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* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, winning several tag team championships. Once Sherri left WCW in 1997, Harlem Heat became de facto faces.
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* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, winning several tag team championships. Once Sherri left WCW in 1997, Harlem Heat became de facto faces.faces in 1997 after firing Sherri.
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Managers often provide outside interference during a match, especially important matches, giving the Face an even greater challenge to overcome and allowing the Heel to win while preserving the Face's credibility. Managers often play the role of DirtyCoward, making it that much more satisfying when the Face gets their hands on them. Truly great managers are often more hated than their clients.
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Managers often provide outside interference during a match, especially important matches, giving the Face an even greater challenge to overcome and allowing the Heel to win while preserving the Face's credibility. Managers often play the role of DirtyCoward, DirtyCoward or JerkJock, making it that much more satisfying when the Face gets their hands on them. Truly great managers are often more hated than their clients.
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* Wrestling/JimCornette was the manager of Camp Cornette, the leading heel PowerStable during the latter part of the New Generation era. It included Wrestling/{{Vader}}, Wrestling/DaveyBoySmith, Wrestling/OwenHart, and Wrestling/{{Yokozuna}}.
* Zeb Colter came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers.
* Zeb Colter came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers.
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* Wrestling/JimCornette was the manager of Camp Cornette, the leading heel PowerStable during the latter part of the New Generation era. It included Wrestling/{{Vader}}, Wrestling/DaveyBoySmith, Wrestling/OwenHart, and Wrestling/{{Yokozuna}}. \n Prior to that he was managing The Heavenly Bodies as a representative of Wrestling/{{SMW}} (which he owned, though [[Main/{{Kayfabe}} no one said that on camera]] in either company) while at the same time acting as Yoko's "American spokesperson", i.e. mouthpiece.
* Zeb Colter (better known as Dutch Mantel) came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers. Mantel (here called Uncle Zebekiah) also managed The Blu Brothers (aka The Harris twins) during their brief run with that gimmick in 1995.
* Zeb Colter (better known as Dutch Mantel) came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers. Mantel (here called Uncle Zebekiah) also managed The Blu Brothers (aka The Harris twins) during their brief run with that gimmick in 1995.
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* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.[[note]]If Bobby Heenan is the ultimate example of this trope (see the WWE section above, even Cornette himself called him the GOAT) then Cornette is solidly in second place and no one else is really even close. For 14 years (between 1983 and 1996) the ''Wrestling Observer'' gave out a Manager of the Year award, Cornette won it ''twelve times''.[[/note]]
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* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.[[note]]If Bobby Heenan is the ultimate example of this trope (see the WWE section above, even Cornette himself called him the GOAT) then Cornette is solidly in second place and no one else is really even close. For 14 years (between 1983 and 1996) the ''Wrestling Observer'' gave out a Manager of the Year award, Cornette won it ''twelve times''.times'', and the only reason he didn't run the table is because he wasn't on TV the two years he didn't win.[[/note]]
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* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, wininng several tag team championships.
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* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, wininng winning several tag team championships.championships. Once Sherri left WCW in 1997, Harlem Heat became de facto faces.
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* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retook his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks, Powerhouse Hobbs and his own son, Hook. Taz dissolved the team in 2022 after Hobbs betrayed Hook.
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* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retook his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks, Powerhouse Hobbs and his own son, Hook. Taz dissolved the team in 2022 after Hobbs betrayed Hook.Starks.
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Team Taz dissolved in 2022
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* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retakes his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks and Powerhouse Hobbs.
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* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retakes retook his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks and Starks, Powerhouse Hobbs.Hobbs and his own son, Hook. Taz dissolved the team in 2022 after Hobbs betrayed Hook.
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* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.[[note]]Thanks to Heyman being so good at this role and pretty much everyone else in WWE being terrible on the mic he actually gets ''cheered'' by fans, and it's often said that his promo is the best (or only good) thing on ''Raw'' or ''Smackdown''.[[/note]]
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* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.[[note]]Thanks to Heyman being so good at this role and pretty much everyone else in WWE being terrible on the mic he actually gets ''cheered'' by fans, and it's often said that his promo is the best (or only good) thing on ''Raw'' or ''Smackdown''. It helps that he keeps his verbal abuse directed at the wrestlers and rarely if ever insults the crowd directly.[[/note]]
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* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.
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* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.[[note]]Thanks to Heyman being so good at this role and pretty much everyone else in WWE being terrible on the mic he actually gets ''cheered'' by fans, and it's often said that his promo is the best (or only good) thing on ''Raw'' or ''Smackdown''.[[/note]]
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* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.
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* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.[[note]]If Bobby Heenan is the ultimate example of this trope (see the WWE section above, even Cornette himself called him the GOAT) then Cornette is solidly in second place and no one else is really even close. For 14 years (between 1983 and 1996) the ''Wrestling Observer'' gave out a Manager of the Year award, Cornette won it ''twelve times''.[[/note]]
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* Bill Alfonso for Wrestling/{{Sabu}} and Wrestling/RobVanDam. Fonzie was ''the'' most obnoxious manager in the business, blasting [[HellIsThatNoise his ear-splitting whistle]] nonstop and screaming at his team's opponents.
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* Wrestling/SirOliverHumperdink managed "[[PowerStable The House of Humperdink]]", a heel stable that crossed multiple promotions and [[LoadsAndLoadsOfCharacters in its various incarnations included]] Wrestling/AbdullahTheButcher, [[Wrestling/AllenCoage Bad News Allen]], Wrestling/BruiserBrody, Wrestling/DoryFunkJr, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, Wrestling/PaulJones, Wrestling/IvanKoloff, Wrestling/DonMuraco, Wrestling/KeijiMutoh, [[Wrestling/JohnNord Nord the Barbarian]], Wrestling/TheOneManGang, Wrestling/OutlawRonBass, Wrestling/GregValentine, Wrestling/NikolaiVolkoff.
