History Main / YouCalledMeXItMustBeSerious

* Inverted in [[https://en.wikipedia.org/wiki/Willy%E2%80%93Nicky_correspondence Willy-Nicky correspondence]], a series of messages between Wilhelm II and Nicholas II. Here are the leaders of two strongest nations of their time, using their own nicknames to appeal to their familial ties, ''desperately'' trying to avert war. Alas, it was not to be, and [[UsefulNotes/WorldWarI the result would forever change the world.]]

--->'''Vald:''' Tell me, Halvir Hroptr. [[ArmorPiercingQuestion Tell me why]] [[ForcefulKiss you kissed me]]. I won't forgive you if you leave me in confusion like this. [...] You can hear me, can you not, Halvir?

->'''Peter:''' Well, can you just gimmie the keys, please?\\
'''Lois:''' ''[while having a gun held to her back]'' All right, Peter, I'll get it. Don't put a gun in my back.\\
'''Peter:''' I'm not! I'm just asking for the key. Gimmie the key.\\
'''Lois:''' ''[thinking]'' Peter, we've been married for 20 years. Please recognize when I'm acting out of the ordinary because I'm in danger.\\
'''Lois:''' Here you go. Here's the key.... Pete.\\
'''Peter:''' ''[thinking]'' Why is she calling me "Pete"? We've been married for 14 years, she's never called me Pete... Why am I trying to figure this out when I could be listening to my tapes in the car?\\
'''Peter:''' Bye!
-->-- ''WesternAnimation/FamilyGuy'', "[[Recap/FamilyGuyS9E1AndThenThereWereFewer And Then There Were Fewer]]"

Compare to AccidentalMisnaming, MaliciousMisnaming OOCIsSeriousBusiness, and SignificantNameShift.

Compare to AccidentalMisnaming, MaliciousMisnaming and OOCIsSeriousBusiness.

* In ''Literature/GideonTheNinth'', both times Harrow actually calls Gideon by her first name instead of "Griddle" or [[LastNameBasis Nav]], Gideon calls her out on it. The first time happens when she's scared Gideon is about to die, and the second occurs when she asks Gideon to make her [[ThePromise an important promise]] after a heart-to-heart.

* In ''Fanfic/IncarnationOfLegneds'', Kojiro usually calls Bell "young master" to tease him for his humility as well as a nod to Kojiro's past as a Servant. But when Bell is about to self-deprecate after managing to complete a magic spell on his first try, Kojiro stops himself from calling him "young master" and calls him "Bell'' to show just how serious he is about getting Bell to take pride in himself and his accomplishments.

* In ''Fanfic/IncarnationOfLegneds'', Kojiro usually calls Bell "young master" to tease him for his humility as well as a nod to Kojiro's past as a Servant. But when Bell is about to self-deprecate after managing to complete a magic spell on his first try, Kojiro stops himself from calling him "young master" and calls him "Bell" to show just how serious he is about getting Bell to take pride in himself and his accomplishments.
* ''Fanfic/ShenVsKai'': Like in ''WesternAnimation/KungFuPanda'' canon, Shen always calls Po by his animal name "Panda", but when he witnesses Po having a HeroicBSoD, he calls Po by his name after his attempts to call him "Panda" proved futile. And it's also what makes Po finally respond to him.
* ''Series/StarTrekTheOriginalSeries'' fanfic [[https://archiveofourown.org/works/27084541/chapters/66133225 Something Wicked This Way Comes]] have an example while Kirk and Spock are having a telepathic conversation after the latter has been seriously injured. Spock, for the most part of the conversation, is quite calm and formal, addressing Kirk as Captain, but as his condition deteriorates and he feels himself dying, he begins calling him Jim.
-->'''Spock''': ''Jim, listen, please. There’s no time.''
* ''Fanfic/TheVow'': Shen has for years stopped calling his former nanny Ah-Ma by her name and instead addresses her as Soothsayer. However, when he decides to set her free, he calls her by her name to empathize how serious he's when he says they'll be strangers from that point onward.
* This is used a lot in ''Manga/{{Bleach}}'' Shunsui/Nanao fanfictions, with him dropping the -chan on her name if the situation is serious.
* In ''Fanfic/AshesOfThePast'', Max gives all of his [[spoiler:non-legendary]] Pokémon nicknames. On rare occasions, though, he'll refer to one of his Pokémon by their species name when giving commands in battle--which means that the ''actual'' command is to do the exact opposite of what he said to do. [[spoiler: This ends up being one of the reasons why he loses to Iwalani in the Indigo League when Iwalani has her Decidueye aim in the right direction to get Arc with Toxic. May figures that Max must have done it so many times that Iwalani figured this out and told her Pokémon.]]
* In ''Fanfic/WeekendAtHisaos'', when Misha calls up Hisao to yell at him for upsetting Shizune during their argument and force him to open up about his problem with seeing his old friends again, she uses a FullNameUltimatum, which is also one of the few times she doesn't call him "Hicchan".
* ''[[http://www.fanfiction.net/s/5399170/1/Older-Brother Older Brother]]'', by Pengy Chan.
* Though we don't get to 'hear' his name, in ''Fanfic/KyonBigDamnHero'', Yuki calls Kyon by his real name to calm and center him after a depowered fight.
* In ''AudioPlay/DoctorWhoovesAdventures'', the {{Series/Doctor|Who}} simply ''refuses'' to call [[WesternAnimation/MyLittlePonyFriendshipIsMagic Twilight Sparkle]] by her real name at first. He goes from Midnight Twinkle to Evening Glitter to Morning Glory - but when all the cards are down, he finally gives up the RunningGag.
* In ''{{Manga/Saki}}'', Momo typically calls Yumi "[[SenpaiKohai senpai]]", occasionally referring to her as "[[LastNameBasis Kajiki]]-senpai" if she wants to be clear who she's talking about. In ''[[http://www.fanfiction.net/s/9491173/1/Zero-Sum Zero-Sum]]'', after receiving a LoveConfession from Yumi in the middle of TheEndOfTheWorldAsWeKnowIt, she says "Well, I have always loved you since we first met as well, [[FirstNameBasis Yumi]]!" Yumi lampshades how infrequently Momo used her actual name.
* Referenced in the ''Series/{{NCIS}}'' fic ''[[http://www.fanfiction.net/s/8935062/1/Shards-To-A-Whole Shards to a Whole]]''; since Tim and Abby's sex life leans toward CasualKink and seldom use each other's full names, Tim's SafeWord is "Abigail," while Abby's is "Timothy."
* ''FanFic/MyFamilyAndOtherEquestrians'': When Applejack calls Blade Star by name and does not use his EmbarrassingNickname of Bones, you can be sure she is serious.

