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The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in UsefulNotes/LosAngeles, UsefulNotes/{{California}} and has been held every year since. Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only for most of its life, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.

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The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in UsefulNotes/LosAngeles, UsefulNotes/{{California}} and, save for two editions held in Atlanta, (1997 and 1998) and one on Santa Monica (2007), has been held there every year since.since (uninterrupted until 2020, whose edition was cancelled due to several factors). Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only for most of its life, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.
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The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note]]E3 demos must often be started 9 to 12 months before the actual show dates[[/note]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 and 2020 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.

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The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note]]E3 demos must often be started 9 to 12 months before the actual show dates[[/note]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 and 2020 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.
seen. Certainly not helping matters is the cancelation of E3 2020 due to the COVID-19 coronavirus epidemic that began in early 2020.
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A couple edits.


The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in Los Angeles, California and has been held every year since. Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only for most of its life, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.

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The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in Los Angeles, California UsefulNotes/LosAngeles, UsefulNotes/{{California}} and has been held every year since. Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only for most of its life, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.
Is there an issue? Send a MessageReason:
None


The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note]]E3 demos must often be started 9 to 12 months before the actual show dates[[/note]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.

to:

The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note]]E3 demos must often be started 9 to 12 months before the actual show dates[[/note]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 and 2020 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.
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We have actual E3 news now so


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I never did get the whole linking to the MS press conference thing so I took it out. If it made sense to you, feel free to put it back and elaborate on it. Also did some general updates.


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The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in Los Angeles, California and has been held every year since. Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.

to:

The Electronic Entertainment Expo (E3) is a major gaming event that started in 1995 in Los Angeles, California and has been held every year since. Though dwarfed in attendance numbers by events like Gamescom and PAX, due to it being primarily industry only, only for most of its life, it has a unique place in gaming culture. It is traditionally where new franchises are shown for the first time, where new consoles are unveiled and played live for the audiences, and where long-awaited new installments or franchise reboots are given their introductions. The entire gaming world watches E3, ensuring that these new debuts will have the most exposure possible.



The expo is still immensely popular, and the entire gaming world has its eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, and many others.

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The expo is still immensely popular, and the entire gaming world has its journalists, fans, and developers alike have their eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, and many others.



The huge focus isn't all bad, though - all the attention means that certain events in the show are ripe for MemeticMutation. Creator/{{Sony}}'s disastrous 2006 conference is a good example of this, as that single event alone [[GiantEnemyCrab named]] [[RealTimeWeaponChange three]] [[AttackItsWeakPoint tropes]] and an [[ThisIndexHitsForMassiveDamage index]]. It also means that if [[HistoryRepeats a mistake is made twice]] it ''will'' [[IronicEcho be noticed]], even if the mistake is made [[https://www.youtube.com/watch?v=QflHRLW0Tz8 by different person(s)]].

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The huge focus isn't all bad, though - all the attention means that certain events in that happen during the show are ripe for MemeticMutation. Creator/{{Sony}}'s disastrous 2006 conference is a good example of this, large-scale mockery, as that single event alone [[GiantEnemyCrab named]] [[RealTimeWeaponChange three]] [[AttackItsWeakPoint tropes]] and an [[ThisIndexHitsForMassiveDamage index]]. It also means that if [[HistoryRepeats a mistake is made twice]] it ''will'' [[IronicEcho be noticed]], even if index]]. On the mistake is made [[https://www.youtube.com/watch?v=QflHRLW0Tz8 by different person(s)]].
other hand, reference E3 2019, which had Ikumi Nakamura and Keanu Reeves make their positive and meme-worthy appearances.



[[/index]]
%% NOTE: When adding future entries, please write them in past tense. It saves a lot of time when going back to edit the page later.
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%% Please follow the Administrivia/TipsForEditing and RedLink page and link to works even if they do not yet have a page, someone may create it in the future

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[[/index]]
%% NOTE: When adding future entries, please write them in past tense. It saves a lot of time when going back to edit the page later.
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%% Please follow the Administrivia/TipsForEditing and RedLink page and link to works even if they do not yet have a page, someone may create it in the future
* UsefulNotes/E3InThe2020s
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just added to Flame Bait


The expo is still immensely popular, and the entire gaming world has its eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, InternetBackdraft, and many others.

to:

The expo is still immensely popular, and the entire gaming world has its eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, InternetBackdraft, and many others.
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Removed display text. (Pages' titles formatted.)


* [[UsefulNotes/E3InThe1990sAndThe2000s E3 in the 1990s and the 2000s]]
* [[UsefulNotes/E3InThe2010s E3 in the 2010s]]

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* [[UsefulNotes/E3InThe1990sAndThe2000s E3 in the 1990s and the 2000s]]
UsefulNotes/E3InThe1990sAndThe2000s
* [[UsefulNotes/E3InThe2010s E3 in the 2010s]] UsefulNotes/E3InThe2010s
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Blank edit for index refresh.

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Made the other intended subpage.


%% Please add any new information about E3 2019 in the UsefulNotes/E3InThe2010s page.



%% When adding new entries, please write them in past tense. It saves a lot of time when going back to edit the page later.



%% Please follow the Administrivia/TipsForEditing and RedLink page and link to works even if they do not yet have a page, someone may create it in the future

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%% Please follow When adding new entries, please write them in past tense. It saves a lot of time when going back to edit the Administrivia/TipsForEditing and RedLink page and link to works even if they do not yet have a page, someone may create it in the futurelater.




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* [[UsefulNotes/E3InThe2010s E3 in the 2010s]]




[[folder:[=E3=] 2010]]
* Microsoft: The main focus this year was the controller-less system announced in '09, now titled the "UsefulNotes/{{Kinect}}". Kinect games shown were casual titles that showcased using your own body instead of button inputs (such as playing with a baby tiger or navigating a river in a raft). A new model of Xbox 360 hardware was also announced, which would feature a smaller and quieter (and shinier) design, as well as built-in Wi-Fi, at the same price as a regular 360. An Oprah-like event occurred at the end of the presentation, where each member of the audience got a free 360. Fans have naturally mocked this, their main complaints being that Microsoft was basically ripping off Nintendo and its E3 presentations, and quite a few people have compared this event to Nintendo's event from 2008. The girl playing with the pet tiger ("Skittles!") and the people showing off ''Dance Central'' had already became a meme.
* Nintendo's big item was [[UsefulNotes/Nintendo3DS the 3DS handheld]], with 3D capabilities and other enhancements as well as an impressive list of third-party support. As for games, in addition to showing off ''VideoGame/TheLegendOfZeldaSkywardSword'' and ''VideoGame/EpicMickey'', Nintendo also announced {{revival}}s for several long-dormant franchises: ''VideoGame/GoldenSunDarkDawn'', a remake of ''VideoGame/{{GoldenEye|Wii}}'', ''VideoGame/KirbysEpicYarn'', ''VideoGame/DonkeyKongCountryReturns'', and most shockingly, ''VideoGame/KidIcarusUprising''. The showing can basically be summed up in [[http://i48.tinypic.com/205ds8n.jpg this link.]]
* Sony's presentation was pretty average. Aside from [[VideoGame/PlayStationMoveHeroes a crossover game]] featuring [[Franchise/RatchetAndClank Ratchet]], [[VideoGame/JakAndDaxter Jak]], and VideoGame/SlyCooper, the biggest announcement came from [[Creator/ValveSoftware Gabe Newell]], who announced that ''VideoGame/{{Portal 2}}'' would come to the [=PlayStation 3=] in spite of his previous dislike for the platform, as well as a new Steam-like program to play it on. Oh, they also announced a new ''Twisted Metal'' game for the [=PS3=]. The true highlight of the conference, and in some cases of the entire show, was when Kevin Butler (who was starring in their ad campaign at the time) (from the commercials) to give a speech onstage, one that crossed generational and console lines [[https://www.youtube.com/watch?v=LwPWN3Ul6U8 and spoke to gamers everywhere.]]
* Creator/{{Konami}}'s E3 2010 also deserves a mention by virtue of being SoBadItsGood, thanks to vast amounts of GratuitousEnglish. [[VideoGame/NinetyNineNights One. Million. Twoobs.]]
* EA started off their press conference with ''VideoGame/NeedForSpeed: Hot Pursuit'' and caused the fandom to rejoice when [[https://www.youtube.com/watch?v=D6ouHWP0KrY the trailer was posted online.]] They also showed off their previously-announced ''VideoGame/NBAJam'' revival, and the consensus was that it captured the spirit of the old games perfectly.
* Creator/{{Ubisoft}} showed off a Music/MichaelJackson game that put an emphasis on dancing using motion controls, as well as a breathing simulator, [[VideoGame/RaymanOrigins a new]] ''Rayman'' game, a {{Reboot}} of ''VideoGame/{{Driver}}'' [[VideoGame/DriverSanFrancisco set in]] UsefulNotes/SanFrancisco and ''VideoGame/ChildOfEden'', a SpiritualSuccessor to the CultClassic game ''VideoGame/{{Rez}}''.
[[/folder]]

[[folder:[=E3=] 2011]]
* Surprisingly, Konami's E3 event was pre-recorded and shown before the event actually started. Some highlights include compilations of ''Franchise/MetalGear'' and ''VideoGame/ZoneOfTheEnders'' games, which include [[https://www.youtube.com/watch?v=flK748GogoA the miracle of transfarring]], as well as a reboot of the ''{{VideoGame/Contra}}'' series. Aside from that, however, nothing of major value ([[SoBadItsGood or comedy]]) was released.
* Microsoft's press conference can be summed up by one word: ''UsefulNotes/{{Kinect}}''. Almost every game announced, from ''VideoGame/{{Mass Effect 3}}'' and ''[[VideoGame/FableI Fable]]'' to ''VideoGame/{{Minecraft}}'' and ''Series/SesameStreet'', relied on the Kinect in some way, though it should be noted that not all of these games required the peripheral - such as ''Mass Effect 3'' and ''Minecraft'', which only had added features with it. In fact, the only new games shown that ''weren't'' Kinect or Kinect-enhanced were ''VideoGame/{{Halo Combat Evolved}}: Anniversary'' and ''VideoGame/{{Halo 4}}''.
* Sony's press conference was adequate. The good news was that the UsefulNotes/{{PlayStation Vita}} handheld was named after being revealed last year (and now priced at $250), which has touch screen controls and can suspend play to pick up later on the [=PlayStation 3=] and vice versa. In addition, ''VideoGame/SlyCooperThievesInTime'' was announced, more ''VideoGame/LittleBigPlanet'' and ''VideoGame/ModNationRacers'' games are on the way, and [[VideoGame/{{Infamous}} Cole McGrath]] was going to fight in ''VideoGame/StreetFighterXTekken''.
* Nintendo:
** Nintendo's press conference was (for Nintendo fans, at least) pretty awesome, with the chief announcement being the reveal of the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which looks like a small tablet PC with more buttons, allowing ideas like "[[AsymmetricMultiplayer asynchronous gameplay]]" (where the player with the new controller has vastly different gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a show.
** To celebrate the 25th Anniversary of the ''Franchise/TheLegendOfZelda'' series, Nintendo had plenty up their sleeves. A free version of ''[[VideoGame/TheLegendOfZeldaFourSwords Four Swords]]'' for [=DSiWare=], ''VideoGame/TheLegendOfZeldaLinksAwakening'' for the new 3DS UsefulNotes/VirtualConsole, and two soundtracks - one from ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', if people were one of the first handful to register their copy of ''VideoGame/TheLegendOfZeldaOcarinaOfTime 3D'' on Club Nintendo (also free), and one of fully orchestrated ''Zelda'' tunes for those who plan on getting ''VideoGame/TheLegendOfZeldaSkywardSword''. Nintendo also announced they would hold live orchestra shows (titled ''The Legend of Zelda: Symphony of the Goddesses''), conducting music from the ''Zelda'' games, in various regions of the world.
** For the UsefulNotes/Nintendo3DS, a slew of games were announced. New ''Franchise/SuperMarioBros'', ''VideoGame/MarioKart'', and ''VideoGame/LuigisMansion'' games, (later titled ''VideoGame/SuperMario3DLand'', ''VideoGame/MarioKart7'', and ''VideoGame/LuigisMansionDarkMoon'', respectively), ''VideoGame/StarFox64 3D'', ''VideoGame/KidIcarusUprising'', and a handful of 3rd-party games. They also announced a [[Franchise/{{Pokemon}} Pokédex]] app.
** The 3DS' UsefulNotes/VirtualConsole was detailed to be selling UsefulNotes/GameBoy and UsefulNotes/GameBoyColor games, with ''VideoGame/SuperMarioLand'', ''[[BreakingOut Alleyway]]'', and ''Radar Mission'' being the first games released. Nintendo also announced that several classic Nintendo titles (and those OlderThanTheNES) would get a 3D facelift, starting with ''VideoGame/{{Excitebike}}'', as part of the new 3D Classics series - and that this first one would be complimentary.
** Finally, Satoru Iwata slipped in some brief words confirming that a new ''VideoGame/SuperSmashBros'' game had been discussed [[VideoGame/SuperSmashBrosForNintendo3DSAndWiiU for both Nintendo 3DS and Wii U]], that the two would interact in some fashion.
* Ubisoft's press conference became infamous thanks its host, Mr. Caffeine. It featured him telling uncomfortable jokes throughout the conference, mispronouncing Creator/TomClancy's name several times, and repeatedly using the phrase "Doodly Doodly Doop" while making a hand gesture to imitate the sound effect of time travel.
[[/folder]]

[[folder:[=E3=] 2012]]
* On the whole, one noticeable trend was the sheer amount of DarkerAndEdgier BloodierAndGorier games on display, including ''VideoGame/SplinterCellBlacklist'', a ''Franchise/TombRaider'' reboot, ''VideoGame/GodOfWarAscension'', and ''VideoGame/TheLastOfUs''. There also seemed to a high number of chin stabbings in trailers and demos. Journalists wrote articles discussing whether this was a good thing, a bad thing, [[DarknessInducedAudienceApathy just boring]], or so on for weeks.
* Microsoft started with a gameplay debut of ''VideoGame/{{Halo 4}}'' and a new ''VideoGame/SplinterCellBlacklist''. Additional game announcements included ''VideoGame/GearsOfWar: Judgment'', ''[[VideoGame/{{Forza}} Forza Horizon]]'' and ''VideoGame/SouthParkTheStickOfTruth'' courtesy of creators Trey Parker and Matt Stone. The rebooted ''Tomb Raider'' and ''VideoGame/ResidentEvil6'' rounded out more on-stage presentations, with the expected ''VideoGame/CallOfDutyBlackOpsII'' ending off the conference. "Smartglass" was the new technology presented as a means for other devices like smartphones and tablets will be capable of connecting to the UsefulNotes/{{Xbox}} console via specific apps either for new modes of play with particular games (ie. using a tablet to create custom strategies in ''VideoGame/MaddenNFL'') or other features.
* Creator/ElectronicArts' conference began with a co-op presentation of ''Dead Space 3'', followed with gameplay of ''[[VideoGame/MedalOfHonor Medal of Honor: Warfighter]]'', ''VideoGame/NeedForSpeed: [[VideoGame/NeedForSpeedMostWanted Most Wanted]]'' (once again helmed by 2010's ''Hot Pursuit'' developer Criterion Games) and ''[[VideoGame/{{Crysis}} Crysis 3]]''. The developer unveiled further content for ''VideoGame/StarWarsTheOldRepublic''. Finally, ''VideoGame/{{Battlefield}}'' developer DICE announced ''Battlefield Premium'', a clone of ''Call of Duty Elite''.
* Ubisoft's conference was very strong, especially considering how many of their games were held until other conferences to trumpet their host systems. ''[[VideoGame/JustDance Just Dance 4]]'' started it off and ''VideoGame/FarCry3'' got showcased (as well as the bare breasts of a character, triggering some controversy), alongside the much-anticipated ''VideoGame/AssassinsCreedIII''. A ''VideoGame/RaymanOrigins'' sequel, ''VideoGame/RaymanLegends'', was demoed on-stage with the Nintendo UsefulNotes/WiiU of the upcoming releases. The presentation was capped by ''VideoGame/WatchDogs'', which many considered the best announcement/game of the show.
* Sony started with the latest project from Creator/QuanticDream - ''VideoGame/BeyondTwoSouls''. They quickly followed that up with showcasing a few things not shown during Ubisoft's conference - naval combat in ''VideoGame/AssassinsCreedIII'', a 4-player co-operative campaign in ''Far Cry 3'', and a trailer for ''VideoGame/AssassinsCreedIII Liberation'', as well as announcing special [=PS3=] and Vita bundles for ''III'' and ''Liberation'' respectively. About midway through the conference, Sony announced that they were pulling an Oprah and giving everyone attending the conference a free month of their [=PlayStation Plus=] service. This segued into the Vita side of their presentation, which started off with a showcase of ''VideoGame/PlayStationAllStarsBattleRoyale'' and its Vita functionality, capped off with the trailer announcement of [[VideoGame/{{Uncharted}} Nathan Drake]] and [[VideoGame/BioShock Big Daddy]] as playable characters. Dipping back into the [=PS3=] side of things, they showed off a new peripheral called the ''Wonderbook'' - an augmented-reality 'storybook' that can be interacted with using the [=PS3=]'s camera and [=PlayStation Move=]. To show off this new gadget, they demoed the latest entry in the mass-multimedia ''[[Franchise/HarryPotter Pottermore]]'' campaign, ''Book of Spells''. Finally, they ended the show with a playable demo of ''The Last of Us''.
* Nintendo's conference was rather sparse, especially in comparison to their three previous E3 shows. The final version of the Wii U was shown and playable. Nintendo's first party offerings were dominated by Mario; ''VideoGame/NewSuperMarioBrosU'', ''VideoGame/NewSuperMarioBros2'', ''VideoGame/LuigisMansionDarkMoon'', and ''VideoGame/PaperMarioStickerStar'' were exhibited. ''VideoGame/{{Pikmin}} 3'' and ''VideoGame/WiiFit U'' were announced, continuing those franchises, and ''VideoGame/NintendoLand'', a theme-park styled game featuring mini-games drawn from other Nintendo franchises, and meant to be the Wii U equivalent of ''VideoGame/WiiSports''. This was the presentation finisher, capping it with an anemic in-game fireworks display. Everything else was third-party titles, overwhelmingly from Ubisoft, but Creator/WarnerBros also had a good presence with ''VideoGame/BatmanArkhamCity: Armored Edition'', and ''VideoGame/ScribblenautsUnlimited''. Afterwards, Nintendo started shifting their announcements from one big blowout to multiple smaller events, such as the occasional "WebVideo/NintendoDirect" webcasts that they had started the previous fall. Before the show, the Wii U had been showcased in New York City, later the day of the presentation a project codenamed ''Project P-100'' was shown (later officially titled ''VideoGame/TheWonderful101''), as was a new ''VideoGame/WarioWare'' game called ''Game & Wario''. Another presentation dedicated to the 3DS happened the next day, which included a confirmation of a North American release for ''VideoGame/FireEmblemAwakening''; and in the weeks after the show a Nintendo Direct video announced a new 3DS XL model, details on the dev team for the new ''Smash Bros.'', and retro game releases on the 3DS [=eShop=].
[[/folder]]

[[folder:[=E3=] 2013]]
* Microsoft basically had to do some damage control, as the UsefulNotes/XboxOne reveal a few weeks prior failed to impress gamers, partially from its actual gaming capabilities being OutOfFocus in favor of TV and movies, but also the reveal of its restrictive UsefulNotes/{{DRM}} features.[[note]]It required a constant internet connection to run authentication checks (and Microsoft was openly dismissive of people who didn't have good internet service), and wouldn't play used or borrowed game discs without an elaborate process that may involve extra fees.[[/note]] Their presentation addressed the former point well, with ''VideoGame/MetalGearSolidVThePhantomPain'' and its open-world mechanics, Respawn Entertainment's new ''VideoGame/{{Titanfall}}'' FirstPersonShooter[=/=]MechaGame, ''VideoGame/RyseSonOfRome'', an exclusive-Xbox One reboot of ''VideoGame/KillerInstinct'' (though oddly enough, not developed by Creator/{{Rare}}), ''VideoGame/CrimsonDragon'' (now headed to the Xbox One), ''VideoGame/DeadRising3'' exclusive to the console, ''VideoGame/TheWitcher3WildHunt'', ''VideoGame/{{Battlefield 4}}'' with timed-exclusive DownloadableContent, and ''VideoGame/{{Minecraft}}''. To compete with the UsefulNotes/PlayStation4, Microsoft will partner with Twitch for live-streaming integration (by comparison, Sony would use Ustream on their console), getting rid of the dreaded Microsoft Points once their console launches, offer Xbox Live gold members free games every month and a re-designed UsefulNotes/{{Xbox 360}} with a look similar to the Xbox One. However, the DRM issue still loomed large, and pricing for the console had been called steep by the audience at $499 US, and quite a bit more in other territories. Post-conference, further details regarding the launch of the Xbox One in only 21 countries was not pleasing to certain audience members. Notably, after the jabs they received throughout E3 over the new DRM system (particularly Sony's, see below), Microsoft announced the week afterward that they were abandoning it in favor of the policies used on the the Xbox 360.
* Sony debuted the [=PlayStation 4=] for the first time since its official reveal a few months back, including showing off the physical console. Sony representatives continued to reiterate their stance on supporting independent developers with exclusive releases for the console. As far as other games go, while ''VideoGame/TheLastGuardian'' was still missing-in-action, ''Final Fantasy Versus XIII'' was officially retitled as ''VideoGame/FinalFantasyXV'' and ''VideoGame/KingdomHeartsIII'' was finally announced as in development (it would not be released for another 6 years), alongside the world premiere of gameplay from ''VideoGame/{{Destiny}}''. Sony then made one of the most talked-about moments of the show by taking dead aim at Microsoft and its then new [=DRM=] policies, proclaiming that the [=PS4=] would have no DRM that wasn't on the [=PS3=] and [[https://www.youtube.com/watch?v=kWSIFh8ICaA mocked Microsoft for adding complications.]] Sony promised that the UsefulNotes/{{PlayStation Network}} would continue to work on the [=PS4=], carrying over from the current generation to the next; unfortunately, online multiplayer still required a [=PlayStation=] Plus subscription for the new console. To end off the conference, Sony listed the retail price of the [=PS4=] at $399 US to cheers from the audience.
* Nintendo shook up their entire E3 strategy by replacing the traditional live conference with a pre-recorded webcast and partnered with Best Buy to hold nationwide events during the expo that would allow the public to play E3 game demos. The lineup of games shown in the webcast was considered solid but predictable, with few surprises: known games ''VideoGame/PokemonXAndY'', ''VideoGame/TheWonderful101'', ''VideoGame/{{Bayonetta 2}}'', and ''VideoGame/TheLegendOfZeldaTheWindWaker HD'', and new announcements ''VideoGame/SuperMario3DWorld'', ''VideoGame/MarioKart8'', ''VideoGame/DonkeyKongCountryTropicalFreeze'', "X" (a [[VideoGame/XenobladeChroniclesX successor to Xenoblade]]) and ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' featuring new fighters Villager from ''VideoGame/AnimalCrossing'' and VideoGame/MegaMan. Other games shown included ''VideoGame/{{Pikmin}} 3'', ''VideoGame/MarioAndLuigiDreamTeam'', a new ''VideoGame/YoshisIsland'', and ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds''. In a later video not aired during the conference, Nintendo revealed a surprising addition to the ''Smash Bros.'' roster: [[UnexpectedCharacter the Trainer]] from ''VideoGame/WiiFit''.
* Ubisoft had additional live demonstrations for ''VideoGame/WatchDogs'', ''VideoGame/AssassinsCreedIVBlackFlag'' and ''VideoGame/SplinterCellBlacklist'' and announced several new games, including ''VideoGame/TheCrew'', an open-world RacingGame with a heavy focus on car tuning for just about every aspect of the vehicle and [[CoOpMultiplayer co-op]] and CompetitiveMultiplayer. Perhaps unexpectedly was the annoucement of a new IP: entitled ''[[VideoGame/TheDivision Tom Clancy's The Division]]'', this MassivelyMultiplayerOnline ThirdPersonShooter {{RPG}} set in a dark future New York City has been praised for its setting and bleakness, with many proclaiming it another game of the show for Ubisoft (note that like ''Watch Dogs'' at E3 2012, ''The Division'' was not known by the public, nor leaked out prior, until its reveal at E3).
* EA's conference unveiled 11 new games, alongside ''Titanfall'' for the UsefulNotes/XboxOne. The arguably biggest announcement was of a new ''Star Wars Battlefront'' being developed by DICE ([[AndZoidberg who also showed Battlefield 4]]). As usual for EA, they also showed off a new ''VideoGame/NeedForSpeed'', this one named ''Rivals'', a new ''FIFA'', ''NBA'', ''Madden'', and another ''UFC''. DICE also, shockingly, announced a sequel to their cult classic ''Mirror's Edge'', which had been requested for several years now. ''Dragon Age 3'' was also renamed to ''VideoGame/DragonAgeInquisition'', and the first trailer was announced.
[[/folder]]