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* Wrestling/SirOliverHumperdink managed "[[PowerStable The House of Humperdink]]", a heel stable that crossed multiple promotions and [[LoadsAndLoadsOfCharacters in its various incarnations included]] included Wrestling/AbdullahTheButcher, [[Wrestling/AllenCoage Bad News Allen]], Wrestling/BruiserBrody, Wrestling/DoryFunkJr, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, Wrestling/PaulJones, Wrestling/IvanKoloff, Wrestling/DonMuraco, Wrestling/KeijiMutoh, [[Wrestling/JohnNord Nord the Barbarian]], Wrestling/TheOneManGang, Wrestling/OutlawRonBass, Wrestling/GregValentine, Wrestling/NikolaiVolkoff.
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They also serve as [[LargeHam obnoxious, over-the-top]] hype man for their clients. They are the mouthpiece for the ForeignWrestlingHeel, which typically means they be a Turncoat toward their own country (at least while representing their foreign client). And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
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They also serve as [[LargeHam obnoxious, over-the-top]] hype man men for their clients. They are the mouthpiece for the ForeignWrestlingHeel, which typically means they be a Turncoat toward their own country (at least while representing their foreign client). And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
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Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.) Some managers such as Arnold Skaaland, Wrestling/BobBacklund, and Cousin Slim of The Scufflin' Hillbillies were baby {{face}}s in their own right, but in most cases the manager's true role is to be hated and [[HateSink draw heat]] for their clients.
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Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.Paul Ellering.) Some managers such as Arnold Skaaland, Wrestling/BobBacklund, and Cousin Slim of The Scufflin' Hillbillies were baby {{face}}s in their own right, but in most cases the manager's true role is to be hated and [[HateSink draw heat]] for their clients.
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* ''Manga/Kinnikuman'' has several as a wrestling manga/anime:
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* ''Manga/Kinnikuman'' ''Manga/{{Kinnikuman}}'' has several as a wrestling manga/anime:
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!!Anime & Manga
* ''Manga/Kinnikuman'' has several as a wrestling manga/anime:
** Doris Phlears and Sheik Seijin from the American Tour arc run the World Superman Council and the World Superman Federation respectively, which are competing organizations with the World Superman Alliance.
** Barracuda is Warsman's abusive manager [[spoiler:and really Robin Mask training him up for revenge against Kinnikuman for beating him twice.]]
** Sunshine [[NonActionBigBad becomes this]] to the Nightmares in ''Anime/UltimateMuscle''. The same sequel sees Harabote Muscle/[[DubNameChange Vance]] [[Wrestling/VinceMcMahon McMadd]] and his two children become this to the Muscle League, as he and his son Ikemen have an IrrationalHatred of Mantaro and his daughter [[{{Sadist}} loves violent matches]], and introduces Kuroe/[[DubNameChange Lord Flash]] as one for Kevin Mask. [[spoiler:He's actually Warsman teaching Kevin, just as Robin taught him.]]
* ''Manga/Kinnikuman'' has several as a wrestling manga/anime:
** Doris Phlears and Sheik Seijin from the American Tour arc run the World Superman Council and the World Superman Federation respectively, which are competing organizations with the World Superman Alliance.
** Barracuda is Warsman's abusive manager [[spoiler:and really Robin Mask training him up for revenge against Kinnikuman for beating him twice.]]
** Sunshine [[NonActionBigBad becomes this]] to the Nightmares in ''Anime/UltimateMuscle''. The same sequel sees Harabote Muscle/[[DubNameChange Vance]] [[Wrestling/VinceMcMahon McMadd]] and his two children become this to the Muscle League, as he and his son Ikemen have an IrrationalHatred of Mantaro and his daughter [[{{Sadist}} loves violent matches]], and introduces Kuroe/[[DubNameChange Lord Flash]] as one for Kevin Mask. [[spoiler:He's actually Warsman teaching Kevin, just as Robin taught him.]]
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They also serve as [[LargeHam obnoxious, over-the-top]] hype man for their clients. They are the mouthpiece for the ForeignWrestlingHeel. And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
to:
They also serve as [[LargeHam obnoxious, over-the-top]] hype man for their clients. They are the mouthpiece for the ForeignWrestlingHeel.ForeignWrestlingHeel, which typically means they be a Turncoat toward their own country (at least while representing their foreign client). And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
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Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.) But their true role is to be hated and [[CheapHeat draw heat]] for their clients.
to:
Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.) But Some managers such as Arnold Skaaland, Wrestling/BobBacklund, and Cousin Slim of The Scufflin' Hillbillies were baby {{face}}s in their own right, but in most cases the manager's true role is to be hated and [[CheapHeat [[HateSink draw heat]] for their clients.
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* Wrestling/PaulEllering managed Wrestling/TheRoadWarriors for most of his managerial career as a face, but more recently, he managed the Authors of Pain, a heel tag team in NXT.
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* Wrestling/PaulEllering managed Wrestling/TheRoadWarriors for most of his managerial career as a face, but would later [[FaceHeelTurn turn against them]] in favor of The Disciples of Apocalypse. But more recently, he managed the Authors of Pain, a heel tag team in NXT.
