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** The season 15 episode called "You're Getting Old" (which is self explanatory) ironically contained more up to date pop culture references than usual for the show, such as the boys seeing "X-men: The Last Stand" in theaters and playing "L.A. Noir". The episode "1%" also had a brief mention of the game "Batman: Arkham City", released less than a month earlier. These appearances don't seem to serve any purpose other than to say "See? We're still paying attention!".

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** The season 15 episode called "You're Getting Old" (which is self explanatory) ironically contained more up to date pop culture references than usual for the show, such as the boys seeing "X-men: The Last Stand" First Class" in theaters and playing "L.A. Noir". The episode "1%" also had a brief mention of the game "Batman: Arkham City", released less than a month earlier. These appearances don't seem to serve any purpose other than to say "See? We're still paying attention!".

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* The [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the upcoming [[TheThreeStooges Three Stooges]] movie is rife with this, complete with a modern setting, an iPhone, and even the cast of the Jersey Shore. Many people who hadn't heard anything about the film since Sean Penn was involved (which implied a more serious biography of the Stooges) were, to say the least, [[ShockingSwerve surprised]].

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* The [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the upcoming [[TheThreeStooges Three Stooges]] movie is rife with this, complete with a modern setting, an iPhone, and even the cast of the Jersey Shore. Many people who hadn't heard anything about the film since Sean Penn was involved (which implied a more serious biography of the Stooges) were, [[{{Understatement}} to say the least, [[ShockingSwerve surprised]].least,]] surprised.
* Film/TheSmurfs movie is infamous for trying [[TotallyRadical every]] [[ProductPlacement cheap]] [[PissTakeRap tactic]] [[ReferenceOverdosed in]] [[LowestCommonDenominator the book]] to try to get the franchise "Down with [[ViewersAreMorons the kids]]".

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* {{Blondie}} did this wonderfully in the 1990s. In 1991, Blondie put on pants and started a catering business with her friend Tootsie. In 2000, Blondie yelled "Dagwood Bumstead Dot Com!" to wake her husband. Dagwood responded, "Omigosh, that means BUSINESS!" Dagwood uses a flatscreen computer monitor at work, Cookie and Alexander use cell phones and crack jokes about Facebook. But Dagwood is still late to work -- although now he races out the door to his car pool -- and Mr. Dithers still kicks him in the ass.


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** In 1991, Blondie put on pants and started a catering business with her friend Tootsie. In 2000, Blondie yelled "Dagwood Bumstead Dot Com!" to wake her husband. Dagwood responded, "Omigosh, that means BUSINESS!" Dagwood uses a flatscreen computer monitor at work, Cookie and Alexander use cell phones and crack jokes about Facebook. But Dagwood is still late to work -- although now he races out the door to his car pool rather than a city bus -- and Mr. Dithers still kicks him in the ass.
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* By far, the most embarrassing attempt to make an older character "cool" to young people was the all-but-forgotten series ''YoYogi'' Yes, it had a teenaged YogiBear dressed in neon pink and green, solving mysteries (because why the hell not?), and hanging out in Jellystone ''Mall''. Poor Magilla Gorilla was transformed into a rapping snowboarder named Magilla ''Ice'' (really, imagine an animated series where ''every'' character was ThePoochie and you've got the overall effect of this show), and certain scenes were designed to be viewed with 3-D glasses (because, again, why the hell not?) Surprisingly, this is the last television series to star Yogi Bear -- perhaps he retired out of shame. ''Yo, Yogi'' failed so badly that {{NBC}} decided to eighty-six their entire animated lineup in order to create an all-teen block in order to take advantage of ''[[SavedByTheBell Saved by the Bell]]'''s success and expand the ''Today'' show to Saturdays.

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* By far, the most embarrassing attempt to make an older character "cool" to young people was the all-but-forgotten series ''YoYogi'' Yes, it had a teenaged YogiBear dressed in neon pink and green, solving mysteries (because why the hell not?), mysteries, and hanging out in Jellystone ''Mall''. Poor Magilla Gorilla was transformed into a rapping snowboarder named Magilla ''Ice'' (really, imagine an animated series where ''every'' character was ThePoochie and you've got the overall effect of this show), , and certain scenes were designed to be viewed with 3-D glasses (because, again, why glasses, which looked akward to say the hell not?) least. Surprisingly, this is the last television series to star Yogi Bear -- perhaps he retired out of shame.Bear. ''Yo, Yogi'' failed so badly that {{NBC}} decided to eighty-six their entire animated lineup in order to create an all-teen block in order to take advantage of ''[[SavedByTheBell Saved by the Bell]]'''s success and expand the ''Today'' show to Saturdays.



