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In 2023, the site's providers merged as a new independent company called World of Neopia, Inc., promising a new era for Neopets as an independent site.
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The site has since evolved into a franchise -- video games have been released, a now-discontinued TradingCardGame was made, as well as Creator/{{Nickelodeon}} shorts and a breakfast cereal. Neopets also provides a simple, efficient way of advertising -- sponsor games. These games give easy Neopoints, so they're played by a lot of Neopians every day, which provides some good advertising. It's also rather successful with merchandise; UsefulNotes/McDonalds and Burger King even had Neopets plushies as part of their kids' meals some years ago.
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The site has since evolved into a franchise -- video games have been released, a now-discontinued TradingCardGame was made, as well as Creator/{{Nickelodeon}} shorts and shorts, a breakfast cereal.cereal, and a magazine. Neopets also provides a simple, efficient way of advertising -- sponsor games. These games give easy Neopoints, so they're played by a lot of Neopians every day, which provides some good advertising. It's also rather successful with merchandise; UsefulNotes/McDonalds and Burger King even had Neopets plushies as part of their kids' meals some years ago.