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* The wrestling ''WebAnimation/StrongBadEmail'' has The Cheat as the manager for Strong Bad and Strong Mad's villainous tag-team duo under the name Mr. Cheatoyama, where he's a sinister ForeignWrestlingHeel with an [[DastardlyWhiplash evil mustache]]. Probably an {{expy}} of Wrestling/MrFuji.
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* The wrestling ''WebAnimation/StrongBadEmail'' has The Cheat as the manager for Strong Bad and Strong Mad's villainous tag-team duo under the name Mr. Cheatoyama, where he's a sinister ForeignWrestlingHeel with an [[DastardlyWhiplash evil mustache]].mustache]] and a [[IconicItem signature whisk]]. Probably an {{expy}} of Wrestling/MrFuji.
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* Wrestling/DonCallis is TheCorrupter to Wrestling/TheElite, being the one who orchestrated Kenny Omega's FaceHeelTurn and eventually bringing the Young Bucks along for the ride.
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* Armando Estrada was a Cuban manager who debuted alongside Wrestling/{{Umaga}}, serving as his manager for the dominant years of Umaga's career. Estrada aided Umaga in many of his matches, often with underhanded tactics if he could. Estrada’s managering career ended after Umaga's famous match with Bobby Lashley when it was decided there were too many men at ringside for the match, but he worked with WWE for a few more years after that.
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->''"Aligning yourself with [[Wrestling/BobbyHeenan Bobby "the Brain" Heenan]] is the most evil thing a professional wrestler could do, except for maybe slapping an old lady."''
-->-- '''David Shoemaker''', ''Wrestling/AndreTheGiant Creator/{{HBO}} {{Documentary}}''
Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.) But their true role is to be hated and [[CheapHeat draw heat]] for their clients.
Managers often provide outside interference during a match, especially important matches, giving the Face an even greater challenge to overcome and allowing the Heel to win while preserving the Face's credibility. Managers often play the role of DirtyCoward, making it that much more satisfying when the Face gets their hands on them. Truly great managers are often more hated than their clients.
They also serve as [[LargeHam obnoxious, over-the-top]] hype man for their clients. They are the mouthpiece for the ForeignWrestlingHeel. And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
Heel Managers are often the unifying factor in a PowerStable and in some cases [[BigBad its leader]]. Turning on a manager or having the manager turn on their client is a common way to accomplish a HeelFaceTurn. The manager may ask the wrestler to do something [[EvenEvilHasStandards that violates the wrestler's honor]]. Or the wrestler has lost one too many times, [[YouHaveFailedMe and the manager is done with them]].
The Wrestling/MondayNightWars marked a shift away from this trope, as the CorruptCorporateExecutive -- Wrestling/VinceMcMahon in Wrestling/{{WWE}} and Wrestling/EricBischoff in Wrestling/{{WCW}} -- became the promotional BigBad and would use their [[ExecutiveMeddling executive power]] to screw the Face. (This was in great part due to [[Wrestling/MontrealScrewjob a certain real life incident]].) Managers are still largely heels but don't draw as much heat as they once did.
See also Characters/WWEManagers and Characters/WCWManagers. Compare to SmoothTalkingTalentAgent.
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!!Examples
[[foldercontrol]]
[[folder: WWF[=/=]WWE Managers]]
* Wrestling/CaptainLouAlbano for most of his career, as he served as the main {{Foil}} to Wrestling/BrunoSammartino, the World Champion and top Face in the WWWF period. However, his HeelFaceTurn coincided with the birth of the Rock 'n' Wrestling Era, as he went from antagonizing Music/CyndiLauper to forming an alliance with her and Wrestling/HulkHogan against Wrestling/RoddyPiper.
* Wrestling/PaulBearer zig-zagged throughout his career, given that his main client, Wrestling/TheUndertaker, was constantly on the FaceHeelRevolvingDoor. Bearer, however, also had ChronicBackstabbingDisorder whenever Undertaker was a Face too long, betraying Taker to manage Wrestling/{{Mankind}} and Wrestling/{{Kane}}.
* Wrestling/FreddieBlassie was one of the Three Wise Men of the WWWF Classic Era, and he managed many of the top {{Foreign Wrestling Heel}}s, including Wrestling/TheIronSheik, Wrestling/NikolaiVolkoff, and Wrestling/{{Kamala}}. He also managed Wrestling/HulkHogan during his first heel run in the WWWF, prior to him becoming the company's -- and the entire business's -- [[AllAmericanFace top Face]].
* Wrestling/JimCornette was the manager of Camp Cornette, the leading heel PowerStable during the latter part of the New Generation era. It included Wrestling/{{Vader}}, Wrestling/DaveyBoySmith, Wrestling/OwenHart, and Wrestling/{{Yokozuna}}.
* Zeb Colter came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers.
* Wrestling/TedDiBiase went from being a top heel during the latter part of WWF's Rock 'n' Wrestling era to managing and leading the top Heel PowerStable during the beginning part of the New Generation Era.
* Wrestling/MissElizabeth subverted this during her time in the WWF when she managed her real-life husband Wrestling/RandySavage. Even though Savage was a heel, she was always treated like a face, and she was critical to Savage's first HeelFaceTurn. But when Savage turned heel again during his feud with Wrestling/HulkHogan, Elizabeth broke away from Savage. Their reunion at Wrestlemania VII led to Savage's second HeelFaceTurn.
* Wrestling/PaulEllering managed Wrestling/TheRoadWarriors for most of his managerial career as a face, but more recently, he managed the Authors of Pain, a heel tag team in NXT.
