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* During the summer of 2020, to draw attention to the protests against George Floyd's death, several Creator/{{Viacom}}-owned networks aired a public service announcement only consisting of the words "I Can't Breathe" set to the audio of labored breathing, with a number to text at the bottom of the screen to call public officials about police brutality. The PSA runs for precisely eight minutes and forty-six seconds, which is the exact amount of time that officer Derek Chauvin held his knee on Floyd's neck. To avoid scaring its younger audience, Creator/{{Nickelodeon}} aired a lighter PSA around the same time, which lasted the same amount of time, but consisted of a looping text scroll urging kids to speak out against discrimination.

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* During the summer of 2020, to draw attention to the protests against George Floyd's death, several Creator/{{Viacom}}-owned networks aired a public service announcement only consisting of the words "I Can't Breathe" set to the audio of labored breathing, with a number to text at the bottom of the screen to call public officials about police brutality. The PSA runs for precisely eight minutes and forty-six seconds, which is the exact amount of time that officer Derek Chauvin held his knee on Floyd's neck. To avoid scaring its younger audience, Creator/{{Nickelodeon}} aired a lighter PSA around the same time, which lasted the same amount of time, but consisted of a looping text scroll urging kids to speak out against discrimination. That very text was the [[http://nickalive.blogspot.com/2017/01/nickelodeons-declaration-of-kids-rights.html?_sm_au_=iVVt6R50KTtnQVH74vVRvKQvJQ6BF Declaration of Kids Rights]], which was published in 1990.
-->You have the right to be seen, heard and respected as a citizen of the world.
-->You have the right to a world that's peaceful and an environment that's not spoiled.
-->You have the right to be treated with equality; regardless of race, religion, nationality, sex, personality, grades or size.
-->You have the right to make mistakes without someone making you feel like a jerkhead.
-->You have the right to be protected from harm, injustice and hatred.
-->You have the right to an education that prepares you to run the world when it's your turn.
-->You have the right to your opinions and feelings, even if others don't agree with them.
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As for why Black Lives Matter took off after Floyd's death could be due to the then-ongoing UsefulNotes/COVID19Pandemic. The pandemic shutdown production of many entertainment venues like sporting events, concerts, and theaters so there isn't anything to distract people from the police killings and subsequent protests. Furthermore, COVID-19 disproportionately harms Black communities[[note]]While 1/1200 White Americans have died, 1/800 Black Americans have died.[[/note]], which have already been afflicted by substandard living standards stemming from decades of systemic racism, thereby leading to tensions among Black communities. Then there is then-President Donald Trump's response; on top of mismanaging the pandemic response, Trump's enthusiastic support for the militant, majority white anti-lockdown protestors but open hostility towards peaceful, multi-racial Black Lives Matter protestors gave the impression of a racial double-standard and misplaced priorities. For many, the pandemic disrupted so much of normal life that it became impossible to ignore the movement.

to:

As for why Black Lives Matter took off after Floyd's death could be due to the then-ongoing UsefulNotes/COVID19Pandemic. The pandemic shutdown production of many entertainment venues like sporting events, concerts, and theaters so there isn't anything to distract people from the police killings and subsequent protests. Furthermore, COVID-19 disproportionately harms Black communities[[note]]While 1/1200 White Americans have died, 1/800 Black Americans have died.[[/note]], which have already been afflicted by substandard living standards stemming from decades of systemic racism, thereby leading to tensions among Black communities. Then there is then-President Donald Trump's response; on top of mismanaging tone-deaf response to the pandemic response, Trump's enthusiastic support for protests; having previously supported the militant, majority white militant anti-lockdown protestors but open hostility towards peaceful, multi-racial activists to re-open the economy, Trump ordered a militarized crackdown on the largely peaceful Black Lives Matter protestors gave protestors, giving the impression of a racial double-standard that he didn't care about Black people and misplaced priorities.doing so made the movement more sympathetic in the eyes of many. For many, the pandemic disrupted so much of normal life that it became impossible to ignore the movement.
Is there an issue? Send a MessageReason:
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As for why Black Lives Matter took off after Floyd's death could be due to the then-ongoing UsefulNotes/COVID19Pandemic. The pandemic shutdown production of many entertainment venues like sporting events, concerts, and theaters so there isn't anything to distract people from the police killings and subsequent protests. Furthermore, the pandemic disproportionately harmed Black communities, which have already been afflicted by substandard living standards stemming from decades of systemic racism, thereby leading to increased distrust among Black communities towards the government. Then there is then-President Donald Trump's response; on top of mismanaging the pandemic response, Trump's enthusiastic support for the militant, majority white anti-lockdown protestors but open hostility towards peaceful, multi-racial Black Lives Matter protestors gave the impression of a racial double-standard and misplaced priorities. For many, the pandemic disrupted so much of normal life that it became impossible to ignore the movement.