* In [[http://archiveofourown.org/series/34472 The Phoenix Wright Vampire AU]], there's a scene where Edgeworth calls Phoenix "Phoenix, dear" and "Nick" over the phone. Since at this point their RelationshipUpgrade is so fresh that the obsessively-formal Edgeworth hasn't even switched to "Phoenix", let alone used "Nick" or any pet names, this makes Phoenix worry that something is very wrong. And it is -- [[spoiler: Von Karma has broken out of jail and is holding him hostage.]]
* In ''Manga/FullmetalAlchemist'', no one ever calls Lieutenant Heymans Breda by his first name. But when Riza does it almost absently in the FanFic/ElementalChessTrilogy, he knows it's a sign that she's really, really upset.
* In the ''Fanfic/TwiceUponAnAge'' series, this trope is in play any time the [[VideoGame/DragonAgeInquisition Lord Inquisitor]] Mahanon refers to the [[DistaffCounterpart Lady Inquisitor]] by her full first name. He almost always addresses her by the {{Affectionate Nickname}}s "Toria" or "''ma da'vhenan''," so if he actually calls her "Victoria," he is either very angry or very afraid.

* In ''Fanfic/WaitingIsWorthIt'', when Izuku calls [[spoiler:Toshinori]] "dad" for the first time, he is so surprised by this that he suddenly [[spoiler:spits up blood onto the windshield and almost crashes the car]]. Thankfully Izuku's quirk prevents any serious damage or injuries.
* Ichigo knows to take Zangetsu seriously in ''Fanfic/TheSnowHasStoppedTheRain'' when he calls him by his real name instead of [[spoiler: King (or some variant)]].
* ''Fanfic/PokemonXNimjaPlayTheGame'':
** [=OGiNiM=], the fun-loving Canadian-turned-Bulbasaur, is so devoted to the Dutch hypnotist [=YouTuber=] Nimja that he will only refer to him as "Mijnheer," [[note]]"mane-heer"[[/note]] which is Dutch for "sir." Therefore, it can safely be assumed something is very wrong if he refers to Nimja by any name other than "Mijnheer".
** In the first chapter, "Another One Bites the Dust", he refers to Nimja as “Sir” in urgency, which immediately alerts the newly-transformed Mew that something isn’t right. He heads over to the Rijksmuseum and discovers that [=OGiNiM=] has become a Bulbasaur. And he's terrified.
** Later on, in Chapter 4, "Don't Stop Me Now", he calls Nimja "Sir" out of despair and sadness, as he believes Nimja is annoyed by his continued texting. It's also worth mentioning that he [[OOCIsSeriousBusiness switches from HiS UsUaL BiCaMeRaL TeXtInG PaTtErN]] to talking in all lowercase letters, something that alerts Nimja immediately. He even lampshades this towards [=OGiNiM=] by pointing out [[LampshadeHanging how rarely [=OGiNiM=] calls him “Sir,”]] as well as all the other OOCIsSeriousBusiness actions [=OGiNiM=] has had that day. Nimja wastes no time in letting his biggest fan know that he would ''never'' tire of [=OGiNiM=]’s texting. He wasn’t angry with [=OGiNiM=], he simply wanted to help him.

* The ''very first words'' spoken to [[VideoGame/{{Portal}} Chell]] by [=GLaDOS=] in the ''VideoGame/{{Portal}}'' fanfiction ''[[https://www.fanfiction.net/s/7088653/1/Resolution Resolution]]'' count as this. In the games, she doesn't even bother to refer to Chell by name, instead simply going for a [[DeadpanSnarker sarcastic]] HeyYou approach. Here, however, she actively refers to Chell by her first name, shocking her greatly. Similarly, as [=GLaDOS=] slowly [[spoiler: starts to [[TookALevelInKindness take a level in kindness]]]], she begins to refer to [[MotorMouth Wheatley]] by name, rather than "the moron" or "the idiot ball."
* ''Fanfic/PsalmOfTheLark'': Barbara calls the Joker "Jack" when she reveals to Harley that he's been killed.

* Throughout the second half of ''[[https://www.fanfiction.net/s/10340937/1/The-Return-Remixed The Return-Remixed]]'', the Diva Army's resident DrillSergeantNasty, [[Wrestling/CarleneMoore Jazz]], always addresses Wrestling/KellyKelly as "Blondie" and generally does not like her. [[spoiler:When Kelly wins the Divas Championship in the climactic battle royal near the end of the story]], Jazz then says, "You did good, ... Kelly",[[spoiler: and salutes her]].
* In ''WebVideo/SwordArtOnlineAbridged'', Klein got trapped in the titular MMO under [[EmbarrassingNickname the unfortunate handle of "BallsDeep69,"]] so by Episode 3 his guildmates think "my name is Klein!" is how he says hello. [[{{Jerkass}} Kirito]] usually refers to him as "Balls" or "Ballsy," but if he ''does'' call him Klein, it's a sign that he's genuinely touched or his HiddenHeartOfGold is showing.

** [=OGiNiM=], the fun-loving Canadian-turned-Bulbasaur, is so devoted to the Dutch hypnotist [=YouTuber=] Nimja that he will only refer to him as "Mijnheer," [[note]] [[ItIsPronouncedTroPAY "mane-heer"]] [[/note]] which is Dutch for "sir." Therefore, it can safely be assumed something is very wrong if he refers to Nimja by any name other than "Mijnheer".

Related to FirstNameUltimatum and FullNameUltimatum — except it's not generally played for comedy.

** A heartbreaking example in episode 10, wherein Homura calls Madoka by her first name [[spoiler: in a previous timeline, right after Madoka asks her for a mercy kill. Her last words in that timeline are "You finally called me by my first name." Homura is unable to respond to this at all, and merely wails as she shoots Madoka's soul gem.]]

* ''Manga/OnePiece'':
** After Sanji delivers a brutal NoHoldsBarredBeatdown to Luffy and walks away afterwards, Nami walks towards Sanji, calling him "Sanji" instead of "Sanji-kun" before slapping his face as she bids him farewell. Sanji avoids looking at her in shame.
** If Luffy [[TheNicknamer stops calling a character by the nickname he's arbitrarily given them]], you know he's serious.
* On ''Manga/MaisonIkkoku'', Yusaku Godai and Kyoko Otonashi are always "Godai" and "Manager" to each other as part of their complicated romantic dance. When he calls her "Kyoko" to her face, it's important, and when she calls him "Yusaku," it's ''really'' important.

* In ''Manga/{{Hellsing}}'', Alucard usually calls Seras Victoria "police girl". If he calls her by name, it's serious.
* In ''Manga/PokemonAdventures'', Pearl usually calls his best friend 'Dia', but when serious calls him by his full name, Diamond.
* Riza Hawkeye from ''Manga/FullmetalAlchemist'' uses this trope to trick the shapeshifting Envy, who is masquerading as her boss, Roy Mustang. Envy, disguised as Roy, meets up with Riza and calls her by her title, "Lieutenant", as he always does. She responds by pulling out her gun and telling him that Roy always calls her by her first name when they're alone. Here's the kicker: this ''isn't true''; [[BluffTheImpostor she just says that to trick Envy into reacting and revealing himself.]] And then she proceeds to pwn his ass.

