loss for him, with Vince himself believing that he should never be on the winning end of a feud.
** The MondayNightWars were finally won basically by airing Vince getting his ass kicked by Steve Austin week after week. Even when he won, he lost!
* ShootTheDog: How he views the MontrealScrewjob, he had to do what he had to do.
* SmugSnake: He proudly took credit as being the one behind the [[TheNexus NXT Riot]], only for the "NXT Seven" to subsequently beat him down for the insinuation.
* [[TakeOverTheWorld Take Over Professional Wrestling]]: Vince's goal was to make WWE the biggest wrestling promotion and to put rival promotions out of business. He succeeded. There are still other wrestling promotions, but none are really a serious threat to WWE.
** Which is especially ironic, considering the InsistentTerminology entry above. In recent press releases, Vince has placed an embargo on the words "wrestling," "wrestler," "fight," and even "athlete." He tried to take over pro wrestling, and is now trying his absolute hardest to convince the world he's anything but a wrestling promoter.
* TheThreeCertaintiesInLife: During a feud with USWA, he claimed that the three guarantees in life are [[http://www.youtube.com/watch?v=4I3mGNF1cLg Death, Taxes, and Randy Savage.]]
* ThisIsSparta: VINCENT! KENNEDY! MCMAHON!
* VillainProtagonist: VinceMcMahon tends to center the show around himself and his storylines even though he's the BigBad. His antics in 2007(Feud with Trump, ECW reign, limo explosion, illegitimate son, etc.) are just some examples.
* VillainSong: "No Chance in Hell", which initially started as the theme song for TheCorporation, and before that, the theme song for the 1999 Royal Rumble, at which Mr. [=McMahon=] assured that Steve Austin has "no chance in hell" of winning that year's Royal Rumble.
** It also got a DarkReprise simply known as the Corporate Ministry theme.
* VillainousBreakdown: Vince loves this trope. see SanitySlippage.
* WorkedShoot: Subverted. The MontrealScrewjob was pure shoot and no one in their right minds thinks otherwise. But, since this is the internet, it still gets debated occasionally.
-->'''Vince [=McMahon=]''': BretHart [[{{Memes/ProfessionalWrestling}} screwed Bret Hart]].
** A decade and a half later, he and Hart worked a feud against each other that had many elements of this played straight.
* WriterOnBoard: It's really amazing how many angles have been written of Vince kissing, fondling, or otherwise sexually interacting with a hot Diva. It's kind funny/sad on Vince's DVD when they talk about the angle in which Vince would make out with TrishStratus in front of his comatose wife as just something that was part of the story as if Vince had ''no'' control over that little plot development.
* YesMan: Many of his critics attribute WWE's difficulties to these - Vince's former advisors who were able to say "no" to him (e.g. Pat Patterson) have all left the company, and his current crew doesn't stand up to him.
* YouHaveFailedMe: Vince has two words for those who fail him: YOOOOOUUUUU'RE FFFFFFFFFFFFFIIIIIIIIIIRRRRRRRRRRREEEEEEEEDDDD!!!!
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