to:

As for why Black Lives Matter took off after Floyd's death could be due to the then-ongoing UsefulNotes/COVID19Pandemic. The pandemic shutdown production of many entertainment venues like sporting events, concerts, and theaters so there isn't anything to distract people from the police killings and subsequent protests. Furthermore, the pandemic COVID-19 disproportionately harmed harms Black communities, communities[[note]]While 1/1200 White Americans have died, 1/800 Black Americans have died.[[/note]], which have already been afflicted by substandard living standards stemming from decades of systemic racism, thereby leading to increased distrust tensions among Black communities towards the government.communities. Then there is then-President Donald Trump's response; on top of mismanaging the pandemic response, Trump's enthusiastic support for the militant, majority white anti-lockdown protestors but open hostility towards peaceful, multi-racial Black Lives Matter protestors gave the impression of a racial double-standard and misplaced priorities. For many, the pandemic disrupted so much of normal life that it became impossible to ignore the movement.
Is there an issue? Send a MessageReason:
None


Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after George Floyd's death, BLM protests persisted with the subsequent non-fatal shooting of Jacob Blake, which was also recorded.

When the video went viral, there was massive public backlash. Celebrities and people of all sizes and contents began to denounce police brutality and systemic racism. Some even blasted the current President of the United States for failing to "reduce police brutality and discrimination". Public opinion flipped on the movement with most Americans of all backgrounds supporting Black Lives Matter movement. What made the movement catch fire in 2020 was the UsefulNotes/COVID19Pandemic, which not only shut down most entertainment venues that would've distracted people from the protests but also lead to racial disparities in public health. As for businesses, most of American Corporates, organizations, TV networks, websites (including TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred to even a hundred millions dollars. The NFL publicly apologized for not previously supporting its pro-Black Lives Matter players. Likewise, the [[UsefulNotes/NationalBasketballAssociation NBA]] agreed to use its stadiums as voting centers after of its several players, most notably UsefulNotes/LeBronJames, went on strike. The activism of the movement also became a catalyst for many cultural and media changes that will be mentioned below.

to:

Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization movement fell into obscurity. However, in 2020, Black Lives Matter again made international headlines relative obscurity until 2020 after a the breaking news of the deaths of Breonna Taylor, Taylor and Ahmaud Arbery, and Tamir Rice's death went mainstream. Arbery. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an at the hands of a white officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after The death of George Floyd's death, BLM protests persisted with the subsequent non-fatal shooting of Jacob Blake, which was also recorded.

When the video went viral, there was
Floy lead to massive public backlash. backlash among all Americans. Celebrities and people of all sizes and contents began to denounce police brutality and systemic racism. Some racism with some even blasted blasting the current President of the United States for failing to "reduce police brutality and discrimination". Public opinion flipped on the movement with most Americans of all backgrounds supporting Black Lives Matter movement. What made the movement catch fire in 2020 was the UsefulNotes/COVID19Pandemic, which not only shut down most entertainment venues that would've distracted people from the protests but also lead to racial disparities in public health. As for businesses, most of American Corporates, organizations, TV networks, websites (including TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred to even a hundred millions million dollars. The NFL publicly apologized for not previously supporting its pro-Black Lives Matter players. Likewise, the [[UsefulNotes/NationalBasketballAssociation NBA]] agreed to use its stadiums as voting centers after of its several players, most notably UsefulNotes/LeBronJames, went on strike.strike following the non-fatal shooting of Jacob Blake, which was also recorded. The activism of the movement also became a catalyst for many cultural and media changes that will be mentioned below. \n