** Kurogane and Fai normally don't use each other's names - the former uses variations of "mage" or "idiot", while the latter uses pet names such as "Kuro-puu", to Kurogane's unending annoyance. When Fai addresses him simply as "Kurogane" after the [[CerebusSyndrome Tokyo arc]], it is a ''bad sign'', indicating Fai's withdrawal into stiff formality. [[BeCarefulWhatYouWishFor Kurogane is none too happy about it]], and when Fai eventually lapses into using the somewhat respectful but still affectionate "Kuro-sama" it's a sign that the two of them have finally sorted out their issues enough to have formed a fairly comfortable partnership.

* In ''VisualNovel/SteinsGate'', the main character only ever calls Kurisu by her real name when the situation is dead serious.
* In ''Anime/TigerAndBunny'', Barnaby usually calls Kotetsu 'old man' just to annoy him. But at the end of episode 13, after Barnaby has defeated the Big Bad, he calls him Kotetsu for the first time, a sign that their relationship is changing for the better.
* In ''LightNovel/SwordArtOnline'', Shino "Sinon" Asada and Kyouji "Spiegel" Shinkawa are acquainted in real life and Gun Gale Online (albeit not close friends), calling each other by their [[LastNameBasis last names]] in the former and their character handles in the latter. When Spiegel makes a LoveConfession to Sinon while in GGO, he calls her "Sinon," then corrects himself and calls her "Asada-san."
* In ''Manga/KaguyaSamaLoveIsWar'', Kaguya seems physically incapable of calling Shirogane anything other than "president", to the point that it's the entire reason she asked him to run for reelection. [[spoiler:Which is why it's such a big deal when she refers to him by his full name when she admits to Hayasaka that she's in love with him.]]
* In ''Manga/FairyTail'', Gajeel generally [[HeyYou refuses to refer to Levy by name]], even when he pairs up with her for the S-Class Exam. However, when they're attacked by Kawazu and Yomazu, two enemies that they can't defeat easily, and Gajeel learns that their foes are [[ThoseWereOnlyTheirScouts low-ranking members of Grimoire Heart]], Gajeel calls Levy by name when insisting that she warn the others, since Grimoire Heart is a dangerous dark guild.
* In ''Manga/CrimsonSpell'', [[TheNicknamer Prince Vald]] refuses to call his traveling companion, Havi, by anything but his AffectionateNickname, barring one exception: while [[IKnowYoureInThereSomewhereFight attempting to free him from mind control]].
--->'''Vald:''' Tell me, Halvir Hroptr. [[ArmorPiercingQuestion Tell me why]] [[ForcefulKiss you kissed me]]. I won't forgive you if you leave me in confusion like this. [...] You can hear me, can you not, Halvir?
* In ''Manga/MyHeroAcademia'', Bakugou ''always'' calls Izuku by his childhood nickname 'Deku'. There is one time in the manga where he refers to Izuku by his given name- [[spoiler: when he apologizes to Izuku for being a bully for most of their childhood.]]

* In ''Uncanny Comicbook/XMen'' #183, Colossus started calling Kitty Pryde "Kitty" instead of the [[UsefulNotes/RussianNamingConvention pet-name "Katya"]] when he broke up with her. More recently, when they got back together in Creator/JossWhedon's run on Astonishing X-Men, he went back to calling her "Katya".
* In ''ComicBook/SonicTheHedgehogArchieComics'', Robotnik calls [[TheStarscream Snively]] by his real name, Colin. This is what clues him in that his boss (and uncle) is suffering from a VillainousBreakdown.

* In the ''ComicBook/{{Chick Tract|s}}'' "Born Wild", Dexter [[HeyYou disrespectfully calls his mom "Connie"]]. After he converts to Christianity, he shocks her by calling her "Mom".

* In ''Comicbook/GreenLanterns'', Jessica Cruz talks to her power ring like a person, as a result of which it has developed a uniquely casual conversational style, usually calling her "J-Bird" or occasionally "Jess-Mess". In one story, it calls her Jessica when it's delivering bad news, and she realises it must be ''really'' bad.

* In [[http://archiveofourown.org/series/34472 The Phoenix Wright Vampire AU]], there's a scene where Edgeworth calls Phoenix "Phoenix, dear" and "Nick" over the phone. Since at this point their RelationshipUpgrade is so fresh that the obsessively-formal Edgeworth hasn't even switched to "Phoenix", let alone used "Nick" or any pet names, this makes Phoenix worry that something is very wrong. And it is-- [[spoiler: Von Karma has broken out of jail and is holding him hostage.]]

* An inversion shows up in ''[[VideoGame/MetalGearSolid2SonsOfLiberty Metal Gear Solid 2]]''. When [[spoiler:Emma]] is dying, she ''begs'' Otacon to call her, just once, by her real name, instead of [[spoiler:"E.E."]]. He does - after she dies.
** And in ''[[VideoGame/MetalGearSolid4GunsOfThePatriots Metal Gear Solid 4]]'', Big Mama ''really'' gets Snake's attention by calling him "David." Not only does nobody ever call him that, but most of the cast probably doesn't even ''know'' it's his first name.[[note]] Only Meryl, and possibly Otacon, know Snake's first name.[[/note]]
* It's pretty subtle, but Jay of ''VideoGame/JaysJourney'' only calls Antignarot by his proper name in a few of the more serious scenes (oddly, never in Antignarot's presence.) As Atolla mechanically corrects Jay's mispronunciations of Antignarot [[RunningGag all throughout the game]], he even starts to correct one of these correct usages.

* Danette from ''VideoGame/SoulNomadAndTheWorldEaters'' has a problem with remembering names, which gets really annoying for Gig whom she frequently refers to as "Hey you in there". Until the end of the game [[spoiler:Gig [[HeroicSacrifice uses up all of his powers to defeat the final boss]] and appears to have died. She first tries to call for him as "You in there" before screaming "Giiig!" Ironically in one of the endings she still calls him "You in there" even when he's no longer possessing the main character.]]
* ''VideoGame/DotHackGU'': Being the stubborn teenager that Haseo is, he never calls Pi by her name, instead preferring Oba-san ("old hag" in the US version). During what seems to be an ICannotSelfTerminate scenario in which Haseo has to Data Drain Pi's infected Tarvos Avatar, she collapses, and Haseo invokes this trope by calling her name out loud. Thankfully, Pi got better.

* In ''Videogame/{{Persona 3}}'', Mitsuru always refers to the [[HelloInsertNameHere Protagonist]] by their surname... [[RelationshipUpgrade until Rank 9 of her Social Link.]]
* ''VideoGame/MassEffect3''. Javik calls Liara by her name instead of as a generic "asari" to motivate her. Shepard {{Lampshades}} the Trope by asking if Javik did it on purpose to motivate her. Javik shrugs and says it worked, didn't it?

