History Toys / LegoFriends

Not to be confused with the old obscure PC game [[InNameOnly that had almost nothing to do with Lego,]] or the upcoming [[https://kotaku.com/lego-s-friends-central-perk-set-is-an-impressive-collec-1837067579 Central Perk set]] (under the theme ''Series/{{Friends}}: The Television Series'').

once again, Olivia.

* AllGirlsLikePonies: Mia, who is revealed in the episodes to have a horse named Bella.
* AmbiguouslyBrown: Andrea.
* AwesomenessByAnalysis: Olivia can calculate angles and trajectories at which to throw objects to hit precise points instantly.

* BrainyBrunette: Olivia.

* CuteClumsyGirl: once again, Olivia.

* TheDitz: Emma, especially in more recent webisodes.

* TheFashionista: Emma even comes the a beauty salon and fashion design studio!

* FriendToAllLivingThings: Mia.
* GadgeteerGenius: Olivia.

* GenkiGirl: Stephanie, the perkiest and most energetic of the girls by far, as well as a self-described natural leader.
* GirlNextDoor: Olivia.
* GirlyGirl: Most notably Emma.

* HairOfGoldHeartOfGold: Stephanie.

* IJustWantToHaveFriends: The first episode involved Olivia desperately seeking friends and hoping to fit in.

* LifeOfTheParty: Stephanie.

* [[MrFixit Ms. Fixit]]: Olivia.
* NaiveNewcomer: Olivia, who was introduced as a {{New Transfer Student}} when the line was launched.

* PassionateSportsGirl: Mia.
* PerformanceArtist: Andrea is a female example of this, considering that she is a talented singer and young actress with a flair for the dramatic.

* RavenHairIvorySkin: Emma.

* SugarAndIcePersonality: Mia, who initially had a hard time warming up to Olivia due to the mess Scarlett caused.

* TeamChef: Andrea, who works at the City Park café.

* {{Tomboy}}: Mia. With a TomboyishPonytail

* YouthfulFreckles: Mia.
* WrenchWench: Olivia.

Not to be confused with the old obscure PC game [[InNameOnly that had almost nothing to do with Lego.]]

LEGO Friends is a new line of {{LEGO}} playsets aimed at young girls, introduced in January 2012. It has been the subject of controversy over its use of pastel colors and idealized female figures, called mini-doll figures.

** With the huge, unexpected success of the Friends line of sets, several of Lego's top rivals – most notably Mega Bloks – introduced their own line of sets targeting girls. Mega Bloks' answer to Friends was Barbie, a collaboration with Mattel to introduce marry the iconic doll line to construction set-style playsets, the idea possibly being that girls wanted to play with girl-type sets and with brands and names that were familiar to them, rather than the (previously unknown) Friends and with sets that had the girls engage in interests other than fashion, fun and boys as the Barbie line had for years. (In fact, the Lego Friends – contrary to initial criticism that they were engaged in girl-only interests – quickly developed interests ranging from music to sports to agriculture to zoology; so far, Mega Bloks' Barbie sets have strictly stuck to doll and fashion sets.)

*** ShoddyKnockoffProduct: Mega Bloks' Barbie line, when compared to Friends. This, even though its new owner -- Mattel -- has the marketing power to crush Friends by making the very same claim (i.e., that Friends was the ripoff product). Critics point out that Mega Bloks products typically pale in overall quality when compared to Legos, particularly with fit, sturdiness and execution.

* {{Expy}}: Looks and personality wise, to the {{Bratz}} (Stephanie is a ridiculously average girl comparable to Cloe, Olivia is TheHeart comparable to Yasmin, Mia is an animal lover and tomboy like Meygan, Andrea is a musician like Sasha and Emma is TheFashionista like Jade.

* TemptingFate: After solving all of the problems related to getting the World Petacular back on schedule, Stephanie says they saved it just in time, then hears an offscreen crash and turns to see the stage falling apart!