As for why Black Lives Matter took off after Floyd's death could be due to the then-ongoing UsefulNotes/COVID19Pandemic. The pandemic shutdown production of many entertainment venues like sporting events, concerts, and theaters so there isn't anything to distract people from the police killings and subsequent protests. Furthermore, the pandemic disproportionately harmed Black communities, which have already been afflicted by substandard living standards stemming from decades of systemic racism, thereby leading to increased distrust among Black communities towards the government. Then there is then-President Donald Trump's response; on top of mismanaging the pandemic response, Trump's enthusiastic support for the militant, majority white anti-lockdown protestors but open hostility towards peaceful, multi-racial Black Lives Matter protestors gave the impression of a racial double-standard and misplaced priorities. For many, the pandemic disrupted so much of normal life that it became impossible to ignore the movement.
Is there an issue? Send a MessageReason:
None


Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after George Floyd's death, BLM became even more influential and widespread after the non-fatal shooting of Jacob Blake, which was also recorded.

Nonetheless, the video went viral and the backlashes were massive. Celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to "reduce police brutality and discrimination". In addition, most of American Corporates, organizations, TV networks, websites (including TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred to even a hundred millions dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

Floyd's (not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.

to:

Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after George Floyd's death, BLM became even more influential and widespread after protests persisted with the subsequent non-fatal shooting of Jacob Blake, which was also recorded.

Nonetheless, When the video went viral and the backlashes were massive. viral, there was massive public backlash. Celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some racism. Some even went blasting blasted the current President of the United States for failing to "reduce police brutality and discrimination". In addition, Public opinion flipped on the movement with most Americans of all backgrounds supporting Black Lives Matter movement. What made the movement catch fire in 2020 was the UsefulNotes/COVID19Pandemic, which not only shut down most entertainment venues that would've distracted people from the protests but also lead to racial disparities in public health. As for businesses, most of American Corporates, organizations, TV networks, websites (including TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred to even a hundred millions dollars. This The NFL publicly apologized for not previously supporting its pro-Black Lives Matter players. Likewise, the [[UsefulNotes/NationalBasketballAssociation NBA]] agreed to use its stadiums as voting centers after of its several players, most notably UsefulNotes/LeBronJames, went on strike. The activism of the movement also became a catalyst for many cultural and media changes that will be mentioned below.

Floyd's (not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.



* In ''VideoGame/SpiderManMilesMorales'', the Afro-Latino protagonist Miles Morales can visit a Black Lives Matter mural. Also, whereas the police have a positive working relationship with Peter Parker, the police have a more mistrustful and contentious relationship with Miles.


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* In ''VideoGame/SpiderManMilesMorales'', the Afro-Latino protagonist Miles Morales can visit a Black Lives Matter mural. Also, whereas the police have a positive working relationship with the white Peter Parker, the police have a more mistrustful and contentious relationship with Miles.

Miles.

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Is there an issue? Send a MessageReason:
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Floyd's (not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad
had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.

to:

Floyd's (not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad
abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.



* ''Series/BrooklynNineNine'' has a VerySpecialEpisode about police profiling and the Black Lives Matter movement where Terry (a black man) is accosted by a police officer while walking in his own neighbourhood. He struggles with the humiliation of the event while trying to navigate the political and the moral issues with filing a complaint against a fellow officer. He and his superior officer, the black, gay Holt, end up with a protracted discussion on how to deal with the situation, as Holt realizes that with his own command he needs to step up against such issues. Meanwhile, Jake and Amy have to navigate the delicate minefield of explaining all of this to Terry's young daughters.