[[folder:[=E3=] 2014]]
* Having learned from the reception they received in the previous year, Microsoft focused their entire conference on games, kicking it off with a multitude of third-party games, including ''VideoGame/CallOfDutyAdvancedWarfare'', ''VideoGame/AssassinsCreedUnity'', ''VideoGame/DragonAgeInquisition'' and ''VideoGame/SunsetOverdrive''. Their first-party lineup detailed ''[[VideoGame/{{Forza}} Forza Horizon 2]]'' and ''[[VideoGame/{{Fable}} Fable Legends]]'', with a follow-up ''VideoGame/ProjectSpark'', a game-creation tool kit in the same vein as ''VideoGame/LittleBIGPlanet'' (notably, [[VideoGame/ConkersBadFurDay Conker]] makes an appearance). News regarding ''VideoGame/Halo5Guardians'' is a multiplayer beta bundled with the ''Master Chief Collection'', an EnhancedRemake of all four primary installments of the ''Franchise/{{Halo}}'' franchise on the Xbox One (''VideoGame/{{Halo 2}}'' gets the "Anniversary" treatment). Proving they haven't forgotten the independent scene, ''VideoGame/{{Limbo}}'' developers Playdead unveil their next project ''Inside'', including many other indie games. ''[[VideoGame/RiseOfTheTombRaider Rise of the Tomb Raider]]'', ''VideoGame/TheWitcher3WildHunt'' and ''Tom Clancy's VideoGame/TheDivision'' cap off the last of the third-party entries. Original Xbox title ''VideoGame/PhantomDust'' gets an UpdatedRerelease, while Creator/HidekiKamiya of Creator/PlatinumGames debut the exclusive ''VideoGame/{{Scalebound}}'', with a new ''VideoGame/{{Crackdown}}'' ending off the conference.
%%* Electronic Arts.
* Sony had one of the longer press conferences, and it, like Microsoft's, was pretty packed. Games shown included ''{{VideoGame/Destiny}}'' (with a new white PS 4 bundle to match), new IP ''VideoGame/TheOrder1886'', ''{{VideoGame/Entwined}}'', ''VideoGame/InfamousSecondSon'', ''VideoGame/LittleBigPlanet 3'', ''{{VideoGame/Bloodborne}}'', ''VideoGame/DeadIsland2'', ''VideoGame/Magicka2'', a remastered ''VideoGame/GrimFandango'', ''VideoGame/LetItDie'', ''{{VideoGame/Abzu}}'', a controversial-in-hindsight debut of ''VideoGame/NoMansSky'', and the reveal of ''VideoGame/Uncharted4AThiefsEnd''.
* Nintendo kept their previous year strategy, making their announcements through a "Digital Event" webcast and offering nationwide demos (this time strictly of ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'') through Best Buy. They also broke new ground by running a continuous stream from the show floor hosted by their Treehouse localization team, and held a ''Smash Bros.'' Invitational Tournament in order to hype the new installment. As you might guess, ''Smash Bros.'' was at the center of Nintendo's announcements; with VideoGame/{{Mii}} Fighters, Palutena from ''VideoGame/KidIcarus'', and VideoGame/PacMan being announced for the roster. There was also the official unveiling of their Toys/{{amiibo}} NFC figure system, to be used with ''Smash Bros.'' and other games. Another major announcement was ''VideoGame/{{Splatoon}}'', not only a rare new IP from the company but their first entry into the popular multiplayer shooter genre. Other games covered during the Digital Event were ''VideoGame/YoshisWoollyWorld'', ''VideoGame/CaptainToadTreasureTracker'', ''Videogame/{{Bayonetta 2}}'', ''VideoGame/DevilsThird'', ''[[VideoGame/SuperMarioMaker Mario Maker]]'', ''VideoGame/KirbyAndTheRainbowCurse'', ''VideoGame/HyruleWarriors'' (along with the first look at the [[VideoGame/TheLegendOfZeldaBreathOfTheWild next major Zelda game]]), and ''VideoGame/XenobladeChroniclesX''. Creator/ShigeruMiyamoto dropped by the Nintendo Treehouse livestream to talk about his new projects codenamed ''Project Giant Robot'' and ''Project Guard'',[[note]]Ultimately, ''Project Guard'' would become ''VideoGame/StarFox Guard'', while ''Giant Robot'' would be scrapped but elements appear to have later been incorporated into the VideoGame/NintendoLabo Robot Kit.[[/note]] as well as confirming that he is working on [[VideoGame/StarFoxZero a new]] ''VideoGame/StarFox'' game for Wii U. The following day, they concluded their gaming announcements with ''VideoGame/CodenameSTEAM''.
* Ubisoft had a controversial E3 and a bad follow up; while trailers and gameplays demos for games like ''VideoGame/AssassinsCreedUnity'' and ''VideoGame/FarCry4'' were met with good reception, both games suffered controversy for the lack of female characters (one developer saying it'd be "too hard" to do it in ''Unity'' was met with open derision from ''fellow Ubisoft employees''), and when asked about it, a member of the ''Far Cry'' team had a StunnedSilence reaction. Coupled with ''VideoGame/WatchDogs'' being met with a mixed reception earlier that month due to a perceived downgrade of graphics from its E3 2012 debut, June wasn't kind to Ubisoft. Despite this, other demos and trailers like ''VideoGame/TheDivision'' and ''VideoGame/RainbowSixSiege'' (a replacement to the prior-announced-several-years-ago-''Patriots'') were met with good reception as well.
[[/folder]]

[[folder:[=E3=] 2015]]
* Creator/{{Bethesda}} showed off a good slew of games at their first E3 press conference, including the previously announced ''VideoGame/{{Doom}}'' {{Reboot}} and ''VideoGame/{{Fallout 4}}'', complete with gameplay footage, as well as a trailer for ''VideoGame/{{Dishonored 2}}''. Other announcements included new content for ''VideoGame/TheElderScrollsOnline'' and a the debut of a TradingCardGame entitled ''VideoGame/TheElderScrollsLegends'' in the vein of ''VideoGame/HearthstoneHeroesOfWarcraft''. Also notable is that between the official streams on Bethesda's Website/YouTube and Twitch channels, over ''six hundred thousand people'' watched it live, making it a fantastically successful debut conference for the publisher.
* Microsoft had what is widely considered to be one of their strongest press conferences in years:
** They kicked things off with campaign gameplay for ''VideoGame/Halo5Guardians'' and a new multiplayer trailer for its "Warzone" game mode. Other first-party showings consisted of ''[[VideoGame/{{Forza}} Forza Motorsport 6]]'' (with a [[CoolCar second-generation Ford GT]] brought down from the ceiling for promotion), confirmation of an "[[UpdatedRerelease Ultimate Edition]]" for the original ''VideoGame/GearsOfWar'' on the Xbox One, and closing off the conference with a live preview of ''Gears of War 4''.
** The company gave audiences a surprising treat by addressing one of the Xbox One's complaints, announcing backwards compatibility with Xbox 360 titles using retail discs of the console via a unique roundabout method of reading the disc then downloading an Xbox One-compatible version of the 360 game. They also showed off a new customizable "Elite" version of the revised Xbox One controller to be released for retail, which features attachable paddles on the back, interchangeable control sticks (with [=PlayStation=]-esque convex sticks provided alongside the traditional concave sticks), and a disc-based variant of the directional pad.[[note]]Not in the same style as the Xbox 360 controller's disc-based directional pad, however.[[/note]] Finally, Microsoft demonstrated its working [=HoloLens=] augmented reality glasses using ''VideoGame/{{Minecraft}}''.
** Ex-''VideoGame/MetroidPrime'' devs Armature Studios and Creator/KeijiInafune showed off ''VideoGame/{{ReCore}}'', a new science fiction game about a girl and [[RobotBuddy her robot]] - the first installment of a new IP for Microsoft. Creator/{{Rare}} followed them by announcing another new IP called ''VideoGame/SeaOfThieves'', a multiplayer-based [[{{Pirate}} swashbuckler]], along with a thirty-dollar CompilationRerelease of thirty of its classic games[[note]]Nearly all the non-Nintendo [=IPs=] made before the ''VideoGame/KinectSports'' series.[[/note]] in celebration of their [[RuleOfThree thirtieth]] [[MilestoneCelebration anniversary]].
** Capping off the remainder was timed-exclusive third-party game ''VideoGame/RiseOfTheTombRaider'' demo, and Bethesda announced ''Fallout 4'' would have official support for mods made on [=PCs=] available on consoles, along with some new footage that wasn't present in their conference the previous day.
** Notably, and for the first time since it was debuted back in 2009, not a single game was shown or mentioned as using the UsefulNotes/{{Kinect}}. This unofficially marked the end of the device's tenure, and though it is unlikely to be abandoned or retired officially for a while, the push to sell the device or integrate it heavily into Xbox games ended there.
* Creator/ElectronicArts:
** With a large focus on sports at the expense of nearly everything else,[[note]]Some of their heavy hitters were shown in prior conferences.[[/note]] the company had an overall disappointing show, with many of its titles unveiled being new installments in their various yearly franchises.
** Fortunately, a few gems were buried within the mire of sports, such as a long-awaited teaser for ''Mass Effect 4'' (now titled ''VideoGame/MassEffectAndromeda''). Furthermore, a adorable 2D PlatformGame, ''VideoGame/{{Unravel}}'', marked a new IP for the publisher; notably, the presenting creative director of the game told audiences about the inspiration behind it and his family vacation, even bringing a small model of the main character with him. It didn't take long for ''Unravel'' to become a highlight of the show.
** ''VideoGame/PlantsVsZombiesGardenWarfare 2'' was shown, complete with awkward on-stage mascot reveal and use of Music/KennyLoggins' "Danger Zone", while a new mobile title featuring the ''WesternAnimation/DespicableMe'' Minions failed to excite the crowd.
** Things bounced back with a trailer of ''VideoGame/MirrorsEdgeCatalyst'', including discussion regarding its background, new features and talks of the open-world nature of the reboot. Finally, ''VideoGame/StarWarsBattlefront'' showcased the environment of the Battle of Hoth from the perspective of several Rebel and Imperial combatants.
* With the exception of host Aisha Tyler awkwardly asking a cosplayer for a meme [[MemeticMutation (which, naturally,]] [[https://www.youtube.com/watch?v=75pCAiyYARI became a meme)]], {{Creator/Ubisoft}} had a decent showing:
** New titles showcased include a trailer for ''VideoGame/SouthParkTheFracturedButWhole'', a sequel to ''VideoGame/SouthParkTheStickOfTruth'', switching to an ''Avengers''-esque theme as opposed to the fantasy RolePlayingGame of the latter; a demonstration of ''VideoGame/ForHonor'', a ''VideoGame/BushidoBlade''-inspired new IP that mixes MultiplayerOnlineBattleArena elements with PlayerVersusPlayer duels; and an announcement for the next installment in the ''VideoGame/AnnoDomini'' SimulationGame series called ''Anno 2205''.
** Capping off the conference was ''VideoGame/GhostReconWildlands'', taking [[CoOpMultiplayer a]] [[WideOpenSandbox few]] [[OptionalStealth pages]] from recent ''VideoGame/FarCry'' releases and, unexpectedly, set in South America.
** Ubisoft's {{Racing Game}}s received a few spotlights, detailing an expansion for the ''VideoGame/TheCrew'' called "Wild Run", additions and further enhancements to ''[[VideoGame/TrackMania Track Mania Turbo]]'' (along with being brought to other consoles), and a ''[[{{VideoGame/Trials}} Trials Fusion]]'' expansion pack entitled "[[TotallyRadical Awesome Level Max]]" allowing players to ride a unicorn, among other things. Similarly, the popular ''VideoGame/JustDance'' series got stage time with talk about the mobile platform.
** After having apparently not learned from their Music/{{Usher}} debacle a few years ago, a brief Music/JasonDerulo concert and interview went about as well as one would expect for a video game conference. Maybe next year, guys.
** Meanwhile, ''VideoGame/AssassinsCreedSyndicate'' and ''VideoGame/TheDivision'' unveiled additional trailers, with the latter revealing "Dark Zone" areas in the game and the ability for players to turn on their friends during CoOpMultiplayer was welcomed, promising to rival ''VideoGame/MarioKart'' and ''VideoGame/MarioParty'' for friendships ended. Finally, ''VideoGame/RainbowSixSiege'' (originally showcased in 2014) was demonstrated on-stage, including a brief chat with Creator/AngelaBassett, who is cast in ''Seige'' as "6", the leader of Team Rainbow.
** On the more meta side: similar to 2014, Ubisoft got flak from social media for showing nearly no women (and even less playable ones) in their games (though having two women of color on stage at the same time was a welcome sight). After the much appreciated announcement pre-E3 that ''Syndicate'' would include a playable female assassin as one of the protagonists, not a single woman was visible in its primary promotional trailer, though a second trailer shown during the Sony conference focused on Evie. ''Wildlands'', which takes place largely in South America, had no Latinx protagonists shown; accusations of MightyWhitey due to the the predominantly Caucasian squad were abound.
* Sony's conference was quite possibly the highlight of what many are now calling "the E3 of Dreams" with multiple megaton announcements of games that people had previously thought would never see the light of day:
** After years of radio silence, ''VideoGame/TheLastGuardian'' was not only alive and well, but playable. It kicked off the conference in the form of a gameplay trailer.
** Following well over a decade of speculation, teasings, assertions it was never going to happen, and many disappointing absences from E3s of yore, the long rumored ''VideoGame/FinalFantasyVII'' [[VideoGame/FinalFantasyVIIRemake remake]] was announced to be making its debut first on the [=PS4=] before moving on to other platforms. The crowd went absolutely ''bonkers'', and so did most of the internet. Contrast [[https://www.youtube.com/watch?v=9bMjkDFGJ1A the reaction]] from the [=PlayStation=] Experience last year regarding the ''VII'' PC port on the [=PS4=] against the [[https://www.youtube.com/watch?v=j1vSYIHlMp8 reaction to the remake announcement.]]
** Finishing off the trifecta of "Games No One Thought Would Ever Actually Get Made" was an announcement from Yu Suzuki himself: the launch of a ''[[VideoGame/{{Shenmue}} Shenmue 3]]'' Website/{{Kickstarter}}, which hit its funding goal in ''less than nine hours''.
** Creator/GuerrillaGames, best known for ''VideoGame/{{Killzone}}'', unveiled Sony's new IP: ''VideoGame/HorizonZeroDawn'', an AfterTheEnd action/adventure featuring a tribal hunter fighting animalistic robots.
** ''VideoGame/LittleBigPlanet'' developer Creator/MediaMolecule showcased a playable version of ''VideoGame/{{Dreams}}'', based on player creativity and sandbox tools in the vein of their signature work.
** The ''VideoGame/{{Hitman}}'' franchise received a trailer for its next entry, simply entitled ''VideoGame/{{Hitman|2016}}'', while Creator/SquareEnix debuted a new cutesy, SuperDeformed ''Franchise/FinalFantasy'' GaidenGame called ''VideoGame/WorldOfFinalFantasy'', where players use {{Mons}} elements to form powerful combat teams.
** The conference closed with a demo of ''VideoGame/Uncharted4AThiefsEnd'', which underwent some minor technical difficulties after the person who was supposed to be playing it grabbed the wrong controller.
** Third-party titles included a ''VideoGame/StreetFighterV'' trailer which revealed two returning characters and the promise of an exclusive beta for the [=PS4=], ''VideoGame/{{Destiny}}'' expansion "The Taken King" with exclusive [=PlayStation=] content, the ''VideoGame/NoMansSky'' team demonstrating the further scale and open-world nature of their game, and additional footage of ''VideoGame/StarWarsBattlefront'' and its single or co-op mode called "Survival". In what could be considered a shot against Microsoft, Sony announced a deep partnership with ''VideoGame/CallOfDuty'' producer {{Creator/Activision}}, giving [=PS4=] owners first access to map packs and a beta for ''VideoGame/CallOfDutyBlackOpsIII'', with trailers highlighting its cooperative campaign and multiplayer aspects.
* Nintendo continued their strategy of using webcasts via Nintendo Treehouse, public demos at nationwide stores of Best Buy (this time featuring ''VideoGame/SuperMarioMaker''), and a tournament. While the headlining Digital Event wasn't ''bad'', it disappointed fans due to a lack of big, exciting announcements - two such items (the [[VideoGame/TheLegendOfZeldaBreathOfTheWild next major]] ''Zelda'' game and [[UsefulNotes/NintendoSwitch home console]]) were specifically being held for next year (and the home console didn't even show up ''then''), and most things that were shown were either already known (''Mario Maker'' and ''VideoGame/StarFoxZero'' were discussed in 2014) or not really what fans were looking for (mostly multiplayer spinoffs when fans wanted regular installments - ''VideoGame/MetroidPrimeFederationForce'' in particular angered fans that were desperate for the franchise to get back on track after ''Other M'').
** On Sunday, new ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' DownloadableContent was showcased, including [[VideoGame/FireEmblemTheBindingBlade Roy]] and [[Franchise/StreetFighter Ryu]], almost all of which was available that day. A few hours later, in the same vein as their Smash Bros. Tournament a year ago, a revival of the Nintendo World Championships (last seen in 1990) was held, where they revealed both the official English release of ''MOTHER'' (after a whopping ''25 year'' gap since its 1989 debut!) as ''VideoGame/EarthBoundBeginnings'' for the Wii U Virtual Console and a multiplayer game called ''Blastball'' for 3DS.
** In the Digital Event, they showed off upcoming titles ''VideoGame/StarFoxZero'', ''VideoGame/TheLegendOfZeldaTriForceHeroes'', an UpdatedRerelease of ''VideoGame/HyruleWarriors'' for the 3DS, ''VideoGame/MetroidPrimeFederationForce'' (of which ''Blastball'' is a minigame), two installments to the ''VideoGame/AnimalCrossing'' series called ''amiibo Festival'' and ''Happy Home Designer'', a ''VideoGame/PaperMario''/''VideoGame/MarioAndLuigi'' crossover called ''VideoGame/MarioAndLuigiPaperJam'', ''VideoGame/MarioTennis: Ultra Smash'', and a heavy focus on gameplay footage of ''VideoGame/SuperMarioMaker''. This was followed by further looks at ''VideoGame/FireEmblemFates'' (including the reveal of the final title), the at-the-time untitled [[VideoGame/TokyoMirageSessionsFE Shin Megami Tensei/Fire Emblem crossover]], a launch date for ''VideoGame/XenobladeChroniclesX'', ''VideoGame/YoshisWoollyWorld'', a localization of ''VideoGame/YoKaiWatch'', and a somewhat surprising announcement of ''Toys/{{amiibo}}''/''VideoGame/{{Skylanders}}'' crossover figures featuring Bowser and Donkey Kong.
** Sadly, E3 was also the final appearance of sorts of company president Creator/SatoruIwata. Though he was not personally present due to health reasons and was not shown in person in the Digital Event, said Event was interspersed with short skits featuring puppet versions of himself, Reggie, and Miyamoto. However, the health issues proved to be worse than he had let on, and he regrettably passed away about a month later.
* Creator/SquareEnix held their own conference this year, but had the same big issue as EA did: most of their headliners were revealed elsewhere at E3 (such as the ''VideoGame/FinalFantasyVII'' remake).
** Fortunately, ''VideoGame/JustCause3'' kicked off a series of next installment releases, with details regarding the game's location (the Mediterranean island of Medici, where the protagonist was born). A gameplay/story trailer for ''VideoGame/DeusExMankindDivided'', new SpinOff ''VideoGame/LaraCroftGO'' (based on ''[[VideoGame/{{Hitman}} Hitman Go]])'', additional footage of ''VideoGame/RiseOfTheTombRaider'' and the next ''Hitman'' game followed. All of them showed a few bits of new content, such as ''Hitman'' having assassinations that will be {{permanently missable|content}} if left uncompleted.
** In what seems to be a bounce back into [[EasternRPG the company's signature genre]], mobile game ''VideoGame/KingdomHeartsX'' got a Western release announcement, and a gameplay trailer for ''VideoGame/KingdomHeartsIII'' demonstrated a world based on ''Disney/{{Tangled}}'' and revealed Sora's new outfit. Gamers got an early look at the fifth ''VideoGame/StarOcean'' game, titled ''[[VideoGame/StarOceanIntegrityAndFaithlessness Integrity and Faithlessness]]'', and a new IP called ''Project Setsuna'' (later titled ''VideoGame/IAmSetsuna'', in production by a studio called "Tokyo RPG Factory" that bore no small resemblance to ''VideoGame/ChronoTrigger''. Finally, [[Videogame/NierAutomata a sequel to]] ''VideoGame/{{NieR}}'' was announced, being developed by Creator/PlatinumGames with Creator/TaroYoko returning as director. Yoko addressing the audience while wearing a mask of No.7 from ''[=NieR=]'' seems like a BigLippedAlligatorMoment, but [[ReclusiveArtist this is standard for him]].
* The realm of PC gaming got its time to shine with its debut conference, thanks to computer processor developer AMD and ''Magazine/PCGamer''. It was creatively called the "[[ExactlyWhatItSaysOnTheTin PC Gaming Show]]". The conference was akin to a talk show, with noted streamer "[=Day9=]" acting as host, and a parade of developers coming up for interviews or to discuss their products. It was a decent debut conference for the PC crowd, though as with EA and Square Enix, most presenters showed off titles the audience already knew of already. The show also ran uncommonly long, [[{{Pun}} over]]clocking in at around two and a half hours, at least an hour more than any other presentation at E3.
[[/folder]]