* InUniverse, Stephanie and [[AlphaBitch Tanya]] have this relationship. Tanya's favorite hobby is to outshine Stephanie at every opportunity with the result that Stephanie will actually make quite rash decisions in retaliation.
* With the huge, unexpected success of the Friends line of sets, several of Lego's top rivals – most notably Mega Bloks – introduced their own line of sets targeting girls. Mega Bloks' answer to Friends was Barbie, a collaboration with Mattel to introduce marry the iconic doll line to construction set-style playsets, the idea possibly being that girls wanted to play with girl-type sets and with brands and names that were familiar to them, rather than the (previously unknown) Friends and with sets that had the girls engage in interests other than fashion, fun and boys as the Barbie line had for years. (In fact, the Lego Friends – contrary to initial criticism that they were engaged in girl-only interests – quickly developed interests ranging from music to sports to agriculture to zoology; so far, Mega Bloks' Barbie sets have strictly stuck to doll and fashion sets.)
** ShoddyKnockoffProduct: Mega Bloks' Barbie line, when compared to Friends. This, even though its new owner -- Mattel -- has the marketing power to crush Friends by making the very same claim (i.e., that Friends was the ripoff product). Critics point out that Mega Bloks products typically pale in overall quality when compared to Legos, particularly with fit, sturdiness and execution.

* TheRival: With the huge, unexpected success of the Friends line of sets, several of Lego's top rivals – most notably Mega Bloks – introduced their own line of sets targeting girls. Mega Bloks' answer to Friends was Barbie, a collaboration with Mattel to introduce marry the iconic doll line to construction set-style playsets, the idea possibly being that girls wanted to play with girl-type sets and with brands and names that were familiar to them, rather than the (previously unknown) Friends and with sets that had the girls engage in interests other than fashion, fun and boys as the Barbie line had for years. (In fact, the Lego Friends – contrary to initial criticism that they were engaged in girl-only interests – quickly developed interests ranging from music to sports to agriculture to zoology; so far, Mega Bloks' Barbie sets have strictly stuck to doll and fashion sets.)

* AllGirlsLikePonies: Mia, who is revealed in the webisodes to have a horse named Bella.

* BlondeBrunetteRedhead

* HairOfGoldHeartOfGold: Stephanie

* TeamChef: Andrea, who works at her family's café.

* TeensAreShort: Thanks to the Lego thing, all teens are the exact same height. Adults are OneHeadTaller but don't appear in the toyline.

* [[BlondeBrunetteRedhead Blonde, Brunettes, Redhead]]

* TheBeautifulElite: The girls and their friends.
* TheFashionista: Emma even comes the a beauty salon and fashion design studio!
* ThePowerOfFriendship
* {{Tomboy}}: Mia.
** TomboyishPonytail

* CuteClumsyGirl: once again, Olivia.

* FollowTheLeader: of ''MyLittlePonyFriendshipIsMagic.''
** RecycledPremise: One episode mimics the well-loved "Party of One".

* TheCity: It seems like the area the girls live in is a suburb right outside the actual Heartlake City.
* TheCutie: Both Olivia and Emma can fit into this.

* AllAsiansKnowMartialArts: Emma.

* AmbiguouslyBrown: Andrea and Olivia.

* FiveTokenBand: Stephanie is blonde, Olivia is Hispanic, Mia is Irish, Andrea is SassyBlackWoman and Emma is Asian.

* IJustWantToHaveFriends: Most of the webisodes involved Olivia desperately seeking friends and hoping to fit in.

* IdolSinger: Andrea, the group's musician.

* AllAsiansKnowKarate: Emma.

* AmbiguouslyBrown: Andrea and Olivia.

* BareYourMidriff: All in swim suit.

* SpoiledSweet: Emma.

** ShoddyKnockoffProduct: Mega Bloks' Barbie line, when compared to Friends. This, even though its new owner -- Mattel -- has the marketing power to crush Friends by making the very same claim (i.e., that Friends was the ripoff product).