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* ''Series/BrooklynNineNine'' ''Series/BrooklynNineNine'':
** The show
has a VerySpecialEpisode about police profiling and the Black Lives Matter movement where Terry (a black man) is accosted by a police officer while walking in his own neighbourhood. He struggles with the humiliation of the event while trying to navigate the political and the moral issues with filing a complaint against a fellow officer. He and his superior officer, the black, gay Holt, end up with a protracted discussion on how to deal with the situation, as Holt realizes that with his own command he needs to step up against such issues. Meanwhile, Jake and Amy have to navigate the delicate minefield of explaining all of this to Terry's young daughters.daughters.
** In June 2020 during the height of the BLM protests, series co-creator/executive producer Dan Goor announced that the show canned four "ready to go" episodes and will rework season 8 to address police misconduct.
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Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after George Floyd's death, BLM became even more influential and widespread after the shooting of Jacob Blake, which was also recorded.

to:

Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. Moreover, after George Floyd's death, BLM became even more influential and widespread after the non-fatal shooting of Jacob Blake, which was also recorded.



Floyd's (Not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad

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Floyd's (Not (not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad


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[[AC:VideoGames]]
* In ''VideoGame/SpiderManMilesMorales'', the Afro-Latino protagonist Miles Morales can visit a Black Lives Matter mural. Also, whereas the police have a positive working relationship with Peter Parker, the police have a more mistrustful and contentious relationship with Miles.

Is there an issue? Send a MessageReason:
Pretty sure "defiance to America" doesn't sum up Kaepernick's stance better than "police brutality".


The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to his defiance to America and his call to end institutional racism, "take a knee" also became a signature pose for Black Lives Matter.

to:

The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to his defiance to America police brutality and his call to end institutional racism, "take a knee" also became a signature pose for Black Lives Matter.
Is there an issue? Send a MessageReason:
None


The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to police brutality and institutional racism, "take a knee" also became a signature pose for Black Lives Matter.

to:

The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to police brutality his defiance to America and his call to end institutional racism, "take a knee" also became a signature pose for Black Lives Matter.



Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became even more influential after the shooting of Jacob Blake.

Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporates, organizations, websites, including TV Tropes, expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

Floyd's (Not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.

to:

Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a video recording breaking news of Breonna Taylor, Ahmaud Arbery, and Tamir Rice's death went mainstream. However, the straw that broke the camel's back was when the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After Moreover, after George Floyd's death, BLM became even more influential and widespread after the shooting of Jacob Blake.Blake, which was also recorded.

Nonetheless, the video went viral and the backlash backlashes were massive. As a result, celebrities Celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce "reduce police brutality and discrimination. discrimination". In addition, most of American Corporates, organizations, websites, including TV Tropes, networks, websites (including TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even a hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

Floyd's (Not to mention many other African Americans) death and the subsequent mass protests both in the USA and abroad abroad
had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.
Is there an issue? Send a MessageReason:
None


Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporates and organizations (even TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

to:

Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporates and organizations (even Corporates, organizations, websites, including TV Tropes) Tropes, expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.
Is there an issue? Send a MessageReason:
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While the institution expressed support, the long-term effects of this on mainstream pop culture remain to be seen.

to:

While the institution expressed support, support for BLM is massive still to this day, the long-term effects of this on mainstream pop culture remain to be seen.
Is there an issue? Send a MessageReason:
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In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became even more influential after the shooting of Jacob Blake.

to:

In Despite the protests and several awareness that were made via social media, campaign, etc., the Black Lives Matter organization fell into obscurity. However, in 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became even more influential after the shooting of Jacob Blake.
Is there an issue? Send a MessageReason:
None


Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporates expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

to:

Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporates and organizations (even TV Tropes) expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.
Is there an issue? Send a MessageReason:
None


In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became more influential after the shooting of Jacob Blake.

Soon, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism. In addition, most of American Corporate expressed their solidarity and pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

to:

In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became even more influential after the shooting of Jacob Blake.

Soon, Nonetheless, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism. racism, while some even went blasting the current President of the United States for failing to reduce police brutality and discrimination. In addition, most of American Corporate Corporates expressed their solidarity via social media and some pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.
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%%Please make use of the Administrivia/RuleOfCautiousEditingJudgement. Keep in mind that UsefulNotes is not meant to be Wikipedia, and is primarily meant to talk about how real life ''intersects'' with media.