[[folder:[=E3=] 2016]]
* For the first time, a secondary event called "E3 Live!" was held alongside the main show, allowing the public to experience a number of games on display. However, [[http://www.gamesindustry.biz/articles/2016-06-17-e3-live-completely-disappoints-fans it was largely a disappointment]], as is was much smaller than expected and most exhibitors didn't even feature game demos, focusing more on selling merchandise.
* Both Creator/ElectronicArts and Creator/{{Activision}} decided not to have booths at the expo this year. EA did have a press conference as usual, and held their own public events in Los Angeles and London in place of its booth; while Activision had ''VideoGame/CallOfDutyInfiniteWarfare'' present as part of Sony's booth instead of its own. Creator/{{Disney Interactive|Studios}} also announced that they wouldn't be present at E3, and by the time the show took place they had broken the news that they were getting out of game development entirely.
%%* Square Enix.
* As with 2015, EA's focus on sports was to the detriment of almost everything else:
** Well over half of the conference was devoted to their sports line up, particularly ''VideoGame/{{FIFA}}''. The inclusion of a full-fledged story mode to ''FIFA'' was interesting, but most of the sports talk was about their usual gameplay/graphical updates and new esports events that EA is hosting. Repeated crowd shots showed a largely unexcited group of journalists/developers, mirroring the general reaction of the gaming public.
** ''VideoGame/Titanfall2'' was first, showing off some of the new features, mobility changes, and a campaign for the single-player campaign, which will center around a man and [[RobotBuddy his mecha]].
** A behind-the-scenes peek of ''VideoGame/MassEffectAndromeda'' was slightly better than last year's short trailer. A few bits of gameplay and in-engine shots were interspersed with developer footage and interviews (plus 15 to 20 seconds of NASA stock footage), and while what was seen was good, Mass Effect fans were left clamoring for more - especially given the amount of time EA managed to devote to sports.
** Building off of Yarny's breakout appearance last year, EA announced the start of their EA Originals program, which will seek out and publish original games by smaller, more indie studios. Their first game is ''{{VideoGame/Fe}}'', an exploration platformer that takes place in a large, mystical forest and has a strong music focus.
** EA showed a look at their ''Star Wars'' lineup, with appearances from ''Battlefront'' and ''The Old Republic''. The segment was mostly made up of developer interviews and behind-the-scenes looks, with very little new information given aside from news that Visceral and Respawn are both working on original action-adventure titles, one of which takes place in a different era than what we're used to.
** Closing off the show was some ''VideoGame/Battlefield1'' information and in-game footage - biplane flying, attacking mammoth vehicles, running through exploding houses, and dynamic elements (such as weather conditions) that make every battle unique.
** Also notable for EA's presentation is that they showed exactly ''one'' new game - everything else was known before the conference happened.
* Bethesda's second E3 press conference hit the big time, with a steak of unexpected announcements along the way:
** Bethesda opened with the surprising reveal of ''VideoGame/QuakeChampions'', a revival of the long-dormant franchise with the promise to bring classic FPS multiplayer to its roots.
** ''Hearthstone'' competitor ''VideoGame/TheElderScrollsLegends'' was next, with the introduction of a story mode and more details on the card game.
** Todd Howard made a video appearance to show off three more DLC packs for ''VideoGame/Fallout4'' - one to add a bunch of complex machines to your settlements, one that lets you build and run a Vault in a full-scale version of ''VideoGame/FalloutShelter'', and one that takes place at the post-apocalyptic amusement park Nuka World.
** ''VideoGame/Doom2016'' was given a few moments of discussion, and Bethesda announced plans for a lot of new multiplayer maps and modes. They also opened up the entire first level of Doom to play for free, for everyone, for the week of E3.
** ''VideoGame/TheElderScrollsVSkyrim'' got a graphical upgrade with a Special Edition, which will also bring mods to consoles in the same way Fallout 4 did, and which will be free for anyone who owns all of Skyrim's DLC and/or the Legendary Edition.
** ''VideoGame/TheElderScrollsOnline'' got some screen time: some details on the Dark Brotherhood expansion, and the opening of the entire map for all players regardless of level were the highlights.
** ''VideoGame/Fallout4'' for UsefulNotes/HTCVive was announced, coming 2017, and a playable VR version of ''VideoGame/Doom2016'' was on the show floor to try out.
** Bethesda revived the long-dormant ''VideoGame/{{Prey|2006}}'' franchise with a debut cinematic for a reboot, also titled ''VideoGame/{{Prey|2017}}''. This came as no small surprise, as since cancelling ''Prey 2'' back in 2014 after it languished for a few years in DevelopmentHell, the franchise was presumed dead. The reboot is a PsychologicalHorror SciFi FirstPersonShooter starring Morgan Yu, a female or male (at the player's choice) test subject on a space station where things have GoneHorriblyWrong.
** ''VideoGame/Dishonored2'' got a good chunk of time and attention, with plot details, a gameplay trailer, and a live demo. New mechanics include cool new powers, playing as either Emily or Corvo, and a time travel device. A collector's edition for ''Dishonored 2'' was also announced.
* Microsoft:
** While all three console makers were confirmed or rumored to be preparing new hardware, Microsoft was the only one who chose to reveal theirs at the show:
*** First was the announcement of the Xbox One S to be released later in 2016. The S model is 40% smaller than the original model, can be placed vertically on its side, moves the side USB port and controller sync button to the front, no longer uses the bulky "power brick", is colored white, and includes a revision of the Xbox One controller with textured grips, increased signal range, and Bluetooth support to allow for gaming on PC without a separate adapter. The new S console also introduced 4K video support and high-dynamic-range (HDR) coloring. Showing further signs that Microsoft is distancing itself from UsefulNotes/{{Kinect}}, there is no longer a dedicated proprietary Kinect port, but Microsoft will give out USB 3.0 adapters for existing owners of the sensor.
*** The second, more significant, hardware announcement was "Project Scorpio", an upgraded version of the console meant to support 4K gaming and virtual reality to be released sometime in 2017. Games already released for the console such as ''VideoGame/Halo5Guardians'' will see performance improvements on "Scorpio". Journalists, who've also said that the announcements of both S and "Scorpio" in the same conference was rather confusing, saw this[[note]]as well as Sony's pre-E3 confirmation of the similar "[=PlayStation=] Neo"[[/note]] as console gaming becoming a tiered platform like smartphones and [=PCs=], with the consistent performance model that console gaming was known for on its way out.
** A new "Xbox Play Anywhere" program was announced, allowing gamers to play some Xbox One games on their [[UsefulNotes/MicrosoftWindows Windows 10]] [=PCs=] without having to re-purchase the game, with cross-platform play capabilities between console and computer.
** ''VideoGame/DeadRising4'', ''VideoGame/StateOfDecay2'' and ''VideoGame/{{Forza}} Horizon 3'' were new announcements. ''Dead Rising 4'' sees Frank West return in a Christmas-themed setting, while ''Horizon 3'' will take place in [[LandDownUnder Australia]] and feature a four-player co-op campaign.
%%* PC Gaming Show.
%%* Ubisoft.
* Sony's press conference was widely well-received, consisting of a near constant stream of trailers and demos backed up by a ''live orchestra'':
** The orchestra first played an unknown song, which was revealed to belong to ''VideoGame/GodOfWarPS4''. Kratos is back and has a young son, and the focus this time is on Norse mythology. His Blades of Chaos have been replaced with a new ice-themed axe.
** ''VideoGame/HorizonZeroDawn'' showed off more gameplay, including [[DialogueTree a dialogue wheel]] similar to Creator/BioWare's [=RPGs=], a vast open map, and an EnemyScan feature. It also showed that you can "tame" machines to ride them, and had a fight against a new enemy type - the Corruptor, which could enrage other machines and turn them violent against humans. It was given a Feburary 2017 release date.
** ''VideoGame/TheLastGuardian'' was back with a new trailer, showing off fantastic locales, giant-sized enemies, and another one of the large creatures that works with the young boy protagonist. It also confirmed an October 25th, 2016 release date.
** To the audience's delight, Sony announced that they are working on high definition remasters of the first three ''VideoGame/CrashBandicoot'' games for release on the [=PS4=]. Crash will also be playable in the new iteration of ''VideoGame/{{Skylanders}}''.
** Creator/QuanticDream was next with a story/gameplay trailer for ''VideoGame/DetroitBecomeHuman''. It showed one of the main characters, an android police negotiator named Connor, trying to talk down a rogue, possibly malfunctioning android who had taken his owners' daughter hostage. As with their other games, player actions and choices can heavily influence and determine the narrative and course of the story - finding clues to the rogue android's motives and additional equipment (such as a gun) can open up vastly different dialogue options and actions to take, such as choosing between trying to talk him down or shooting the android and trying grab the girl before she fell.
** PlayStation VR got a massive push with a confirmed 50 games at launch on October 13, 2016. It comes with a $400 price tag, and the games lineup includes ''VideoGame/StarWarsBattlefront'', ''VideoGame/FinalFantasyXV'' (controlling Prompto instead of Noctis), and a trailer for a ''VideoGame/SilentHills''-esque survival horror game set in a decrepit bayou mansion. This turned out to be ''VideoGAme/ResidentEvil7Biohazard''. They also announced a new game in the ''VideoGame/BatmanArkhamSeries'' which is also going to be a VR launch title.
** Gameplay from ''VideoGame/CallOfDutyInfiniteWarfare'' showed up, featuring a campaign mission which had both space dogfights and the shooting that [=CoD=] is known for, with a magnetic grappling hook to aid in zero-g mobility. Reactions to this demo were far, far more positive than the reveal trailer from well before E3, resulting in a large upswing in public opinion to the title.
** A trailer showing the next title from Creator/InsomniacGames confirms that they are working on a new [=PS4=]-exclusive ''[[VideoGame/SpiderManPS4 Spider-Man]]'' game.
** Creator/HideoKojima came out on stage to massive applause and revealed his new game which he is developing for Sony - ''VideoGame/DeathStranding'', starring Creator/NormanReedus. It featured Reedus, oil, dead whales, a beach, a baby that may or may not have been birthed by in-game Reedus, and five floating figures. It was far and away the most confusing and strange trailer featured this year, and the Internet meme machine went bonkers over it.
** Finally, there was ''VideoGame/DaysGone''. A story trailer was shown early on in Sony's conference, but they closed with prerecorded gameplay.[[note]]They tried to pass it off as live, but the person 'playing' the game in their stream is very clearly not actually playing the game.[[/note]] The game itself bears no small resemblance in style and look to fellow end-of-the-world game ''VideoGame/TheLastOfUs'', with ''Days Gone'' being another open-world survival horror game, albeit with bikers and more traditional zombies. Lots of zombies. [[ZergRush Lots and]] [[UpToEleven lots and]] ''[[UpToEleven lots]]'' [[EverythingsDeaderWithZombies of zombies]].
** Also, in related news to Microsoft's console announcements, Sony announced before E3 that they too were working on an upgraded version of the [=PS4=] under the project name of "Neo". The updated console, called the [=PS4=] Pro, was revealed and then released the next fall.
* By this time, the Wii U had gone from "struggling" to "slowly dying"; and with Nintendo's [[UsefulNotes/NintendoSwitch next console]] (codenamed the "NX") not ready to show, they decided to scale back, abandon things like tournaments and even a main announcement webcast in favor of solely livestreaming from the E3 show floor, and go all-in on their one remaining big-name Wii U title, ''The Legend of Zelda''. Titled ''VideoGame/TheLegendOfZeldaBreathOfTheWild'', it was revealed to be [[MultiPlatform an NX launch title as well as releasing for Wii U]] and feature a huge open world, numerous gameplay changes, and a beautiful graphical overhaul. The focus on ''Zelda'' by Nintendo proved to be a very wise move - the game was a smash hit with attendees and the press, [[http://nintendoeverything.com/zelda-was-the-most-tweeted-about-game-at-e3-2016/ dominating social media]] and topping many Game of the Show lists. Their booth was also elaborately decorated with ''Zelda'' statues and scenery for photo ops, which only helped boost Zelda's online presence.
** While ''Zelda'' was the big feature, Nintendo did have smaller announcements throughout the livestream: ''VideoGame/MarioParty: Star Rush'', some new ''Mario'' and ''Zelda'' Toys/{{amiibo}}, a new IP called ''VideoGame/EverOasis'', a Western release for ''Box{{VideoGame/BoxBoy}}!!'', and a release ''that day'' for ''VideoGame/RhythmHeaven Megamix''. They also gave extended looks at ''VideoGame/PokemonSunAndMoon'', ''VideoGame/PokemonGo'', ''VideoGame/PaperMarioColorSplash'', ''VideoGame/MonsterHunter Generations'', a ''VideoGame/DragonQuestVII'' remake, and ''VideoGame/YokaiWatch2''.
[[/folder]]

[[folder:[=E3=] 2017]]
* In contrast to many previous years, the general public was allowed admission into E3 this year for the price of $249. To help bolster public attendance, and give them something to do that wasn't just waiting in long lines, the ESA and Geoff Keighley created the E3 Coliseum, which was a two-day series of panels and presentations by E3's major players. The intent of the Coliseum was to create a better consumer experience for E3, and was directly inspired by conventions like PAX, which are supremely attendee-friendly.
* EA decided to forgo a show floor presence as they did in 2016, and host their own event, EA Play, held at the same dates and times as E3:
** EA's sports offerings once again dominated their presentation, showing off a new story mode for ''VideoGame/MaddenNFL 18'', continuing story mode for ''VideoGame/{{FIFA|Soccer}} 18'', and improvements to their Frostbite engine for graphical quality on all of their games.
** Creator/BioWare's yearly allotted two minutes were filled with a teaser for their new IP ''VideoGame/{{Anthem|2019}}'', with more information promised to debut in Microsoft's press conference the following day. The game itself appeared visually inspired by ''VideoGame/{{Destiny}}'', ''Franchise/MassEffect'', ''Franchise/{{Halo}}'', and ''VideoGame/{{Titanfall}}''.
** EA Originals showed off the new game from Hazelight, the studio behind ''VideoGame/BrothersATaleOfTwoSons'', called ''VideoGame/AWayOut'', starring two men named Vincent and Leo, who break out from prison and journey across the country to see their families. As with ''Brothers'', ''A Way Out'' is a co-op adventure, with the emphasis being on split-screen cooperative action and third person shooting.
** The most awkward presentation goes to the ''VideoGame/NeedForSpeedPayback'' opener, consisting of [=YouTuber=] Jesse Wellens and executive producer Marcus Nillson, with Wellens not sure how to speak about the game[[note]]Wellens later revealed that his teleprompter had broken, leaving him to flounder on camera until Marcus came in to help.[[/note]] and Nillson being pretty clearly focused on giving the bullet points in a fake conversational way. EA followed the opener with a gameplay trailer of one of the in-game missions, with the player character and her friends focusing on stealing a car from a semi truck barreling down the interstate. Mass auto destruction ensued.
** ''VideoGame/Battlefield1'' is far from dead, and it got some love in the form of new incoming DLC focused on the Russian front with new weapons, characters, and maps. Also incoming are six multiplayer maps that take place at night.
** They closed off the conference with a section on the upcoming ''VideoGame/StarWarsBattlefrontII2017'' presented by actress Janina Gavankar, who voiced the main character of the campaign and whose natural, emphatic delivery was a breath of fresh air from the otherwise stodgy executives. EA announced the introduction of classes for multiplayer, free DLC for the game (including new weapons, characters, and maps), and the return of split-screen co-op before closing off their conference with a live demonstration of the multiplayer gameplay.
* Microsoft shook up their press conference plans completely: unlike previous editions of E3, where the company traditionally held its event on the Monday prior to the expo, the company moved its conference back to Sunday so that its announcements would not be overshadowed by those of other conferences traditionally held the same day, such as Ubisoft and Sony. Microsoft also desired to regain its title of having the "first" E3 press conference, acknowledging that Bethesda had begun to hold E3 press events on Sunday as well.
** As expected, the company finally fully revealed the details of their "Project Scorpio", now named the Xbox One X. The newest revision of the UsefulNotes/XboxOne console is smaller than the Xbox One S released the previous year and is capable of native 4K gaming, with performance improvements given to 1080p players as well. Many games shown during their media briefing were shown to be "exclusive" (as a booming voice said multiple times) to Xbox One, Xbox One X, and Windows 10 in some form.
** As a big surprise, Phil Spencer revealed that OG UsefulNotes/{{Xbox}} games would be made backward compatible for Xbox One in the same vein as Xbox 360 backwards compatibility,[[note]]Players download a digital copy of a compatible game if they insert the original disc in the console or buy it off the Xbox Games Store. If done via disc, then player must have the disc in the console every time they play.[[/note]] with System Link support. Only fan favorite ''VideoGame/CrimsonSkies'' was announced to be part of the program when it launches later in the year.
* Of course, Bethesda didn’t go in the dark during its third E3 conference:
** VR was a focus at Bethesda's show, with ports of both Fallout 4 and DOOM to VR systems.
** Bethesda unveiled their paid mods solution in the form of the Creation Club, where users trade in digital currency for select mods for Bethesda's games.
** Skyrim's Switch port has Toys/{{amiibo}} support, with certain amiibo granting use of exclusive in-game weapons and armor.
** The ''Franchise/{{Dishonored}}'' series got a new entry in the form of ''VideoGame/DishonoredDeathOfTheOutsider''.
** ''VideoGame/TheEvilWithin2'' got a debut trailer, with a focus on wax and blood, and a hard rock cover of Music/DuranDuran's Ordinary World.
** The next Wolfenstein debuted in the form of a trailer for ''VideoGame/WolfensteinIITheNewColossus'', showing off a variety of wonderful and gruesome ways to kill Nazis.
%%* Devolver Digital had an [[MindScrew interesting...]] conference.
%%* Intel
%%* The PC Gaming Show's details will go here, eventually.
* Creator/{{Ubisoft}} had a fairly small conference, but a lot of big announcements.
** Confirmation of the crossover game, ''VideoGame/MarioPlusRabbidsKingdomBattle'' with special guest Creator/ShigeruMiyamoto making a rare live appearance (his last was for ''Wii Music'' in 2010) to help introduce the game, revealing that it'll be a strategy game similar to ''VideoGame/{{XCOM}}''.
** ''VideoGame/AssassinsCreedOrigins'', first revealed in the Microsoft conference, was given more gameplay footage followed shortly by The reveal of ''VideoGame/TheCrew2'' which focused not just on cars but boats and planes as well.
** A release date trailer for ''VideoGame/SouthParkTheFracturedButWhole'' as well as the reveal of a mobile device game, ''[[VideoGame/SouthParkPhoneDestroyer Phone Destroyer]]''.
** New IP announcements came with a reveal trailer called ''VideoGame/{{Transference}}'' directed by Creator/ElijahWood, and a pirate themed multiplayer game, ''Videogame/SkullAndBones''.
** Existing properties revealed an expansion pack for ''VideoGame/{{Steep}}'' and ''VideoGame/JustDance 2018'' complete with a usual mini-concert (though surprisingly no footage of the game)
** Another new IP called ''VideoGame/{{Starlink|BattleForAtlas}}'' which saw Ubisoft entering into the toys-to-life market as the game allows you to customize you ship with real life accessories.
** The conference closed out with a new trailer for ''VideoGame/BeyondGoodAndEvil2'', a game that was last seen in development in 2008.
* Sony kept much the same format as the previous year, with no developer interaction and in fact very little that wasn't game footage or trailers - Shawn Leyden, SIEA's president, took to the stage at the start and end of the conference, but aside from that it was a continuous run of nothing but games. Commenting later on it, Leyden said that E3 is different, and that the show is no longer about the press and retailers as it originally was. Now, it's about the public and the fans, and fans don't usually care about analytics and sales charts.
** ''VideoGame/UnchartedTheLostLegacy'' went first, introduced by a live orchestra and a trailer that showed off considerable gameplay footage of Chloe and Nadine as they worked to find some treasure in India.
** ''VideoGame/HorizonZeroDawn'' got a DLC announcement, taking heroine Aloy up to snowy fields and mountains in ''The Frozen Wilds''.
** ''VideoGame/DaysGone'' showed off an extensive gameplay trailer, displaying the game's stealth, combat, and driving elements, bearing more than a few similarities to previous [=PlayStation=]-exclusive ''VideoGame/TheLastOfUs''.
** ''VideoGame/MonsterHunterWorld'' showed beautiful graphics and a lush jungle environment for the franchise's first [=PS4=] entry.
** ''VideoGame/ShadowOfTheColossus'' was revealed as getting the remake treatment, with vastly updated graphics and a new optional control scheme.
** ''VideoGame/MarvelVsCapcomInfinite'' got a story trailer, showing off more of the game's conflict and some interesting team ups.
** ''VideoGame/CallOfDutyWWII'' showed off some multiplayer footage, revealing a change to a more objective-oriented format and moving away from the traditional team deathmatch emphasis of previous games in the series.
** ''VideoGame/TheElderScrollsVSkyrim'' got another rerelease in the form of a VR port.
** New indie IP ''VideoGame/StarChild'' showed a debut trailer, showing off a sci-fi world and giant robots.
** Creator/SupermassiveGames showed off two trailers:
*** First, ''VideoGame/TheInpatient'', a sort-of prequel to their previous game ''VideoGame/UntilDawn'', taking place in Blackwood Sanatorium some 60 years before the events of ''Until Dawn''.
*** Second, a VR FPS named ''VideoGame/BravoTeam'', which uses cover-based mechanics and takes place in a fictional, modern-day Eastern European city.
** Square Enix used their traditional few minutes of Sony's conference to show off a strange ''VideoGame/FinalFantasyXV'' expansion focused entirely around fishing in VR, calling it ''Monster of the Deep''.
** Polyarc debuted new ''Zelda''-esque adventure title ''{{VideoGame/Moss}}'', which is about a mouse journeying the wilderness. The player acts as a helpful spirit, and guides their mouse friend to victory over complex puzzles and towering enemies.
** ''VideoGame/GodOfWarPS4'' got a trailer showing off some of the cinematics and going a more in-depth with the combat, with Kratos' new beard in glorious 1080p and 60 FPS.
** The upcoming Creator/QuanticDream game ''VideoGame/DetroitBecomeHuman'' took the audience deeper into its story choices and branching paths, showing how decisions made can vastly affect the outcome of the plot.
** ''VideoGame/Destiny2'' gave a taste of the game's plot and showed off some of the [=PlayStation=] timed exclusive content in the forms of a strike, some gear, and a Crucible map.
** Additionally, a minor talking point emerged when Sony's competitors announced that both ''VideoGame/{{Minecraft}}'' and ''VideoGame/RocketLeague'' would be receiving cross-play allowing people to play together between the Xbox/PC and Switch platforms, but not [=PS4=]; which led some to question why Sony wouldn't play ball.
* After scaling back their overall presence the previous year, Creator/{{Nintendo}} returned to the format they had used in 2014 and 15 - a main "Nintendo Spotlight" web presentation, all-day Treehouse livestreams, and ''three'' tournaments for ''VideoGame/{{ARMS}}'', ''VideoGame/Splatoon2'', and ''VideoGame/PokkenTournament DX'' (though the nationwide demo events from prior years did not return). This was also the first E3 to properly feature the UsefulNotes/NintendoSwitch, which Nintendo had avoided discussing at prior shows (when it was known as the "NX") but had been unveiled and released since the last one.
** The week before E3, three ''Franchise/{{Pokemon}}'' games were announced: ''VideoGame/PokkenTournament DX'' (an UpdatedRerelease for the Switch), ''VideoGame/PokemonUltraSunAndUltraMoon'', and a UsefulNotes/VirtualConsole release for ''VideoGame/PokemonGoldAndSilver''.
** The Spotlight was extremely rapid-fire, leaving details for the Treehouse. Trailers were shown for ''VideoGame/SuperMarioOdyssey'', ''VideoGame/XenobladeChronicles2'', ''VideoGame/TheLegendOfZeldaBreathOfTheWild'' DLC and Toys/{{amiibo}}, ''VideoGame/FireEmblemWarriors'', and ''VideoGame/MarioPlusRabbidsKingdomBattle''; ''VideoGame/RocketLeague'' was revealed to get a Switch release; and new ''Franchise/{{Pokemon}}'', ''Franchise/{{Kirby}}'', ''VideoGame/{{Yoshi|sIsland}}'', and ''VideoGame/{{Metroid Prime|Trilogy}}'' titles were announced as in development for the Switch.[[note]]Later titled ''VideoGame/KirbyStarAllies'',''VideoGame/YoshisCraftedWorld'', and ''VideoGame/PokemonSwordAndShield'', with ''Metroid'' final title TBA.[[/note]]
** The Treehouse stream had its own reveals, including ''VideoGame/MetroidSamusReturns'', ''VideoGame/MarioAndLuigiSuperstarSaga + [[VideoGame/MinionQuestTheSearchForBowser Bowser's Minions]]'', and ''VideoGame/SushiStrikerTheWayOfSushido''; as well as Toys/{{amiibo}} for the former two games, ''Mario Odyssey'', and ''Fire Emblem Warriors''. Other games covered by the Treehouse included ''VideoGame/{{ARMS}}'', ''VideoGame/Splatoon2'', ''VideoGame/{{Miitopia}}'', and ''VideoGame/EverOasis''.
* One last surprise announcement quietly slipped in right as the expo was wrapping up: Creator/{{Atari}} was going to re-enter the UsefulNotes/ConsoleWars with a machine called the "Ataribox", later renamed the UsefulNotes/AtariVCS.
[[/folder]]