* When [[https://www.youtube.com/watch?v=0U61wERKYdo Barbie tries to give Ken]] a banana pizza in ''WebAnimation/BarbieVlog'', he shows his seriousness by calling her "Barbara". This is one of the ''very'' few times that Barbie's full name is mentioned in a ''Franchise/{{Barbie}}'' media. Ken just [[DoesNotLikeSpam hates bananas]] that much.

* Benny in ''Webcomic/LookingForGroup'' has a number of sarcastic nicknames for her adopted father, Krunch, with 'Old Cow' being one of her favorites (since Krunch is a minotaur). When she calls him 'Father' in [[http://www.lfgcomic.com/page/463 this strip]], Krunch observes "It is never a good omen when you call me that."

* ''WesternAnimation/SupermanTheAnimatedSeries'', Superman does a variant he's trying to convince Robin to tell him about Batman's disappearance.
--->'''Superman''': Where's Bruce?

* In the ''Literature/MagicSchoolBus'' episode about weather, when everyone buys into the idea that Ralphie is the superhero Weatherman except [[OnlySaneMan Keesha]]. At the end, when Ralphie has been disillusioned by his inability to stop the thunderstorm he made, but they need his knowledge to get out of it, Keesha urges him, "Come on, Weatherman, think!"
* Very subtle example in ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' Season 3 finale [[Recap/MyLittlePonyFriendshipIsMagicS3E13MagicalMysteryCure "Magical Mystery Cure"]]. Shining Armor calls Twilight by name instead of his nickname "Twiley" [[spoiler:during her coronation]].
* In ''WesternAnimation/HeyArnold'', Arnold's grandfather used to call him "Short Man", though Arnold didn't mind the nickname. But when his grandfather referred to him by name, Arnold knew it was important.
** Though it is later revealed that "Shortman" is actually Arnold's last name.
** Likewise, Helga had a number of rude epithets for him, including "Football Head", but in private, she could indulge her romantic feelings for him and called him "Arnold." There were a few instances--largely when she was terrified or frightened--when she shouted his real name in desperation, such as when she nearly drowned in a flood.
** Arnold's (very senile, or possibly [[ObfuscatingStupidity very clever]]) Grandma only calls her husband and Arnold by nicknames based on whatever crazy character she's playing at the moment. When she calls them by their real name (especially Phil), it's a sign there's something really big happening, such as when Arnold was depressed about never knowing his parents.
* In ''WesternAnimation/CodenameKidsNextDoor'', when one operative refers to another operative by name instead of number, it means either A. They're particularly close or B. Something serious is happening or about to happen.
* Episode 11 of ''WesternAnimation/ScoobyDooMysteryInc'' had a pissed-off Velma call Shaggy, who chose Scooby over her, "Norville" to express how she feels about losing out to a dog.
* ''WesternAnimation/MenInBlack'' - Kay calls Jay "Jay" - compared to how he's ranked Jay from Tiger (competent streak) to Slick (regular) to Sparky (did something REALLY stupid) - when Jay gets REALLY intuitive against heat-loving (to the point of psychopathy) aliens. Too bad Jay's not good enough (at golf) to hold it.
* ''WesternAnimation/DastardlyAndMuttleyInTheirFlyingMachines'': Dick Dastardly insists on being called "chief" by his Vulture Squadron charges, but Zilly will usually call him "D.D." out of a nervous tic. And Muttley will invoke his name during a grumble ("Sanfrassin' razzaffrazzin Rick Rastary!") after getting cheated out of a medal.
* ''Franchise/TeenageMutantNinjaTurtles'': Splinter usually calls his students/adopted sons by their full names. In a tie-in book for the [[WesternAnimation/TeenageMutantNinjaTurtles1987 1987 series]], when it looks as though Michelangelo is about to be lost in space and is almost out of air already, he starts using their nicknames so that he can give orders all the faster. Donatello mentally notes this as a sign of just how worried he is.
* Lois attempts to invoke this in one episode of ''WesternAnimation/FamilyGuy'', when [[spoiler:Diane Simmons is pointing a gun at her back, and]] she refers to Peter as 'Pete' [[OutOfCharacterAlert in the hope that he'll suspect from her out-of-character behavior that something is amiss]]. Peter notices, but [[TheDitz doesn't think anything of it.]]
* On ''WesternAnimation/TheClevelandShow'', Rallo is only addressed by his given name, Montclair, on one occasion, when his father Robert asks him about something serious.
* ''WesternAnimation/GeneratorRex'': If Six ever calls Dr. Holiday 'Rebecca' instead of 'Holiday', then you know that something really serious is going down.
* In ''WesternAnimation/AvatarTheLastAirbender'', Toph typically refers to fellow members of the Gaang by their [[TheNicknamer nicknames]]. When the situation's serious or when Toph is trying to make a point, she'll stop doing so.

* On ''WesternAnimation/FostersHomeForImaginaryFriends'', Mr. Herriman always calls Frankie "Miss Frances". So it's a sign of just how desperate he is when [[WhyDidItHaveToBeSnakes his fear of dogs]] overwhelms him in one episode and he calls out for "Frankie" to save him.

* In the ''WesternAnimation/AdventureTime'' episode "Broke His Crown", Princess Bubblegum is visibly upset at having to attend dinner at the Ice Kingdom. Marceline asks her to call the Ice King "Simon", but she is reluctant to do so since she only views the Ice King as a villainous kidnapper with zero redeeming qualities. When Princess Bubblegum notices something wrong with Ice King's crown, Marceline doesn't believe her until hearing PB call him "Simon".

* In ''Fanfic/AshesOfThePast'', Max gives all of his [[spoiler:non-legendary]] Pokémon nicknames. On rare occasions, though, he'll refer to one of his Pokémon by their species name when giving commands in battle--which means that the ''actual'' command is to do the exact opposite of what he said to do.

* In ''Literature/TheCinderSpires'' soon after an attack on their spire from an enemy nation, Gwen is relieved to see some of the Guard ready and on hand. Gwen has some wounded people who need attention. Benedict gently calls her "Gwendolyn" and notes they shouldn't get in these men's way. Gwen realizes Benedict never calls her by her proper name and quickly deduces [[spoiler:these "Guards" are infiltrators, as in the confusion of the attack starting 15 minutes ago, no patrol would be that ready and prepared unless they were infiltrators]].

* In ''Film/PlanetOfTheApes1968'', the orangutan Dr. Zaius publicly maintains that Col. Taylor, like all humans, is basically just an animal skilled in mimicry, and can't really talk, and he insists on calling Taylor by the nickname "Bright Eyes". When the two first meet privately, however, Zaius dispenses with all such pretense and willingly calls Taylor by his real name. This establishes that Dr. Zaius [[AwfulTruth knows a lot more about humans than he's letting on]], and also that [[PetTheDog he's capable of kindness]]. Taylor, though still well aware that he's in a very bad position, recognizes the gesture for what it is and thanks him.

