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* AllPartOfTheShow: The most commonly-used explanation for whatever magical wackiness was going on in any given episode: it was all part of Darrin's latest creative advertising campaign.

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* AllPartOfTheShow: The most commonly-used explanation for whatever magical wackiness was going on in any given episode: it was all part of Darrin's latest creative advertising {{advertising}} campaign.


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* CyclicNationalFascination: At the time, advertising agencies were American society's obsession. ''Bewitched'' is a product of that but it tints it in a much more comedic and parody-like light. {{Advertising Campaign}}s do all sorts of weird things with the purpose of bewitching people into buying stuff.
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* AndYouThoughtItWasAGame: In "Samantha goes South for a Spell" Serena has an affair with a warlock. When his wife tracks her down to Darrin and Sam's house, she [[MistakenIdentity curses Sam]] with amnesia and sends her to turn-of-the-century [[TheDeepSouth New Orleans]]. At the end of the episode, Darrin faints when he's told that his rescue of Sam included a sword fight with a Southern gentleman.

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* AndYouThoughtItWasAGame: In "Samantha goes Goes South for a Spell" Serena has an affair with a warlock. When his wife tracks her down to Darrin and Sam's house, she [[MistakenIdentity curses Sam]] with amnesia and sends her to turn-of-the-century [[TheDeepSouth New Orleans]]. At the end of the episode, Darrin faints when he's told that his rescue of Sam included a sword fight with a Southern gentleman.
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* PantyShot: With Samantha wearing much shorter skirts in the later seasons, it was almost unavoidable (though also likely unintentional) for viewers to catch an occasional glimpse of her panties.
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* TheExsNewJerkass: The episode "If They Never Met" mixes this trope with ItsAWonderfulPlot. After Darrin gets into yet another fight with [[ObnoxiousInLaws Endora]], she casts a spell that sends him to a reality where he never met or married Samantha. Instead, he's engaged to Shelia Sommers, a massive AlphaBitch.
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* BigBlackout: "The Short, Happy Circuit of Aunt Clara." It was something of a HistoricalInJoke at the [[https://en.wikipedia.org/wiki/Northeast_blackout_of_1965 actual blackout of the entire east coast in 1965]] (apparently, that was Aunt Clara's fault -- she tried to magic a piano upstairs by saying "I wish that you were light").

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* BigBlackout: BeenThereShapedHistory: "The Short, Happy Circuit of Aunt Clara." It was something of a HistoricalInJoke at Clara" depicts the BigBlackout of [[https://en.wikipedia.org/wiki/Northeast_blackout_of_1965 actual blackout of the entire east coast Northeastern US in 1965]] (apparently, that was as being Aunt Clara's fault -- she fault. (She tried to magic a piano upstairs by saying "I wish that you were light").
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* ByNoIMeanYes: Larry frequently employed this trope in his constant kowtowing to clients. He'd loudly declare that he hated an idea, only for the client in question to say that they liked it, at which point Larry would immediately agree with them and say he loves it, too.

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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week. (WordOfGod is that the show's producers and writers intended to satirize consumerism more sharply but were forbidden to do so by the network and commercial sponsors.) Corporate careerism was sent up by Darrin's near-slavish deference to his employer. And some viewers claim to detect a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It didn't hurt that Endora was practically TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]

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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week. (WordOfGod (Word of God is that the show's producers and writers intended to satirize consumerism more sharply but were forbidden to do so by the network and commercial sponsors.) Corporate careerism was sent up by Darrin's near-slavish deference to his employer.employer, as well as Larry's almost complete lack of backbone regarding clients--he was willing to say and do anything they wanted if it meant securing their money. And some viewers claim to detect a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It didn't hurt that Endora was practically TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]


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* ShownTheirWork: In "Samantha's Da Vinci Dilemma," Aunt Clara inadvertently conjures up Leonardo da Vinci. Whenever Michelangelo's name is mentioned, Leonardo becomes furious--and in actuality, the two artists ''were'' bitter rivals who frequently disparaged each other's work.
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* TheScrooge: In the ChristmasEpisode, "Humbug Not to Be Spoken Here", [=McMann=] & Tate's latest client, Jesse Mortimer (who is the ''very'' wealthy president of an instant soup company), is pretty much this trope personified, describing Christmas as being nothing more than crass commercialism, and expressing that opinion that Christmas is just another day to him. Meanwhile, Larry teeters back and forth on the fence, but it's mainly because he desperately doesn't want to lose the Mortimer's Instant Soup account, even if it means having a meeting on Christmas Eve.

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* TheScrooge: In the ChristmasEpisode, "Humbug Not to Be Spoken Here", [=McMann=] & Tate's latest client, Jesse Mortimer (who is the ''very'' wealthy president of an instant soup company), is pretty much this trope personified, describing dismissing Christmas as being nothing more than crass commercialism, and expressing that opinion that Christmas the holiday is just another day to him. Meanwhile, Larry teeters back and forth on the fence, but it's mainly because he desperately doesn't want to lose the Mortimer's Instant Soup account, even if it means having a meeting on Christmas Eve.
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** The SoapOpera ''Series/{{Passions}}'' (1999-2008) features Juliet Mills as Tabitha Lenox, a genuine witch whose daughter is named Endora and whose parents are a mortal named Darrin and a witch named Samantha. Furthermore, Bernard Fox has made two appearances on the show as his ''Bewitched'' character, Dr. Bombay.