[[folder:[=E3=] 2018]]
* Pre-E3 reveals were much more prevalent this year, with several companies making a variety of announcements before their conferences: Sony teased their major hitters weeks before their conference, Nintendo did some ''Franchise/{{Pokemon}}'' reveals and announced ''VideoGame/{{Paladins}}'' for Switch, Ubisoft had a small teaser for ''VideoGame/AssassinsCreedOdyssey'', Bethesda showed a ''VideoGame/Fallout76'' trailer after a 24 hour livestream, IO Interactive announced ''VideoGame/Hitman2'', and Square Enix ''finally'' gave ''VideoGame/KingdomHeartsIII'' an actual release date.
* Creator/ElectronicArts:
** As usual, EA's conference was about half sports and half not. ''FIFA'', ''Madden'', and ''NBA Live'' all got their looks, but very little in terms of gameplay description or portrayal. A segment featuring the ''Madden'' champion from 2018 was widely mocked online, mostly for his reveal that he skipped his graduation to participate in the tournament.
** Several of EA's attempts to garner applause from the crowd went as well as one would expect. This was most noticeable during the introduction of the ''C&C'' players.
** ''VideoGame/BattlefieldV'' had some in-game footage and confirmed a Battle Royale mode, with a promise to detail the single player campaign at Microsoft's press conference the following day.
** Respawn showed up to introduce the title and setting of their next Star Wars game: ''VideoGame/StarWarsJediFallenOrder'', set in the dark times between ''Film/RevengeOfTheSith'' and ''Film/ANewHope''.
** The ''VideoGame/StarWarsBattlefrontII2017'' presentation began with a acknowledgement of the troubled launch and controversies, followed by a look at things added since then (like the well-recieved Ewok Hunt). They closed with an announcement of upcoming Clone Wars content, including new heroes and the biggest map to date.
** The ''{{VideoGame/Unravel}}'' creator from a few years ago made a return appearance, earning the largest applause from the crowd up to that point. He was back to introduce ''VideoGame/UnravelTwo'' with a short cinematic and a live gameplay demo that featured Yarny teaming up with a blue buddy for a co-op experience. His return to the stage was much beloved, and EA then surprised pretty much everyone by revealing that the game was, in fact, out right at that moment.
** Following that, Cornelia Geppert from German-based developer Jo-Mei showed up to talk about their EA-published indie title, ''VideoGame/SeaOfSolitude'', about a girl who turns into a monster and is trying to figure out why in a flooded modern world. Both she and the ''Unravel'' developer were clearly nervous, but also clearly passionate -- a wonderful respite from the normally stodgy or fake-polished executives and presenters that E3 often has.
** The ''VideoGame/CommandAndConquer'' franchise returned in the worst possible way: a simplified mobile entry called ''VideoGame/CommandAndConquerRivals'', which debuted in the form of a live shoutcasted battle between two pro gamers. It was rather underwhelming.
** Finally, Creator/BioWare took the last chunk of the presentation to give more details on the upcoming ''VideoGame/{{Anthem|2019}}'', speaking on the game's story, shared world aspects, multiplayer integration, armor customization, DLC plans, and release date: February 22, 2019.
* If 2017 proved that Microsoft can do no wrong with their press conferences, then 2018 turned it all UpToEleven. After years of hosting their game reveals at the Galen Center, the company set up shop at the Microsoft Theater. Microsoft continued to have exhibitor space in the main convention floor, principally dedicated to its Mixer streaming platform, while it hosted demos and other activities at the Microsoft Theater alongside the other exhibition days:
** With no new console news, Microsoft's entire presentation was almost entirely focused on game demos, trailers, and announcements, creating a very solid hour and a half. The conference opened with a ''VideoGame/HaloInfinite'' trailer then followed with lots of trailers throughout including ''VideoGame/OriAndTheWillOfTheWisps'', ''VideoGame/SekiroShadowsDieTwice'', ''VideoGame/Fallout76'', ''VideoGame/TheAwesomeAdventuresOfCaptainSpirit'', ''VideoGame/Crackdown3'', the Xbox One port of ''VideoGame/NierAutomata'', ''VideoGame/MetroExodus'', ''VideoGame/KingdomHeartsIII'', additional ''VideoGame/SeaOfThieves'' content, ''VideoGame/BattlefieldV'' single player campaign, a ''VideoGame/WeHappyFew'' release trailer, new ''VideoGame/PlayerUnknownsBattlegrounds'' content, ''VideoGame/TalesOfVesperia: Definitive Edition'', a ''VideoGame/TheDivision2'' trailer and gameplay segment complete with the usual forced banter, ''VideoGame/ShadowOfTheTombRaider'', ''VideoGame/{{Session}}'', ''VideoGame/BlackDesertOnline'', ''VideoGame/DevilMayCry5'', ''{{VideoGame/Cuphead}}'' DLC, ''{{VideoGame/Tunic}}'', ''Magazine/ShonenJump''-MassiveMultiplayerCrossover ''VideoGame/JumpForce'', a ''VideoGame/{{Battletoads}}'' reboot, and ''VideoGame/JustCause4''. Whew!
** Microsoft announced the formation of a new game studio called The Initiative and the acquisition of several new studios under the Microsoft Studios banner: Creator/UndeadLabs, Creator/PlaygroundGames, Creator/NinjaTheory, and Creator/CompulsionGames.
** ''VideoGame/{{Forza}} Horizon 4'' got a live demo, showing off world events, season changes, a teasing of bikes (!), a teasing of hovercrafts (!!), and great graphics in a British environment.
** ''VideoGame/DyingLight2'' got some details, with a short presentation by lead writer Creator/ChrisAvellone on how your choices will impact the game world.
** The ''VideoGame/GearsOfWar'' series got ''three'' new entries: casual mobile game ''Gears Pop'', turn-based tactics game ''Gears Tactics'', and new mainline entry ''Gears of War 5'', starring Kate as the protagonist this time around.
** As the conference was wrapping up, the display started glitching out which turned out to be the surprise cinematic trailer for until-now-missing-in-action ''VideoGame/Cyberpunk2077'' to close off the show. The trailer had a FreezeFrameBonus of text about the game including an apology about how long the delay between the trailers and promises that it would be would be DRM free on PC and have no microtransactions.
* Bethesda:
** Bethesda started off weird - a very corporate-type video about the people working for Bethesda and Pete Hines took to the stage with a pointed jab at Walmart Canada for leaking retail listings for several unannounced games, including Bethesda's ''Rage 2'', a few weeks prior.
** The ''VideoGame/Rage2'' presentation began with live performance from Music/AndrewWK, Bethesda having apparently taken a note from Ubisoft's conference play book. The concert itself was okay, but as was always the case, a little out of place for E3 (despite the song being fitting for Rage 2). They followed this with a gameplay video showing off new graphics, weapons, and powers.
** A short bit on ''VideoGame/TheElderScrollsLegends'' followed with an announcement of a port to home consoles and with an updated graphical overhaul on all platforms. ''VideoGame/TheElderScrollsOnline'' got a new DLC announcement and word of a dungeon update.
** From the id side of Bethesda, they announced a sequel to ''VideoGame/Doom2016'' called ''VideoGame/DoomEternal'' and a free week for ''VideoGame/QuakeChampions'', with the added bonus that anyone who tried it during that week would be able to keep the game for free.
** ''VideoGame/Prey2017'', despite falling somewhat short of sales expectations the previous year, was far from being an unloved stepchild. A free update to the game went live during the conference, bringing with it a NewGamePlus mode, a more hardcore survival mode, and a roguelike {{DLC}} known as Prey - Mooncrash. They also announced Typhon Hunter, an AsymmetricMultiplayer mode where players are either typhons or a human, each trying to kill the other.
** ''VideoGame/WolfensteinIITheNewColossus'' got standalone DLC in the form of ''VideoGame/WolfensteinYoungblood'', a co-op DLC featuring BJ's twin daughters and a VR game called ''VideoGame/WolfensteinCyberpilot'' about a resistance hacker who can take over Nazi technology and turn it against them.
** Todd Howard took the stage for the rest of the conference, bringing with him a slew of videos.
*** Bethesda poked fun at their history of porting ''VideoGame/TheElderScrollsVSkyrim'' to every platform imaginable with a short parody video featuring ''Skyrim'' for Alexa smart devices, Etch-a-Sketches, Motorola pagers, and Samsung refrigerators -- and just to cap off the joke, they ''actually did'' make a ''Skyrim'' text-adventure game for Alexa.
*** A gameplay demo and elaboration on ''VideoGame/Fallout76'' followed, showing off the base building, cooperative and PVP play, and the ''ability to launch a nuke anywhere on the map.''
*** ''Franchise/TheElderScrolls'' fans got two treats from Todd: a new, high quality mobile game called ''VideoGame/TheElderScrollsBlades'' was announced for basically every platform under the sun, and a short teaser trailer confirming that ''VideoGame/TheElderScrollsVI'' was in pre-production.
** Todd also showed off a short teaser video of Bethesda's new single player RPG IP, called ''{{VideoGame/Starfield}}''.
* Devolver Digital:
** Much like their 2017 "conference", Devolver Digital's press conference was less of a conference and more of a skit comedy show making fun of the lower points of E3 conferences - but had actual game reveals this time. Of special note was the reveal for a remastered port of ''VideoGame/MetalWolfChaos'' entitled ''Metal Wolf Chaos XD'', finally bringing Creator/FromSoftware's [[{{Eagleland}} gratuitously American]] game overseas to the United States after 14 years.
* Square Enix had one of the most disappointing conferences in recent memory:
** Two new games were announced with teaser trailers and no other information: ''VideoGame/BabylonsFall'' and ''VideoGame/TheQuietMan''.
** The rest of the showing focused on already existing games: ''VideoGame/ShadowOfTheTombRaider'', a ''VideoGame/FinalFantasyXIV'' and ''VideoGame/MonsterHunterWorld'' crossover event, ''VideoGame/TheAwesomeAdventuresOfCaptainSpirit'' with added commentary from the developers, ''VideoGame/DragonQuestXI'', the ''VideoGame/NierAutomata'' Xbox trailer from Microsoft's conference, ''VideoGame/OctopathTraveler'', ''VideoGame/JustCause4'', and a slightly extended version of the ''VideoGame/KingdomHeartsIII'' trailer from Microsoft's conference.
** And that was it. The conference was about half an hour, and pretty much every media outlet (and a good chunk of Twitter) commented on how short and disappointing the conference was.
%%* Limited Run Games's details will go here, eventually
* Ubisoft:
** Beginning with with their regular ''VideoGame/JustDance'' performance, the show started with colorful marching band led by a guy in a panda suit.
** Next we got a another trailer for ''VideoGame/BeyondGoodAndEvil2'' ending with the reveal of the return of Jade from ''VideoGame/BeyondGoodAndEvil'' with a dark new look. Then there was some gameplay footage and an appearance by Creator/JosephGordonLevitt to talk about the partnership with his company, [=HitRecord=] that allows people all over the world to contribute art and music for the game.
** The ''VideoGame/RainbowSixSiege'' presentation talked about its player base growing to 35 million and a {{documentary}} ''Another Mindset'' following 8 community members in their daily lives and at various ''Siege'' events.
** The ''VideoGame/{{Trials}} Rising'' preview began with creative director (and self-described prime minister of Finland) Antti Ilvessuo riding to the stage on a motorbike dressed like UsefulNotes/EvelKnievel and taking a tumble through the lectern to make his point that "Trials is all about crashing with style, and getting back up again".
** ''VideoGame/TheDivision2'''s creative director gave the run-down of the setting of PostApocalyptic UsefulNotes/WashingtonDC and some of the features including weapon specialization, eight player raids and three free episodic {{DLC}} packs.
** Then Critical Hit conducted by Composer Grant Kirkhope did a live performance of some of the music from the new Donkey Kong {{DLC}} for ''VideoGame/MarioPlusRabbidsKingdomBattle'' to accompany it's trailer and reveal of it's release date.
** ''VideoGame/SkullAndBones'' had a cinematic trailer and a sample of it's gameplay showing sneaking past a fortress under false colors and teaming up with other pirates to take down a greater foe.
** Creator/ElijahWood and Benoit Richer came on to talk about the story of ''VideoGame/{{Transference}}'' and present a creepy new trailer.
** ''VideoGame/StarlinkBattleForAtlas'' got its turn with the reveal that ''VideoGame/StarFox'' content would be a part of the [[UsefulNotes/NintendoSwitch Switch]] version, including an Arwing toy. ''Star Fox'' creator Creator/ShigeruMiyamoto made an appearance to accept the prototype miniature of the Arwing from the game.
** ''VideoGame/ForHonor'' announced a week where the PC starter edition could be downloaded for free and an ExpansionPack called Marching Fire that introduced a new gameplay mode, Breach and the new Chinese-based Wu Lin faction to play as.
** ''VideoGame/TheCrew2'' got a new trailer and open beta launching on June 21.
** ''VideoGame/AssassinsCreedOdyssey'' then had its full trailer and the info on the game including the ability to choose between two characters to play as and [[DialogueTree dialogue options]] before finishing with some gameplay.
%%* The PC Gaming Show's details will go here, eventually - 3 PM PT, Monday, June 11
* Sony decided to show some of hand early and promised looks at ''VideoGame/TheLastOfUsPartII'', ''VideoGame/DeathStranding'', ''VideoGame/SpiderManPS4'', and ''VideoGame/GhostOfTsushima''. They fulfilled those promises and then some:
** It began in a church-like tent, with a live performance of some ''The Last Of Us'' music by composer Gustavo Santaolalla. Following that was a gameplay trailer for ''TLOU Pt II'', and then an...in-between segment with some people at a desk while they were setting up the rest of the conference in the auditorium and shuffling the journalists there. It took around 10 to 15 minutes to actually start the showcase proper after that, and the rest of the presentation was pretty standard for them.
** The above listed games all got in-depth looks at their gameplay and in-game cinematics. ''Death Stranding'' was no less confusing than it had always been.
** Sony also showed off trailers for ''VideoGame/Destiny2'' expansion ''Forsaken'', [[Creator/RemedyEntertainment Remedy's]] mind-bending new game ''{{VideoGame/Control}}'', a high definition ''VideoGame/ResidentEvil2Remake'', the Creator/JustinRoiland created ''VideoGame/TroverSavesTheUniverse'', ''VideoGame/KingdomHeartsIII'' (this one was brand new), and an announcement teaser for ''VideoGame/Nioh2''.
** Though the presented line-up was solid, Sony was criticized for having little in the way of new or exciting announcements, and multiple outlets commented on how nonsensical and baffling the first 20 to 30 minutes of the whole event were. Twitch also had some streaming problems, with a host of sound issues and the stream periodically dropping out entirely.
* Nintendo's format was the same as the past few years - a Nintendo Spotlight presentation opened their E3, followed immediately by all-day Treehouse livestreams. The tournaments du jour were the ''VideoGame/Splatoon2'' world championships and an invitational for the new ''VideoGame/{{Super Smash Bros|Ultimate}}'':
** Like the previous year, ''Franchise/{{Pokemon}}'' games were given a separate reveal shortly before the show. The main feature was ''VideoGame/PokemonLetsGoPikachuAndLetsGoEevee'', a streamlined counterpart to the main series for new and lapsed players, especially ones that had gotten involved in ''VideoGame/PokemonGO''. For existing players, they assured that more traditional titles are still in development and planned for 2019. A free-to-start title called ''VideoGame/PokemonQuest'' was also revealed, available immediately on the Switch and coming soon to mobile.
** The Direct itself included a new stylized mech fighting game helmed by ''VideoGame/ArmoredCore'' veterans called ''VideoGame/DaemonXMachina'', the ''VideoGame/XenobladeChronicles2'' expansion ''Torna: The Golden Country'', ''Super VideoGame/MarioParty'', ''VideoGame/FireEmblemThreeHouses'', ''VideoGame/{{Fortnite}}'', ''VideoGame/{{Overcooked}} 2'', ''VideoGame/KillerQueen Black'', and ''VideoGame/HollowKnight''. However, these were ultimately just the prelude to the real attraction, as most of the Direct was heavily dominated by ''VideoGame/SuperSmashBrosUltimate'', which promised the return of every single previous fighter in the series and detailed three new characters: the Inklings from ''VideoGame/{{Splatoon}}'', Princess Daisy from ''VideoGame/SuperMarioLand'',[[note]]as an Echo Fighter, a different template based on an existing fighter with unique animations[[/note]] and the memetically-big Ridley from ''Franchise/{{Metroid}}''.
** While previous years had usually included at least one game that had a surprise release during the show, this year had an unusually high number of immediate or near-immediate releases, including ''VideoGame/PokemonQuest'', ''VideoGame/{{Paladins}}'',[[note]]announced Thursday, released during the Direct on Tuesday[[/note]] ''VideoGame/{{Fortnite}}'', ''VideoGame/HollowKnight'', the ''VideoGame/Splatoon2 Octo Expansion'' DLC,[[note]]announced at the tournament on Tuesday, released the next day[[/note]] a new ''VideoGame/OctopathTraveler'' demo,[[note]]announced in the Direct, released Thursday as part of the weekly [=eShop=] releases[[/note]] and ''Arcade Archives: VideoGame/DonkeyKong''.[[note]]announced and released during the Treehouse on Thursday[[/note]] Bethesda also contributed one, having released ''VideoGame/FalloutShelter'' for Switch and [=PS4=] during their conference as well.
** Notably, three games from last year's Direct -- ''Metroid Prime 4'', the Switch ''Yoshi'' game, and ''Pokémon'' Generation VIII -- were no-shows. Nintendo stated that the games simply weren't far enough in development, and that (as usual for them) they wanted to focus on games releasing in the next few months. (Indeed, ''Pokémon'' and ''Metroid'' had been announced unusually early for Nintendo, undoubtedly to help assure fans that would be put off by ''Pokémon Let's Go'' or were hurt by ''Metroid: Other M'' and ''Federation Force'' respectively.) While ''VideoGame/YoshisCraftedWorld'' was released the next spring and ''VideoGame/PokemonSwordAndShield'' in late 2019, it turned out that ''Metroid'' was ''so'' far behind that six months later, Nintendo decided to scrap it and start over.
[[/folder]]

[[folder:[=E3=] 2019]]
* Creator/{{Sony}} decided to not take part in E3 this year for several reasons:
** Officially, Sony stated that it was no longer an ideal place to talk business with retailers (as preparations for the big holiday season now have to take place earlier in the year) and that announcements for fans can be better served in their own dedicated events, since they can now be made any time thanks to 24/7 games journalism.
** Unofficially, Sony simply didn't have anything new to show. The company had pivoted to releasing fewer, larger games, and after showing (and releasing) several big first party titles in 2018, nothing was far enough along for them to publicly show it. Sony actually cancelled their PSX show in 2018 for this exact reason and said as much when announcing the cancellation.
* Website/{{Google}} gave more information about UsefulNotes/{{Stadia}}, their cloud gaming service that allows streaming of video games.
** First came the exclusive reveal that Creator/LarianStudios were developing a new entry in the ''Franchise/BaldursGate'' series, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy stealth/puzzle game ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''
* [[Creator/ElectronicArts EA]] once again held their EA Play event the weekend before the show, but this year replaced their press conference with a longer livestream that featured ''VideoGame/StarWarsJediFallenOrder'', ''VideoGame/ApexLegends'', ''VideoGame/BattlefieldV'', ''VideoGame/{{FIFA}} 20'', ''VideoGame/MaddenNFL 20'', and ''VideoGame/TheSims4''.
** The show began with the first look at the gameplay of ''Jedi: Fallen Order'' as Cal cut his way through the Imperial forces on the Wookie homeworld of Kashyyyk.
* Microsoft's Creator/XboxGameStudios was the only one of the big three to hold a physical press conference, keeping the traditional format still going by showing sixty games off in their presser.
** Creator/ObsidianEntertainment announced ''VideoGame/TheOuterWorlds'', a dystopian sci-fi game, and Creator/NinjaTheory showed off ''VideoGame/BleedingEdge'', a 4v4 multiplayer combat game with colorful, eccentric characters.
** A DungeonCrawling ''VideoGame/{{Minecraft}}'' SpinOff game called ''VideoGame/MinecraftDungeons'' was the first new reveal among their pre-existing franchises.
** The ''VideoGame/{{Battletoads}}'' reboot that was announced at last year's E3 conference has received some gameplay footage.
** A SurvivalHorror game based on ''Film/TheBlairWitchProject'' simply titled ''VideoGame/BlairWitch'' was announced to be released on August 30, 2019, set in [[TheNineties 1996]] and developed by Bloober Team of ''VideoGame/LayersOfFear'' fame.
** Microsoft announced their acquisition of Creator/DoubleFine and dropped a new ''VideoGame/Psychonauts2'' trailer.
** ''VideoGame/Gears5'' received some more footage and a release date of September 10, 2019.
** ''VideoGame/Cyberpunk2077'' was shown once again, with Creator/KeanuReeves on stage. The game's release date of April 16, 2020 was announced.
** Creator/FromSoftware's next project, ''VideoGame/EldenRing'', which is a collaboration with Creator/GeorgeRRMartin, was officially revealed.
** The next generation Xbox console, codenamed "Project Scarlett" was announced, set for a holiday 2020 release. In addition, ''VideoGame/HaloInfinite'' was the last game shown at the conference, revealed to be a launch title for the system.
%%* [[Creator/BethesdaSoftworks Bethesda]]'s details will go here - Sunday, June 9, 5:30 PM PDT/8:30 PM EST.
%%* The PC Gaming Show will go here - Monday, June 10, 10 AM PDT/1 PM EST.
%%* Creator/{{Ubisoft}}'s details will go here - Monday, June 10, 1 PM PDT/4 PM EST.
%%* Creator/SquareEnix's details will go here - Monday, June 10, 6 PM PDT/9 PM EST.
%%* Creator/DevolverDigital's details will go here - Monday, June 10, 8 PM PDT/11 PM EST
* In a surprise, the writers and producers of ''Franchise/TheSimpsons'' hosted a panel.
* Creator/{{Nintendo}} stuck to their now-usual format: a ''Franchise/{{Pokemon}}''-focused Nintendo Direct the week before, tournaments on the Saturday before, a Nintendo Direct to open the expo on Tuesday, and all-day Treehouse streams for the rest of the week.
** The Pokémon Company jumped ahead and held a press conference ''two'' weeks before E3 where they revealed a ''VideoGame/DetectivePikachu'' sequel, [=DeNA=]'s new mobile game ''VideoGame/PokemonMasters'', a ''Pokémon Sleep'' health app, and the new cloud service ''Pokémon Home''. Then the next week, Nintendo held their usual early ''Pokémon'' mini-Direct featuring ''VideoGame/PokemonSwordAndShield''.
** This year's tournament stream featured the upcoming ''VideoGame/SuperMarioMaker2'' (albeit more of a co-operative Let's Play than a competitive tournament, given the nature of the game), ''VideoGame/Splatoon2'', and ''VideoGame/SuperSmashBrosUltimate''. %% Insert new reveals from the tournaments here; there will at least inevitably be the next Smash DLC character.
%%** Direct details will go here - Tuesday, June 11, 9 AM PDT/12 AM EST.
[[/folder]]
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** Footage for the ''VideoGame/{{Battletoads}}'' reboot that was announced at last year's E3 conference has received some gameplay footage.

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** Footage for the The ''VideoGame/{{Battletoads}}'' reboot that was announced at last year's E3 conference has received some gameplay footage.

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* UsefulNotes/E3InThe1990sAndThe2000s

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* UsefulNotes/E3InThe1990sAndThe2000s[[UsefulNotes/E3InThe1990sAndThe2000s E3 in the 1990s and the 2000s]]



* Sony decided to not take part in E3 this year for several reasons:

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* Sony Creator/{{Sony}} decided to not take part in E3 this year for several reasons:



* Website/{{Google}} gave more information about Stadia, their cloud gaming service that allows streaming of video games.

to:

* Website/{{Google}} gave more information about Stadia, UsefulNotes/{{Stadia}}, their cloud gaming service that allows streaming of video games.



* EA once again held their EA Play event the weekend before the show, but this year replaced their press conference with a longer livestream that featured ''VideoGame/StarWarsJediFallenOrder'', ''VideoGame/ApexLegends'', ''VideoGame/BattlefieldV'', ''VideoGame/{{FIFA}} 20'', ''VideoGame/MaddenNFL 20'', and ''VideoGame/TheSims4''.

to:

* EA [[Creator/ElectronicArts EA]] once again held their EA Play event the weekend before the show, but this year replaced their press conference with a longer livestream that featured ''VideoGame/StarWarsJediFallenOrder'', ''VideoGame/ApexLegends'', ''VideoGame/BattlefieldV'', ''VideoGame/{{FIFA}} 20'', ''VideoGame/MaddenNFL 20'', and ''VideoGame/TheSims4''.



* Microsoft was the only one of the big three to hold a physical press conference, keeping the traditional format still going by showing sixty games off in their presser.

to:

* Microsoft Microsoft's Creator/XboxGameStudios was the only one of the big three to hold a physical press conference, keeping the traditional format still going by showing sixty games off in their presser.



** Footage for the ''VideoGame/{{Battletoads}}'' reboot that was announced at last year's E3 conference has received some gameplay footage.



%%* Bethesda's details will go here - Sunday, June 9, 5:30 PM PDT/8:30 PM EST.

to:

** Microsoft announced their acquisition of Creator/DoubleFine and dropped a new ''VideoGame/Psychonauts2'' trailer.
** ''VideoGame/Gears5'' received some more footage and a release date of September 10, 2019.
** ''VideoGame/Cyberpunk2077'' was shown once again, with Creator/KeanuReeves on stage. The game's release date of April 16, 2020 was announced.
** Creator/FromSoftware's next project, ''VideoGame/EldenRing'', which is a collaboration with Creator/GeorgeRRMartin, was officially revealed.
** The next generation Xbox console, codenamed "Project Scarlett" was announced, set for a holiday 2020 release. In addition, ''VideoGame/HaloInfinite'' was the last game shown at the conference, revealed to be a launch title for the system.
%%* Bethesda's [[Creator/BethesdaSoftworks Bethesda]]'s details will go here - Sunday, June 9, 5:30 PM PDT/8:30 PM EST.



%%* Ubisoft's details will go here - Monday, June 10, 1 PM PDT/4 PM EST.
%%* Square Enix's details will go here - Monday, June 10, 6 PM PDT/9 PM EST.
%%* Devolver Digital's details will go here - Monday, June 10, 8 PM PDT/11 PM EST
%%* In a surprise, the writers and producers of ''Franchise/TheSimpsons'' hosted a panel.
* Nintendo stuck to their now-usual format: a ''Franchise/{{Pokemon}}''-focused Nintendo Direct the week before, tournaments on the Saturday before, a Nintendo Direct to open the expo on Tuesday, and all-day Treehouse streams for the rest of the week.

to:

%%* Ubisoft's Creator/{{Ubisoft}}'s details will go here - Monday, June 10, 1 PM PDT/4 PM EST.
%%* Square Enix's Creator/SquareEnix's details will go here - Monday, June 10, 6 PM PDT/9 PM EST.
%%* Devolver Digital's Creator/DevolverDigital's details will go here - Monday, June 10, 8 PM PDT/11 PM EST
%%* * In a surprise, the writers and producers of ''Franchise/TheSimpsons'' hosted a panel.
* Nintendo Creator/{{Nintendo}} stuck to their now-usual format: a ''Franchise/{{Pokemon}}''-focused Nintendo Direct the week before, tournaments on the Saturday before, a Nintendo Direct to open the expo on Tuesday, and all-day Treehouse streams for the rest of the week.

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Due to the sheer length of this page, I'm making new subpages based on decades of E3: one for the 1990s and the 2000s, and one for the 2010s. I'm making the former page first.


[[foldercontrol]]

[[folder:[=E3=] 1995 - 2000]]
* As E3 1995 was the first edition of the event, some iconic moments were bound to happen:
** Sega made an announcement in their keynote address that the UsefulNotes/SegaSaturn, which was releasing on "Saturnday" (September 2), would be $399. Another surprise announcement was that the console was actually ''already out'' at select stores. The announcement shocked and angered retailers, developers, and gamers alike, who were not prepared for the release so early, and it was one of the main contributing factors in the death of the Saturn. Though the system had its fans, a huge lack of games in the first six months meant that Sony had to do very little to catch up to the Saturn's pitiful lead.[[note]]If you're wondering, it took the UsefulNotes/PlayStation only ''two days'' to overcome the Saturn's six month lead.[[/note]] The move was calculated to try to cut into Sony's upcoming [=PlayStation=] release by being "first on the street", which had helped Sega get the edge over the UsefulNotes/SuperNintendoEntertainmentSystem a couple of years earlier. Unfortunately, their keynote was scheduled first.[[note]]Sony had been trying to work with Sega to create a game console, but while Sega of America was strongly in favor of the deal, Sega of Japan put the kibosh on working with another major company for fear of losing control over their products.[[/note]]
** Sony, in their own keynote address the same year, also made a startling announcement: [[https://www.youtube.com/watch?v=ExaAYIKsDBI $299]] for the [=PlayStation=].[[note]]Particularly noteworthy in that, while the Sony marketing rep had a pretty good speech talking about the console's capabilities, Steve Race, the major speaker of the keynote, took his prepared speech and cut it down to $299.[[/note]]
** Creator/{{Nintendo}} announced this year that the UsefulNotes/{{Nintendo 64}}, then known as the Nintendo Ultra 64, would be released the summer of the following year. They also gave extensive publicity to the UsefulNotes/VirtualBoy, though it ended up being a huge hardware failure.
** The ''Franchise/MortalKombat'' conference is remembered for a [[https://www.youtube.com/watch?v=6KgwgOL5uY4 hilarious, over-the-top presentation]] that simulated a fight, which was more choreographic than anything else.
* 1996:
** Nintendo showed off the Nintendo 64 and a few games (including the anticipated ''VideoGame/SuperMario64''). They announced that the console would cost $249.95. Additionally, Nintendo unveiled the Game Boy Pocket as well.
** Sony announced a price drop for the [=PlayStation=] from $299 to $199.
** Sega announced that the Saturn would drop to $199. This was done in order to counter Sony's announcement.
** The game of the show was ''VideoGame/{{Final Fantasy VII}}'', a RolePlayingGame with groundbreaking [[VideoGame3DLeap 3D]] cinematic production values.
* 1997:
** The game of the show was ''VideoGame/MetalGearSolid'', the [[VideoGame3DLeap first 3D]] stealth game and the TropeCodifier of the StealthBasedGame genre, with its mixture of 3D stealth gameplay and cinematic production values.
** One of the most famous chapters of E3's history took place this year, one of the few times when it was hosted in Atlanta, Georgia instead of Los Angeles, when ''VideoGame/QuakeII'' was unveiled. Since it was the first ''Quake'' game developed without the input of Creator/JohnRomero, who left id Software after some publicized conflicts, Romero himself aimed at stealing their spotlight by showcasing his long-coveted pet project, ''VideoGame/{{Daikatana}}''. However, the latter game was running on the engine of the original ''Quake'', while the newer sequel was premiering a more advanced one, so when both games were exposed, Romero and his game were ridiculed. [[http://www.allreadable.com/f8512IzO You can learn more here.]]
** Several video games which would eventually enter DevelopmentHell were announced or shown in this edition for the first time, such as ''VideoGame/PaperMario'' (then known as ''Super Mario RPG 2'', released eventually in early 2001), ''[[VideoGame/ConkersBadFurDay Twelve Tales: Conker 64]]'' (early 2001 as well, by then as a heavily revamped game oriented to adults) and most notoriously ''VideoGame/DukeNukemForever'' (released in ''2011'').
* 1998:
** Sega unveiled its next console, the UsefulNotes/SegaDreamcast, at E3 1998.
** Gameplay footage of ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', this time in its near-finished version, was unveiled by Nintendo. A final release date was announced shortly afterwards.
* From 1999 onwards, the event has since been held in Los Angeles. E3 1999 itself is remembered positively for giving fans and journalists a first-time tease on what would be the sixth generation of consoles, including the announcements of games that would expand on online play, the public showing of the UsefulNotes/SegaDreamcast, further details of the then-upcoming UsefulNotes/NintendoGameCube (codenamed Dolphin at the time), and the UsefulNotes/{{PlayStation 2}}. Regarding current-gen software, the first-person genre had a major presence with the showing of ''VideoGame/PerfectDark'', ''VideoGame/QuakeIIIArena'', ''VideoGame/TeamFortress2'', ''VideoGame/UnrealTournament'' and a still precarious ''Daikatana'' (it was finally released in April 2000, to negative reception).
* 2000:
** Sony got fans excited with a video trailer for the much-wanted ''VideoGame/{{Metal Gear Solid 2|SonsOfLiberty}}''. They also dropped the [=PS2=]'s U.S. release date (October 26) and price ($299). The anticipated ''VideoGame/SilentHill2'' and ''VideoGame/FinalFantasyX'' were shown as well.
** Nintendo showed off their latest Game Boy games and introduced a heavily revamped version of ''VideoGame/ConkersBadFurDay'' (previously shown in other events including old E3 editions as a family-friendly platformer), a sharp turn for the family-friendly company. Other notable games shown by them were ''VideoGame/PokemonGoldAndSilver'', ''VideoGame/TheLegendOfZeldaMajorasMask'' and ''[[VideoGame/BanjoKazooie Banjo-Tooie]]'', very anticipated sequels to popular installments released in prior years.
** Sega, still a major player, was fighting for survival. They brought in a wide variety of games and had one of the biggest booths that year, showing off the Dreamcast's graphical and network prowess. It was here that they unveiled [=SegaNet=], their network infrastructure.
** Microsoft had their first ever E3 show this year, promoting the recently revealed Xbox console and marking their entry into the console wars in the wake of Sega's departure.