* Wrestling/MrFuji: unlike most of WWF's managers, Fuji wasn't much of a talker but rather brought a [[ForeignWrestlingHeel foreign heel heat]] to his clients, such as Wrestling/DonMuraco, Wrestling/{{Demolition}}, and Wrestling/{{Yokozuna}}. He was also a master of outside interference. When Fuji switched from managing to Demolition to Wrestling/ThePowersOfPain, they together did a FaceHeelDoubleTurn.
* Ernie Roth, known as Wrestling/TheGrandWizard, was the third of the Three Wise Men, the top heel managers of the classic WWWF era. Roth chose the name as an allusion to the Ku Klux Klan. The Wizard managed Wrestling/SuperstarBillyGraham and Wrestling/StanStasiak to the WWWF World Heavyweight Title, Wrestling/PatPatterson, Wrestling/KenPatera and Wrestling/DonMuraco to the Intercontinental Heavyweight Title, and Wrestling/MrFuji (before he became a manager) and Professor Toru Tanaka to two reigns as Tag Team Champions.
* Wrestling/JimmyHart was the Heel manager of several Tag Team champions: the Hart Foundation (Wrestling/BretHart and Wrestling/JimNeidhart), Wrestling/TheNastyBoys, Wrestling/TheNaturalDisasters ([[Wrestling/JohnTenta Earthquake]] and [[Wrestling/FredOttman Typhoon]]), and Money Inc. ([[Wrestling/TedDiBiase "The Million Dollar Man" Ted [=DiBiase=]]] and [[Wrestling/MikeRotunda Irwin R. Schyster]]). Hart also managed the Wrestling/HonkyTonkMan during his record-setting Intercontinental Championship run.
* Wrestling/BobbyHeenan may be the greatest example of this trope. Heenan was practically the BigBad of the Rock 'n' Wrestling era (especially after Wrestling/RoddyPiper turned face). Wrestling/AndreTheGiant demonstrated his FaceHeelTurn prior to Wrestlemania III by taking on Heenan as a manager. Other members of the Heenan Family included Wrestling/BigJohnStudd, Wrestling/PaulOrndorff, Wrestling/KingKongBundy, Wrestling/HarleyRace, Wrestling/RickRude, Wrestling/CurtHennig, [[Wrestling/{{Meng}} King Haku]], and the Brain Busters (Wrestling/ArnAnderson and Tully Blanchard). All those who had face turns during the WWF runs (Andre, Studd, Orndorff, Perfect) included them breaking from Heenan.
* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.
* Wrestling/DebraMarshall served as a MsFanservice businesswoman helping Wrestling/JeffJarrett win matches by distracting opponents with her "puppies."
* [[Wrestling/SherriMartel Sensational Sherri]] managed several heels throughout her career. She managed Wrestling/RandySavage after his FaceHeelTurn, in which she was essentially the EvilCounterpart to Wrestling/MissElizabeth. Once Savage turned face again, Sherri managed Wrestling/TedDiBiase and then Wrestling/ShawnMichaels immediately following his heel turn.
* Arnold Skaaland subverted this as manager of Wrestling/BobBacklund during his run as WWF champion when Backlund was a face. Skaaland's decision to [[KnowWhenToFoldEm throw in the towel]] during Backlund's title defense against Wrestling/TheIronSheik served as the StartOfDarkness for Backlund's heel turn to years later. Backlund attacked Skaaland as part of his turn.
* Wrestling/{{Slick}}, the "Doctor of Style," was officially the successor of Wrestling/FreddieBlassie, inheriting many of Blassie's clients when he retired, including Wrestling/TheIronSheik, Wrestling/NikolaiVolkoff, and Wrestling/{{Kamala}}. Slick also managed the Wrestling/BigBossMan (who split from Slick when he turned face), Wrestling/TheOneManGang (who then became "[[PrettyFlyForAWhiteGuy Akeem, the African Dream]]"), Wrestling/RickMartel, and Power and Glory (Wrestling/HerculesHernandez and Paul Roma). Slick later had a HeelFaithTurn and become Reverend Slick, mirroring his own real-life conversion.
* [[Wrestling/TammyLynnSytch Sunny]] managed her [[CastIncest on-screen brother and real-life boyfriend]] [[Wrestling/ChrisCandido Skip]], whose gimmicks were heel versions of WorkoutFanservice, mocking fans for being out of shape while showing off their bodies. Sunny then managed a tag team of Skip and Zip, who later won the tag team championship. When they lost the championship, Sunny [[IFightForTheStrongestSide jumped to whoever held the belts]]: first the Godwins and then the Smoking Gunns. This proved to be the StartOfDarkness for Wrestling/BillyGunn's heel turn.
[[/folder]]
[[folder: NWA[=/=]WCW Managers]]
* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.
* Wrestling/JamesJDillon managed Wrestling/TheFourHorsemen, the TropeCodifier of the heel PowerStable led by Wrestling/RicFlair and Wrestling/ArnAnderson, during the height of their NWA and WCW runs.
* Wrestling/MissElizabeth did a FaceHeelTurn during her time in WCW, where she turned on Wrestling/RandySavage and became a Heel valet, first to Wrestling/RicFlair and then in the Wrestling/NewWorldOrder to Hogan and Wrestling/EricBischoff. Once Savage joined the NWO, Elizabeth returned to being his valet.
* Wrestling/JimmyHart entered WCW as a Face managing Wrestling/HulkHogan (who Hart towards the very end of his WWF run, having done a HeelFaceTurn there). But he eventually turned on Hogan and managed the Wrestling/DungeonOfDoom its dissolution. This included managing [[Wrestling/TheBigShow The Giant]] during his two WCW Heavyweight title runs.