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%%Please %%Due to an overwhelming controversy surrounding this movement to this day, please make use of the Administrivia/RuleOfCautiousEditingJudgement. Keep in mind that UsefulNotes is not meant to be Wikipedia, and is primarily meant to talk about how real life ''intersects'' with media.



The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to police brutality and institutional racism, "take a knee" made the rounds.

to:

The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to police brutality and institutional racism, "take a knee" made the rounds.also became a signature pose for Black Lives Matter.



In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd at the hands of a group of police officers in Minneapolis, Minnesota went viral.

Floyd's death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.

to:

In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd at the hands of by an officer Derek Chauvin and a group of police officers in Minneapolis, Minnesota went viral.

viral. However, it was already becoming prominent the moment Breonna Taylor, Ahmaud Arbery, and Tamir Rice were killed. After George Floyd's death, BLM became more influential after the shooting of Jacob Blake.

Soon, the video went viral and the backlash were massive. As a result, celebrities and people of all sizes and contents began to denounce police brutality and systemic racism. In addition, most of American Corporate expressed their solidarity and pledged to donate ranging from a hundred thousand dollars to even hundred millions of dollars. This also became a catalyst for many cultural and media changes that will be mentioned below.

Floyd's (Not to mention many other African Americans)
death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.


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* ''Get up, stand up'' by Music/BobMarley also became a source or inspiration as it is a song about standing up for your rights and fight the oppression.
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* ''WebVideo/SomeMoreNews'': Unsurprisingly for a satirical news show, several episodes of ''Some More News'' covered police shootings of black people, the general double standard of dealing with the police while black, and an extended episode covering the 2020 protests highlighting the irony of the police using excessive violence to combat protests about the police using excessive violence.

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* ''WebVideo/SomeMoreNews'': Unsurprisingly for a satirical news show, several episodes of ''Some More News'' covered police shootings of black people, the general double standard of dealing with the police while black, and an extended episode covering the 2020 protests highlighting the irony of the police using excessive violence to combat protests about the police using excessive violence. \n Unsurprisingly due to the show's progressive nature, host Cody is supportive of the protests refers to the riots as "police riots," as in "it's the police who are rioting."
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* In Creator/JulieNoike's recurring "Explaining the Pandemic to my Past Self" bit, the protests are referenced as additional ways that 2020 has completely gone off the rails. The bit, where a woman explains the current situation to herself a few months prior, takes a turn for the serious when Future Julie first goes into the protests. By the next episode, the Future Julie comes across as exasperated and beaten down due to the fact that killings continued and also offered a TakeThat to perceived "slacktivism."
* ''WebVideo/SomeMoreNews'': Unsurprisingly for a satirical news show, several episodes of ''Some More News'' covered police shootings of black people, the general double standard of dealing with the police while black, and an extended episode covering the 2020 protests highlighting the irony of the police using excessive violence to combat protests about the police using excessive violence.
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''Black Lives Matter'' is a social and political movement created in response to police brutality and racially motivated violence against African-Americans in the United States. It arose in UsefulNotes/TheNewTens. The movement is decentralized, meaning there is no single BLM organization or hierarchy; the name is more of a slogan used by an array of activist groups and individuals.

The hashtag [=#BlackLivesMatter=] trended on social media in 2013 after neighborhood watch coordinator George Zimmerman was acquitted for shooting Trayvon Martin, a black teen, in Sanford, Florida, under controversial circumstances. Nationwide protests erupted condemning racially-motivated violence following the widely-covered deaths of two unarmed black men, Michael Brown (Ferguson, Missouri) and Eric Garner (New York City, New York) a year later. These continued throughout much of the [=2010s=] after more high-profile cases of African-Americans being killed in encounters with law enforcement. "I can't breathe", which were the last words of Garner and were also said by a number of other African-Americans killed in altercations with law enforcement, became a rallying cry. Similarly, after [[UsefulNotes/NationalFootballLeague NFL]] player Colin Kaepernick knelt during the national anthem to bring attention to police brutality and institutional racism, "take a knee" made the rounds.