to:

[[foldercontrol]]

[[index]]
* UsefulNotes/E3InThe1990sAndThe2000s
[[/index]]

[[folder:[=E3=] 1995 - 2000]]
2010]]
* As E3 1995 Microsoft: The main focus this year was the first edition controller-less system announced in '09, now titled the "UsefulNotes/{{Kinect}}". Kinect games shown were casual titles that showcased using your own body instead of button inputs (such as playing with a baby tiger or navigating a river in a raft). A new model of Xbox 360 hardware was also announced, which would feature a smaller and quieter (and shinier) design, as well as built-in Wi-Fi, at the same price as a regular 360. An Oprah-like event occurred at the end of the event, some iconic moments were bound presentation, where each member of the audience got a free 360. Fans have naturally mocked this, their main complaints being that Microsoft was basically ripping off Nintendo and its E3 presentations, and quite a few people have compared this event to happen:
** Sega made
Nintendo's event from 2008. The girl playing with the pet tiger ("Skittles!") and the people showing off ''Dance Central'' had already became a meme.
* Nintendo's big item was [[UsefulNotes/Nintendo3DS the 3DS handheld]], with 3D capabilities and other enhancements as well as
an impressive list of third-party support. As for games, in addition to showing off ''VideoGame/TheLegendOfZeldaSkywardSword'' and ''VideoGame/EpicMickey'', Nintendo also announced {{revival}}s for several long-dormant franchises: ''VideoGame/GoldenSunDarkDawn'', a remake of ''VideoGame/{{GoldenEye|Wii}}'', ''VideoGame/KirbysEpicYarn'', ''VideoGame/DonkeyKongCountryReturns'', and most shockingly, ''VideoGame/KidIcarusUprising''. The showing can basically be summed up in [[http://i48.tinypic.com/205ds8n.jpg this link.]]
* Sony's presentation was pretty average. Aside from [[VideoGame/PlayStationMoveHeroes a crossover game]] featuring [[Franchise/RatchetAndClank Ratchet]], [[VideoGame/JakAndDaxter Jak]], and VideoGame/SlyCooper, the biggest
announcement came from [[Creator/ValveSoftware Gabe Newell]], who announced that ''VideoGame/{{Portal 2}}'' would come to the [=PlayStation 3=] in spite of his previous dislike for the platform, as well as a new Steam-like program to play it on. Oh, they also announced a new ''Twisted Metal'' game for the [=PS3=]. The true highlight of the conference, and in some cases of the entire show, was when Kevin Butler (who was starring in their keynote address ad campaign at the time) (from the commercials) to give a speech onstage, one that the UsefulNotes/SegaSaturn, which was releasing on "Saturnday" (September 2), would be $399. Another surprise announcement was that the crossed generational and console was actually ''already out'' at select stores. The announcement shocked and angered retailers, developers, and gamers alike, who were not prepared for the release so early, and it was one of the main contributing factors in the death of the Saturn. Though the system had its fans, a huge lack of games in the first six months meant that Sony had to do very little to catch up to the Saturn's pitiful lead.[[note]]If you're wondering, it took the UsefulNotes/PlayStation only ''two days'' to overcome the Saturn's six month lead.[[/note]] The move was calculated to try to cut into Sony's upcoming [=PlayStation=] release by being "first on the street", which had helped Sega get the edge over the UsefulNotes/SuperNintendoEntertainmentSystem a couple of years earlier. Unfortunately, their keynote was scheduled first.[[note]]Sony had been trying to work with Sega to create a game console, but while Sega of America was strongly in favor of the deal, Sega of Japan put the kibosh on working with another major company for fear of losing control over their products.[[/note]]
** Sony, in their own keynote address the same year, also made a startling announcement:
lines [[https://www.youtube.com/watch?v=ExaAYIKsDBI $299]] for the [=PlayStation=].[[note]]Particularly noteworthy in that, while the Sony marketing rep had a pretty good speech talking about the console's capabilities, Steve Race, the major speaker of the keynote, took his prepared speech com/watch?v=LwPWN3Ul6U8 and cut it down spoke to $299.[[/note]]
** Creator/{{Nintendo}} announced this year that the UsefulNotes/{{Nintendo 64}}, then known as the Nintendo Ultra 64, would be released the summer of the following year. They
gamers everywhere.]]
* Creator/{{Konami}}'s E3 2010
also gave extensive publicity to the UsefulNotes/VirtualBoy, though it ended up deserves a mention by virtue of being a huge hardware failure.
** The ''Franchise/MortalKombat''
SoBadItsGood, thanks to vast amounts of GratuitousEnglish. [[VideoGame/NinetyNineNights One. Million. Twoobs.]]
* EA started off their press
conference is remembered for a with ''VideoGame/NeedForSpeed: Hot Pursuit'' and caused the fandom to rejoice when [[https://www.youtube.com/watch?v=6KgwgOL5uY4 hilarious, over-the-top presentation]] that simulated a fight, which was more choreographic than anything else.
* 1996:
** Nintendo showed off
com/watch?v=D6ouHWP0KrY the Nintendo 64 and a few games (including the anticipated ''VideoGame/SuperMario64''). They announced that the console would cost $249.95. Additionally, Nintendo unveiled the Game Boy Pocket as well.
** Sony announced a price drop for the [=PlayStation=] from $299 to $199.
** Sega announced that the Saturn would drop to $199. This was done in order to counter Sony's announcement.
** The game of the show was ''VideoGame/{{Final Fantasy VII}}'', a RolePlayingGame with groundbreaking [[VideoGame3DLeap 3D]] cinematic production values.
* 1997:
** The game of the show was ''VideoGame/MetalGearSolid'', the [[VideoGame3DLeap first 3D]] stealth game and the TropeCodifier of the StealthBasedGame genre, with its mixture of 3D stealth gameplay and cinematic production values.
** One of the most famous chapters of E3's history took place this year, one of the few times when it was hosted in Atlanta, Georgia instead of Los Angeles, when ''VideoGame/QuakeII'' was unveiled. Since it was the first ''Quake'' game developed without the input of Creator/JohnRomero, who left id Software after some publicized conflicts, Romero himself aimed at stealing their spotlight by showcasing his long-coveted pet project, ''VideoGame/{{Daikatana}}''. However, the latter game was running on the engine of the original ''Quake'', while the newer sequel was premiering a more advanced one, so when both games were exposed, Romero and his game were ridiculed. [[http://www.allreadable.com/f8512IzO You can learn more here.]]
** Several video games which would eventually enter DevelopmentHell were announced or shown in this edition for the first time, such as ''VideoGame/PaperMario'' (then known as ''Super Mario RPG 2'', released eventually in early 2001), ''[[VideoGame/ConkersBadFurDay Twelve Tales: Conker 64]]'' (early 2001 as well, by then as a heavily revamped game oriented to adults) and most notoriously ''VideoGame/DukeNukemForever'' (released in ''2011'').
* 1998:
** Sega unveiled its next console, the UsefulNotes/SegaDreamcast, at E3 1998.
** Gameplay footage of ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', this time in its near-finished version, was unveiled by Nintendo. A final release date was announced shortly afterwards.
* From 1999 onwards, the event has since been held in Los Angeles. E3 1999 itself is remembered positively for giving fans and journalists a first-time tease on what would be the sixth generation of consoles, including the announcements of games that would expand on online play, the public showing of the UsefulNotes/SegaDreamcast, further details of the then-upcoming UsefulNotes/NintendoGameCube (codenamed Dolphin at the time), and the UsefulNotes/{{PlayStation 2}}. Regarding current-gen software, the first-person genre had a major presence with the showing of ''VideoGame/PerfectDark'', ''VideoGame/QuakeIIIArena'', ''VideoGame/TeamFortress2'', ''VideoGame/UnrealTournament'' and a still precarious ''Daikatana'' (it was finally released in April 2000, to negative reception).
* 2000:
** Sony got fans excited with a video
trailer for the much-wanted ''VideoGame/{{Metal Gear Solid 2|SonsOfLiberty}}''. was posted online.]] They also dropped the [=PS2=]'s U.S. release date (October 26) and price ($299). The anticipated ''VideoGame/SilentHill2'' and ''VideoGame/FinalFantasyX'' were shown as well.
** Nintendo
showed off their latest Game Boy games previously-announced ''VideoGame/NBAJam'' revival, and introduced a heavily revamped version of ''VideoGame/ConkersBadFurDay'' (previously shown in other events including old E3 editions as a family-friendly platformer), a sharp turn for the family-friendly company. Other notable games shown by them were ''VideoGame/PokemonGoldAndSilver'', ''VideoGame/TheLegendOfZeldaMajorasMask'' and ''[[VideoGame/BanjoKazooie Banjo-Tooie]]'', very anticipated sequels to popular installments released in prior years.
** Sega, still a major player,
consensus was fighting for survival. They brought in a wide variety of games and had one that it captured the spirit of the biggest booths old games perfectly.
* Creator/{{Ubisoft}} showed off a Music/MichaelJackson game
that year, showing off put an emphasis on dancing using motion controls, as well as a breathing simulator, [[VideoGame/RaymanOrigins a new]] ''Rayman'' game, a {{Reboot}} of ''VideoGame/{{Driver}}'' [[VideoGame/DriverSanFrancisco set in]] UsefulNotes/SanFrancisco and ''VideoGame/ChildOfEden'', a SpiritualSuccessor to the Dreamcast's graphical and network prowess. It was here that they unveiled [=SegaNet=], their network infrastructure.
** Microsoft had their first ever E3 show this year, promoting the recently revealed Xbox console and marking their entry into the console wars in the wake of Sega's departure.
CultClassic game ''VideoGame/{{Rez}}''.



[[folder:[=E3=] 2001 - 2007]]
* 2001:
** ''VideoGame/GrandTheftAutoIII'' was revealed here, a little game you may have heard of.
** Hardware was the talk of the town - Nintendo and Microsoft were gearing up to launch consoles that year (Nintendo pulling double duty with the UsefulNotes/GameBoyAdvance and [=GameCube=]), the Dreamcast was dead, and Sony's [=PS2=] had been a huge hit.
** Nintendo presented several tech demos for games for the [=GameCube=]. One of the demos showed Link and Ganondorf fighting each other with realistic graphics for its time.
** Microsoft's press conference on the launch of the Xbox was fraught with technical issues and bad timing - held early, the morning after Sony's late-night party, many attendees were still hung over.
** Sega had gone software-only by this point. As a result, they showed up in almost everyone's conference. While the Dreamcast had been discontinued by then, they still had a solid lineup of franchises to license out, which they did so with gusto.
* 2002:
** ''Doom'' was back in the form of ''VideoGame/Doom3'', a major source of hype for the PC crowd. In fact, PC gaming sprung back in a big way in 2002. Other games of note: ''VideoGame/NinjaGaiden'', ''[[VideoGame/{{Battlefield}} Battlefield 1942]]'', ''VideoGame/UnrealChampionship'', and ''[[VideoGame/TimeSplitters TimeSplitters 2]]''.
** Sony was high on their horse after having sold over 30 million [=PS2=] consoles so far, numbers that Nintendo and Microsoft would never reach with their respective consoles.
** Nintendo showed off advanced trailers and playable demos from their first-party titles, though many of them, which were previously unveiled at Space World 2001 in Japan, were still controversial at the time for different reasons. ''VideoGame/MetroidPrime'', a long-awaited return of Samus Aran, caused concerns among longtime fans due to its first-person perspective and its development being handled by then-beginners Creator/RetroStudios). They also debuted a controversial trailer for the next ''Zelda'' (a then-untitled ''VideoGame/TheLegendOfZeldaTheWindWaker'') - long gone were the realistic graphics of 2001's tech demo, replaced by a artsy, cel-shaded style; finally, they showed a more polished version of ''VideoGame/StarFoxAdventures'' (previously ''Dinosaur Planet'', now an action-adventure game with ''Star Fox'' characters). The internet was less than pleased overall, and while all those games were well-received upon release, the prior controversy left a permanent effect on the already-struggling sales of the [=GameCube=].
* 2003:
** Creator/ValveSoftware showed up with ''VideoGame/HalfLife2'', which was the darling of the show. ''Doom 3'' wasn't MIA, but it wasn't as big as it was last year.
** Microsoft ended their conference with a movie for ''VideoGame/Halo2'', the first sequel in a now-iconic series for them.
** Sony showed off ''[[VideoGame/GranTurismo Gran Turismo 4]]'' and ended their press conference with the announcement of the UsefulNotes/PlayStationPortable, blindsiding Nintendo as their first real competitor in the portable gaming market since Sega released the Game Gear. We all know how it ended up, but at the time, it was a hell of an opening volley.
** Nintendo had a less than stellar E3. Their big focus was on the [=GameCube=]/Game Boy Advance connection, which was neat, but hardly as flashy or interesting as the PSP was by itself. This [[http://media.ign.com/games/image/article/738/738102/gaijin4koma_peersblog_1200684654.jpg candid shot]] of IGN's journalists sums up the overall crowd reaction.
** Nokia premiered the UsefulNotes/NGage. It was predicted to go nowhere, a prediction it rather swiftly fulfilled.
* 2004:
** After Sony fired the opening volley in 2003, Nintendo responded with force in the form of the UsefulNotes/NintendoDS. The graphics weren't as good as the PSP's, but it had Nintendo's solid hardware and games behind it, and the touchscreen feature got many people hooked. They also showed off a gorgeous and realistic-looking trailer for [[VideoGame/TheLegendOfZeldaTwilightPrincess the next]] ''Zelda'' game, turning public opinion on the company around by a large margin, especially after their pretty bad 2003. Compare [[http://media.ign.com/games/image/article/738/738102/gaijin4koma2_peersblog_1200684608.jpg this candid shot]] of IGN's journalists watching the ''Twilight Princess'' trailer to the above shot from 2003. It was also the public debut of Nintendo of America's new marketing head, Reggie Fils-Aimé, who quickly became a well-known personality amongst the Nintendo fanbase.
--->"My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games."
** Sony brought along the PSP, but it wasn't playable just yet - except for a prototype that Kaz Hirai had with him on screen. They also introduced the very first ''VideoGame/GodOfWar''.
** Microsoft's big show was ''Halo 2'', and for good reason, given what it introduced to the series.
** Creator/ElectronicArts was very much a rising star by this point, having grown steadily in size over the past few years. ''VideoGame/{{The Sims|1}}'' hit it big, and they had ''VideoGame/TheSims2'' to show off this year.
* 2005:
** All three big console companies showed off their new editions this year, with the UsefulNotes/PlayStation3, the UsefulNotes/Xbox360, and the not-yet-finalized Revolution making their debuts.
** Microsoft had been teasing the Xbox 360 for a while, so it was less of a surprise. Most of the big features had been known.
** Sony showed off the [=PS3=] with a wonderful sizzle reel and boasting technical specs superior to Microsoft's. The gauntlet had been thrown.
** Nintendo only showed off the console itself - the controller was MIA, but Nintendo promised backwards compatibility and announced what would become the UsefulNotes/VirtualConsole, along with ''VideoGame/SuperSmashBrosBrawl''. They also gave a major spotlight to Nintendo DS games that would take advantage of its online features, such as ''VideoGame/MarioKartDS'' and ''VideoGame/MetroidPrimeHunters''.
* 2006:
** Sony's E3 2006 press conference was infamous for the following reasons:
*** The PR who discussed the [=PS3=] mentioned how the system was powerful enough for RealTimeWeaponChange[[note]]A game mechanic that been around since the '80s.[[/note]] and showed ''[[VideoGame/{{Genji}} Genji: Days of the Blade]]'', “an action game, which [was] based on Japanese history”. This was immediately followed by gameplay of a battle with a GiantEnemyCrab where you could flip it over to AttackItsWeakPoint [[ThisIndexHitsForMassiveDamage for massive damage]]. In just a few sentences, he named three trope pages and an index.
*** No one applauded when the original ''VideoGame/RidgeRacer'' was shown running on the [=PSP=] via emulation, causing the spokesperson, Kaz Hirai, to shout "RIIIIIDGE RAAAAACERRRR!!!" This became a very popular meme across the Internet, as well as prime ammo for a {{troll}} to use in a FlameWar.
*** The reveal that the 60GB console would cost ''$599''.
** Nintendo showed the UsefulNotes/{{Wii}}, this time alongside the signature motion controller, along with several new games (such as ''VideoGame/MetroidPrime3Corruption'', ''VideoGame/SuperMarioGalaxy'' and ''Super Smash Bros. Brawl''). It was one of their strongest E3 performances overall, especially because the ''Smash'' trailer included the reveal of its first non-Nintendo character ever (Solid Snake of ''VideoGame/MetalGear'' fame). It was also revealed that the long-awaited ''VideoGame/TheLegendOfZeldaTwilightPrincess'' would see a MultiPlatform release for both the [=GameCube=] and Wii.
* 2007:
** Overall, E3 2007 was scaled down heavily, moving from LA to Santa Monica and cutting attendance down to about 10,000 people total. This move was in response to several complaints over the large number of attendees and large expense for exhibiting companies, which locked some of them out entirely due to cost.
** Creator/JamieKennedy hosted Creator/{{Activision}}'s press conference. It was a complete disaster as he was apparently drunk, heckled the crowd and some of the guests, and was upstaged by a developer at one point. Adding insult to injury, someone in the crowd could clearly be heard saying that the developer was funnier than Kennedy.
** Nintendo showed more advanced trailers of the games shown in the previous year that had yet to be released, alongside the reveal of ''VideoGame/MarioKartWii'' and ''VideoGame/WiiFit''. This E3 also saw the birth of one of the most popular Nintendo memes, during the ''VideoGame/WiiFit'' demonstration when Reggie stated that "My body is ready."
** Sony showed off VideoGame/{{PlayStation Home}}, ''VideoGame/LittleBigPlanet'', ''VideoGame/MetalGearSolid4GunsOfThePatriots'', and ''VideoGame/InFamous''.
** Microsoft, in an interesting move, showed off only games that would be releasing in the calendar year. This included the first ''VideoGame/RockBand'', ''VideoGame/{{Mass Effect|1}}'', and ''VideoGame/Halo3'', among other anticipated titles.
** In important third party news, the ''Franchise/AssassinsCreed'' franchise made its debut this year.

to:

[[folder:[=E3=] 2001 - 2007]]
2011]]
* 2001:
** ''VideoGame/GrandTheftAutoIII''
Surprisingly, Konami's E3 event was revealed here, a little game you may have heard of.
** Hardware was
pre-recorded and shown before the talk event actually started. Some highlights include compilations of ''Franchise/MetalGear'' and ''VideoGame/ZoneOfTheEnders'' games, which include [[https://www.youtube.com/watch?v=flK748GogoA the miracle of transfarring]], as well as a reboot of the town - Nintendo and Microsoft were gearing up to launch consoles that year (Nintendo pulling double duty with the UsefulNotes/GameBoyAdvance and [=GameCube=]), the Dreamcast ''{{VideoGame/Contra}}'' series. Aside from that, however, nothing of major value ([[SoBadItsGood or comedy]]) was dead, and Sony's [=PS2=] had been a huge hit.
** Nintendo presented several tech demos for games for the [=GameCube=]. One of the demos showed Link and Ganondorf fighting each other with realistic graphics for its time.
**
released.
*
Microsoft's press conference can be summed up by one word: ''UsefulNotes/{{Kinect}}''. Almost every game announced, from ''VideoGame/{{Mass Effect 3}}'' and ''[[VideoGame/FableI Fable]]'' to ''VideoGame/{{Minecraft}}'' and ''Series/SesameStreet'', relied on the launch Kinect in some way, though it should be noted that not all of these games required the Xbox was fraught peripheral - such as ''Mass Effect 3'' and ''Minecraft'', which only had added features with technical issues it. In fact, the only new games shown that ''weren't'' Kinect or Kinect-enhanced were ''VideoGame/{{Halo Combat Evolved}}: Anniversary'' and bad timing - held early, the morning after ''VideoGame/{{Halo 4}}''.
*
Sony's late-night party, many attendees were still hung over.
** Sega had gone software-only by this point. As a result, they showed up in almost everyone's conference. While
press conference was adequate. The good news was that the Dreamcast had been discontinued by then, they still had a solid lineup of franchises to license out, UsefulNotes/{{PlayStation Vita}} handheld was named after being revealed last year (and now priced at $250), which they did so with gusto.
* 2002:
** ''Doom''
has touch screen controls and can suspend play to pick up later on the [=PlayStation 3=] and vice versa. In addition, ''VideoGame/SlyCooperThievesInTime'' was back in the form of ''VideoGame/Doom3'', a major source of hype for the PC crowd. In fact, PC gaming sprung back in a big way in 2002. Other announced, more ''VideoGame/LittleBigPlanet'' and ''VideoGame/ModNationRacers'' games of note: ''VideoGame/NinjaGaiden'', ''[[VideoGame/{{Battlefield}} Battlefield 1942]]'', ''VideoGame/UnrealChampionship'', are on the way, and ''[[VideoGame/TimeSplitters TimeSplitters 2]]''.
** Sony
[[VideoGame/{{Infamous}} Cole McGrath]] was high on their horse after having sold over 30 million [=PS2=] consoles so far, numbers that going to fight in ''VideoGame/StreetFighterXTekken''.
* Nintendo:
** Nintendo's press conference was (for
Nintendo and Microsoft would never reach fans, at least) pretty awesome, with their respective consoles.
** Nintendo showed off advanced trailers and playable demos from their first-party titles, though many
the chief announcement being the reveal of them, the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which were previously unveiled at Space World 2001 in Japan, were still controversial at looks like a small tablet PC with more buttons, allowing ideas like "[[AsymmetricMultiplayer asynchronous gameplay]]" (where the time for player with the new controller has vastly different reasons. ''VideoGame/MetroidPrime'', gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a long-awaited return show.
** To celebrate the 25th Anniversary
of Samus Aran, caused concerns among longtime fans due to its first-person perspective and its development being handled by then-beginners Creator/RetroStudios). They also debuted a controversial trailer the ''Franchise/TheLegendOfZelda'' series, Nintendo had plenty up their sleeves. A free version of ''[[VideoGame/TheLegendOfZeldaFourSwords Four Swords]]'' for [=DSiWare=], ''VideoGame/TheLegendOfZeldaLinksAwakening'' for the next new 3DS UsefulNotes/VirtualConsole, and two soundtracks - one from ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', if people were one of the first handful to register their copy of ''VideoGame/TheLegendOfZeldaOcarinaOfTime 3D'' on Club Nintendo (also free), and one of fully orchestrated ''Zelda'' (a then-untitled ''VideoGame/TheLegendOfZeldaTheWindWaker'') - long gone were the realistic graphics of 2001's tech demo, replaced by a artsy, cel-shaded style; finally, they showed a more polished version of ''VideoGame/StarFoxAdventures'' (previously ''Dinosaur Planet'', now an action-adventure game with ''Star Fox'' characters). The internet was less than pleased overall, and while all tunes for those games were well-received upon release, the prior controversy left a permanent effect who plan on the already-struggling sales of the [=GameCube=].
* 2003:
** Creator/ValveSoftware showed up with ''VideoGame/HalfLife2'', which was the darling of the show. ''Doom 3'' wasn't MIA, but it wasn't as big as it was last year.
** Microsoft ended their conference with a movie for ''VideoGame/Halo2'', the first sequel in a now-iconic series for them.
** Sony showed off ''[[VideoGame/GranTurismo Gran Turismo 4]]'' and ended their press conference with the announcement of the UsefulNotes/PlayStationPortable, blindsiding
getting ''VideoGame/TheLegendOfZeldaSkywardSword''. Nintendo as their first real competitor in the portable gaming market since Sega released the Game Gear. We all know how it ended up, but at the time, it was a hell also announced they would hold live orchestra shows (titled ''The Legend of an opening volley.
** Nintendo had a less than stellar E3. Their big focus was on the [=GameCube=]/Game Boy Advance connection, which was neat, but hardly as flashy or interesting as the PSP was by itself. This [[http://media.ign.com/games/image/article/738/738102/gaijin4koma_peersblog_1200684654.jpg candid shot]] of IGN's journalists sums up the overall crowd reaction.
** Nokia premiered the UsefulNotes/NGage. It was predicted to go nowhere, a prediction it rather swiftly fulfilled.
* 2004:
** After Sony fired the opening volley in 2003, Nintendo responded with force in the form
Zelda: Symphony of the UsefulNotes/NintendoDS. The graphics weren't as good as Goddesses''), conducting music from the PSP's, but it had Nintendo's solid hardware and games behind it, and the touchscreen feature got many people hooked. They also showed off a gorgeous and realistic-looking trailer for [[VideoGame/TheLegendOfZeldaTwilightPrincess the next]] ''Zelda'' game, turning public opinion on games, in various regions of the company around by a large margin, especially after their pretty bad 2003. Compare [[http://media.ign.com/games/image/article/738/738102/gaijin4koma2_peersblog_1200684608.jpg this candid shot]] of IGN's journalists watching world.
** For
the ''Twilight Princess'' trailer to the above shot from 2003. It was also the public debut UsefulNotes/Nintendo3DS, a slew of Nintendo of America's new marketing head, Reggie Fils-Aimé, who quickly became a well-known personality amongst the Nintendo fanbase.
--->"My name is Reggie. I'm about kicking ass, I'm about taking names,
games were announced. New ''Franchise/SuperMarioBros'', ''VideoGame/MarioKart'', and we're about making games."
** Sony brought along the PSP, but it wasn't playable just yet - except for
''VideoGame/LuigisMansion'' games, (later titled ''VideoGame/SuperMario3DLand'', ''VideoGame/MarioKart7'', and ''VideoGame/LuigisMansionDarkMoon'', respectively), ''VideoGame/StarFox64 3D'', ''VideoGame/KidIcarusUprising'', and a prototype that Kaz Hirai had with him on screen. handful of 3rd-party games. They also introduced the very first ''VideoGame/GodOfWar''.
** Microsoft's big show was ''Halo 2'', and for good reason, given what it introduced to the series.
** Creator/ElectronicArts was very much a rising star by this point, having grown steadily in size over the past few years. ''VideoGame/{{The Sims|1}}'' hit it big, and they had ''VideoGame/TheSims2'' to show off this year.
* 2005:
** All three big console companies showed off their new editions this year, with the UsefulNotes/PlayStation3, the UsefulNotes/Xbox360, and the not-yet-finalized Revolution making their debuts.
** Microsoft had been teasing the Xbox 360 for a while, so it was less of a surprise. Most of the big features had been known.
** Sony showed off the [=PS3=] with a wonderful sizzle reel and boasting technical specs superior to Microsoft's. The gauntlet had been thrown.
** Nintendo only showed off the console itself - the controller was MIA, but Nintendo promised backwards compatibility and
announced what would become the UsefulNotes/VirtualConsole, along a [[Franchise/{{Pokemon}} Pokédex]] app.
** The 3DS' UsefulNotes/VirtualConsole was detailed to be selling UsefulNotes/GameBoy and UsefulNotes/GameBoyColor games,
with ''VideoGame/SuperSmashBrosBrawl''. They also gave a major spotlight to ''VideoGame/SuperMarioLand'', ''[[BreakingOut Alleyway]]'', and ''Radar Mission'' being the first games released. Nintendo DS games also announced that several classic Nintendo titles (and those OlderThanTheNES) would take advantage get a 3D facelift, starting with ''VideoGame/{{Excitebike}}'', as part of its online features, such as ''VideoGame/MarioKartDS'' the new 3D Classics series - and ''VideoGame/MetroidPrimeHunters''.
* 2006:
that this first one would be complimentary.
** Sony's E3 2006 Finally, Satoru Iwata slipped in some brief words confirming that a new ''VideoGame/SuperSmashBros'' game had been discussed [[VideoGame/SuperSmashBrosForNintendo3DSAndWiiU for both Nintendo 3DS and Wii U]], that the two would interact in some fashion.
* Ubisoft's
press conference was became infamous for thanks its host, Mr. Caffeine. It featured him telling uncomfortable jokes throughout the following reasons:
*** The PR who discussed the [=PS3=] mentioned how the system was powerful enough for RealTimeWeaponChange[[note]]A game mechanic that been around since the '80s.[[/note]] and showed ''[[VideoGame/{{Genji}} Genji: Days of the Blade]]'', “an action game, which [was] based on Japanese history”. This was immediately followed by gameplay of a battle with a GiantEnemyCrab where you could flip it over to AttackItsWeakPoint [[ThisIndexHitsForMassiveDamage for massive damage]]. In just a few sentences, he named three trope pages and an index.
*** No one applauded when the original ''VideoGame/RidgeRacer'' was shown running on the [=PSP=] via emulation, causing the spokesperson, Kaz Hirai, to shout "RIIIIIDGE RAAAAACERRRR!!!" This became a very popular meme across the Internet, as well as prime ammo for a {{troll}} to use in a FlameWar.
*** The reveal that the 60GB console would cost ''$599''.
** Nintendo showed the UsefulNotes/{{Wii}}, this time alongside the signature motion controller, along with
conference, mispronouncing Creator/TomClancy's name several new games (such as ''VideoGame/MetroidPrime3Corruption'', ''VideoGame/SuperMarioGalaxy'' times, and ''Super Smash Bros. Brawl''). It was one of their strongest E3 performances overall, especially because repeatedly using the ''Smash'' trailer included phrase "Doodly Doodly Doop" while making a hand gesture to imitate the reveal sound effect of its first non-Nintendo character ever (Solid Snake of ''VideoGame/MetalGear'' fame). It was also revealed that the long-awaited ''VideoGame/TheLegendOfZeldaTwilightPrincess'' would see a MultiPlatform release for both the [=GameCube=] and Wii.
* 2007:
** Overall, E3 2007 was scaled down heavily, moving from LA to Santa Monica and cutting attendance down to about 10,000 people total. This move was in response to several complaints over the large number of attendees and large expense for exhibiting companies, which locked some of them out entirely due to cost.
** Creator/JamieKennedy hosted Creator/{{Activision}}'s press conference. It was a complete disaster as he was apparently drunk, heckled the crowd and some of the guests, and was upstaged by a developer at one point. Adding insult to injury, someone in the crowd could clearly be heard saying that the developer was funnier than Kennedy.
** Nintendo showed more advanced trailers of the games shown in the previous year that had yet to be released, alongside the reveal of ''VideoGame/MarioKartWii'' and ''VideoGame/WiiFit''. This E3 also saw the birth of one of the most popular Nintendo memes, during the ''VideoGame/WiiFit'' demonstration when Reggie stated that "My body is ready."
** Sony showed off VideoGame/{{PlayStation Home}}, ''VideoGame/LittleBigPlanet'', ''VideoGame/MetalGearSolid4GunsOfThePatriots'', and ''VideoGame/InFamous''.
** Microsoft, in an interesting move, showed off only games that would be releasing in the calendar year. This included the first ''VideoGame/RockBand'', ''VideoGame/{{Mass Effect|1}}'', and ''VideoGame/Halo3'', among other anticipated titles.
** In important third party news, the ''Franchise/AssassinsCreed'' franchise made its debut this year.
time travel.