* [[Wrestling/PaulHeyman Paul E. Dangerously]] led the Wrestling/TheDangerousAlliance, which became the top heel PowerStable after the Wrestling/TheFourHorsemen disbanded following Wrestling/RicFlair's departure to WWF. It was composed of Wrestling/RickRude (the promotion's new top heel), Wrestling/SteveAustin, Wrestling/{{Madusa}}, Wrestling/ArnAnderson, Larry Zbyszko, and Bobby Eaton.
* Wrestling/TeddyLong managed Doom (Wrestling/RonSimmons and Butch Reed), the dominant heel tag team until they broke up. Long went on the manage the next dominant heel tag team, the Skyscrapers, which was alternately composed on [[Wrestling/SidEudy Sid Vicious]], [[Wrestling/TheUnderTaker "Mean" Marc Calaway]], and Dan Spivey.
* Wrestling/DebraMarshall started off as Mongo's stuck up beauty queen wife on WCW, before her memorable run in WWE as a MsFanservice businesswoman helping Jeff Jarrett win matches by distracting opponents with her "puppies."
* Sonny Onoo managed the Team New Japan, a ForeignWrestlingHeel PowerStable, against Team WCW at Starrcade 1995. He went to manage pretty much every wrestler from Japan who came to WCW, most notably Wrestling/BullNakano and Wrestling/UltimoDragon.
* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, wininng several tag team championships.
[[/folder]]
[[folder: ECW Managers]]
* Wrestling/{{Francine}} earned her heel reputation with the fans as a loose woman and an unscrupulous gold-digger. Twice in ECW she betrayed her man in title matches to help the heel win the belt, both times becoming the heel's new valet in the process. As she explained in interviews, her motivations could be summed up as, "No belt, no booty."
* Wrestling/BeulahMcGillicutty started as a heel valet before joining up with Wrestling/TommyDreamer, which caused her to have a HeelFaceTurn.
* Inverted by Wrestling/{{Raven}} during his feud with [[Wrestling/JimFullington the Sandman]]. Raven {{brainwashed}} Sandman's wife Lori and son Tyler, making them part of Wrestling/RavensNest with Lori as his "manager" during the feud.
[[/folder]]
[[folder: AEW Managers]]
* Tully Blanchard manages Wrestling/ThePinnacle, a heel PowerStable.
* Wrestling/MattHardy's heel turn in AEW coincided with him becoming the manager of Private Party. They later formed a PowerStable with the Blade and the Butcher with Hardy as the leader.
* Nyla Rose states in [[https://wrestlingsc.com/2020/08/05/nyla-rose-exclusive-interview-vickie-guerrero-aew/ this interview]] that Wrestling/VickieGuerrero was brought in to be her manager in order to solidify her FaceHeelTurn. Until then, female wrestlers in AEW did not have managers.
* Wrestling/JakeRoberts, upon joining AEW, immediately announced he would be managing Lance Archer and soon established his top heel bona fides by [[WouldHitAGirl orchestrating an attack on]] Brandi Rhodes, [[HonestCorporateExecutive Chief Brand Officer]] of AEW, and [[SignatureMove placing a snake on her]].
* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retakes his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks and Powerhouse Hobbs.
[[/folder]]
[[folder: Other Promotions]]
* Wrestling/SirOliverHumperdink managed "[[PowerStable The House of Humperdink]]", a heel stable that crossed multiple promotions and [[LoadsAndLoadsOfCharacters in its various incarnations included]] Wrestling/AbdullahTheButcher, [[Wrestling/AllenCoage Bad News Allen]], Wrestling/BruiserBrody, Wrestling/DoryFunkJr, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, Wrestling/PaulJones, Wrestling/IvanKoloff, Wrestling/DonMuraco, Wrestling/KeijiMutoh, [[Wrestling/JohnNord Nord the Barbarian]], Wrestling/TheOneManGang, Wrestling/OutlawRonBass, Wrestling/GregValentine, Wrestling/NikolaiVolkoff.
* Wrestling/PaulJones followed the example of his former manager Humperdink and formed the heel PowerStable, "Paul Jones's Army," which included some former members of the House of Humperdink: Wrestling/AbdullahTheButcher, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, and Wrestling/IvanKoloff, along with Wrestling/RickRude and Wrestling/ThePowersOfPain. Jones also affected an AdolfHitlarious image, wearing khakis and jackboots and sporting a toothbrush mustache.
* In Stampede Wrestling, Wrestling/BeulahMcGillicutty was Wrestling/BrianPillman's heel manager and [[UnrelatedBrothers on-screen sister]].
[[/folder]]
[[folder: Other Media]]
!!Live-Action TV
* In ''Series/TheMightyBoosh'' episode "Killeroo", Vince serves as Howard's boxing manager for the episode, managing his training and introducing him in the ring. At the boxing match, he shows up in flashy, wrestling manager-esque PimpDuds and plays a crucial role in fixing to fight to allow Howard to win through cheating.
!!Web Animation
* The wrestling ''WebAnimation/StrongBadEmail'' has The Cheat as the manager for Strong Bad and Strong Mad's villainous tag-team duo under the name Mr. Cheatoyama, where he's a sinister ForeignWrestlingHeel with an [[DastardlyWhiplash evil mustache]]. Probably an {{expy}} of Wrestling/MrFuji.
[[/folder]]
-->-- '''David Shoemaker''', ''Wrestling/AndreTheGiant Creator/{{HBO}} {{Documentary}}''
Many wrestlers in ProfessionalWrestling are accompanied by managers who are supposedly there to give them career guidance and manage their affairs. (And in some cases, managers have done this in real-life, such as Wrestling/BobbyHeenan and Wrestling/PaulEllering.) But their true role is to be hated and [[CheapHeat draw heat]] for their clients.