* The aforementioned ''LoonaticsUnleashed'' attempts a DarkerAndEdgier version of the 1930s-1960s LooneyTunes shorts. It worked out about as well as you can imagine, and could be the nadir of this trope.
* ''TheSimpsons'' is suffering hard from this trope, [[LongRunners thanks to being on the air for 20+ years]]. While the show never shied away from pop-culture references in its heyday, it's now become increasingly apparent that the ''Simpsons'' writers are taking a page from ''SouthPark'' and ''FamilyGuy'' in trying to be relevant through using current trends and events (and in a lot of cases, [[EpicFail failing miserably]]). The long episode production time and the fact that they've [[ItsBeenDone done every sitcom plot they could -- including ones that have been done on other shows and recycling the ones they've done before]] is also a contributing factor to ''TheSimpsons'' suffering from this trope.

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* The aforementioned ''LoonaticsUnleashed'' attempts a DarkerAndEdgier version of the 1930s-1960s LooneyTunes shorts. It worked out about as well as you can imagine, shorts and could be the nadir got a considerable amount of this trope.
Hatedom and InternetBackdraft as a result.
* Some people believe ''TheSimpsons'' is suffering hard from this trope, relying on thise trope too much, [[LongRunners thanks to being on the air for 20+ years]]. While the show never shied away from pop-culture references in its heyday, it's now become increasingly apparent that the ''Simpsons'' writers are taking a page from ''SouthPark'' and ''FamilyGuy'' in trying to be relevant through using current trends and events (and in a lot of cases, [[EpicFail failing miserably]]). events. The long episode production time and the fact that they've [[ItsBeenDone done every sitcom plot they could -- including ones that have been done on other shows and recycling the ones they've done before]] is also a contributing factor to ''TheSimpsons'' suffering from this trope.factor.



** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Ke$ha's "[=TiK ToK=]" -- while pretty funny -- absolutely reeked of desperation to appeal to the hip youth of the current age.

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** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Ke$ha's "[=TiK ToK=]" -- while pretty funny -- absolutely reeked of desperation was an obvious attempt at pandering to appeal to the hip youth of the current age.a younger demographic.



* {{Beavis and Butthead}}'s 2011 remake has sadly fallen into this trope (on the ''first episode'' no less). MST segments aside, the writers apparently think that {{Twilight}} parodies are still mainstream.

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* {{Beavis and Butthead}}'s 2011 remake has sadly fallen into this trope (on the ''first episode'' no less). MST segments aside, the writers apparently think that {{Twilight}} parodies are still mainstream.
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*** ''The End of Time'' made a few {{Anvilicious}} nods towards BarackObama's healthcare reform. Also, "Fear Her" had a background gag to then-current ''{{The X-Factor}}'' winner Shayne Ward's greatest hits.

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*** ''The End of Time'' made a few {{Anvilicious}} nods towards BarackObama's healthcare reform. Also, "Fear Her" had a background gag to then-current ''{{The X-Factor}}'' ''TheXFactor'' winner Shayne Ward's greatest hits.
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being a blue energy being was never hip (but if it was, I was into it before it was cool)


* Hipster Superman, perhaps? (Sadly, the link is broken; you'll have to believe us.)
** [[VideoGame/{{Prototype}} Alex Mercer?]]
** [[FiveSecondFilms You probably haven't heard of him]]. [[http://www.youtube.com/watch?v=jMwMKM0pHug He's pretty obscure]].
** On the other hand, there's Superman Blue. Supes was changed into a very alien EnergyBeing and... yeah. Fun times, fun times.
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* In ''{{The NeverEnding Story}} III'', the inhabitants of [[MagicalLand Fantasia]] undergo considerable change, including spouting contemporary pop-culture references. Bastian updates his hairdo because his sister calls it "un". As the review on ''Everything Is Terrible'' put it, "The sound you're hearing right now is your childhood throwing up."

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* In ''{{The NeverEnding Story}} ''Film/TheNeverEndingStory III'', the inhabitants of [[MagicalLand Fantasia]] undergo considerable change, including spouting contemporary pop-culture references. Bastian updates his hairdo because his sister calls it "un". As the review on ''Everything Is Terrible'' put it, "The sound you're hearing right now is your childhood throwing up."
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* BobHope constantly attempted this in the 70's and on. As {{Frasier}} told Niles, "Don't use slang. You sound like Bob Hope when he acts like The Fonz."

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[[caption-width-right:197: And this would be an example of an of-the-moment reference. How many of you know what the phrase on Jughead's shirt even means?]]