Compare to AccidentalMisnaming, MaliciousMisnaming, OOCIsSeriousBusiness.

!!Examples:

[[folder:Live-Action TV]]
* ''Series/TwentyFour'' Day 5: Special Agent Aaron Pierce is tied to a chair and given an ultimatum by President Logan: remain quiet about the latter's role in the day's events and receive a cushy job anywhere he likes (except the White House, obviously) or be killed. Pierce then proceeds to give a TheReasonYouSuckSpeech at Logan, calling him "a traitor to [his] country and a disgrace to [his] office", vows to make him face justice... and caps it all with "Is there anything else... ''Charles?''". That's right, a ''Secret Service Agent'' just referred to the ''President of the United States'' by his ''first name'' out of sheer disgust.
* ''Series/TheAdventuresOfSuperman'': In "[[Recap/TheAdventuresOfSupermanS1E19TheEvilThree The Evil Three]]", [[JerkWithAHeartOfGold Perry]], talking to the terrified Jimmy, calls him "Jim" rather than "[[LastNameBasis Olsen]]".
* In ''Series/AshesToAshes2008'' Ray almost never refers to [[FairCop Alex]] by name, and then only as [[LastNameBasis Drake]], but when they all get a bit of CharacterDevelopment in series three and he begins to respect her skills despite her gender he refers to her as "ma'am". Also in a similar vein, when Gene's in a good mood he calls her Bolly, Bollykegs, Bolly-knickers, Bolls or Mrs-lady-woman over there, when he's angry he calls her Drake and when it's serious, Alex.
* ''Series/BattlestarGalactica2003'': In an early season, Billy is attempting to get through to Dee, who is in shock. At Roslin's suggestion, he calls her by her full name and rank, which snaps her out of it at least enough to notice them. Referring to her by her affectionate nickname doesn't work.
* In ''Series/BeverlyHills90210'', when Donna is being attacked by a known rapist, David arrives home. The rapist forces Donna to tell him to leave, and when she does she refers to David as "Dave". Immediately, it seems as if David does leave, until a second later when the rapist attempted to assault Donna again, David bursts into the room, and both him and Donna beat the rapist into submission.
* Happens with the two {{Master Computer}}s in ''Series/BlakesSeven'' at the moment of their 'death'. When the ''Liberator'' is damaged beyond repair, Zen says "I have failed you..." despite always referring to itself in the third person. Slave, the overly-sycophantic computer of ''Scorpio'', always refers to the crew as "Master", but addresses Tarrant by his name after the AcePilot makes a futile attempt to stop ''Scorpio'' from crashlanding in the final episode.
* ''Series/BreakingBad'': When Jesse calls Walter "Walt" for the first time instead of "Mr. White", it's a sign of how much the balance of power has shifted in their relationship.
* In ''Series/{{Broadchurch}}'', DI Hardy refuses to call DI Miller her preferred first name, instead choosing to use LastNameBasis. He uses her first name when he has to break the news that [[spoiler: her husband was the one who murdered Danny Latimer]]. This only freaks her out further, as she ''immediately'' tells him to stop calling her "Ellie".
* In ''Series/BuffyTheVampireSlayer'', Buffy always calls Spike by that name, until she breaks up with him "for real" and calls him William, his name before he became a vampire. Whereas Spike called Buffy by her family name "Summers" when first making his {{Anguished Declaration of Love}}.
* On ''Series/BurnNotice'':
** Sam has called Michael by his first name (as opposed to "Mike" or "Mikey") exactly once, when he found confirmation that a crazy conspiracy theorist who'd been trying to enlist their help was right about a plot to kill several American spies.
** Sam combines this with OutOfCharacterAlert in the season two finale. He's been tasked with getting Michael's mother, Madeline, out of town to keep her safe from the bad guys, but she refuses to run. She jokes around with Sam, offering him a beer - something Sam would never turn down. He slams his hand on the counter and says "I don't want a beer, Madeline!"; refusing the beer and his calling her Madeline (instead of "Maddie") tells her he's dead serious.
** Like Sam, this is combined with OutOfCharacterAlert with Barry the Money Launderer. While helping Mike check a bank account, Barry is caught by Blye, a minor antagonist from season 1. Blye forces Barry to wear a wire. After the episode's escapades which resolved Blye's and Michael's antagonism towards each other, Michael suggests to Barry if he is ever stuck in a situation like that again just offer to buy Michael or his friends lunch. Barry understands and agrees to this precaution.
* In ''Series/{{Castle}}'', co-leads Detective Kate Beckett and writer Rick Castle almost never call each other anything other than "Castle" and "Beckett" (even in more intimate moments!). You know the situation's serious when one calls the other "Kate" or "Rick"... and even worse when Castle calls Beckett "Katie". Come to that, it's also telling if anyone calls Esposito or Ryan "Javi" or "Kevin".
* ''Series/ElChavoDelOcho'': When Dona Florinda gets angry at her son, (yes, she does get angry at him at times) she shows him by calling him "Federico" instead of "Quico" or any sweet nickname she usually calls him.
* ''Series/CriminalMinds'':
** Derek Morgan and [[BigBeautifulWoman Penelope Garcia]] have many pet-names for each other. When Morgan's calling Garcia "baby girl", "goddess", or "sweetheart", and Garcia's referring to Morgan as "god of chocolate thunder", "sweet-cheeks", or "hot stuff", everything's copacetic. During Garcia's shooting in season three, the "Derek"s and "Penelope"s were flying, due to the intense emotional fallout. In season five, when Morgan is temporarily promoted to Unit Chief, the first thing he does is curb the unprofessional pet names (though he's right back to calling her "baby girl" again after Hotch retakes the Unit Chief role):
--->'''Morgan''': Thanks baby gi- Agent Garcia.
** Reid, upset that JJ didn't tell him that Emily's death was faked, even though he spent over two months in a deep depression and crying at her house, calls JJ by her first name of "Jennifer". Given that ''everyone'' calls her JJ, it was quite unusual to hear, especially out of Reid, who has always had a close relationship with JJ.
** In the season one episode "Riding the Lightning", Hotch and JJ interview a guy on death row.
--->'''JJ:''' Agent Jennifer Jareau. My friends call me JJ.\\
'''Suspect:''' Well... hello, JJ.\\
'''JJ:''' ''You'' are not my friend. ''You'' can call me Jennifer.
* In the ''Series/{{CSI}}'' episode "Grave Danger", it takes Grissom calling Nick by his family nickname of "[[Series/TheCiscoKid Pancho]]" to break Nick out of his panic.
* In ''Series/{{Dinosaurs}}'' Baby calls his father Earl "Not the Mama" no matter how much Earl tries to get him to say "Daddy". When Baby gets sick, calling Earl "Daddy" proves OOCIsSeriousBusiness and he's ''really'' sick. When he gets better he goes back to calling him "Not the Mama".
* ''Series/DoctorWho'':
** Ace usually calls the Doctor "Professor". She uses "Doctor" only when it's really serious. Of course, technically "Doctor" isn't a name, but it is what he wants to be called.
** Generally, if the Doctor calls Jack Harkness by his first name instead of "Captain", it's a moment of either affection or duress.
** The Doctor has occasionally called Amy by her real first name, Amelia, when she's about to do something silly. This is a holdover from the first time they met. Amelia was seven and introduced herself to the Doctor with her full name. About an hour later, she was 19 and preferred to be called Amy. He preferred Amelia, although most of the time he just calls her "Pond". To save Amy's life, the Doctor attempted to destroy her faith in him by telling her he had been using her, to which he referred to her as "Amy Williams" which he had never done before.\\
Amy says that he only calls her Amelia when he's worried about her.
** In "[[Recap/DoctorWhoS33E5TheAngelsTakeManhattan The Angels Take Manhattan]]", Amy calls River Song by her given name Melody and the Doctor by Raggedy Man as she says her goodbyes just before she is permanently shunted to the past by a Weeping Angel. The Doctor also indicates the seriousness of the moment by calling her "Amelia Williams", which he had never previously used, despite her marriage. Perhaps in recognition that her love for and marriage to Rory meant she ''was'' going to try to follow him, no matter the consequences.
** The Doctor typically referred to Danny Pink as "P.E.", but in moments of seriousness will call him by his real name.
** In "[[Recap/DoctorWhoS9E5TheTimeMonster The Time Monster]]". When Captain Mike Yates and his battalion are bombed by the V-2, the Brigadier tries to contact him on the 2-way radio. After several failed attempts where the Brig addresses him as "Captain Yates" only to get static for a reply, he finally asks, with an unusual note of desperation in his voice, "Mike?"
** [[Recap/DoctorWhoS35E10FaceTheRaven "Face the Raven"]]: Rigsy, to whom the Doctor has always referred by a variety of nicknames, appears to be in mortal danger. The Doctor, making an effort to be empathetic, starts calling him by his proper name. Rigsy asks him to stop because it's just making him more scared.
* In the 12th season finale of ''Series/{{ER}}'', R.N. Sam Taggart is secretly taken hostage by her armed ex-husband Steve and his criminal partner. As she is led out of the hospital she calls Dr. Abby Lockhart (referred to as 'Abby' or 'Dr. Lockhart' by staff members, but never her full first name) "Abigail". Abby quickly deduces there is a problem and alerts two nearby police officers. The resulting carnage and escape lead into the 13th season premiere.