Managers often provide outside interference during a match, especially important matches, giving the Face an even greater challenge to overcome and allowing the Heel to win while preserving the Face's credibility. Managers often play the role of DirtyCoward, making it that much more satisfying when the Face gets their hands on them. Truly great managers are often more hated than their clients.
They also serve as [[LargeHam obnoxious, over-the-top]] hype man for their clients. They are the mouthpiece for the ForeignWrestlingHeel. And even for Heels who can speak for themselves, having a manager adds to the aura of arrogance, as the manager heaps praise on their clients and puts down the Face and the home crowd, providing CheapHeat for their clients.
Heel Managers are often the unifying factor in a PowerStable and in some cases [[BigBad its leader]]. Turning on a manager or having the manager turn on their client is a common way to accomplish a HeelFaceTurn. The manager may ask the wrestler to do something [[EvenEvilHasStandards that violates the wrestler's honor]]. Or the wrestler has lost one too many times, [[YouHaveFailedMe and the manager is done with them]].
The Wrestling/MondayNightWars marked a shift away from this trope, as the CorruptCorporateExecutive -- Wrestling/VinceMcMahon in Wrestling/{{WWE}} and Wrestling/EricBischoff in Wrestling/{{WCW}} -- became the promotional BigBad and would use their [[ExecutiveMeddling executive power]] to screw the Face. (This was in great part due to [[Wrestling/MontrealScrewjob a certain real life incident]].) Managers are still largely heels but don't draw as much heat as they once did.
See also Characters/WWEManagers and Characters/WCWManagers. Compare to SmoothTalkingTalentAgent.
----
!!Examples
[[foldercontrol]]
[[folder: WWF[=/=]WWE Managers]]
* Wrestling/CaptainLouAlbano for most of his career, as he served as the main {{Foil}} to Wrestling/BrunoSammartino, the World Champion and top Face in the WWWF period. However, his HeelFaceTurn coincided with the birth of the Rock 'n' Wrestling Era, as he went from antagonizing Music/CyndiLauper to forming an alliance with her and Wrestling/HulkHogan against Wrestling/RoddyPiper.
* Wrestling/PaulBearer zig-zagged throughout his career, given that his main client, Wrestling/TheUndertaker, was constantly on the FaceHeelRevolvingDoor. Bearer, however, also had ChronicBackstabbingDisorder whenever Undertaker was a Face too long, betraying Taker to manage Wrestling/{{Mankind}} and Wrestling/{{Kane}}.
* Wrestling/FreddieBlassie was one of the Three Wise Men of the WWWF Classic Era, and he managed many of the top {{Foreign Wrestling Heel}}s, including Wrestling/TheIronSheik, Wrestling/NikolaiVolkoff, and Wrestling/{{Kamala}}. He also managed Wrestling/HulkHogan during his first heel run in the WWWF, prior to him becoming the company's -- and the entire business's -- [[AllAmericanFace top Face]].
* Wrestling/JimCornette was the manager of Camp Cornette, the leading heel PowerStable during the latter part of the New Generation era. It included Wrestling/{{Vader}}, Wrestling/DaveyBoySmith, Wrestling/OwenHart, and Wrestling/{{Yokozuna}}.
* Zeb Colter came to WWE in 2013 to manage Wrestling/JackSwagger. Inverting the usual scenario of a manager promoting foreign heels, Colter and Swagger were openly xenophobic and jingoistic Americans who mostly feuded with foreign face wrestlers.
* Wrestling/TedDiBiase went from being a top heel during the latter part of WWF's Rock 'n' Wrestling era to managing and leading the top Heel PowerStable during the beginning part of the New Generation Era.
* Wrestling/MissElizabeth subverted this during her time in the WWF when she managed her real-life husband Wrestling/RandySavage. Even though Savage was a heel, she was always treated like a face, and she was critical to Savage's first HeelFaceTurn. But when Savage turned heel again during his feud with Wrestling/HulkHogan, Elizabeth broke away from Savage. Their reunion at Wrestlemania VII led to Savage's second HeelFaceTurn.
* Wrestling/PaulEllering managed Wrestling/TheRoadWarriors for most of his managerial career as a face, but more recently, he managed the Authors of Pain, a heel tag team in NXT.
* Wrestling/MrFuji: unlike most of WWF's managers, Fuji wasn't much of a talker but rather brought a [[ForeignWrestlingHeel foreign heel heat]] to his clients, such as Wrestling/DonMuraco, Wrestling/{{Demolition}}, and Wrestling/{{Yokozuna}}. He was also a master of outside interference. When Fuji switched from managing to Demolition to Wrestling/ThePowersOfPain, they together did a FaceHeelDoubleTurn.
* Ernie Roth, known as Wrestling/TheGrandWizard, was the third of the Three Wise Men, the top heel managers of the classic WWWF era. Roth chose the name as an allusion to the Ku Klux Klan. The Wizard managed Wrestling/SuperstarBillyGraham and Wrestling/StanStasiak to the WWWF World Heavyweight Title, Wrestling/PatPatterson, Wrestling/KenPatera and Wrestling/DonMuraco to the Intercontinental Heavyweight Title, and Wrestling/MrFuji (before he became a manager) and Professor Toru Tanaka to two reigns as Tag Team Champions.