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** The 1999–2008 SoapOpera ''Series/{{Passions}}'' (1999-2008) features Juliet Mills as Tabitha Lenox, a genuine witch whose daughter is named Endora and whose parents are a mortal named Darrin and a witch named Samantha. Furthermore, Bernard Fox has made two appearances on the show as his ''Bewitched'' character, Dr. Bombay.
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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week. (WordOfGod is that the show's producers and writers intended to satirize consumerism more sharply but were forbidden to do so by the network and commercial sponsors.) Corporate careerism was sent up by Darrin's near-slavish deference to his employer. And some viewers claim to detect a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It also helped that Endora was just about TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]

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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week. (WordOfGod is that the show's producers and writers intended to satirize consumerism more sharply but were forbidden to do so by the network and commercial sponsors.) Corporate careerism was sent up by Darrin's near-slavish deference to his employer. And some viewers claim to detect a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It also helped didn't hurt that Endora was just about practically TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]



* ShoutOut
** Endora's name is a reference to the Witch of Endor in Literature/TheBible.

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* ShoutOut
ShoutOut:
** Endora's name is a reference to the Witch of Endor in Literature/TheBible.[[Literature/BooksOfSamuel the first Book of Samuel]].
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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week; WordOfGod is that the producers and writers wanted to satirize consumerism more intensely but were forbidden to do so by the network and the series' commercial sponsors. Corporate careerism was sent up by Darrin's near-slavish deference to his employer. And some people claim to find a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It helped that Endora was just about TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]

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* {{Satire}}: Although the series seldom questioned the sexism of its time, it tackled sexism subtly in that Samantha was never once portrayed as less intelligent or capable than Darrin, witchcraft or not. Unlike ''Series/IDreamOfJeannie'', in which Jeannie was (nominally) subservient to her Master's wishes, Sam was never anything less than Darrin's partner. Theirs was a very egalitarian marriage, which is why Sam refrained from using magic unless necessary -- not out of obedience to her husband, but out of respect for him. It also continually satirized suburban conformity through Darrin's desperation to appear identical to everyone else, social snobbery through Darrin's parents, and racism both through Darrin's attitude about witches and Endora's prejudice against mortals. With mixed results, the series often satirized obsessive consumerism through Darrin, Larry Tate, and the advertising client of the week; WordOfGod week. (WordOfGod is that the show's producers and writers wanted intended to satirize consumerism more intensely sharply but were forbidden to do so by the network and the series' commercial sponsors. sponsors.) Corporate careerism was sent up by Darrin's near-slavish deference to his employer. And some people viewers claim to find detect a subtle satire of homophobia, primarily through Uncle Arthur, as many of the people involved in the series are now known to have been gay and/or gay-friendly. Plus the very premise of an "invisible" subculture of unusual people, existing alongside the everyday world, encouraged gays (and others) to identify. It also helped that Endora was just about TV's first DragQueen, in look if not in... parts.[[note]]Agnes Moorehead was widely suspected of being a lesbian, an accusation she never confirmed, although she did like to play with people's heads regarding it in interviews.[[/note]]
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* SalemIsWitchCountry: A Season 7 StoryArc has Samantha attending a witches' convention in Salem, Massachusetts with Darrin in tow. Several episodes were shot on location in Salem.

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* SalemIsWitchCountry: A "The Salem Saga", a Season 7 StoryArc StoryArc, has Samantha attending a witches' convention in Salem, Massachusetts with Darrin in tow. Several episodes were shot on location in Salem.
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* OutnumberedSibling: Harold Harold, Samantha's driving instructor (Paul Lynde, pre-Uncle Arthur). He had four older sisters (by the time he was born, his mother exhausted from coming up with names for the babies), all of whom are married, and as such, has four brother-in-laws who take turns hiring and firing him in a vicious cycle, hence his insecurities. In fact, his father apparently had himself committed from living in a world of little women.
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* AbsenteeActor: Creator/DickYork missed several season 5 episodes, due to the chronic back pain that would lead to his retirement from the series and replacement by Creator/DickSargent in season 6.
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* SalemIsWitchCountry: A Season 7 StoryArc has Samantha attending a witches' convention in Salem, Massachusetts with Darrin in tow. Several episodes were shot on location in Salem.

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Witch Species -> Mage Species, about inherently magical species. Misuse and low context examples are deleted.


* MageSpecies: The witches were ''not'' mortals who learned to do magic, but rather a separate supernatural race with inherent magic powers.



* WitchSpecies: The witches were ''not'' mortals who learned to do magic, but rather a separate supernatural race with inherent magic powers.
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* EverybodyOwnsAFord: A Chevrolet in this case. Not only did the car company sponsor the show, the theme show was the 1965-66 commercial theme song for Chevrolet cars.