The movement calls for an end not only to the maltreatment of black people at the hands of the justice system (such as overpolicing of minority communities[[note]]Historically, this has its roots in the end of segregation following the UsefulNotes/CivilRightsMovement; affluent Caucasians who opposed integration moved into suburbs. It also has to do with the War on Drugs, which was ([[https://www.cnn.com/2016/03/23/politics/john-ehrlichman-richard-nixon-drug-war-blacks-hippie/index.html according to Nixon chief of staff John Ehrlichman]]) originally conceived to criminalize minority populations and the left, helping to inflate urban crime rates and paint inner cities as ultra-violent, dilapidated and corrupt.[[/note]], police brutality, racial profiling, and unduly harsh prison sentences), but also various policies and institutions that they consider racist. It also calls for changes that could lead to black empowerment and liberation. Besides street demonstrations, activists also work on voter registration and empowerment, advocate for reforming and defunding the police[[note]]the latter is widely misunderstood; real life cops deal with domestic disturbances, homelessness, mental health, and drug abuse on top of crime, and "defund the police" means redirecting some funds and responsibilities to health and social programs that address these issues at the root[[/note]], and celebrate black success stories.

In 2020, Black Lives Matter again made international headlines after a video recording of the death by suffocation of George Floyd at the hands of a group of police officers in Minneapolis, Minnesota went viral.

Floyd's death and the subsequent mass protests both in the USA and abroad had an immediate effect on the media industry, itself stalled due to the UsefulNotes/COVID19Pandemic; the events brought questions about the types of stories and performers Hollywood chose to elevate to the forefront. Black Lives Matter activists have criticized "[[https://en.wikipedia.org/wiki/Copaganda copaganda]]", a term used for media that overall portrays the police as an exclusively heroic force, misconduct as isolated, and crime (not inequality and social injustice) as the overall problem, for affecting public perceptions of police. ''Series/LivePD'' and ''Series/{{COPS}}'', which put police officers front and center and were accused of portraying communities of color as violent and unsafe, were cancelled. Many network television shows involving police (eg. the CopShow) promised to reexamine these portrayals or announced changes to that effect. In addition, noting an increased demand and new opportunities for black performers, some voice roles for black characters were recast with black voice actors.

While the institution expressed support, the long-term effects of this on mainstream pop culture remain to be seen.

Black Lives Matter itself has inspired many pieces of media, which by and large focus on [[BlackIndex black characters]] directly affected by the problems brought up by the movement. The plots often involve and condemn racial {{profiling}} and PoliceBrutality or feature a MiscarriageOfJustice. These works analyze the roles race and privilege play in the justice system and how police affect society, as well as express anger and hope regarding where we go from here.

See also UsefulNotes/CivilRightsMovement.
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!!Depictions and references in media:

[[AC:Comic Books]]
* ''ComicBook/IAmAlfonsoJones'', a graphic novel released in 2017, is about a young Afro-Latino boy who is shot by a cop who mistakes his clothes hanger for a gun. Postmortem, he finds himself on an AfterlifeExpress containing other victims of police brutality as his death adds fire to the BLM movement.

[[AC:Film]]
* Black Lives Matter hangs heavy over ''Film/{{Blindspotting}}'', which was conceptualized after the 2009 Oscar Grant shooting. Collin, a black ex-con, becomes shaken after witnessing a white cop kill an unarmed black man as his best friend starts displaying erratic behavior. At the end, [[spoiler:Collin gets to confront the cop who did it and questions him about the relationship between police and black America, but doesn't get a definitive answer.]]
* ''Film/{{Bright}}'': Early in this UrbanFantasy, Ward's EstablishingCharacterMoment is taking a baseball bat to kill a fairy (implied to be this universe's equivalent of a pest or vermin) and telling his wife that "fairy lives don't matter today." The film is an allegory for racism and Ward's character arc includes being more accepting of his Orc coworker but it's unclear whether there's an "X Lives Matter" movement in this universe or if the phrase was used solely for the audience's benefit.
* The end of ''Film/Da5Bloods'' shows a group of Black Lives Matter activists meeting up and chanting together in their new meeting space [[spoiler: after the surviving Bloods donated part of the treasure to them]].

