History Music / PCMusic

* HiddenDepths: Several label members, including Danny L. Harle, EASYFUN, and felicita, have experience in various types of classical music in addition to pop and electronic music. felicita in particular often involves himself with traditional arts, and his debut studio album ''hej!'' incorporates elements of Polish folk music and storytelling.

** GFOTY is one of the biggest examples of this, with a persona so comically bizarre and trashy that it's extremely difficult to tell how much of it is an act, especially since she tends to maintain "in character" in every appearance she makes outside the music.

Jack Armitage, also known as Lil Data, is a producer, programmer, and overall technologist. Having a large background in music technology and livecoding, Lil Data has a highly technical, calculated, yet often improvised approach to music, crafting highly experimental and glitchy soundscapes for his tracks.

Outside of PC Music, Armitage is a [=PhD=] student in researching and engineering digital instrumental design, and has been involved with several ongoing projects for interactive audio production.

Most of her discography is comprised of mixes and [=EPs=] released under her own name, some of which aren't directly related to the PC Music label. She has also recorded two mixtapes with fellow labelmate Spinee, ''Dog Food Mix 1'' and ''Dog Food Mix 2''.\\

* Lil Data

* StepUpToTheMicrophone: A.G. Cook tends to reserve vocal performances to other artists and features, but he's the primary singer in "Superstar". It's also speculated that he's the uncredited male voice occasionally found throughout GFOTY's ''Call Him a Doctor''.

*** Taken a step further with her short film, "[[https://www.youtube.com/watch?v=6VhIEQgkAjs VIPOTY]]", where she plays [[ActingForTwo both a character named GFOTY and another character named Polly]]. Neither of them feel like any less of a character, with [[spoiler:GFOTY killing Polly after she steals her boyfriend]].

** [[ZigZaggingTrope Zig-zagged]]. While the names and histories of some members are public, there are just as many acts [[ReclusiveArtist who have miniscule or straight-up nonexistent online presence aside from their music and alias]]. Some are eventually being outed as [[IHaveManyNames alternate pseudonyms]] of one or more PC Music acts, some remaining eternal online mysteries, leading to unending suspicions on the realness of certain projects, as well as the label's generally surreal nature.

** A.G. Cook did a note-for-note recreation of "[[https://www.youtube.com/watch?v=VwH1sFJYzPA Windowlicker]]" by Music/AphexTwin, reportedly made during "a very intense 48 hours inside a windowless room -- somewhere between a Braindance rehearsal and a labour of love."

* WaxingLyrical: In GFOTY's "[[https://www.youtube.com/watch?v=6VhIEQgkAjs VIPOTY]]" short film, Polly's first words to Chad are "What's your name? I like your smile," taken from her earlier song "LOVER".

* SelfDeprecation: During Danny L. Harle's Dead or Alive livestream, he plays it like a typical summer liveset of pop music to the delight of the audience. After [[spoiler:he gets poisoned and is replaced with a skeleton named Danny Skel' Harle]], however, he plays a spooky remix of his own track "[[https://www.youtube.com/watch?v=fn7NT1dbem4 In My Dreams]]", and the crowd hates it and leaves.

* SillyLoveSongs: Much of Hannah Diamond's discography is filled with these, occasionally circling around the role technology plays with romantic relationships. Funnily enough, despite the hyper-real and post-ironic approach the rest of the label is soaked in, Hannah admits that [[SincerityMode they actually come from a place of genuine sincerity and heart]].
-->''"[[https://www.thefader.com/2016/02/29/hannah-diamond-interview I am a total sap. With 'Hi,' the lyrics are so extreme. No one would admit to being that much of a loser that they'd write messages to people they fancy who don't reply and then get really sad about it, but that is actually me. I'm a melancholy person and I'm really really sensitive. Part of me wants romance to be about gooey stuff and not how romance is boiled down nowadays—booty size and money and cars. But I'm not really interested in masking who I am.]]"''

As a collective, PC Music is… [[WidgetSeries weird]]. While there is diversity from its various artists and collaborative acts, PC Music in general is infamous for its uniquely post-ironic aesthetic, typically exaggerating traits of 2000's commercial-era pop and electronic music to hyper-real, almost-parodic lengths, often featuring amatuer vocalists with pitch-shifted vocals to give a strange dissonance to the artificial cuteness of their genres. Many of the acts are aliases of unconfirmed origin, some of whom might just be [[IHaveManyNames different stage names of other artists]], and even those who are confirmed to be real tend to have an air of surreal murkiness to the way they present themselves

** There have been several ''confirmed'' cases of artists having multiple aliases within the label, though most of them are as brief one-offs.