* Wrestling/JimmyHart was the Heel manager of several Tag Team champions: the Hart Foundation (Wrestling/BretHart and Wrestling/JimNeidhart), Wrestling/TheNastyBoys, Wrestling/TheNaturalDisasters ([[Wrestling/JohnTenta Earthquake]] and [[Wrestling/FredOttman Typhoon]]), and Money Inc. ([[Wrestling/TedDiBiase "The Million Dollar Man" Ted [=DiBiase=]]] and [[Wrestling/MikeRotunda Irwin R. Schyster]]). Hart also managed the Wrestling/HonkyTonkMan during his record-setting Intercontinental Championship run.
* Wrestling/BobbyHeenan may be the greatest example of this trope. Heenan was practically the BigBad of the Rock 'n' Wrestling era (especially after Wrestling/RoddyPiper turned face). Wrestling/AndreTheGiant demonstrated his FaceHeelTurn prior to Wrestlemania III by taking on Heenan as a manager. Other members of the Heenan Family included Wrestling/BigJohnStudd, Wrestling/PaulOrndorff, Wrestling/KingKongBundy, Wrestling/HarleyRace, Wrestling/RickRude, Wrestling/CurtHennig, [[Wrestling/{{Meng}} King Haku]], and the Brain Busters (Wrestling/ArnAnderson and Tully Blanchard). All those who had face turns during the WWF runs (Andre, Studd, Orndorff, Perfect) included them breaking from Heenan.
* Wrestling/PaulHeyman has provided a new twist on the role in his relationships with Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns. Punk flat out told Heyman that he wasn't Heyman's client but rather his best friend, so Heyman shouldn't interfere in his matches. Heyman soon after turned on Punk, but he seemed to take the message to heart. Heyman has less so "managed" either Lesner or Reigns but rather served as [[MouthOfSauron their mouthpiece]] and reversing the typical EvenEvilHasStandards relationship by occasionally being more merciful than his clients. But this only serves to show how scary Lesnar and Reigns are.
* Wrestling/DebraMarshall served as a MsFanservice businesswoman helping Wrestling/JeffJarrett win matches by distracting opponents with her "puppies."
* [[Wrestling/SherriMartel Sensational Sherri]] managed several heels throughout her career. She managed Wrestling/RandySavage after his FaceHeelTurn, in which she was essentially the EvilCounterpart to Wrestling/MissElizabeth. Once Savage turned face again, Sherri managed Wrestling/TedDiBiase and then Wrestling/ShawnMichaels immediately following his heel turn.
* Arnold Skaaland subverted this as manager of Wrestling/BobBacklund during his run as WWF champion when Backlund was a face. Skaaland's decision to [[KnowWhenToFoldEm throw in the towel]] during Backlund's title defense against Wrestling/TheIronSheik served as the StartOfDarkness for Backlund's heel turn to years later. Backlund attacked Skaaland as part of his turn.
* Wrestling/{{Slick}}, the "Doctor of Style," was officially the successor of Wrestling/FreddieBlassie, inheriting many of Blassie's clients when he retired, including Wrestling/TheIronSheik, Wrestling/NikolaiVolkoff, and Wrestling/{{Kamala}}. Slick also managed the Wrestling/BigBossMan (who split from Slick when he turned face), Wrestling/TheOneManGang (who then became "[[PrettyFlyForAWhiteGuy Akeem, the African Dream]]"), Wrestling/RickMartel, and Power and Glory (Wrestling/HerculesHernandez and Paul Roma). Slick later had a HeelFaithTurn and become Reverend Slick, mirroring his own real-life conversion.
* [[Wrestling/TammyLynnSytch Sunny]] managed her [[CastIncest on-screen brother and real-life boyfriend]] [[Wrestling/ChrisCandido Skip]], whose gimmicks were heel versions of WorkoutFanservice, mocking fans for being out of shape while showing off their bodies. Sunny then managed a tag team of Skip and Zip, who later won the tag team championship. When they lost the championship, Sunny [[IFightForTheStrongestSide jumped to whoever held the belts]]: first the Godwins and then the Smoking Gunns. This proved to be the StartOfDarkness for Wrestling/BillyGunn's heel turn.
[[/folder]]
[[folder: NWA[=/=]WCW Managers]]
* Wrestling/JimCornette was a nerdy, overweight motormouth who drove fans crazy with his nonstop yapping, and he also carried a loaded tennis racket that won many matches for his charges. He shot to fame managing Wrestling/TheMidnightExpress during their legendary feuds with Wrestling/TheRockNRollExpress in Mid-South and JCP/WCW in the 1980s.
* Wrestling/JamesJDillon managed Wrestling/TheFourHorsemen, the TropeCodifier of the heel PowerStable led by Wrestling/RicFlair and Wrestling/ArnAnderson, during the height of their NWA and WCW runs.
* Wrestling/MissElizabeth did a FaceHeelTurn during her time in WCW, where she turned on Wrestling/RandySavage and became a Heel valet, first to Wrestling/RicFlair and then in the Wrestling/NewWorldOrder to Hogan and Wrestling/EricBischoff. Once Savage joined the NWO, Elizabeth returned to being his valet.
* Wrestling/JimmyHart entered WCW as a Face managing Wrestling/HulkHogan (who Hart towards the very end of his WWF run, having done a HeelFaceTurn there). But he eventually turned on Hogan and managed the Wrestling/DungeonOfDoom its dissolution. This included managing [[Wrestling/TheBigShow The Giant]] during his two WCW Heavyweight title runs.
* [[Wrestling/PaulHeyman Paul E. Dangerously]] led the Wrestling/TheDangerousAlliance, which became the top heel PowerStable after the Wrestling/TheFourHorsemen disbanded following Wrestling/RicFlair's departure to WWF. It was composed of Wrestling/RickRude (the promotion's new top heel), Wrestling/SteveAustin, Wrestling/{{Madusa}}, Wrestling/ArnAnderson, Larry Zbyszko, and Bobby Eaton.
