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* YourPrincessIsInAnotherCastle: Travis and the company try to release a new update for Uber, though it violates Apple's privacy rules, due to having its users under their surveillance. Eventually, they release a version of the update that compiles with Apple's request by geoblocking them. Travis and his boys decide to celebrate with a night to the club, though TheStinger shows the company's problems with Apple are not over by a long shot...

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* YourPrincessIsInAnotherCastle: Travis and the company try to release a new update for Uber, though it violates Apple's privacy rules, due to having its users under their surveillance. Eventually, they release a version of the update that compiles with Apple's request by geoblocking them. Travis and his boys decide to celebrate with a night to the club, though TheStinger shows the company's problems with Apple are not over by a long shot...shot...

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* BeatThemAtTheirOwnGame: When Anthony Levandowski handed in his resignation to Google to go work for Travis, he Googled "How to scrub a laptop", much to Larry Page, Sergey Brin, and David Drummond's bewilderment.



* SinisterSurveillance: When Portland lawmakers start arresting Uber drivers just because they could, Travis and the Uber team create the Grayball app, allowing them to ghost the lawmakers and keep tabs on them. Eventually, it expands to the users, politicians, Uber drivers who went to work for Lyft, and even Beyonce.
* ShutUpHannibal: Angie delivers one to Travis in the finale when he attempts to guilt her into talking to others within the board to preserve his position as Uber's CEO, calling him out for cheating and wanting to run away from his past failures.



* ShutUpHannibal: Angie delivers one to Travis in the finale when he attempts to guilt her into talking to others within the board to preserve his position as Uber's CEO, calling him out for cheating and wanting to run away from his past failures.



-->'''Travis:''' You have to stick with the company? I '''AM''' the fucking company! You answered a goddamned tweet with another tweet, and I made you CEO! And I ''kept you'' in the company, even though we saw in '''FIVE MINUTES''' '''''YOU''''' couldn't do the CEO job, and I had to step in and do '''ALL OF IT! THE STRATEGIC WORK! THE SCUT WORK!''' '''''THE FUCKING WORK!!!''''' I'd say EtTuBrute but you'd probably think it was a ''fucking'' ''[[Music/DaveMatthewsBand Dave Matthews]]'' ''lyric''!

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-->'''Travis:''' You have to stick with the company? I '''AM''' the fucking company! You answered a goddamned tweet with another tweet, and I made you CEO! And I ''kept you'' in the company, even though we saw in '''FIVE MINUTES''' '''''YOU''''' couldn't do the CEO job, and I had to step in and do '''ALL OF IT! THE STRATEGIC WORK! THE SCUT WORK!''' '''''THE FUCKING WORK!!!''''' I'd say EtTuBrute but you'd probably think it was a ''fucking'' ''[[Music/DaveMatthewsBand Dave Matthews]]'' ''lyric''!''lyric''!
* YourPrincessIsInAnotherCastle: Travis and the company try to release a new update for Uber, though it violates Apple's privacy rules, due to having its users under their surveillance. Eventually, they release a version of the update that compiles with Apple's request by geoblocking them. Travis and his boys decide to celebrate with a night to the club, though TheStinger shows the company's problems with Apple are not over by a long shot...
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Crosswicking new trope

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* TechnicianPerformerTeamUp: Garrett is the technician, being an actual software engineer who first came up with the idea for Uber, but taking a backseat to T.K. and serving as a rather distant board member. T.K. is the performer, being the public face of the company and, at least initially, its undisputed charismatic leader. When issues come up, Garrett tends to awkwardly defer to and support T.K. When meeting with Larry Page of Google, he highlights the divide when he calls out T.K.'s lack of understanding how the Uber app actually works. As T.K. breaks laws, crosses multiple lines of morality, and really ''becomes'' Uber, his support erodes, but he knows that between his and Garrett's voting shares, he can't be ousted as CEO. Garrett, tired of T.K.'s showmanship and not giving him the credit he's due, [[spoiler:[[EtTuBrute sides with the rest of board]] and ousts T.K.]]
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* AsHimself: Mark Cuban appears as himself in ''War''.

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* AsHimself: Mark Cuban Creator/MarkCuban appears as himself in ''War''.
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* TheMillstone: Emil Michael, ironically, was brought on by Bill because his easygoing personality would be a good balance to Travis' hotheadedness. Instead, Emil develops a toxic friendship with Travis that not only brings out Travis' worst impulses, but also begins making stupid and selfish mistakes that cause Uber's mismanagement and abuse to be revealed to the public.


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* ToxicFriendInfluence: While Travis already had some serious flaws, meeting Emil Michael and Arianna Huffington causes those flaws to become too apparent to ignore. Emil, initially brought on to serve as a balance for Travis' personality, instead begins encouraging Travis' bad behavior, while Arianna provides convenient excuses and justifies Travis' behavior on the grounds that he is an innovative disruptor.
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* {{Narrator}}: Voiced by Creator/QuentinTarantino.

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* {{Narrator}}: Voiced by Creator/QuentinTarantino.Creator/QuentinTarantino in [[LargeHam exactly the style you'd expect]].
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* {{Jerkass}}: Oh god, Travis Kalanick. In addition to him fostering a toxic culture of backstabbing and sexual harassment, he breaks up with Angie to quickly get himself with Gabi and he shows no qualms in ordering his company to conduct in unethical behavior involving consumer privacy or drive pay cuts.

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* {{Jerkass}}: Oh god, Travis Kalanick. In addition to him fostering a toxic culture of backstabbing and sexual harassment, he breaks up with Angie to quickly get himself with Gabi and he shows no qualms in ordering his company to conduct in unethical behavior involving consumer privacy or drive driver pay cuts.
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* NeverMyFault: Throughout the series, Travis Kalanick ''not once'' sincerely takes any responsibility nor admits guilt for any of his company's wrongdoings. His inability to own his mistakes allows Uber to create a toxic culture and ultimately is what alienates Kalanick from his board.

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