History MoodWhiplash / OtherMedia

* A trend on Website/TikTok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a [[WhamShot sudden cut]] to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering [[SerialKiller another]] [[ChemicallyInducedInsanity unfortunate]] [[DemonicPossession fate]].

** This also happens during the UsefulNotes/MacysThanksgivingDayParade, which is one of the most dopey-happy annual TV events this side of the Series/EurovisionSongContest. Sometimes the last slot(s) in the commercial break will be filled with an ad for a more dramatic NBC fare like ''Series/{{Believe}}'', ''Series/TheBlacklist'' and ''Series/ChicagoFire'', a PSA for something like the aforementioned St. Jude's, and/or something just melancholic. Back from commercial, though, and they hit us with a high-energy dance group/cheerleaders, an upbeat and poppy song from whoever's popular at the time, a troupe of tap-dancing Christmas trees, or the Franchise/PowerRangers. However, this varies depending on which NBC affiliate you're watching it from, as they sometimes overwrite ads to air local promos/promos for other networks. Subverted during earlier parades in which everything was more laid-back, making it easier for more downbeat ads to ease into the parade's typical NarmCharm.

* From LetsPlay/{{Raocow}}'s ''VideoGame/CopyKitty'' LetsPlay, after the [[GoMadFromTheRevelation absolute insanity]] he goes through during the battle with BonusBoss [[spoiler:Exgal]]...

* This ''Franchise/SpiderMan'' [[http://www.joshreads.com/images/09/12/i091225spidey.jpg comic strip.]]

* ''TabletopGame/MagicTheGathering'' tries for a different feel for each block in order to prevent fatigue, which can lead to some weird emotional beats. For example: "Battle for Zendikar" and "Oath of the Gatewatch" were about a new heroic group forming and saving Zendikar. "Shadows over Innistrad" and "Eldritch Moon" were about that group managing a difficult triumph in the face of a much more powerful EldritchAbomination on a GothicHorror world. "Kaladesh" and "Aether Revolt" shifted to optimistic, with an overthrow of the fascist government of a brightly colored [[FantasyCounterpartCulture magical steampunk India]] plane and an intended mood of feeling like a revolutionary and inventor. "Amonkhet" keeps the bright sun, but goes for DaylightHorror and an all-out apocalypse and the Gatewatch's defeat in "Hour of Devastation". Then over to pirates-and-dinosaurs-in-magic-Mesoamerica Ixalan, with an amnesiac Jace befriending a former adversary and a villainous character who responded to regaining the ability to planeswalk by yelling childish insults as he left. It's not as pronounced as other examples due to the six months a given block takes, but those are some pretty impressive swings in tone!

*** Amid the start of the Russian invasion of Ukraine in 2022, Creator/{{CNN}} was running BRoll of air raid sirens over Kyiv as a tease, only for the first commercial in the ensuing commercial break to be a peppy ad for Applebee's with Music/ZacBrownBand music. Even worse, it was also being aired in a split-screen with a live shot of Kyiv in a window next to it. Needless to say, Applebee's temporarily pulled their advertising from CNN after they found out.

** The 2015 Superbowl featured a Nationwide commercial featuring a boy telling viewers of all the rites of passages he will never get to experience... because he was killed in an accident.

* A trend on Tik Tok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a [[WhamShot sudden cut]] to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering [[SerialKiller another]] [[ChemicallyInducedInsanity unfortunate]] [[DemonicPossession fate]].

* A trend on Tik Tok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a [[WhamShot sudden cut]] to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering another [[ChemicallyInducedInsanity unfortunate]] [[DemonicPossession fate]].

* A trend on Tik Tok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a [[WhamShot sudden cut]] to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering another [[ChemicallyInducedInsanity unfortunate]] [[DemonicPossesion fate]].

* A trend on Tik Tok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a [[WhamShot sudden cut]] to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering another unfortunate fate.

* A trend on Tik Tok involving the [[UsefulNotes/McDonalds McDonald’s]] limited edition Grimace Shake involved videos of people trying the shake, only before a sudden cut to them [[TheFoodPoisoningIncident dead]] usually beside a puddle of shake or suffering another unfortunate fate.

** The death of Elizabeth II on September 8, 2022 was on the same day as the opening game of the 2022 UsefulNotes/NationalFootballLeague season in the United States. NBC's pre-game show was mocked by viewers for several awkward moments where Hoda Kotb [[https://twitter.com/bubbaprog/status/1568021768316542976 read a promo]] for continuing coverage on NBC News and ''Today'', only to go right back to being excited about football (complete with a large, cheering audience around her).

* British broadcasters have agreed to very strict and coordinated procedures on how they publicize the deaths of high-profile members of the royal family. One such requirement is for radio stations to go to a special report from their news service announcing the death, play the national anthem "God Save the Queen", and then move onto a programme of appropriate mourning music. Affiliates of Independent Radio News (a network that syndicates national news bulletins for commercial radio stations in the United Kingdom) have "OBIT lights" in their studio, which are meant to ''avert'' mood whiplash by giving stations enough forewarning to change their programming accordingly.

* [[http://i.imgur.com/qEJe8.jpg This short comic]] is, in fact, a perfect example of the trope.

** The death of Elizabeth II on September 8, 2022 was on the same day as the opening game of the 2022 UsefulNotes/NationalFootballLeague season in the United States. NBC's pre-game show featured several awkward moments where Hoda Kotb [[https://twitter.com/bubbaprog/status/1568021768316542976 read a promo]] for continuing coverage on NBC News and ''Today'', only to jump right back to being excited about football, and promptly cutting to a large cheering crowd around her

** One of ITV's late-night lineups (specifically, one produced by Carlton and LWT's London News Network, which ran a joint local news department and master control for ITV in London) had its own case of whiplash earlier that same night. A commercial break between programmes had an [[https://web.archive.org/web/20220422003037/https://youtu.be/CSBz2yhyvNY?t=1m52s ITN news update]] that featured an early report on Diana's car crash, sandwiched between an ad for a [[SexSells sex feature]] in tomorrow's ''News of the World'', and a StationIdent cheerfully introducing ''Carnal Knowledge'' -- a game show about sex. This can be blamed on the lineup (and especially the continuity) being pre-recorded, with the schedule only allowing for quick, 90-second long news updates every so often (evidently they hadn't thought about contingency plans for things like this happening overnight).

* British broadcasters have agreed to very strict and coordinated procedures on how they publicize the deaths of members of the royal family. One such requirement is for radio stations to go to a special report from their news service announcing the death, play the national anthem "God Save the Queen", and then move onto a programme of appropriate mourning music. Affiliates of Independent Radio News (a network that syndicates national news bulletins for commercial radio stations in the United Kingdom) have "OBIT lights" in their studio, which are meant to ''avert'' mood whiplash by giving stations enough forewarning to change their programming accordingly.