* Wrestling/TeddyLong managed Doom (Wrestling/RonSimmons and Butch Reed), the dominant heel tag team until they broke up. Long went on the manage the next dominant heel tag team, the Skyscrapers, which was alternately composed on [[Wrestling/SidEudy Sid Vicious]], [[Wrestling/TheUnderTaker "Mean" Marc Calaway]], and Dan Spivey.
* Wrestling/DebraMarshall started off as Mongo's stuck up beauty queen wife on WCW, before her memorable run in WWE as a MsFanservice businesswoman helping Jeff Jarrett win matches by distracting opponents with her "puppies."
* Sonny Onoo managed the Team New Japan, a ForeignWrestlingHeel PowerStable, against Team WCW at Starrcade 1995. He went to manage pretty much every wrestler from Japan who came to WCW, most notably Wrestling/BullNakano and Wrestling/UltimoDragon.
* Wrestling/SherriMartel briefly managed Wrestling/RicFlair, the top promotional heel, when she first came to WCW, but then she moved on to manage Harlem Heat (Wrestling/BookerT and Stevie Ray) and helped them become the top heel tag team in WCW, wininng several tag team championships.
[[/folder]]
[[folder: ECW Managers]]
* Wrestling/{{Francine}} earned her heel reputation with the fans as a loose woman and an unscrupulous gold-digger. Twice in ECW she betrayed her man in title matches to help the heel win the belt, both times becoming the heel's new valet in the process. As she explained in interviews, her motivations could be summed up as, "No belt, no booty."
* Wrestling/BeulahMcGillicutty started as a heel valet before joining up with Wrestling/TommyDreamer, which caused her to have a HeelFaceTurn.
* Inverted by Wrestling/{{Raven}} during his feud with [[Wrestling/JimFullington the Sandman]]. Raven {{brainwashed}} Sandman's wife Lori and son Tyler, making them part of Wrestling/RavensNest with Lori as his "manager" during the feud.
[[/folder]]
[[folder: AEW Managers]]
* Tully Blanchard manages Wrestling/ThePinnacle, a heel PowerStable.
* Wrestling/MattHardy's heel turn in AEW coincided with him becoming the manager of Private Party. They later formed a PowerStable with the Blade and the Butcher with Hardy as the leader.
* Nyla Rose states in [[https://wrestlingsc.com/2020/08/05/nyla-rose-exclusive-interview-vickie-guerrero-aew/ this interview]] that Wrestling/VickieGuerrero was brought in to be her manager in order to solidify her FaceHeelTurn. Until then, female wrestlers in AEW did not have managers.
* Wrestling/JakeRoberts, upon joining AEW, immediately announced he would be managing Lance Archer and soon established his top heel bona fides by [[WouldHitAGirl orchestrating an attack on]] Brandi Rhodes, [[HonestCorporateExecutive Chief Brand Officer]] of AEW, and [[SignatureMove placing a snake on her]].
* [[Wrestling/{{Tazz}} Taz]] was a famous WrestlingMonster during almost all ECW and for a time during Attitude Era in WWE. Decades later, he retakes his heel persona in AEW, being the manager and leader of his own heel faction, the "Team Taz", managing Brian Cage, Ricky Starks and Powerhouse Hobbs.
[[/folder]]
[[folder: Other Promotions]]
* Wrestling/SirOliverHumperdink managed "[[PowerStable The House of Humperdink]]", a heel stable that crossed multiple promotions and [[LoadsAndLoadsOfCharacters in its various incarnations included]] Wrestling/AbdullahTheButcher, [[Wrestling/AllenCoage Bad News Allen]], Wrestling/BruiserBrody, Wrestling/DoryFunkJr, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, Wrestling/PaulJones, Wrestling/IvanKoloff, Wrestling/DonMuraco, Wrestling/KeijiMutoh, [[Wrestling/JohnNord Nord the Barbarian]], Wrestling/TheOneManGang, Wrestling/OutlawRonBass, Wrestling/GregValentine, Wrestling/NikolaiVolkoff.
* Wrestling/PaulJones followed the example of his former manager Humperdink and formed the heel PowerStable, "Paul Jones's Army," which included some former members of the House of Humperdink: Wrestling/AbdullahTheButcher, Wrestling/SuperstarBillyGraham, Wrestling/HerculesHernandez, and Wrestling/IvanKoloff, along with Wrestling/RickRude and Wrestling/ThePowersOfPain. Jones also affected an AdolfHitlarious image, wearing khakis and jackboots and sporting a toothbrush mustache.
* In Stampede Wrestling, Wrestling/BeulahMcGillicutty was Wrestling/BrianPillman's heel manager and [[UnrelatedBrothers on-screen sister]].
[[/folder]]
[[folder: Other Media]]
!!Live-Action TV
* In ''Series/TheMightyBoosh'' episode "Killeroo", Vince serves as Howard's boxing manager for the episode, managing his training and introducing him in the ring. At the boxing match, he shows up in flashy, wrestling manager-esque PimpDuds and plays a crucial role in fixing to fight to allow Howard to win through cheating.
!!Web Animation
* The wrestling ''WebAnimation/StrongBadEmail'' has The Cheat as the manager for Strong Bad and Strong Mad's villainous tag-team duo under the name Mr. Cheatoyama, where he's a sinister ForeignWrestlingHeel with an [[DastardlyWhiplash evil mustache]]. Probably an {{expy}} of Wrestling/MrFuji.
[[/folder]]