[[AC:Literature]]
* ''Literature/AllAmericanBoys'' is about Rashad, a black boy who is brutalized by a police officer, and his white friend Quinn, who at first tries to stay neutral but eventually comes to terms with societal racism.
* ''Literature/TheHateUGive'' and its film adaptation are about a young black girl from a poor neighborhood whose friend is stopped and killed by a white police officer. The event is sensationalized and him demonized, and the neighborhood reacts to the guilty officer's acquittal with protests. The original short story was directly inspired by the 2009 shooting of Oscar Grant, and it grew into a novel following the rise of the BLM movement.

[[AC:Live-Action TV]]
* Creator/DaveChappelle's unorthodox special "8:46", filmed at a private outdoor venue during the pandemic, examines violence against African-Americans, protests, and policing of the black community. The title refers to the eight minutes and 46 seconds Floyd was being suffocated, as well as Chappelle's own time of birth.
-->What are you signifying? That you can kneel on a man's neck for 8 minutes and 46 seconds and feel like you wouldn't get the wrath of God? That's what is happening right now. It's not for a single cop, it's for all of it.
* ''Series/BlackIsh'':
** Black Lives Matter is the topic of the episode "Hope", a BottleEpisode which features the Johnsons in their living room discussing police violence against black people.
** Another episode titled "Age Against the Machine" deals with Dre's conflict with the newer generation over what is considered "the right way" to fight police brutality and institutionalized racism in the age of social media.
* ''Series/BrooklynNineNine'' has a VerySpecialEpisode about police profiling and the Black Lives Matter movement where Terry (a black man) is accosted by a police officer while walking in his own neighbourhood. He struggles with the humiliation of the event while trying to navigate the political and the moral issues with filing a complaint against a fellow officer. He and his superior officer, the black, gay Holt, end up with a protracted discussion on how to deal with the situation, as Holt realizes that with his own command he needs to step up against such issues. Meanwhile, Jake and Amy have to navigate the delicate minefield of explaining all of this to Terry's young daughters.
* ''Series/{{Empire}}'': The Lyons manage to ''exploit'' the movement when patriarch Lucious is thrown in jail. His wife Cookie holds a BLM rally in support of him.
* ''Series/TheGoodWife'': "The Debate" (shot prior to the grand jury decisions regarding the killings of Garner and Brown) references the Ferguson protests as an unarmed black man is killed by a cop in a mall.
* ''Series/LukeCage'':
** The phrase "Black Lives Matter" is given lip-service in Season 1 by antagonist Mariah Dillard, in an attempt to create public sympathy against accusations of corruption.
** The season also involves riots and protests by members of the black community in support of Luke Cage, especially after [[spoiler:Luke is framed for murdering a policeman]].
** Behind the scenes, the movement was acknowledged by the creators as timely, due to Treyvon Martin (who had been a young black man in a hoodie who was shot after being presumed dangerous) and Luke Cage (a [[ImmuneToBullets bulletproof]] black man in a hoodie who is unquestionably heroic). However, they stated that the symbolism, while serendipitous, was not intentional.
* ''Series/SaturdayNightLive'':
** One 2016 ''Black Jeopardy'' sketch featured Creator/TomHanks as a Trump supporter who surprisingly ends up [[NotSoDifferent agreeing with the contestants on a lot of the questions]], such as distrusting the government. Then before the sketch ends, the Final Jeopardy prompt is revealed: "Lives That Matter." The implication is that Hanks' character will soon lose his good reputation.
** One recurring sketch depicts a group of SoapboxSadie high school theater kids creating [[StylisticSuck very bad]] political theater. One of their showcases started with all the students kissing each other, before Creator/KateMcKinnon's character turns the audience and says, "How about from now on, less shooting....more kissing?" The (all-white) troupe then shouts "Black lives matter!" The audience doesn't find it effective.
--->'''Creator/KenanThompson''': ''That'' was their Black Lives Matter scene?!
--->'''Creator/VanessaBayer''': I'm pretty sure they all just wanted to kiss each other and then made it about something.
* ''Series/{{Scandal}}'': "The Lawn Chair" is a Ferguson-inspired episode where Olivia grapples with the killing of an unarmed young man by a police officer. She eventually sides with the protestors.