[[folder:[=E3=] 2008]]
* While no longer in Santa Monica, E3 2008 was still pretty small. Due to the toned down nature of E3, everyone started saving most of their good stuff for their own conferences, PAX, or the Tokyo Game Show. This was disastrous as many fans and publishers were unhappy with the results.
* Microsoft's event showed many casual friendly features, such as avatars, which looked similar to Nintendo's Miis, minigames in the forms of fly swatting or dancing, etc. This caused the fans of Microsoft to moan and complain that Microsoft was trying to copy Nintendo's Wii. When ''VideoGame/FinalFantasyXIII'' was announced to be released for the Xbox 360, it shocked everybody. After the announcement, Sony fans cried foul and claimed that Square Enix was a sellout. It didn't help when Microsoft boasted that most of its 3rd party games used to be with Sony.
* Sony actually had a decent conference. They used Sackboy to help their presenter through the financial segments and sales numbers, and showed off a strong library: ''[[VideoGame/{{Resistance}} Resistance 2]]'', ''VideoGame/Killzone2'', ''VideoGame/{{inFAMOUS}}'', and a debut for ''VideoGame/GodOfWarIII'', with a closing trailer for a 256-person shooter titled ''VideoGame/{{MAG}}''.
* Nintendo's event was, at best, controversial. Fans who expected announcements of big name games like ''Mario'' and ''Zelda'' were met with disappointment as Nintendo revealed more casual friendly games like ''VideoGame/WiiSportsResort'' and ''VideoGame/WiiMusic''. This caused a huge FlameWar between [[InternetBackdraft fans who claimed Nintendo abandoned the hardcore gamer and fans who believed that Nintendo would have the good games coming eventually]]. During Nintendo's event, then Nintendo marketing VP Cammie Dunaway told a personal story on how she broke her wrist during a vacation with her kids. The broken wrist story became a [[MemeticMutation fad on forums]]. A similar fad also began to pop up when Cammie joked to Reggie Fils-Aime about liking the full throttle when he tested a jet ski game. [[TheScrappy Everyone started to hate Cammie]], feeling that she represented all the horrible qualities of casual gamers. Cammie did improve in E3 2009 where she mostly ditched her cheesy act and focused more on the facts and what Nintendo wants in the future, but people still haven't forgiven her. It got so bad at that time that the Wii board on Website/{{GameFAQs}} exploded in fury, resulting in ''numerous'' topics about how Nintendo was a backstabber, literally lasting for days on end. [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotProcapture15-GameFAQs_Wii-b.jpg Hilarity Ensues does not]] [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotProcapture16-GameFAQs_Wii-b.jpg even begin to describe this.]]
[[/folder]]

[[folder:[=E3=] 2009]]
* Microsoft announced a new device codenamed "Project Natal" that supposedly surpassed the Wii's motion controls by detecting full body movement, and even insulted Nintendo by saying that you wouldn't have to "sit on the couch and waggle". As if repeating last year's E3 reaction, trolls and fanboys alike had wildly claimed Nintendo was now finished, as seen [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture3-WiiMessageBoardfor.png here,]] [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture2-WiiMessageBoardfor.png and here.]]
* Nintendo made quite the turnaround with this year's E3 compared to 2008. While they did show several casual games, Nintendo appealed to the core fans with several new ''Mario'' games (''VideoGame/SuperMarioGalaxy2'', ''VideoGame/NewSuperMarioBrosWii'' with 4 player co-op, and a 3rd ''VideoGame/MarioVsDonkeyKong'' game), ''VideoGame/TheLegendOfZeldaSpiritTracks'', a new ''VideoGame/GoldenSunDarkDawn'', ''VideoGame/KingdomHearts358DaysOver2'', ''VideoGame/DeadSpaceExtraction'', ''VideoGame/TheConduit'', and ''VideoGame/MetroidOtherM'' (The latter being developed by Team Ninja). Nintendo also showed off Wii Motion Plus, an add on for the Wii Remote that added more precision with motion controls.
* Sony's [=PlayStation=] Move ([=PlayStation 3=]'s motion controller) was revealed, as well as ''VideoGame/FinalFantasyXIV'' (a MMO), PSP Go, ''VideoGame/GranTurismo 5'' and ''GT PSP'', ''VideoGame/ModNationRacers'' (''VideoGame/MarioKart'' meets ''VideoGame/LittleBigPlanet''), ''[[VideoGame/MetalGearSolidPeaceWalker Peace Walker]]'' (a new ''Metal Gear'' game for the PSP), ''VideoGame/TheLastGuardian'', ''VideoGame/{{MAG}}'', ''VideoGame/GodOfWarIII'', a new ''Franchise/RatchetAndClank'', and a portable versions of ''[=LittleBigPlanet=]''. ''VideoGame/FinalFantasyVII'' was also announced for the UsefulNotes/{{PlayStation Network}}.
* Outside of the major conferences, ''VideoGame/{{Scribblenauts}}'' made a massive impact for seeming to deliver on its promise of allowing the player to summon anything and everything they wanted. Most people who tried the demo attempted to stump the in-game dictionary, and failed more often than not.

to:

[[folder:[=E3=] 2008]]
2012]]
* While no longer in Santa Monica, E3 2008 On the whole, one noticeable trend was still pretty small. Due to the toned down nature sheer amount of E3, everyone started saving most DarkerAndEdgier BloodierAndGorier games on display, including ''VideoGame/SplinterCellBlacklist'', a ''Franchise/TombRaider'' reboot, ''VideoGame/GodOfWarAscension'', and ''VideoGame/TheLastOfUs''. There also seemed to a high number of their chin stabbings in trailers and demos. Journalists wrote articles discussing whether this was a good stuff thing, a bad thing, [[DarknessInducedAudienceApathy just boring]], or so on for their own conferences, PAX, or the Tokyo Game Show. This was disastrous as many fans and publishers were unhappy with the results.
weeks.
* Microsoft's event showed many casual friendly features, such as avatars, which looked similar to Nintendo's Miis, minigames in the forms of fly swatting or dancing, etc. This caused the fans of Microsoft to moan and complain that Microsoft was trying to copy Nintendo's Wii. When ''VideoGame/FinalFantasyXIII'' was announced to be released for the Xbox 360, it shocked everybody. After the announcement, Sony fans cried foul and claimed that Square Enix was a sellout. It didn't help when Microsoft boasted that most of its 3rd party games used to be started with Sony.
* Sony actually had
a decent gameplay debut of ''VideoGame/{{Halo 4}}'' and a new ''VideoGame/SplinterCellBlacklist''. Additional game announcements included ''VideoGame/GearsOfWar: Judgment'', ''[[VideoGame/{{Forza}} Forza Horizon]]'' and ''VideoGame/SouthParkTheStickOfTruth'' courtesy of creators Trey Parker and Matt Stone. The rebooted ''Tomb Raider'' and ''VideoGame/ResidentEvil6'' rounded out more on-stage presentations, with the expected ''VideoGame/CallOfDutyBlackOpsII'' ending off the conference. They used Sackboy "Smartglass" was the new technology presented as a means for other devices like smartphones and tablets will be capable of connecting to help the UsefulNotes/{{Xbox}} console via specific apps either for new modes of play with particular games (ie. using a tablet to create custom strategies in ''VideoGame/MaddenNFL'') or other features.
* Creator/ElectronicArts' conference began with a co-op presentation of ''Dead Space 3'', followed with gameplay of ''[[VideoGame/MedalOfHonor Medal of Honor: Warfighter]]'', ''VideoGame/NeedForSpeed: [[VideoGame/NeedForSpeedMostWanted Most Wanted]]'' (once again helmed by 2010's ''Hot Pursuit'' developer Criterion Games) and ''[[VideoGame/{{Crysis}} Crysis 3]]''. The developer unveiled further content for ''VideoGame/StarWarsTheOldRepublic''. Finally, ''VideoGame/{{Battlefield}}'' developer DICE announced ''Battlefield Premium'', a clone of ''Call of Duty Elite''.
* Ubisoft's conference was very strong, especially considering how many of
their presenter games were held until other conferences to trumpet their host systems. ''[[VideoGame/JustDance Just Dance 4]]'' started it off and ''VideoGame/FarCry3'' got showcased (as well as the bare breasts of a character, triggering some controversy), alongside the much-anticipated ''VideoGame/AssassinsCreedIII''. A ''VideoGame/RaymanOrigins'' sequel, ''VideoGame/RaymanLegends'', was demoed on-stage with the Nintendo UsefulNotes/WiiU of the upcoming releases. The presentation was capped by ''VideoGame/WatchDogs'', which many considered the best announcement/game of the show.
* Sony started with the latest project from Creator/QuanticDream - ''VideoGame/BeyondTwoSouls''. They quickly followed that up with showcasing a few things not shown during Ubisoft's conference - naval combat in ''VideoGame/AssassinsCreedIII'', a 4-player co-operative campaign in ''Far Cry 3'', and a trailer for ''VideoGame/AssassinsCreedIII Liberation'', as well as announcing special [=PS3=] and Vita bundles for ''III'' and ''Liberation'' respectively. About midway
through the financial segments conference, Sony announced that they were pulling an Oprah and sales numbers, giving everyone attending the conference a free month of their [=PlayStation Plus=] service. This segued into the Vita side of their presentation, which started off with a showcase of ''VideoGame/PlayStationAllStarsBattleRoyale'' and its Vita functionality, capped off with the trailer announcement of [[VideoGame/{{Uncharted}} Nathan Drake]] and [[VideoGame/BioShock Big Daddy]] as playable characters. Dipping back into the [=PS3=] side of things, they showed off a strong library: ''[[VideoGame/{{Resistance}} Resistance 2]]'', ''VideoGame/Killzone2'', ''VideoGame/{{inFAMOUS}}'', new peripheral called the ''Wonderbook'' - an augmented-reality 'storybook' that can be interacted with using the [=PS3=]'s camera and a debut for ''VideoGame/GodOfWarIII'', [=PlayStation Move=]. To show off this new gadget, they demoed the latest entry in the mass-multimedia ''[[Franchise/HarryPotter Pottermore]]'' campaign, ''Book of Spells''. Finally, they ended the show with a closing trailer for a 256-person shooter titled ''VideoGame/{{MAG}}''.
playable demo of ''The Last of Us''.
* Nintendo's event was, at best, controversial. Fans who expected announcements conference was rather sparse, especially in comparison to their three previous E3 shows. The final version of big name games like ''Mario'' the Wii U was shown and ''Zelda'' were met with disappointment as Nintendo revealed more casual friendly games like ''VideoGame/WiiSportsResort'' and ''VideoGame/WiiMusic''. This caused a huge FlameWar between [[InternetBackdraft fans who claimed Nintendo abandoned the hardcore gamer and fans who believed that Nintendo would have the good games coming eventually]]. During playable. Nintendo's event, then first party offerings were dominated by Mario; ''VideoGame/NewSuperMarioBrosU'', ''VideoGame/NewSuperMarioBros2'', ''VideoGame/LuigisMansionDarkMoon'', and ''VideoGame/PaperMarioStickerStar'' were exhibited. ''VideoGame/{{Pikmin}} 3'' and ''VideoGame/WiiFit U'' were announced, continuing those franchises, and ''VideoGame/NintendoLand'', a theme-park styled game featuring mini-games drawn from other Nintendo marketing VP Cammie Dunaway told a personal story on how she broke her wrist during a vacation franchises, and meant to be the Wii U equivalent of ''VideoGame/WiiSports''. This was the presentation finisher, capping it with her kids. The broken wrist story became a [[MemeticMutation fad on forums]]. A similar fad an anemic in-game fireworks display. Everything else was third-party titles, overwhelmingly from Ubisoft, but Creator/WarnerBros also began to pop up when Cammie joked to Reggie Fils-Aime about liking the full throttle when he tested had a jet ski game. [[TheScrappy Everyone started to hate Cammie]], feeling that she represented all the horrible qualities of casual gamers. Cammie did improve in E3 2009 where she mostly ditched her cheesy act good presence with ''VideoGame/BatmanArkhamCity: Armored Edition'', and focused more on the facts and what ''VideoGame/ScribblenautsUnlimited''. Afterwards, Nintendo wants in started shifting their announcements from one big blowout to multiple smaller events, such as the future, but people still haven't forgiven her. It got so bad at occasional "WebVideo/NintendoDirect" webcasts that time that they had started the previous fall. Before the show, the Wii board on Website/{{GameFAQs}} exploded U had been showcased in fury, resulting New York City, later the day of the presentation a project codenamed ''Project P-100'' was shown (later officially titled ''VideoGame/TheWonderful101''), as was a new ''VideoGame/WarioWare'' game called ''Game & Wario''. Another presentation dedicated to the 3DS happened the next day, which included a confirmation of a North American release for ''VideoGame/FireEmblemAwakening''; and in ''numerous'' topics about how the weeks after the show a Nintendo was a backstabber, literally lasting for days on end. [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotProcapture15-GameFAQs_Wii-b.jpg Hilarity Ensues does not]] [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotProcapture16-GameFAQs_Wii-b.jpg even begin to describe this.]]
[[/folder]]

[[folder:[=E3=] 2009]]
* Microsoft
Direct video announced a new device codenamed "Project Natal" that supposedly surpassed the Wii's motion controls by detecting full body movement, and even insulted Nintendo by saying that you wouldn't have to "sit 3DS XL model, details on the couch and waggle". As if repeating last year's E3 reaction, trolls and fanboys alike had wildly claimed Nintendo was now finished, as seen [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture3-WiiMessageBoardfor.png here,]] [[http://i18.photobucket.com/albums/b141/Djinnhunter/FireShotcapture2-WiiMessageBoardfor.png and here.]]
* Nintendo made quite the turnaround with this year's E3 compared to 2008. While they did show several casual games, Nintendo appealed to the core fans with several new ''Mario'' games (''VideoGame/SuperMarioGalaxy2'', ''VideoGame/NewSuperMarioBrosWii'' with 4 player co-op, and a 3rd ''VideoGame/MarioVsDonkeyKong'' game), ''VideoGame/TheLegendOfZeldaSpiritTracks'', a new ''VideoGame/GoldenSunDarkDawn'', ''VideoGame/KingdomHearts358DaysOver2'', ''VideoGame/DeadSpaceExtraction'', ''VideoGame/TheConduit'', and ''VideoGame/MetroidOtherM'' (The latter being developed by Team Ninja). Nintendo also showed off Wii Motion Plus, an add on
dev team for the Wii Remote that added more precision with motion controls.
* Sony's [=PlayStation=] Move ([=PlayStation 3=]'s motion controller) was revealed, as well as ''VideoGame/FinalFantasyXIV'' (a MMO), PSP Go, ''VideoGame/GranTurismo 5''
new ''Smash Bros.'', and ''GT PSP'', ''VideoGame/ModNationRacers'' (''VideoGame/MarioKart'' meets ''VideoGame/LittleBigPlanet''), ''[[VideoGame/MetalGearSolidPeaceWalker Peace Walker]]'' (a new ''Metal Gear'' retro game for releases on the PSP), ''VideoGame/TheLastGuardian'', ''VideoGame/{{MAG}}'', ''VideoGame/GodOfWarIII'', a new ''Franchise/RatchetAndClank'', and a portable versions of ''[=LittleBigPlanet=]''. ''VideoGame/FinalFantasyVII'' was also announced for the UsefulNotes/{{PlayStation Network}}.
* Outside of the major conferences, ''VideoGame/{{Scribblenauts}}'' made a massive impact for seeming to deliver on its promise of allowing the player to summon anything and everything they wanted. Most people who tried the demo attempted to stump the in-game dictionary, and failed more often than not.
3DS [=eShop=].



[[folder:[=E3=] 2010]]
* Microsoft: The main focus this year was the controller-less system announced in '09, now titled the "UsefulNotes/{{Kinect}}". Kinect games shown were casual titles that showcased using your own body instead of button inputs (such as playing with a baby tiger or navigating a river in a raft). A new model of Xbox 360 hardware was also announced, which would feature a smaller and quieter (and shinier) design, as well as built-in Wi-Fi, at the same price as a regular 360. An Oprah-like event occurred at the end of the presentation, where each member of the audience got a free 360. Fans have naturally mocked this, their main complaints being that Microsoft was basically ripping off Nintendo and its E3 presentations, and quite a few people have compared this event to Nintendo's event from 2008. The girl playing with the pet tiger ("Skittles!") and the people showing off ''Dance Central'' had already became a meme.
* Nintendo's big item was [[UsefulNotes/Nintendo3DS the 3DS handheld]], with 3D capabilities and other enhancements as well as an impressive list of third-party support. As for games, in addition to showing off ''VideoGame/TheLegendOfZeldaSkywardSword'' and ''VideoGame/EpicMickey'', Nintendo also announced {{revival}}s for several long-dormant franchises: ''VideoGame/GoldenSunDarkDawn'', a remake of ''VideoGame/{{GoldenEye|Wii}}'', ''VideoGame/KirbysEpicYarn'', ''VideoGame/DonkeyKongCountryReturns'', and most shockingly, ''VideoGame/KidIcarusUprising''. The showing can basically be summed up in [[http://i48.tinypic.com/205ds8n.jpg this link.]]
* Sony's presentation was pretty average. Aside from [[VideoGame/PlayStationMoveHeroes a crossover game]] featuring [[Franchise/RatchetAndClank Ratchet]], [[VideoGame/JakAndDaxter Jak]], and VideoGame/SlyCooper, the biggest announcement came from [[Creator/ValveSoftware Gabe Newell]], who announced that ''VideoGame/{{Portal 2}}'' would come to the [=PlayStation 3=] in spite of his previous dislike for the platform, as well as a new Steam-like program to play it on. Oh, they also announced a new ''Twisted Metal'' game for the [=PS3=]. The true highlight of the conference, and in some cases of the entire show, was when Kevin Butler (who was starring in their ad campaign at the time) (from the commercials) to give a speech onstage, one that crossed generational and console lines [[https://www.youtube.com/watch?v=LwPWN3Ul6U8 and spoke to gamers everywhere.]]
* Creator/{{Konami}}'s E3 2010 also deserves a mention by virtue of being SoBadItsGood, thanks to vast amounts of GratuitousEnglish. [[VideoGame/NinetyNineNights One. Million. Twoobs.]]
* EA started off their press conference with ''VideoGame/NeedForSpeed: Hot Pursuit'' and caused the fandom to rejoice when [[https://www.youtube.com/watch?v=D6ouHWP0KrY the trailer was posted online.]] They also showed off their previously-announced ''VideoGame/NBAJam'' revival, and the consensus was that it captured the spirit of the old games perfectly.
* Creator/{{Ubisoft}} showed off a Music/MichaelJackson game that put an emphasis on dancing using motion controls, as well as a breathing simulator, [[VideoGame/RaymanOrigins a new]] ''Rayman'' game, a {{Reboot}} of ''VideoGame/{{Driver}}'' [[VideoGame/DriverSanFrancisco set in]] UsefulNotes/SanFrancisco and ''VideoGame/ChildOfEden'', a SpiritualSuccessor to the CultClassic game ''VideoGame/{{Rez}}''.

to:

[[folder:[=E3=] 2010]]
2013]]
* Microsoft: The main focus this year was Microsoft basically had to do some damage control, as the controller-less system announced in '09, now titled the "UsefulNotes/{{Kinect}}". Kinect games shown were casual titles that showcased using your own body instead of button inputs (such as playing with UsefulNotes/XboxOne reveal a baby tiger or navigating a river in a raft). A new model of Xbox 360 hardware was also announced, which would feature a smaller and quieter (and shinier) design, as well as built-in Wi-Fi, at the same price as a regular 360. An Oprah-like event occurred at the end of the presentation, where each member of the audience got a free 360. Fans have naturally mocked this, their main complaints few weeks prior failed to impress gamers, partially from its actual gaming capabilities being that OutOfFocus in favor of TV and movies, but also the reveal of its restrictive UsefulNotes/{{DRM}} features.[[note]]It required a constant internet connection to run authentication checks (and Microsoft was basically ripping off Nintendo and its E3 presentations, and quite a few openly dismissive of people who didn't have compared this event to Nintendo's event from 2008. The girl playing with the pet tiger ("Skittles!") good internet service), and the people showing off ''Dance Central'' had already became a meme.
* Nintendo's big item was [[UsefulNotes/Nintendo3DS the 3DS handheld]], with 3D capabilities and other enhancements as well as
wouldn't play used or borrowed game discs without an impressive list of third-party support. As for games, in addition to showing off ''VideoGame/TheLegendOfZeldaSkywardSword'' and ''VideoGame/EpicMickey'', Nintendo also announced {{revival}}s for several long-dormant franchises: ''VideoGame/GoldenSunDarkDawn'', a remake of ''VideoGame/{{GoldenEye|Wii}}'', ''VideoGame/KirbysEpicYarn'', ''VideoGame/DonkeyKongCountryReturns'', and most shockingly, ''VideoGame/KidIcarusUprising''. The showing can basically be summed up in [[http://i48.tinypic.com/205ds8n.jpg this link.]]
* Sony's
elaborate process that may involve extra fees.[[/note]] Their presentation addressed the former point well, with ''VideoGame/MetalGearSolidVThePhantomPain'' and its open-world mechanics, Respawn Entertainment's new ''VideoGame/{{Titanfall}}'' FirstPersonShooter[=/=]MechaGame, ''VideoGame/RyseSonOfRome'', an exclusive-Xbox One reboot of ''VideoGame/KillerInstinct'' (though oddly enough, not developed by Creator/{{Rare}}), ''VideoGame/CrimsonDragon'' (now headed to the Xbox One), ''VideoGame/DeadRising3'' exclusive to the console, ''VideoGame/TheWitcher3WildHunt'', ''VideoGame/{{Battlefield 4}}'' with timed-exclusive DownloadableContent, and ''VideoGame/{{Minecraft}}''. To compete with the UsefulNotes/PlayStation4, Microsoft will partner with Twitch for live-streaming integration (by comparison, Sony would use Ustream on their console), getting rid of the dreaded Microsoft Points once their console launches, offer Xbox Live gold members free games every month and a re-designed UsefulNotes/{{Xbox 360}} with a look similar to the Xbox One. However, the DRM issue still loomed large, and pricing for the console had been called steep by the audience at $499 US, and quite a bit more in other territories. Post-conference, further details regarding the launch of the Xbox One in only 21 countries was pretty average. Aside from [[VideoGame/PlayStationMoveHeroes a crossover game]] featuring [[Franchise/RatchetAndClank Ratchet]], [[VideoGame/JakAndDaxter Jak]], and VideoGame/SlyCooper, not pleasing to certain audience members. Notably, after the biggest announcement came from [[Creator/ValveSoftware Gabe Newell]], who jabs they received throughout E3 over the new DRM system (particularly Sony's, see below), Microsoft announced the week afterward that ''VideoGame/{{Portal 2}}'' would come to they were abandoning it in favor of the policies used on the the Xbox 360.
* Sony debuted
the [=PlayStation 3=] in spite of his previous dislike 4=] for the platform, first time since its official reveal a few months back, including showing off the physical console. Sony representatives continued to reiterate their stance on supporting independent developers with exclusive releases for the console. As far as well other games go, while ''VideoGame/TheLastGuardian'' was still missing-in-action, ''Final Fantasy Versus XIII'' was officially retitled as a new Steam-like program to play it on. Oh, they also ''VideoGame/FinalFantasyXV'' and ''VideoGame/KingdomHeartsIII'' was finally announced a new ''Twisted Metal'' game as in development (it would not be released for another 6 years), alongside the [=PS3=]. The true highlight world premiere of gameplay from ''VideoGame/{{Destiny}}''. Sony then made one of the conference, and in some cases most talked-about moments of the entire show, was when Kevin Butler (who was starring in their ad campaign show by taking dead aim at the time) (from the commercials) to give a speech onstage, one Microsoft and its then new [=DRM=] policies, proclaiming that crossed generational the [=PS4=] would have no DRM that wasn't on the [=PS3=] and console lines [[https://www.youtube.com/watch?v=LwPWN3Ul6U8 and spoke com/watch?v=kWSIFh8ICaA mocked Microsoft for adding complications.]] Sony promised that the UsefulNotes/{{PlayStation Network}} would continue to gamers everywhere.]]
* Creator/{{Konami}}'s E3 2010 also deserves a mention by virtue of being SoBadItsGood, thanks
work on the [=PS4=], carrying over from the current generation to vast amounts of GratuitousEnglish. [[VideoGame/NinetyNineNights One. Million. Twoobs.]]
* EA started
the next; unfortunately, online multiplayer still required a [=PlayStation=] Plus subscription for the new console. To end off the conference, Sony listed the retail price of the [=PS4=] at $399 US to cheers from the audience.
* Nintendo shook up
their press entire E3 strategy by replacing the traditional live conference with ''VideoGame/NeedForSpeed: Hot Pursuit'' a pre-recorded webcast and caused partnered with Best Buy to hold nationwide events during the fandom to rejoice when [[https://www.youtube.com/watch?v=D6ouHWP0KrY expo that would allow the trailer public to play E3 game demos. The lineup of games shown in the webcast was posted online.]] They considered solid but predictable, with few surprises: known games ''VideoGame/PokemonXAndY'', ''VideoGame/TheWonderful101'', ''VideoGame/{{Bayonetta 2}}'', and ''VideoGame/TheLegendOfZeldaTheWindWaker HD'', and new announcements ''VideoGame/SuperMario3DWorld'', ''VideoGame/MarioKart8'', ''VideoGame/DonkeyKongCountryTropicalFreeze'', "X" (a [[VideoGame/XenobladeChroniclesX successor to Xenoblade]]) and ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' featuring new fighters Villager from ''VideoGame/AnimalCrossing'' and VideoGame/MegaMan. Other games shown included ''VideoGame/{{Pikmin}} 3'', ''VideoGame/MarioAndLuigiDreamTeam'', a new ''VideoGame/YoshisIsland'', and ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds''. In a later video not aired during the conference, Nintendo revealed a surprising addition to the ''Smash Bros.'' roster: [[UnexpectedCharacter the Trainer]] from ''VideoGame/WiiFit''.
* Ubisoft had additional live demonstrations for ''VideoGame/WatchDogs'', ''VideoGame/AssassinsCreedIVBlackFlag'' and ''VideoGame/SplinterCellBlacklist'' and announced several new games, including ''VideoGame/TheCrew'', an open-world RacingGame with a heavy focus on car tuning for just about every aspect of the vehicle and [[CoOpMultiplayer co-op]] and CompetitiveMultiplayer. Perhaps unexpectedly was the annoucement of a new IP: entitled ''[[VideoGame/TheDivision Tom Clancy's The Division]]'', this MassivelyMultiplayerOnline ThirdPersonShooter {{RPG}} set in a dark future New York City has been praised for its setting and bleakness, with many proclaiming it another game of the show for Ubisoft (note that like ''Watch Dogs'' at E3 2012, ''The Division'' was not known by the public, nor leaked out prior, until its reveal at E3).
* EA's conference unveiled 11 new games, alongside ''Titanfall'' for the UsefulNotes/XboxOne. The arguably biggest announcement was of a new ''Star Wars Battlefront'' being developed by DICE ([[AndZoidberg who also showed Battlefield 4]]). As usual for EA, they
also showed off a new ''VideoGame/NeedForSpeed'', this one named ''Rivals'', a new ''FIFA'', ''NBA'', ''Madden'', and another ''UFC''. DICE also, shockingly, announced a sequel to their previously-announced ''VideoGame/NBAJam'' revival, cult classic ''Mirror's Edge'', which had been requested for several years now. ''Dragon Age 3'' was also renamed to ''VideoGame/DragonAgeInquisition'', and the consensus first trailer was that it captured the spirit of the old games perfectly.
* Creator/{{Ubisoft}} showed off a Music/MichaelJackson game that put an emphasis on dancing using motion controls, as well as a breathing simulator, [[VideoGame/RaymanOrigins a new]] ''Rayman'' game, a {{Reboot}} of ''VideoGame/{{Driver}}'' [[VideoGame/DriverSanFrancisco set in]] UsefulNotes/SanFrancisco and ''VideoGame/ChildOfEden'', a SpiritualSuccessor to the CultClassic game ''VideoGame/{{Rez}}''.
announced.



[[folder:[=E3=] 2011]]
* Surprisingly, Konami's E3 event was pre-recorded and shown before the event actually started. Some highlights include compilations of ''Franchise/MetalGear'' and ''VideoGame/ZoneOfTheEnders'' games, which include [[https://www.youtube.com/watch?v=flK748GogoA the miracle of transfarring]], as well as a reboot of the ''{{VideoGame/Contra}}'' series. Aside from that, however, nothing of major value ([[SoBadItsGood or comedy]]) was released.
* Microsoft's press conference can be summed up by one word: ''UsefulNotes/{{Kinect}}''. Almost every game announced, from ''VideoGame/{{Mass Effect 3}}'' and ''[[VideoGame/FableI Fable]]'' to ''VideoGame/{{Minecraft}}'' and ''Series/SesameStreet'', relied on the Kinect in some way, though it should be noted that not all of these games required the peripheral - such as ''Mass Effect 3'' and ''Minecraft'', which only had added features with it. In fact, the only new games shown that ''weren't'' Kinect or Kinect-enhanced were ''VideoGame/{{Halo Combat Evolved}}: Anniversary'' and ''VideoGame/{{Halo 4}}''.
* Sony's press conference was adequate. The good news was that the UsefulNotes/{{PlayStation Vita}} handheld was named after being revealed last year (and now priced at $250), which has touch screen controls and can suspend play to pick up later on the [=PlayStation 3=] and vice versa. In addition, ''VideoGame/SlyCooperThievesInTime'' was announced, more ''VideoGame/LittleBigPlanet'' and ''VideoGame/ModNationRacers'' games are on the way, and [[VideoGame/{{Infamous}} Cole McGrath]] was going to fight in ''VideoGame/StreetFighterXTekken''.
* Nintendo:
** Nintendo's press conference was (for Nintendo fans, at least) pretty awesome, with the chief announcement being the reveal of the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which looks like a small tablet PC with more buttons, allowing ideas like "[[AsymmetricMultiplayer asynchronous gameplay]]" (where the player with the new controller has vastly different gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a show.
** To celebrate the 25th Anniversary of the ''Franchise/TheLegendOfZelda'' series, Nintendo had plenty up their sleeves. A free version of ''[[VideoGame/TheLegendOfZeldaFourSwords Four Swords]]'' for [=DSiWare=], ''VideoGame/TheLegendOfZeldaLinksAwakening'' for the new 3DS UsefulNotes/VirtualConsole, and two soundtracks - one from ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', if people were one of the first handful to register their copy of ''VideoGame/TheLegendOfZeldaOcarinaOfTime 3D'' on Club Nintendo (also free), and one of fully orchestrated ''Zelda'' tunes for those who plan on getting ''VideoGame/TheLegendOfZeldaSkywardSword''. Nintendo also announced they would hold live orchestra shows (titled ''The Legend of Zelda: Symphony of the Goddesses''), conducting music from the ''Zelda'' games, in various regions of the world.
** For the UsefulNotes/Nintendo3DS, a slew of games were announced. New ''Franchise/SuperMarioBros'', ''VideoGame/MarioKart'', and ''VideoGame/LuigisMansion'' games, (later titled ''VideoGame/SuperMario3DLand'', ''VideoGame/MarioKart7'', and ''VideoGame/LuigisMansionDarkMoon'', respectively), ''VideoGame/StarFox64 3D'', ''VideoGame/KidIcarusUprising'', and a handful of 3rd-party games. They also announced a [[Franchise/{{Pokemon}} Pokédex]] app.
** The 3DS' UsefulNotes/VirtualConsole was detailed to be selling UsefulNotes/GameBoy and UsefulNotes/GameBoyColor games, with ''VideoGame/SuperMarioLand'', ''[[BreakingOut Alleyway]]'', and ''Radar Mission'' being the first games released. Nintendo also announced that several classic Nintendo titles (and those OlderThanTheNES) would get a 3D facelift, starting with ''VideoGame/{{Excitebike}}'', as part of the new 3D Classics series - and that this first one would be complimentary.
** Finally, Satoru Iwata slipped in some brief words confirming that a new ''VideoGame/SuperSmashBros'' game had been discussed [[VideoGame/SuperSmashBrosForNintendo3DSAndWiiU for both Nintendo 3DS and Wii U]], that the two would interact in some fashion.
* Ubisoft's press conference became infamous thanks its host, Mr. Caffeine. It featured him telling uncomfortable jokes throughout the conference, mispronouncing Creator/TomClancy's name several times, and repeatedly using the phrase "Doodly Doodly Doop" while making a hand gesture to imitate the sound effect of time travel.

to:

[[folder:[=E3=] 2011]]
2014]]
* Surprisingly, Konami's E3 event was pre-recorded and shown before the event actually started. Some highlights include compilations of ''Franchise/MetalGear'' and ''VideoGame/ZoneOfTheEnders'' games, which include [[https://www.youtube.com/watch?v=flK748GogoA the miracle of transfarring]], as well as a reboot of the ''{{VideoGame/Contra}}'' series. Aside Having learned from that, however, nothing of major value ([[SoBadItsGood or comedy]]) was released.
* Microsoft's press
the reception they received in the previous year, Microsoft focused their entire conference can be summed up by one word: ''UsefulNotes/{{Kinect}}''. Almost every game announced, from ''VideoGame/{{Mass Effect 3}}'' on games, kicking it off with a multitude of third-party games, including ''VideoGame/CallOfDutyAdvancedWarfare'', ''VideoGame/AssassinsCreedUnity'', ''VideoGame/DragonAgeInquisition'' and ''[[VideoGame/FableI Fable]]'' to ''VideoGame/{{Minecraft}}'' ''VideoGame/SunsetOverdrive''. Their first-party lineup detailed ''[[VideoGame/{{Forza}} Forza Horizon 2]]'' and ''Series/SesameStreet'', relied ''[[VideoGame/{{Fable}} Fable Legends]]'', with a follow-up ''VideoGame/ProjectSpark'', a game-creation tool kit in the same vein as ''VideoGame/LittleBIGPlanet'' (notably, [[VideoGame/ConkersBadFurDay Conker]] makes an appearance). News regarding ''VideoGame/Halo5Guardians'' is a multiplayer beta bundled with the ''Master Chief Collection'', an EnhancedRemake of all four primary installments of the ''Franchise/{{Halo}}'' franchise on the Kinect in some way, though it should be noted that not all of these games required Xbox One (''VideoGame/{{Halo 2}}'' gets the peripheral - such as ''Mass Effect 3'' "Anniversary" treatment). Proving they haven't forgotten the independent scene, ''VideoGame/{{Limbo}}'' developers Playdead unveil their next project ''Inside'', including many other indie games. ''[[VideoGame/RiseOfTheTombRaider Rise of the Tomb Raider]]'', ''VideoGame/TheWitcher3WildHunt'' and ''Minecraft'', which only had added features ''Tom Clancy's VideoGame/TheDivision'' cap off the last of the third-party entries. Original Xbox title ''VideoGame/PhantomDust'' gets an UpdatedRerelease, while Creator/HidekiKamiya of Creator/PlatinumGames debut the exclusive ''VideoGame/{{Scalebound}}'', with it. In fact, a new ''VideoGame/{{Crackdown}}'' ending off the only new games conference.
%%* Electronic Arts.
* Sony had one of the longer press conferences, and it, like Microsoft's, was pretty packed. Games
shown that ''weren't'' Kinect or Kinect-enhanced were ''VideoGame/{{Halo Combat Evolved}}: Anniversary'' included ''{{VideoGame/Destiny}}'' (with a new white PS 4 bundle to match), new IP ''VideoGame/TheOrder1886'', ''{{VideoGame/Entwined}}'', ''VideoGame/InfamousSecondSon'', ''VideoGame/LittleBigPlanet 3'', ''{{VideoGame/Bloodborne}}'', ''VideoGame/DeadIsland2'', ''VideoGame/Magicka2'', a remastered ''VideoGame/GrimFandango'', ''VideoGame/LetItDie'', ''{{VideoGame/Abzu}}'', a controversial-in-hindsight debut of ''VideoGame/NoMansSky'', and ''VideoGame/{{Halo 4}}''.
* Sony's press conference was adequate. The good news was that
the UsefulNotes/{{PlayStation Vita}} handheld was named after being revealed last reveal of ''VideoGame/Uncharted4AThiefsEnd''.
* Nintendo kept their previous
year (and now priced at $250), which has touch screen controls strategy, making their announcements through a "Digital Event" webcast and can suspend play to pick up later on offering nationwide demos (this time strictly of ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'') through Best Buy. They also broke new ground by running a continuous stream from the [=PlayStation 3=] show floor hosted by their Treehouse localization team, and vice versa. In addition, ''VideoGame/SlyCooperThievesInTime'' held a ''Smash Bros.'' Invitational Tournament in order to hype the new installment. As you might guess, ''Smash Bros.'' was announced, more ''VideoGame/LittleBigPlanet'' and ''VideoGame/ModNationRacers'' games are on at the way, and [[VideoGame/{{Infamous}} Cole McGrath]] was going to fight in ''VideoGame/StreetFighterXTekken''.
* Nintendo:
**
center of Nintendo's press conference was (for Nintendo fans, at least) pretty awesome, announcements; with VideoGame/{{Mii}} Fighters, Palutena from ''VideoGame/KidIcarus'', and VideoGame/PacMan being announced for the chief roster. There was also the official unveiling of their Toys/{{amiibo}} NFC figure system, to be used with ''Smash Bros.'' and other games. Another major announcement being was ''VideoGame/{{Splatoon}}'', not only a rare new IP from the reveal of the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which looks like a small tablet PC with more buttons, allowing ideas like "[[AsymmetricMultiplayer asynchronous gameplay]]" (where the player with the new controller has vastly different gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a show.
** To celebrate the 25th Anniversary of the ''Franchise/TheLegendOfZelda'' series, Nintendo had plenty up
company but their sleeves. A free version of ''[[VideoGame/TheLegendOfZeldaFourSwords Four Swords]]'' for [=DSiWare=], ''VideoGame/TheLegendOfZeldaLinksAwakening'' for first entry into the new 3DS UsefulNotes/VirtualConsole, and two soundtracks - one from ''VideoGame/TheLegendOfZeldaOcarinaOfTime'', if people popular multiplayer shooter genre. Other games covered during the Digital Event were one of ''VideoGame/YoshisWoollyWorld'', ''VideoGame/CaptainToadTreasureTracker'', ''Videogame/{{Bayonetta 2}}'', ''VideoGame/DevilsThird'', ''[[VideoGame/SuperMarioMaker Mario Maker]]'', ''VideoGame/KirbyAndTheRainbowCurse'', ''VideoGame/HyruleWarriors'' (along with the first handful to register their copy of ''VideoGame/TheLegendOfZeldaOcarinaOfTime 3D'' on Club look at the [[VideoGame/TheLegendOfZeldaBreathOfTheWild next major Zelda game]]), and ''VideoGame/XenobladeChroniclesX''. Creator/ShigeruMiyamoto dropped by the Nintendo (also free), Treehouse livestream to talk about his new projects codenamed ''Project Giant Robot'' and one of fully orchestrated ''Zelda'' tunes for those who plan on getting ''VideoGame/TheLegendOfZeldaSkywardSword''. Nintendo also announced they ''Project Guard'',[[note]]Ultimately, ''Project Guard'' would hold live orchestra shows (titled ''The Legend of Zelda: Symphony of the Goddesses''), conducting music from the ''Zelda'' games, in various regions of the world.
** For the UsefulNotes/Nintendo3DS, a slew of games were announced. New ''Franchise/SuperMarioBros'', ''VideoGame/MarioKart'', and ''VideoGame/LuigisMansion'' games, (later titled ''VideoGame/SuperMario3DLand'', ''VideoGame/MarioKart7'', and ''VideoGame/LuigisMansionDarkMoon'', respectively), ''VideoGame/StarFox64 3D'', ''VideoGame/KidIcarusUprising'', and a handful of 3rd-party games. They also announced a [[Franchise/{{Pokemon}} Pokédex]] app.
** The 3DS' UsefulNotes/VirtualConsole was detailed to be selling UsefulNotes/GameBoy and UsefulNotes/GameBoyColor games, with ''VideoGame/SuperMarioLand'', ''[[BreakingOut Alleyway]]'', and ''Radar Mission'' being the first games released. Nintendo also announced that several classic Nintendo titles (and those OlderThanTheNES) would get a 3D facelift, starting with ''VideoGame/{{Excitebike}}'', as part of the new 3D Classics series - and that this first one
become ''VideoGame/StarFox Guard'', while ''Giant Robot'' would be complimentary.
** Finally, Satoru Iwata slipped in some brief words
scrapped but elements appear to have later been incorporated into the VideoGame/NintendoLabo Robot Kit.[[/note]] as well as confirming that he is working on [[VideoGame/StarFoxZero a new ''VideoGame/SuperSmashBros'' new]] ''VideoGame/StarFox'' game for Wii U. The following day, they concluded their gaming announcements with ''VideoGame/CodenameSTEAM''.
* Ubisoft
had been discussed [[VideoGame/SuperSmashBrosForNintendo3DSAndWiiU for both Nintendo 3DS a controversial E3 and Wii U]], that the two would interact in some fashion.
* Ubisoft's press conference became infamous thanks its host, Mr. Caffeine. It featured him telling uncomfortable jokes throughout the conference, mispronouncing Creator/TomClancy's name several times, and repeatedly using the phrase "Doodly Doodly Doop"
a bad follow up; while making a hand gesture to imitate trailers and gameplays demos for games like ''VideoGame/AssassinsCreedUnity'' and ''VideoGame/FarCry4'' were met with good reception, both games suffered controversy for the sound effect lack of time travel. female characters (one developer saying it'd be "too hard" to do it in ''Unity'' was met with open derision from ''fellow Ubisoft employees''), and when asked about it, a member of the ''Far Cry'' team had a StunnedSilence reaction. Coupled with ''VideoGame/WatchDogs'' being met with a mixed reception earlier that month due to a perceived downgrade of graphics from its E3 2012 debut, June wasn't kind to Ubisoft. Despite this, other demos and trailers like ''VideoGame/TheDivision'' and ''VideoGame/RainbowSixSiege'' (a replacement to the prior-announced-several-years-ago-''Patriots'') were met with good reception as well.



[[folder:[=E3=] 2012]]
* On the whole, one noticeable trend was the sheer amount of DarkerAndEdgier BloodierAndGorier games on display, including ''VideoGame/SplinterCellBlacklist'', a ''Franchise/TombRaider'' reboot, ''VideoGame/GodOfWarAscension'', and ''VideoGame/TheLastOfUs''. There also seemed to a high number of chin stabbings in trailers and demos. Journalists wrote articles discussing whether this was a good thing, a bad thing, [[DarknessInducedAudienceApathy just boring]], or so on for weeks.
* Microsoft started with a gameplay debut of ''VideoGame/{{Halo 4}}'' and a new ''VideoGame/SplinterCellBlacklist''. Additional game announcements included ''VideoGame/GearsOfWar: Judgment'', ''[[VideoGame/{{Forza}} Forza Horizon]]'' and ''VideoGame/SouthParkTheStickOfTruth'' courtesy of creators Trey Parker and Matt Stone. The rebooted ''Tomb Raider'' and ''VideoGame/ResidentEvil6'' rounded out more on-stage presentations, with the expected ''VideoGame/CallOfDutyBlackOpsII'' ending off the conference. "Smartglass" was the new technology presented as a means for other devices like smartphones and tablets will be capable of connecting to the UsefulNotes/{{Xbox}} console via specific apps either for new modes of play with particular games (ie. using a tablet to create custom strategies in ''VideoGame/MaddenNFL'') or other features.
* Creator/ElectronicArts' conference began with a co-op presentation of ''Dead Space 3'', followed with gameplay of ''[[VideoGame/MedalOfHonor Medal of Honor: Warfighter]]'', ''VideoGame/NeedForSpeed: [[VideoGame/NeedForSpeedMostWanted Most Wanted]]'' (once again helmed by 2010's ''Hot Pursuit'' developer Criterion Games) and ''[[VideoGame/{{Crysis}} Crysis 3]]''. The developer unveiled further content for ''VideoGame/StarWarsTheOldRepublic''. Finally, ''VideoGame/{{Battlefield}}'' developer DICE announced ''Battlefield Premium'', a clone of ''Call of Duty Elite''.
* Ubisoft's conference was very strong, especially considering how many of their games were held until other conferences to trumpet their host systems. ''[[VideoGame/JustDance Just Dance 4]]'' started it off and ''VideoGame/FarCry3'' got showcased (as well as the bare breasts of a character, triggering some controversy), alongside the much-anticipated ''VideoGame/AssassinsCreedIII''. A ''VideoGame/RaymanOrigins'' sequel, ''VideoGame/RaymanLegends'', was demoed on-stage with the Nintendo UsefulNotes/WiiU of the upcoming releases. The presentation was capped by ''VideoGame/WatchDogs'', which many considered the best announcement/game of the show.
* Sony started with the latest project from Creator/QuanticDream - ''VideoGame/BeyondTwoSouls''. They quickly followed that up with showcasing a few things not shown during Ubisoft's conference - naval combat in ''VideoGame/AssassinsCreedIII'', a 4-player co-operative campaign in ''Far Cry 3'', and a trailer for ''VideoGame/AssassinsCreedIII Liberation'', as well as announcing special [=PS3=] and Vita bundles for ''III'' and ''Liberation'' respectively. About midway through the conference, Sony announced that they were pulling an Oprah and giving everyone attending the conference a free month of their [=PlayStation Plus=] service. This segued into the Vita side of their presentation, which started off with a showcase of ''VideoGame/PlayStationAllStarsBattleRoyale'' and its Vita functionality, capped off with the trailer announcement of [[VideoGame/{{Uncharted}} Nathan Drake]] and [[VideoGame/BioShock Big Daddy]] as playable characters. Dipping back into the [=PS3=] side of things, they showed off a new peripheral called the ''Wonderbook'' - an augmented-reality 'storybook' that can be interacted with using the [=PS3=]'s camera and [=PlayStation Move=]. To show off this new gadget, they demoed the latest entry in the mass-multimedia ''[[Franchise/HarryPotter Pottermore]]'' campaign, ''Book of Spells''. Finally, they ended the show with a playable demo of ''The Last of Us''.
* Nintendo's conference was rather sparse, especially in comparison to their three previous E3 shows. The final version of the Wii U was shown and playable. Nintendo's first party offerings were dominated by Mario; ''VideoGame/NewSuperMarioBrosU'', ''VideoGame/NewSuperMarioBros2'', ''VideoGame/LuigisMansionDarkMoon'', and ''VideoGame/PaperMarioStickerStar'' were exhibited. ''VideoGame/{{Pikmin}} 3'' and ''VideoGame/WiiFit U'' were announced, continuing those franchises, and ''VideoGame/NintendoLand'', a theme-park styled game featuring mini-games drawn from other Nintendo franchises, and meant to be the Wii U equivalent of ''VideoGame/WiiSports''. This was the presentation finisher, capping it with an anemic in-game fireworks display. Everything else was third-party titles, overwhelmingly from Ubisoft, but Creator/WarnerBros also had a good presence with ''VideoGame/BatmanArkhamCity: Armored Edition'', and ''VideoGame/ScribblenautsUnlimited''. Afterwards, Nintendo started shifting their announcements from one big blowout to multiple smaller events, such as the occasional "WebVideo/NintendoDirect" webcasts that they had started the previous fall. Before the show, the Wii U had been showcased in New York City, later the day of the presentation a project codenamed ''Project P-100'' was shown (later officially titled ''VideoGame/TheWonderful101''), as was a new ''VideoGame/WarioWare'' game called ''Game & Wario''. Another presentation dedicated to the 3DS happened the next day, which included a confirmation of a North American release for ''VideoGame/FireEmblemAwakening''; and in the weeks after the show a Nintendo Direct video announced a new 3DS XL model, details on the dev team for the new ''Smash Bros.'', and retro game releases on the 3DS [=eShop=].
[[/folder]]