* ''Series/{{Eureka}}'': Sheriff Jack Carter and several friends become trapped inside his house by its sentient AI. When his deputy Jo Lupo shows up to check on him, Carter wants to let her know what's going on, but, of course, the house is listening. So he tells Lupo that everything is fine, but addresses her as Josefina (which no one ever does) as a way to alert her that something isn't right.
* On ''Series/{{Flashpoint}}'' Spike is always Spike to his teammates... until the episode "Shockwave", when he puts himself in a dangerous situation. While Parker is begging him to get out of danger, he calls him Michaelangelo, and afterward Ed asks, "Michaelangelo Scarlatti, what ''were'' you thinking?"
** Likewise, Parker is referred to as "Boss" or "Sarge" by the rest of the team while on the job but if Ed wants his attention, he will call him by his first name. One notable example is in "Follow the Leader" where Parker was shot and pinned down by a live shooter, Ed in frantic worry and unable to see his friend calls out Greg multiple times.
* In the premiere episode of ''Series/TheFreshPrinceOfBelAir'', Will tells Geoffrey to call him Will. Geoffrey states that for reasons of propriety, he can't. Near the end of the series finale, when Geoffrey is no longer his butler, he honors this request.
* ''Series/GameOfThrones'': In "[[Recap/GameOfThronesS1E6AGoldenCrown A Golden Crown]]", Viserys calls his sister "Dany" when he realises he's in deep shit.
* Subverted in ''Series/GetSmart'' when Max consoles [[NoNameGiven Agent 99]] after the Chief has been shot.
-->'''Max:''' Don't worry, Ernestine; he'll be okay.\\
'''99:''' Do you realize that's the first time you've ever called me Ernestine? ''[Max nods]'' I wish it were my name.
* During the [[MilestoneCelebration 100th Episode]] of ''Series/GilmoreGirls'', Logan, who has always called Rory "Ace" (as in "Ace Reporter") for as long as he's known her, finally calls her "Rory" to get her to stop freaking out for a moment over their relationship (or lack thereof). She points this out immediately before he starts his explanation. This marks the start of their RelationshipUpgrade, as [[InterruptedIntimacy the next scenes with them clearly show]].
* In the 5th episode of ''Series/GoodOmens'', Crowley calls out Aziraphale's name as [[spoiler:Azriaphale's bookshop is burning]] and Crowley is desperately looking for him. Before this, Crowley exclusively called Aziraphale "Angel".
* In the fourth season of ''Series/{{House}}'', House has many doctors competing for three spots on his diagnostics team. He gives each of them insulting nicknames which he uses exclusively. One of the doctors senses that she's about to be cut from the team when House calls her by her name instead of her nickname.
-->'''Amber:''' You didn't call me "Bitch". Is that bad?
* ''Series/InspectorLynley'': Lynley almost universally calls his colleague and partner Barbara Havers by her last name - until Havers is shot in the line of duty, at which point Lynley goes berserk and can only say desperately, "Barbara? ''Barbara???''"
* Subverted in the ''Series/{{JAG}}'' episode "Full Engagement". Harm always calls Sarah [=MacKenzie=] by her nickname "Mac". During an emergency landing in Harm's Stearman, Harm mutters, "Come on, Sarah." Mac later says she knew the situation was serious because Harm called her Sarah. Harm explains that Sarah is his plane's name; he named it after his grandmother.
* Sort of inverted on ''Series/JoanOfArcadia'' -- when Joan's classmate Adam keeps calling her "Jane", she gets used to it because Adam's clearly the show's {{Cloudcuckoolander}}. When she destroys a sculpture he created in a desperate attempt to keep him from dropping out of school, she tearfully apologizes without giving a full explanation (God told her to keep the statue from being displayed, and she used the first option that came to mind). He coldly rebuffs her and calls her "Joan". From then on, Adam calling Joan by her own name, as opposed to Jane, was a sign of serious trouble, such as after their breakup in Season 2.
** This is also how Joan usually identifies the random strangers who are God speaking to her -- by their calling her by her first name. (This inevitably leads to a scene where Joan flips out on a stranger who knows her name... who just happened to read it off her name tag.)
* On ''Series/LawAndOrderCriminalIntent'', Eames calls her partner by his first and last name pretty much indiscriminately. But when ''he'' calls ''her'' "Alex", you know that either shit is about to ''really'' hit the fan, or he's seriously concerned (one notable specific example is when he's talking to her just after she realizes that the wrong man has been doing time for her husband's murder). He also calls her "Alex" in the series finale, which may or may not have been intended as one final bit of ShipTease from the writers.
* At the end of season 3 of ''Series/{{Lost}}'', Sawyer's in a funk after finally killing Cooper. Sawyer repeatedly addresses Kate by her name instead of "Freckles" or another nickname when she confronts him about what's wrong:
-->'''Kate:''' Ever since you got that tape from Locke it's like you've been sleepwalking. You don't care about our friends, fine, but it's like you don't care about anything anymore. And since when did you start calling me Kate?
** It's a sign that things are getting really serious when almost ''everyone'' begins referring to Sawyer and Hurley by their given names (James and Hugo, respectively) instead of their nicknames.
* In ''Series/{{Lucifer|2016}}'', Lucifer only ever refers to Chloe as "Detective", save for two times: [[spoiler: once when she nearly dies in Season 1, and when he tells her he loves her in the Season 4 finale.]]
* On ''Series/TheMaryTylerMooreShow'', Mary would call her boss Lou Grant, Mr. Grant, ever since the first episode. Every other character would call him Lou, but Mary would only call him Mr. Grant out of respect for him as he was her boss. Even in the first episode, Mr. Grant wanted Mary to call him Lou but she refused. However, when Mary was truly angry or was serious with him, she would call him Lou. She only did this a few times in the whole series. Doing this would make him pay attention and know that she was serious.
* Despite their [[MildlyMilitary disdain for military protocol]], Hawkeye and BJ on ''Series/{{MASH}}'' regularly address Col. Potter by his rank out of respect for his [[AFatherToHisMen compassionate]], [[ReasonableAuthorityFigure thoughtful]] approach to command. Only once, when Potter has been badly upset by another soldier snitching on him to his superiors and is contemplating leaving the Army, does Hawkeye call him "Sherm," urging him to stay.
** A slight variation; Winchester always addressed Hawkeye by his last name, Pierce (he mostly called B.J. by his last name as well, though occasionally calling him "Beej"), except in the episode where Hawkeye found out his father was in the hospital and was agonizing over waiting for news. When Charles is trying to comfort Hawkeye by recalling his somewhat strained relationship with his father ("whereas I have a father, you have a ''dad''"), Hawkeye notes [[OOCIsSeriousBusiness Charles has never talked about his own father before]], and Charles addresses Hawkeye by his nickname for the first (and only) time, as an indication Charles has never been this personal about anything with him before.
* ''Series/Merlin2008'': In "[[Recap/MerlinS05E10TheKindnessOfStrangers The Kindness of Strangers]]", [[spoiler:Kilgharrah]] calls Merlin "Emrys" for the first time before revealing [[spoiler:he is dying]].
* On ''Series/MySoCalledLife'', Mr. Katimski always calls Rickie "Enrique", which [[BerserkButton always drives Rickie up the wall]]. But in the episode "Resolutions", when he has to tell Rickie he's being placed in a temporary facility instead of the place he wanted to go, Katimski calls him Rickie.