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* EverybodyOwnsAFord: A Chevrolet in this case. Not only did the car company sponsor the show, the theme song of the show was the 1965-66 commercial theme song for Chevrolet cars.
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->''"So my wife's a witch. Every married man has to make'' some ''adjustment."''

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->''"So my wife's a witch. Every married man has to make'' make some ''adjustment.adjustment."''
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->''"So my wife's a witch. Every married man has to make some adjustment."''

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->''"So my wife's a witch. Every married man has to make make'' some adjustment.''adjustment."''
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* TimeTravel: Most notably to Salem, MA at the height of the witch trials.

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* TimeTravel: Most notably to [[SalemIsWitchCountry Salem, MA Massachusetts]] at the height of the witch trials.
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* PantyShot: With Samantha wearing much shorter skirts in the later seasons, it was almost unavoidable (though also arguably unintentional) for viewers to catch a brief glimpse of Samantha's panties.

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* PantyShot: With Samantha wearing much shorter skirts in the later seasons, it was almost unavoidable (though also arguably likely unintentional) for viewers to catch a brief an occasional glimpse of Samantha's her panties.
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* EvenEvilHasStandards: Well, not so much evil as greedy; When Larry Tate realizes what kind of man Mr. Brockway is (see the BlackFace entry above), he first checks the Stephens' mirror to make sure it's him, then tells him to find another ad agency, as {{McMann}} & Tate would not like to associate with such a man. (Mind you, it was a million-dollar account.)
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* WizardsLiveLonger: While they definitely do age, at what rate is never really made clear. Most witches and warlocks (including Samatha) are casually mentioned to be centuries old. This is a point of some concern to Darrin when it dawns on him that Samantha is not going to age the way that he will. [[note]] Also a cause of worry amongst Samantha's relatives who don't know what Tabitha and Adam's [[MixedAncestry mixed human and witch genes]] will affect their ageing. [[/note]]

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* WizardsLiveLonger: While they definitely do age, at what rate is never really made clear. Most witches and warlocks (including Samatha) are casually mentioned to be centuries old. This is a point of some concern to Darrin when it dawns on him that Samantha is not going to age the way that he will. [[note]] Also a cause of worry amongst Samantha's relatives who don't know what Tabitha and Adam's [[MixedAncestry mixed human and witch genes]] genes will affect their ageing. [[/note]]
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** Also neighbor Abner Kravitz. One of the reasons his wife Gladys could never convince him that there was something unusual about Samantha, is that on the rare occasions he ''did'' see something strange, he didn't regard it as out of the ordinary. For example, in one episode, Samantha's Dr. Bombay gets turned into a horse. While waiting to be turned back, he passes the time by playing a game of chess. When Abner finds out there's a chess-playing horse at the Stevens house... he challenges it to a game.

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** Also neighbor Abner Kravitz. One of the reasons his wife Gladys could never convince him that there was something unusual about Samantha, is that on the rare occasions he ''did'' see something strange, he didn't regard it as out of the ordinary. For example, in one episode, Samantha's Dr. Bombay gets turned into a horse. While waiting to be turned back, he passes the time by playing a game of chess. When Abner finds out there's a chess-playing horse at the Stevens Stephens house... he challenges it to a game.
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* HenpeckedHusband: Hilariously both played straight and subverted with Abner Kravitz. Gladys often shrieks at him about the things she witnesses while spying on the Stephens household. But Abner usually continues to go about his own business, ignoring her entirely. At one point he tells her to talk to her psychiatrist. Gladys responds by lamenting that he doesn't believe her either.
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* PhraseCatcher: Whenever Endora’s up to her old tricks, expect Samantha to exclaim “''Mother''!”
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* NotWhereTheyThought: In one episode, a man replaces the Stephenses' lawn with astroturf because he thinks he's at the house it was meant for (162). The Stephenses' address is 192, but [[SixIsNine the nine had fallen upside down]]. This causes an argument ending with Darren being ExiledToTheCouch because he thinks Samantha is the one who changed the grass.
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* BizarreBeverageUse: In one episode, Darren and a teenage girl called Liza get into a fight and she throws scotch on him, while he throws gin on her. This causes CringeComedy when Larry walks in and assumes they've been drinking.
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* OurWitchesAreDifferent: WizardsLiveLonger, but for witches, who are the female magical humans, with warlocks as the male, and at least the protagonist witch can have children with her human husband.
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* {{Blackface}}: In the "Sisters at Heart" ChristmasEpisode, Tabitha is playing with Lisa Wilson, an African-American girl whom she considers her 'sister'. Later, Mr. Brockway, one of Larry Tate's clients, wants Darrin removed from the account, believing that Darrin is in an interracial marriage relationship. Later on, at a Christmas party, Mr. Brockway attempts an apology, saying that some of his best friends are Negroes. HilarityEnsues when Brockway sees Samantha, Darrin and Larry Tate with African-American faces. Afterwards, Brockway apologizes for his insensitive racist tendencies, and the Stephenses invite him to an "integrated turkey dinner", i.e., dark and white meat.

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