[[folder:[=E3=] 2013]]
* Microsoft basically had to do some damage control, as the UsefulNotes/XboxOne reveal a few weeks prior failed to impress gamers, partially from its actual gaming capabilities being OutOfFocus in favor of TV and movies, but also the reveal of its restrictive UsefulNotes/{{DRM}} features.[[note]]It required a constant internet connection to run authentication checks (and Microsoft was openly dismissive of people who didn't have good internet service), and wouldn't play used or borrowed game discs without an elaborate process that may involve extra fees.[[/note]] Their presentation addressed the former point well, with ''VideoGame/MetalGearSolidVThePhantomPain'' and its open-world mechanics, Respawn Entertainment's new ''VideoGame/{{Titanfall}}'' FirstPersonShooter[=/=]MechaGame, ''VideoGame/RyseSonOfRome'', an exclusive-Xbox One reboot of ''VideoGame/KillerInstinct'' (though oddly enough, not developed by Creator/{{Rare}}), ''VideoGame/CrimsonDragon'' (now headed to the Xbox One), ''VideoGame/DeadRising3'' exclusive to the console, ''VideoGame/TheWitcher3WildHunt'', ''VideoGame/{{Battlefield 4}}'' with timed-exclusive DownloadableContent, and ''VideoGame/{{Minecraft}}''. To compete with the UsefulNotes/PlayStation4, Microsoft will partner with Twitch for live-streaming integration (by comparison, Sony would use Ustream on their console), getting rid of the dreaded Microsoft Points once their console launches, offer Xbox Live gold members free games every month and a re-designed UsefulNotes/{{Xbox 360}} with a look similar to the Xbox One. However, the DRM issue still loomed large, and pricing for the console had been called steep by the audience at $499 US, and quite a bit more in other territories. Post-conference, further details regarding the launch of the Xbox One in only 21 countries was not pleasing to certain audience members. Notably, after the jabs they received throughout E3 over the new DRM system (particularly Sony's, see below), Microsoft announced the week afterward that they were abandoning it in favor of the policies used on the the Xbox 360.
* Sony debuted the [=PlayStation 4=] for the first time since its official reveal a few months back, including showing off the physical console. Sony representatives continued to reiterate their stance on supporting independent developers with exclusive releases for the console. As far as other games go, while ''VideoGame/TheLastGuardian'' was still missing-in-action, ''Final Fantasy Versus XIII'' was officially retitled as ''VideoGame/FinalFantasyXV'' and ''VideoGame/KingdomHeartsIII'' was finally announced as in development (it would not be released for another 6 years), alongside the world premiere of gameplay from ''VideoGame/{{Destiny}}''. Sony then made one of the most talked-about moments of the show by taking dead aim at Microsoft and its then new [=DRM=] policies, proclaiming that the [=PS4=] would have no DRM that wasn't on the [=PS3=] and [[https://www.youtube.com/watch?v=kWSIFh8ICaA mocked Microsoft for adding complications.]] Sony promised that the UsefulNotes/{{PlayStation Network}} would continue to work on the [=PS4=], carrying over from the current generation to the next; unfortunately, online multiplayer still required a [=PlayStation=] Plus subscription for the new console. To end off the conference, Sony listed the retail price of the [=PS4=] at $399 US to cheers from the audience.
* Nintendo shook up their entire E3 strategy by replacing the traditional live conference with a pre-recorded webcast and partnered with Best Buy to hold nationwide events during the expo that would allow the public to play E3 game demos. The lineup of games shown in the webcast was considered solid but predictable, with few surprises: known games ''VideoGame/PokemonXAndY'', ''VideoGame/TheWonderful101'', ''VideoGame/{{Bayonetta 2}}'', and ''VideoGame/TheLegendOfZeldaTheWindWaker HD'', and new announcements ''VideoGame/SuperMario3DWorld'', ''VideoGame/MarioKart8'', ''VideoGame/DonkeyKongCountryTropicalFreeze'', "X" (a [[VideoGame/XenobladeChroniclesX successor to Xenoblade]]) and ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' featuring new fighters Villager from ''VideoGame/AnimalCrossing'' and VideoGame/MegaMan. Other games shown included ''VideoGame/{{Pikmin}} 3'', ''VideoGame/MarioAndLuigiDreamTeam'', a new ''VideoGame/YoshisIsland'', and ''VideoGame/TheLegendOfZeldaALinkBetweenWorlds''. In a later video not aired during the conference, Nintendo revealed a surprising addition to the ''Smash Bros.'' roster: [[UnexpectedCharacter the Trainer]] from ''VideoGame/WiiFit''.
* Ubisoft had additional live demonstrations for ''VideoGame/WatchDogs'', ''VideoGame/AssassinsCreedIVBlackFlag'' and ''VideoGame/SplinterCellBlacklist'' and announced several new games, including ''VideoGame/TheCrew'', an open-world RacingGame with a heavy focus on car tuning for just about every aspect of the vehicle and [[CoOpMultiplayer co-op]] and CompetitiveMultiplayer. Perhaps unexpectedly was the annoucement of a new IP: entitled ''[[VideoGame/TheDivision Tom Clancy's The Division]]'', this MassivelyMultiplayerOnline ThirdPersonShooter {{RPG}} set in a dark future New York City has been praised for its setting and bleakness, with many proclaiming it another game of the show for Ubisoft (note that like ''Watch Dogs'' at E3 2012, ''The Division'' was not known by the public, nor leaked out prior, until its reveal at E3).
* EA's conference unveiled 11 new games, alongside ''Titanfall'' for the UsefulNotes/XboxOne. The arguably biggest announcement was of a new ''Star Wars Battlefront'' being developed by DICE ([[AndZoidberg who also showed Battlefield 4]]). As usual for EA, they also showed off a new ''VideoGame/NeedForSpeed'', this one named ''Rivals'', a new ''FIFA'', ''NBA'', ''Madden'', and another ''UFC''. DICE also, shockingly, announced a sequel to their cult classic ''Mirror's Edge'', which had been requested for several years now. ''Dragon Age 3'' was also renamed to ''VideoGame/DragonAgeInquisition'', and the first trailer was announced.
[[/folder]]

[[folder:[=E3=] 2014]]
* Having learned from the reception they received in the previous year, Microsoft focused their entire conference on games, kicking it off with a multitude of third-party games, including ''VideoGame/CallOfDutyAdvancedWarfare'', ''VideoGame/AssassinsCreedUnity'', ''VideoGame/DragonAgeInquisition'' and ''VideoGame/SunsetOverdrive''. Their first-party lineup detailed ''[[VideoGame/{{Forza}} Forza Horizon 2]]'' and ''[[VideoGame/{{Fable}} Fable Legends]]'', with a follow-up ''VideoGame/ProjectSpark'', a game-creation tool kit in the same vein as ''VideoGame/LittleBIGPlanet'' (notably, [[VideoGame/ConkersBadFurDay Conker]] makes an appearance). News regarding ''VideoGame/Halo5Guardians'' is a multiplayer beta bundled with the ''Master Chief Collection'', an EnhancedRemake of all four primary installments of the ''Franchise/{{Halo}}'' franchise on the Xbox One (''VideoGame/{{Halo 2}}'' gets the "Anniversary" treatment). Proving they haven't forgotten the independent scene, ''VideoGame/{{Limbo}}'' developers Playdead unveil their next project ''Inside'', including many other indie games. ''[[VideoGame/RiseOfTheTombRaider Rise of the Tomb Raider]]'', ''VideoGame/TheWitcher3WildHunt'' and ''Tom Clancy's VideoGame/TheDivision'' cap off the last of the third-party entries. Original Xbox title ''VideoGame/PhantomDust'' gets an UpdatedRerelease, while Creator/HidekiKamiya of Creator/PlatinumGames debut the exclusive ''VideoGame/{{Scalebound}}'', with a new ''VideoGame/{{Crackdown}}'' ending off the conference.
%%* Electronic Arts.
* Sony had one of the longer press conferences, and it, like Microsoft's, was pretty packed. Games shown included ''{{VideoGame/Destiny}}'' (with a new white PS 4 bundle to match), new IP ''VideoGame/TheOrder1886'', ''{{VideoGame/Entwined}}'', ''VideoGame/InfamousSecondSon'', ''VideoGame/LittleBigPlanet 3'', ''{{VideoGame/Bloodborne}}'', ''VideoGame/DeadIsland2'', ''VideoGame/Magicka2'', a remastered ''VideoGame/GrimFandango'', ''VideoGame/LetItDie'', ''{{VideoGame/Abzu}}'', a controversial-in-hindsight debut of ''VideoGame/NoMansSky'', and the reveal of ''VideoGame/Uncharted4AThiefsEnd''.
* Nintendo kept their previous year strategy, making their announcements through a "Digital Event" webcast and offering nationwide demos (this time strictly of ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'') through Best Buy. They also broke new ground by running a continuous stream from the show floor hosted by their Treehouse localization team, and held a ''Smash Bros.'' Invitational Tournament in order to hype the new installment. As you might guess, ''Smash Bros.'' was at the center of Nintendo's announcements; with VideoGame/{{Mii}} Fighters, Palutena from ''VideoGame/KidIcarus'', and VideoGame/PacMan being announced for the roster. There was also the official unveiling of their Toys/{{amiibo}} NFC figure system, to be used with ''Smash Bros.'' and other games. Another major announcement was ''VideoGame/{{Splatoon}}'', not only a rare new IP from the company but their first entry into the popular multiplayer shooter genre. Other games covered during the Digital Event were ''VideoGame/YoshisWoollyWorld'', ''VideoGame/CaptainToadTreasureTracker'', ''Videogame/{{Bayonetta 2}}'', ''VideoGame/DevilsThird'', ''[[VideoGame/SuperMarioMaker Mario Maker]]'', ''VideoGame/KirbyAndTheRainbowCurse'', ''VideoGame/HyruleWarriors'' (along with the first look at the [[VideoGame/TheLegendOfZeldaBreathOfTheWild next major Zelda game]]), and ''VideoGame/XenobladeChroniclesX''. Creator/ShigeruMiyamoto dropped by the Nintendo Treehouse livestream to talk about his new projects codenamed ''Project Giant Robot'' and ''Project Guard'',[[note]]Ultimately, ''Project Guard'' would become ''VideoGame/StarFox Guard'', while ''Giant Robot'' would be scrapped but elements appear to have later been incorporated into the VideoGame/NintendoLabo Robot Kit.[[/note]] as well as confirming that he is working on [[VideoGame/StarFoxZero a new]] ''VideoGame/StarFox'' game for Wii U. The following day, they concluded their gaming announcements with ''VideoGame/CodenameSTEAM''.
* Ubisoft had a controversial E3 and a bad follow up; while trailers and gameplays demos for games like ''VideoGame/AssassinsCreedUnity'' and ''VideoGame/FarCry4'' were met with good reception, both games suffered controversy for the lack of female characters (one developer saying it'd be "too hard" to do it in ''Unity'' was met with open derision from ''fellow Ubisoft employees''), and when asked about it, a member of the ''Far Cry'' team had a StunnedSilence reaction. Coupled with ''VideoGame/WatchDogs'' being met with a mixed reception earlier that month due to a perceived downgrade of graphics from its E3 2012 debut, June wasn't kind to Ubisoft. Despite this, other demos and trailers like ''VideoGame/TheDivision'' and ''VideoGame/RainbowSixSiege'' (a replacement to the prior-announced-several-years-ago-''Patriots'') were met with good reception as well.
[[/folder]]
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** Creator/ObsidianEntertainment announced ''VideoGame/TheOutwerWorlds'', a dystopian sci-fi game, and Creator/NinjaTheory showed off ''VideoGame/BleedingEdge'', a 4v4 multiplayer combat game with colorful, eccentric characters.

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** Creator/ObsidianEntertainment announced ''VideoGame/TheOutwerWorlds'', ''VideoGame/TheOuterWorlds'', a dystopian sci-fi game, and Creator/NinjaTheory showed off ''VideoGame/BleedingEdge'', a 4v4 multiplayer combat game with colorful, eccentric characters.

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%%* Microsoft's details will go here - Sunday, June 9, 1 PM PDT/4 PM EST.

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%%* Microsoft's details will go here - Sunday, June 9, 1 PM PDT/4 PM EST.* Microsoft was the only one of the big three to hold a physical press conference, keeping the traditional format still going by showing sixty games off in their presser.
** Creator/ObsidianEntertainment announced ''VideoGame/TheOutwerWorlds'', a dystopian sci-fi game, and Creator/NinjaTheory showed off ''VideoGame/BleedingEdge'', a 4v4 multiplayer combat game with colorful, eccentric characters.
** A DungeonCrawling ''VideoGame/{{Minecraft}}'' SpinOff game called ''VideoGame/MinecraftDungeons'' was the first new reveal among their pre-existing franchises.
** A SurvivalHorror game based on ''Film/TheBlairWitchProject'' simply titled ''VideoGame/BlairWitch'' was announced to be released on August 30, 2019, set in [[TheNineties 1996]] and developed by Bloober Team of ''VideoGame/LayersOfFear'' fame.

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* EA once again held their EA Play event the weekend before the show, but this year replaced their press conference with a longer livestream that featured ''VideoGame/StarWarsJediFallenOrder'', ''VideoGame/ApexLegends'', ''VideoGame/BattlefieldV'', ''VideoGame/{{FIFA}} 20'', ''VideoGame/MaddenNFL 20'', and ''VideoGame/TheSims4''.%% Further livestream details go here - Saturday, June 8, 9:30 AM PDT/12:30 PM EDT (9:15/12:15 if you count the preshow).

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* EA once again held their EA Play event the weekend before the show, but this year replaced their press conference with a longer livestream that featured ''VideoGame/StarWarsJediFallenOrder'', ''VideoGame/ApexLegends'', ''VideoGame/BattlefieldV'', ''VideoGame/{{FIFA}} 20'', ''VideoGame/MaddenNFL 20'', and ''VideoGame/TheSims4''.%% Further livestream details go here - Saturday, June 8, 9:30 AM PDT/12:30 PM EDT (9:15/12:15 if you count ''VideoGame/TheSims4''.
** The show began with
the preshow).first look at the gameplay of ''Jedi: Fallen Order'' as Cal cut his way through the Imperial forces on the Wookie homeworld of Kashyyyk.
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** First came the exclusive reveal that Creator/LarianStudios were developing a new entry in the ''Franchise/BaldursGate'' series, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

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** First came the exclusive reveal that Creator/LarianStudios were developing a new entry in the ''Franchise/BaldursGate'' series, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy stealth/puzzle game ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

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For those interested in a more complete story of how E3 began, check out [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch this Polygon article]].

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For those interested in a more complete story of how E3 began, check out [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch this Polygon article]]. For a neat look at what constitutes the ideal E3 press conference, check out [[https://www.youtube.com/watch?v=UP091FeB-3o this informative video]].
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** First came the exclusive reveal that the ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

to:

** First came the exclusive reveal that Creator/LarianStudios were developing a new entry in the ''Franchise/BaldursGate'' series would be getting a new entry, series, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''
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** First came the exclusive reveal that the ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

to:

** First came the exclusive reveal that the ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then they followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

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The show itself has undergone some changes over the years. After a successful debut[[note]]The first E3 had an attendance of nearly 50,000, making it one of the largest trade show debuts of all time.[[/note]], the show grew larger and larger and developed something of an unsavory reputation, partly due to the large, unruly crowds and the liberal use of "booth babes", attractive women who draw attention to the games they're advertising. Rule changes in the late 2000s lead to E3 falling somewhat out of favor, but the show stabilized in the early 2010s and regained its place as ''the'' event to drop news at.

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The show itself has undergone some changes over the years. After a wildly successful debut[[note]]The first E3 had an attendance of nearly 50,000, debut[[note]]Official records put it at around 55,000, making it one of the largest trade show debuts of all time.[[/note]], time. Pat Ferrall, the organizer, estimated it was probably at least 10,000 over that[[/note]], the show grew larger and larger and developed something of an unsavory reputation, partly due to the large, unruly crowds and the liberal use of "booth babes", attractive women who draw attention to the games they're advertising. Rule changes in the late 2000s lead to E3 falling somewhat out of favor, but the show stabilized in the early 2010s and regained its place as ''the'' event to drop news at.
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The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note:E3 demos must often be started 9 to 12 months before the actual show]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.

to:

The late 2010s brought a number of changes to E3 (the public is now allowed to attend, for one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note:E3 for[[note]]E3 demos must often be started 9 to 12 months before the actual show]] show dates[[/note]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 entirely in 2019 for this reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.
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For those interested in a more complete story of how E3 began, check out [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch this Polygon article]].

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Reworded, revamped, and rearranged the intro section.


It started off as a spinoff of the Consumer Electronics Show, which used to be the place to announce new game stuff, but a separate show was created when CES said they couldn't create a private space at CES for game developers.[[note]]CES also treated them like dirt, putting the companies in a secluded corner in a parking lot behind all the porn booths. In 1991, they shoved them all in a tent that leaked, and water got all over the UsefulNotes/SegaGenesis. Creator/{{Sega}}, incensed, did not return the following year.[[/note]] The first E3 was held by the Interactive Digital Software Association, now known as the Entertainment Software Association, after the organization was formed in 1994. It was originally devoted to retailers, but has since broadened.

In its earlier years, E3 attracted large, somewhat unruly crowds.[[note]]The first E3 had an attendance of nearly 50,000, making it one of the largest trade show debuts of all time.[[/note]] The use of "booth babes", attractive women who draw attention to the games they're advertising, also added to the allure. In 2007, the event allowed only the media and developers to attend and eliminated the booth babes in order to cut down on the noise and crowds. The 2008 event allowed some members of the general public into the convention hall again, but through invitations only. For E3 2009, booth babes made a return, but only if the game companies wanted them in there.

This shifting ground of regulations led ''WebComic/PennyArcade''[='=]s annual expo and the Tokyo Game Show to become the new ''de facto'' expos for a little while, but things have settled over the past couple of years and the status quo returned to what it previously was. Originally closed to the general public, E3 started allowing them to attend for a price in 2017, but members of the press and industry get in for free and have priority passes. The advent of streaming websites in the earlier 2010s meant that you didn't have to be there to see what was going on, live. In this era of social media, particularly notable bloggers are given free passes or brought along by attending companies, keeping a line of communication open between the new press and the general gaming public.

E3 is first and foremost a video game show for the industry at large, including journalists, marketing executives, and those watching at home. Other expos are focused on other aspects of gaming -- PAX for the community (and tabletop/card games), GDC for game developers, DICE for executives -- but E3 is for everyone, regardless of where they fit in the spectrum of gaming.

The expo is immensely popular, and the entire gaming world has its eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, InternetBackdraft, and many others.

to:

It started off The first E3 was held by the Interactive Digital Software Association, now known as a spinoff of the Entertainment Software Association, after the organization was created in 1994. Before E3 was formed, game companies attended the Consumer Electronics Show, which used to be but CES' disdain for the place to announce new game stuff, but a separate show was created when CES said they couldn't create a private space at CES for industry[[note]]Management put the video game developers.[[note]]CES also treated them like dirt, putting the companies in a secluded corner in a parking lot behind all the porn booths. In 1991, they shoved them all in a tent that leaked, and water got all over the UsefulNotes/SegaGenesis. Creator/{{Sega}}, incensed, did not return the following year.[[/note]] The first E3 was held by and unwillingness to accommodate them lead to the Interactive Digital Software Association, now known as creation of a separate show.

Though
the Entertainment Software Association, after the organization was formed in 1994. It show was originally devoted to retailers, but has since broadened.

In its earlier years, E3 attracted large, somewhat unruly crowds.[[note]]The first E3 had an attendance of nearly 50,000, making it one of the largest
primarily for retailers (like other trade show debuts of all time.[[/note]] The use of "booth babes", attractive women who draw attention to shows), E3 has shifted over the games they're advertising, also added to the allure. In 2007, the event allowed only the media and developers to attend and eliminated the booth babes in order to cut down on the noise and crowds. The 2008 event allowed some members of the general public into the convention hall again, but through invitations only. For E3 2009, booth babes made a return, but only if the game companies wanted them in there.

This shifting ground of regulations led ''WebComic/PennyArcade''[='=]s annual expo and the Tokyo Game Show
years to become the new ''de facto'' expos for a little while, but things have settled over the past couple of years and the status quo returned to what it previously was. Originally closed to the general public, E3 started allowing them to attend for a price in 2017, but members of the press and industry get in for free and have priority passes. The advent of streaming websites in the earlier 2010s meant that you didn't have to be there to see what was going on, live. In this era of social media, particularly notable bloggers are given free passes or brought along by attending companies, keeping a line of communication open between the new press and the general gaming public.

E3 is first and foremost
a video game trade show for the industry at large, including journalists, marketing executives, and those watching at home. Other expos are focused on other aspects of gaming -- PAX for the community (and tabletop/card games), GDC for game developers, DICE for executives -- but E3 is for everyone, regardless of where they fit in the spectrum of gaming.

The expo is still immensely popular, and the entire gaming world has its eyes focused on Los Angeles for the roughly week-long event. It is a source of both joy and heartbreak, of incredibly ecstasy and mouth-frothing rage, and everything in between. Though fandoms the world over may feel elation at the announcement of a new entry in a long awaited franchise, other announcements, or a lack thereof, can easily cause huge backlashes, often in the forms of {{Flame War}}s, TheyChangedItNowItSucks, BrokenBase, AccentuateTheNegative, InternetBackdraft, and many others.



Those looking for a more in-depth history of E3 can find it at [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch this article]] by Polygon.

to:

Those looking The show itself has undergone some changes over the years. After a successful debut[[note]]The first E3 had an attendance of nearly 50,000, making it one of the largest trade show debuts of all time.[[/note]], the show grew larger and larger and developed something of an unsavory reputation, partly due to the large, unruly crowds and the liberal use of "booth babes", attractive women who draw attention to the games they're advertising. Rule changes in the late 2000s lead to E3 falling somewhat out of favor, but the show stabilized in the early 2010s and regained its place as ''the'' event to drop news at.

The late 2010s brought a number of changes to E3 (the public is now allowed to attend,
for a more in-depth history one), mostly due to the onset of 24/7 games journalism and broadband internet - companies began to question the value of a show that was expensive to attend and a hassle to develop demos for[[note:E3 demos must often be started 9 to 12 months before the actual show]] as opposed to simply hosting their own events online and reaching roughly the same audience. Sony skipped E3 can find it at [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch entirely in 2019 for this article]] by Polygon.reason, joining Nintendo in doing news drops every few months via online webcasts. How E3 changes in the coming years to accomodate the shifting landscape of the video game business remains to be seen.

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It started off as a spinoff of the Consumer Electronics Show, which used to be the place to announce new game stuff, but a separate show was created when CES said they couldn't create a private space at CES for game developers.[[note]]CES also treated them like dirt, putting the companies in a secluded corner behind all the porn booths. In 1991, they shoved them all in a tent that leaked, and water got all over the UsefulNotes/SegaGenesis. Creator/{{Sega}}, incensed, did not return the following year.[[/note]] The first E3 was held by the Interactive Digital Software Association, now known as the Entertainment Software Association, after the organization was formed in 1994. It was originally devoted to retailers, but has since broadened.

to:

It started off as a spinoff of the Consumer Electronics Show, which used to be the place to announce new game stuff, but a separate show was created when CES said they couldn't create a private space at CES for game developers.[[note]]CES also treated them like dirt, putting the companies in a secluded corner in a parking lot behind all the porn booths. In 1991, they shoved them all in a tent that leaked, and water got all over the UsefulNotes/SegaGenesis. Creator/{{Sega}}, incensed, did not return the following year.[[/note]] The first E3 was held by the Interactive Digital Software Association, now known as the Entertainment Software Association, after the organization was formed in 1994. It was originally devoted to retailers, but has since broadened.


Added DiffLines:


Those looking for a more in-depth history of E3 can find it at [[https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch this article]] by Polygon.
Is there an issue? Send a MessageReason:
set up the basic framework


** First came the exclusive reveal that the ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

to:

** First came the exclusive reveal that the ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed with ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''
Is there an issue? Send a MessageReason:
None


** First came the exclusive reveal that the ''VideoGame/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

to:

** First came the exclusive reveal that the ''VideoGame/BaldursGate'' ''Franchise/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''

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%%* Google's Stadia livestream details go here - Thursday, June 6, 9 AM PDT/12 PM EDT.

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%%* Google's Stadia livestream details go here - Thursday, June 6, 9 AM PDT/12 PM EDT.* Website/{{Google}} gave more information about Stadia, their cloud gaming service that allows streaming of video games.
** First came the exclusive reveal that the ''VideoGame/BaldursGate'' series would be getting a new entry, ''VideoGame/BaldursGateIII''. Then followed ''VideoGame/GhostReconBreakpoint'', the creepy ''VideoGame/{{Gylt}}'', the comedic ''VideoGame/GetPacked'', ''VideoGame/TheDivision2'' and ''VideoGame/Destiny2''
Is there an issue? Send a MessageReason:
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** Nintendo's press conference was (for Nintendo fans, at least) pretty awesome, with the chief announcement being the reveal of the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which looks like a small tablet PC with more buttons, allowing ideas like "[[AsynchronousMultiplayer asynchronous gameplay]]" (where the player with the new controller has vastly different gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a show.

to:

** Nintendo's press conference was (for Nintendo fans, at least) pretty awesome, with the chief announcement being the reveal of the UsefulNotes/WiiU - the next home console. The primary innovation of this one was the controller, which looks like a small tablet PC with more buttons, allowing ideas like "[[AsynchronousMultiplayer "[[AsymmetricMultiplayer asynchronous gameplay]]" (where the player with the new controller has vastly different gameplay/objectives/experiences than the ones using Wiimotes), or things like not even requiring the TV if someone else wants to watch a show.

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