* In ''Series/{{NCIS}}'', any time Gibbs refers to [=DiNozzo=] or [=McGee=] by their first names (Tony and Tim, respectively) is usually a bad sign. Or at least a sign that Gibbs wants them to know he's not in 'boss mode' at the moment. Most of the time, a first-name address from Gibbs is his way of saying 'I've got your back'.
* {{Inverted|Trope}} in ''Series/NedsDeclassifiedSchoolSurvivalGuide'', [[OnlyKnownByTheirNickname Moze]] spends an entire episode trying to get her friends to refer to her by her real name, Jennifer. Ned is the most reluctant, but when he finally relents, she's almost ran over because she only responds to him when he says Moze out of habit.
* ''Series/TheNewsroom'''s Will [=McAvoy=] is known as "Will" to everybody he's familiar with, even ex-paramour [=MacKenzie=] [=McHale=], so when [[spoiler:she finds him unconscious and vomiting blood on the floor of his bathroom]], it's a mark of her terror and continued affection for him that she calls out "Billy!"
* In ''Series/ThePattyDukeShow'', Patty calls her father "Poppo" 99% of the time. When she's upset or has a problem, she calls him "Daddy".
* ''Series/PersonOfInterest'':
** Finch and Reese are usually very formal and only call each other by their last names unless they're really worried the other is in a really bad situation or are really serious about something they're going to say (though occasionally Reese uses Finch's first name when he wants to be especially irritating to his very formal and very private boss).
** Finch insists on referring to Root as "Miss Groves," her birth name, instead of the [[TheCracker hacker]] name she prefers. When she goes off on a potentially suicidal mission, he reassures [[NotSoStoic a worried]] [[SociopathicHero Shaw]] that no matter what happens, "Root is not alone." The use of her preferred name underscores just how serious he considers the situation.
*** He also goes so far as to refer to her as ''Samantha'', her real ''first'' name, when he's worried that she's going to start torturing and killing innocent people during her SanitySlippage RoaringRampageOfRevenge.
** [[BenevolentAI The Machine]] designates its creator Finch as "Admin", but when presented with a SadisticChoice (reveal its location or Finch will be killed) addresses him as "Harold" and later (when its own existence is at stake) "[[WellDoneSonGuy Father]]".
* ''Series/ThePersuaders'': Unlike most of the other people in the series Lord Brett Sinclair tends to call his friend, self-made millionaire, Danny Wilde, by his full name of Daniel. The nickname is used when Brett sees Danny in crisis or injured:
** In ''Death In The Family'' Brett called out ‘Danny!’ when he found Danny unconscious after an intruder on the Sinclair estate attacked him.
** In ''Someone Waiting'' Brett again used ‘Danny’ when he found Danny sprawled in the garage while the pair is investigating who is trying to sabotage Brett’s return to racing.
** In ''Angie Angie'', during one of their rare arguments, Brett was trying to convince Danny that his childhood friend, Angie, was involved in less than honest activities. It's very telling that Brett was addressing his friend by the seldom used nickname the entire time.
** Subverted twice in ''Five Miles To Midnight'' in which Brett used the nickname without Danny being injured when he did it. [[spoiler: Unless one counts the episode's plot of the pair trying to escort a 'gangster' to a safe haven with other gangsters dogging their trail as a crisis.]]
* In ''Series/{{Scrubs}}'' [[DrJerk Dr. Cox]] has a tendency to call J.D. either girls names or "Newbie" even when he's been at the hospital for several years. One episode has him calling him JD while thanking him for helping him recover from his HeroicBSOD after having his patients die.
* In the Granada ''Series/SherlockHolmes'' TV Series, in the episode "The Devil's Foot", Holmes cries out Watson's first name of "John!" as he is recovering from the influence of a psychotropic drug.
* ''Series/SleepyHollow'': Ichabod generally refers to Abbie as 'Leftenant' or 'Miss Mills'; if he calls her Abbie then you know he means business. In fact, the first time he calls her that, her face absolutely crumples--because she realizes he really means to let himself be killed.
* ''Series/StargateSG1'':
** O'Neill refers to Carter by her last name at all times, while she refers to him by either his full rank or "Sir". When they start calling each other "Jack" and "Sam", it is a sign that it's ''literally'' a life-or-death situation.
** In "The Enemy Within", it's a subtle clue to the audience that Kawalsky is doomed when Jack spends the entire episode referring to his best friend as "Charlie", rather than his last name as he normally does.
* ''Series/StarskyAndHutch'': Captain Dobey calls Starsky "Dave" when he's been poisoned and has less than 24 hours to live. Starsky and Hutch crack jokes about the lengths required to get a first name out of him.
* In every ''Franchise/StarTrek'' series ever, calling someone by their first name instead of their rank or last name indicates something very serious is going on.
** This goes all the way back to ''Series/StarTrekTheOriginalSeries''. Spock usually referred to Kirk as "[[TheCaptain Captain]]"; he only called him "Jim" when his emotional state was affected, for good or bad. A good example is in "[[{{Recap/StarTrekS2E6TheDoomsdayMachine}} The Doomsday Machine]]", when he calls him "Captain" and then "Jim" in the same conversation:
--->'''Spock:''' Captain, you're getting dangerously close to the planet killer.\\
'''Kirk:''' I intend to get a lot closer. I'm gonna ram her right down that thing's throat.\\
'''Spock:''' Jim, you'll be killed. Just like [[spoiler:Decker]].
** Or his giddy shout at the end of "[[Recap/StarTrekS2E1AmokTime Amok Time]]", showing his relief that he hasn't... that is, that [[BlatantLies Starfleet has not lost a fine captain.]]
** Bones, conversely, [[FirstNameBasis routinely addresses Kirk as "Jim"]], and in return Kirk almost always calls the doctor by the nickname "Bones" (their friendship was implied to be long-established prior to their assignment to the ''Enterprise''). It's when Bones calls him "Captain" that you know he's serious.
** Similarly, the one and only time Scotty addressed Kirk as "Jim" was when Kirk was apparently about to [[HeroicSacrifice stay behind]] in the MirrorUniverse so the others could get home.
** See Tom Paris and B'Elanna Torres sharing a [[NowOrNeverKiss now or never almost kiss]] for another example.
* ''Series/{{Succession}}'': Kendall and Roman hatch a scheme to oust their father Logan from the family business with a vote of no confidence. Things go awry when Logan remains in the room during the vote and starts influencing the board members. When Roman's time to vote arrives, Logan pressures him not to vote and calls him "Romulus", which seems to be a childhood nickname. In spite of driving the vote, Roman caves and does not vote to oust his father. The name does not come up at any other point.
* Aside from his wife the First Lady, only five people in seven seasons of ''Series/TheWestWing'' ever called President Bartlet "Jed" to his face -- and only Leo has done it twice. In the episode of ''Series/TheWestWing'' when we first find out President Bartlet has MS, and he tells Leo about it:
-->'''Leo:''' Jed, of all the things you could’ve kept from me...\\
'''President Bartlet:''' You haven’t called me “Jed” since I was elected.
** This trope plays a major part in "Take This Sabbath Day," a season one episode. President Bartlet's parish priest from childhood, Father Tom Cavanaugh, comes to visit Washington; at first, he calls Bartlet "Jed," and Bartlet requests that he use the title "President Bartlet" while they are in the White House, and especially the Oval Office. Father Cavanaugh's visit coincides with Bartlet and his staff attempting to get an inmate off of death row. They fail to do so, and Bartlet [[HeroicBSOD has a breakdown]], making excuses as to why the young man had to die. Father Cavanaugh challenges Bartlet on every excuse; as the episode ends, the following exchange occurs as the men stand in the Oval Office:
--->'''Father Cavanaugh''': Jed...would you like me to hear your confession?\\
'''President Bartlet''': ''(A long pause)'' ...yes.
* ''Series/TheXFiles'':
** The only time we ever really hear Mulder call Scully "Dana" is when things get deadly serious and extremely dangerous.
** Scully calls Mulder "Fox" only once and he asks her not to, so she stops and the favor isn't really returned, since [[EmbarrassingFirstName Mulder doesn't like his first name]]. He says he even made his parents call him Mulder (though it's not true and number of characters call him by his first name, which he takes just fine).
** The OutOfCharacterAlert version is seen in the series, also, when Mulder switches places with someone else or when someone else is pretending to be him. The Not-Mulders assume they're close enough to be on a FirstNameBasis and call Scully "Dana," something the real Mulder doesn't do.
[[/folder]]