* VirtualCelebrity: [[https://en.wikipedia.org/wiki/QT_(musician) QT]] is a musical performance art project by Hayden Dunham of the eponymous international pop singer who's "the living embodiment of the semi-fictitious [=DrinkQT=] energy drink," having only officially released one single in 2014 called "[[https://www.youtube.com/watch?v=1MQUleX1PeA Hey QT]]", produced by Music/{{Sophie}} A.G. Cook. While not officially considered a label act, she is still considered an ongoing affiliate, making ocassional guest appearances at PC Music-related shows, and was the subject in a half-"documentary", half-MindScrew short film in 2017 titled ''[[https://vimeo.com/239429968 Quinn Thomas]]''.

** A pretty extreme example occurred with a mysterious mix simply titled "[[https://www.youtube.com/watch?v=yV7wB5o5ML0 ∂]]", which features no graphics, no connected artists, and the only content in the description is the mix's download link (the files do have metadata, but very cryptically, where the "contributing artists" would be listed instead read as random phrases). It turns out, however, it's actually the soundtrack to a QT-based short film titled "[[http://alexturvey.com/quinn-thomas-2/ Quinn Thomas]]", whose credits list A.G. Cook as its original composer.

Douglas Augustus "Gus" Lobban (b. 1992), also known as Kane West ([[SpellMyNameWithAnS no, not]] [[Music/KanyeWest that other guy]]) is a producer and DJ. Taking the label's elements of StylisticSuck to an extreme, Kane specializes in tongue-in-cheek "rave" music based on crude MIDI instruments, with dense, often cluttered and very awkward grooves and compositions and arrangements to boot.\\

* AndStarring: In [[https://www.youtube.com/watch?v=mDAq5EyTAFs the lyric video for Danny L. Harle's lyric]] "[=Me4U=]", the title lists [[https://en.wikipedia.org/wiki/Morrie_(musician) Morrie]] as its featuring vocalist. Alternatively in [[https://www.youtube.com/watch?v=D32j-BCxPaY its music video]], it's instead "starring [[Series/RuPaulsDragRace Kim Chi]]", who's featured in the video lip-synching to the song.

** Spinee during the transition skits of her ''Dog Food'' mixes with GFOTY is playing herself… who is a dog that makes dog food.

* SurrealHumor: Due to the label's wild love affair with surreality and PoesLaw, it's no surprise that they dabble in this. The Pop Cube trailers with [[https://www.youtube.com/watch?v=XzpMZUBaavU Hannah Diamond, A.G. Cook]], [[https://www.youtube.com/watch?v=36UUyQoYE1s and GFOTY]] in particular are a cheeky menagerie of bizarre edits and half-coherent non-sequiturs.

** Kane West did a remix/cover of "Archangel" by {{Music/Burial}} [[StylisticSuck in his clunky, MIDI-arranged style]].

Let's call him a doctor''\\

In addition to releasing music on the label under his own name (as well as on one occasion as Danny Sunshine), he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as Music/CharliXCX, SUPERFRUIT, Clairo, and ''Music/{{Chic}}''.\\

* "Me4U" (ft. Morrie) (2017)

Hannah Diamond (b. 1991/1992) is a pop singer and visual artist. Introduced to the label and A.G. Cook through GFOTY, she became a mainstay after several hit singles and features, quickly developing her signature identity of mixing over-synthetic and exaggeratedly cutsey "bubblegum hyper-reality" with sincere drama about emotions, relationships and their connection to modern technology.\\

** Hannah Diamond is also an interesting example, who has such a hyper-polished and synthetic feel to her, with occasionally borderline-saccharine lyrics to boot. Off the mic, however, [[http://www.thebeatjuice.com/2017/11/01/read-interview-pc-musics-girl-next-door-hannah-diamond/ she's repeatedly]] [[https://www.thefader.com/2016/02/29/hannah-diamond-interview shown to be]] [[LampshadeHanging rather candid about both the synthetic and sincere elements to her persona]], lending a ton of credence that [[SincerityMode it's all pretty much sincere]].

As a collective, PC Music is… [[WidgetSeries weird]]. While there is diversity from its various artists and collaborative acts, PC Music in general is infamous for its uniquely post-ironic aesthetic, typically exaggerating traits of 2000's commercial-era pop and electronic music to hyper-real, almost-parodic lengths, often featuring amatuer vocalists with pitch-shifted vocals to give a strange dissonance to the artificial cuteness of their genres. Many of the acts are aliases of unconfirmed origin, some of whom might just be [[IHaveManyNames different stage names of other artists]], and even those who are confirmed to be real tend to have an air of surreal murkiness to they way they present themselves

** GFOTY's entire persona is built on evoking a comically hedonistic and whacked-out HardDrinkingPartyGirl, not just in her music, [[https://i-d.vice.com/en_uk/article/neb7vq/hannah-diamond-and-gfotys-beginners-guide-to-pc-music but even]] https://www.youtube.com/watch?v=jc1H3BaMNLg in interviews]] [[https://www.thefader.com/2015/02/03/gfoty-how-i-live with reputable publishers]]. Like most of PC Music, [[PoesLaw it's really hard to define where GFOTY the character and GFOTY the artist begin and end]].