[[AC:Music]]
* Music/TheChicks: The music video for the ProtestSong "March March". The first half puts Black Lives Matter alongside other movements such as those for climate action and ending the war in Iraq before focusing completely on BLM by the end, juxtaposing the names of black Americans killed by police officers alongside photos and videos of the various protests.
* Music/{{Macklemore}} and Ryan Lewis: "White Privilege II" grapples with WhiteGuilt in the wake of Black Lives Matter, and how white people can be better allies to a culture and people they continue to exploit.
-->We want to dress like, walk like, talk like, dance like, yet we just stand by
-->We take all we want from black culture, but will we show up for black lives?

[[AC:Webcomics]]
* ''Webcomic/ApocalypticHorseplay'': The epilogue of the comic showed what the main characters were up to in 2020. Warrence, the horseman of war, headed west after the events of the series. He was present at BLM protests to make sure humanity knew what they were fighting against (in this case, injustice) and wouldn't go overboard on the violence.

[[AC:Western Animation]]
* ''WesternAnimation/SouthPark'':
** During Season 20, Cartman (undergoing an apparent change in character to be more politically correct) wears a "Token's Life Matters" shirt, referring to the [[TokenMinority sole black kid in South Park]].
** The 2015 episode "Naughty Ninjas" alludes to the Michael Brown and Eric Garner protests. In it, Officer Barbrady gets fired after accidentally shooting the Mexican kid David, as the town has no more tolerance for police brutality, despite Barbrady being [[TokenGoodTeammate the only cop in town who]] ''[[TokenGoodTeammate isn't]]'' [[TokenGoodTeammate bloodthirsty]]. The residents of South Park become more anti-police, until the kids' game of ninjas attracts the attention of ISIS and everybody begs the police to come back. Barbrady is the only one who can talk the kids down without violence, [[spoiler:but he gets fired when he accidentally shoots another child in the arm]].
** A subplot in "The Pandemic Special" has the South Park Police Department lose all their jobs as a reference to the protests following George Floyd's death. They become teachers for the newly-reopened school, but resort to the same violence, shooting Token for practically no reason and trying to claim he went to the hospital for the coronavirus and later shooting up the town after the kids escape the school.

!!Other media related to the movement:
* "Alright" by Music/KendrickLamar is sometimes considered the unofficial anthem of the movement, and its hook "We gon' be alright" is a common chant at BLM rallies.
* "Fuck Tha Police" by Music/{{NWA}} is also a common BLM anthem.
* Creator/{{Toonami}} expressed support for the movement in [[https://www.youtube.com/watch?v=YHfJiZTtGEA one of TOM's speeches]].
-->'''TOM:''' There's been a lot of talk about race lately: "I don't see color", "Racism isn't real", "all lives matter". These words are actually harmful! They steer way from the bigger issue: racism still exists. Discrimination towards people of color still exists. It's up to all of us to recognize that and take action. If you're thinking "Maybe...but not me", you've got some truths to uncover. If you're thinking "This isn't why I watch ''Toonami''", think again. Think about how you can fight against injustice. Think about how you can be a part of an honest conversation about racism, because ''black lives matter'' and will ''always'' matter.
* During the summer of 2020, to draw attention to the protests against George Floyd's death, several Creator/{{Viacom}}-owned networks aired a public service announcement only consisting of the words "I Can't Breathe" set to the audio of labored breathing, with a number to text at the bottom of the screen to call public officials about police brutality. The PSA runs for precisely eight minutes and forty-six seconds, which is the exact amount of time that officer Derek Chauvin held his knee on Floyd's neck. To avoid scaring its younger audience, Creator/{{Nickelodeon}} aired a lighter PSA around the same time, which lasted the same amount of time, but consisted of a looping text scroll urging kids to speak out against discrimination.
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