[[folder:Pro Wrestling]]

** A slight variation; Winchester always addressed Hawkeye by his last name, Pierce (he mostly called B.J. by his last name as well, though occasionally calling him "Beej"), except in the episode where Hawkeye found out his father was in the hospital and was agonizing over waiting for news. When Charles is trying to comfort Hawkeye by recalling his somewhat strained relationship with his father ("whereas I have a father, you have a ''dad''"), Hawkeye notes [[OOCIsSeriousBusiness Charles has never talked about his own father before]], and Charles addresses Hawkeye by his nickname for the first time, as an indication Charles has never been this personal about anything with him before.

* ''WesternAnimation/JusticeLeague'': In "[[ Twilight]]", after calling him "Superman" throughout the episode, Batman switches to using Superman's real name as he tries to convince him to escape from Brainiac's exploding base.

* In ''WesternAnimation/JusticeLeagueUnlimited'', Shayera abandons her Hawkgirl moniker after her part in the Thanagarian invasion. For the most part, that's respected. But when the Hawkgirl name comes up again, it is ''always'' for serious reasons:
** Vigilante uses the name as a weapon to remind her that while she was TheMole, the Hawkpeople were going to cheerfully kill the human race, and tortured him on a more personal note.
** Roulette uses the name to announce that a BrainwashedAndCrazy Shayera is about to engage in a fight against Vixen.
** A woman with very little English used the Spanish form of Hawkgirl to thank Shayera for saving her and her child. This was especially poignant because the rest of the crowd in which she stood was berating Shayera for her part in the Thanagarian invasion.
* On ''WesternAnimation/TheSecretSaturdays'', Van Rook's first name is used when circumstances become dire for him. [[spoiler: Like moments before he dies in a HeroicSacrifice ]]

* In the 5th episode of ''Series/Good Omens'', Crowley calls out Aziraphale's name as [[Azriaphale's bookshop is burning]] and Crowley is desperately looking for him. Before this, Crowley exclusively called Aziraphale "Angel".