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[[caption-width-right:197: And The perils of this would be an example of an of-the-moment reference. How trope: how many of you know what the phrase on Jughead's shirt even means?]]



* In [[SilverAge the Sixties]], [[Comicbook/{{Superman}} Jimmy Olsen]] ''was'' this trope. He was, at various points, a hippie, ''a Beatle'' (in Ancient Rome, no less!), a wide variety of superheroes, and many other things, most of which fall under the WhatDoYouMeanItWasntMadeOnDrugs heading. Once again, it's become sort of a RunningGag, focused on at places like SuperDickery. The example with the longest ramifications was when the Jimmy Olsen title was written by JackKirby, who used the craziness to introduce {{Darkseid}} and the [[NewGods Fourth World mythos]] to the wider DCUniverse.

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* In [[SilverAge the Sixties]], [[Comicbook/{{Superman}} Jimmy Olsen]] ''was'' this trope. He was, at various points, a hippie, ''a Beatle'' (in Ancient Rome, no less!), a wide variety of superheroes, and many other things, most of which fall under the WhatDoYouMeanItWasntMadeOnDrugs / SoBadItsGood heading. Once again, it's become sort of a RunningGag, focused on at places like SuperDickery.
**
The example with the longest ramifications was when the Jimmy Olsen title was written by JackKirby, who used the craziness to introduce {{Darkseid}} and the [[NewGods Fourth World mythos]] to the wider DCUniverse.



* [[http://omg.yahoo.com/blogs/crush/superman-gets-a-hipster-makeover/488 Hipster Superman]], perhaps.

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* [[http://omg.yahoo.com/blogs/crush/superman-gets-a-hipster-makeover/488 Hipster Superman]], perhaps.Superman, perhaps? (Sadly, the link is broken; you'll have to believe us.)



** [[FiveSecondFilms You probably haven't heard of him]]. [[http://www.youtube.com/watch?v=jMwMKM0pHug He's pretty obscure]].
* ''FreddyVsJasonVsAsh: The Nightmare Warriors'' had a prolonged, rather random, and immature TakeThat towards George W. Bush, who had been out of office for a couple years by the comics publication.

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** [[FiveSecondFilms You probably haven't heard of him]]. [[http://www.youtube.com/watch?v=jMwMKM0pHug He's pretty obscure]].
obscure]].
** On the other hand, there's Superman Blue. Supes was changed into a very alien EnergyBeing and... yeah. Fun times, fun times.
* ''FreddyVsJasonVsAsh: The Nightmare Warriors'' had a prolonged, rather random, and immature TakeThat towards George W. Bush, Bush... who had been out of office for a couple years by the comics publication.



* The [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the upcoming [[TheThreeStooges Three Stooges]] movie is rife with this, complete with a modern setting, an iPhone, and even the cast of the Jersey Shore.

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* The [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the upcoming [[TheThreeStooges Three Stooges]] movie is rife with this, complete with a modern setting, an iPhone, and even the cast of the Jersey Shore. Many people who hadn't heard anything about the film since Sean Penn was involved (which implied a more serious biography of the Stooges) were, to say the least, [[ShockingSwerve surprised]].
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[[caption-width-right:197: And this would be an example of an of-the-moment reference. By now most of you might not know what the phrase on Jughead's shirt even means...]]

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[[caption-width-right:197: And this would be an example of an of-the-moment reference. By now most How many of you might not know what the phrase on Jughead's shirt even means...]]
means?]]
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[[caption-width-right:197: And this would be an example of an of-the-moment reference. By now most of you might not even know what this is in reference to...]]

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[[caption-width-right:197: And this would be an example of an of-the-moment reference. By now most of you might not even know what this is in reference to...the phrase on Jughead's shirt even means...]]
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[[caption-width-right:197: Ironically, by now most of you might not even know what this is in reference to...]]

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[[caption-width-right:197: Ironically, by And this would be an example of an of-the-moment reference. By now most of you might not even know what this is in reference to...]]
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[[caption-width-right:329: Ironically, by now most of you might not even know what this is in reference to...]]

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[[caption-width-right:329: [[caption-width-right:197: Ironically, by now most of you might not even know what this is in reference to...]]
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[[caption-width-right:329: Ironically, by now most of you might not even know what this is in reference to...]]
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*** Although the fact that he's now getting married and joining the army arguably makes him relevant.
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* The [[http://www.youtube.com/watch?v=Z4IoUo_ZJkY trailer]] for the upcoming [[TheThreeStooges Three Stooges]] movie is rife with this, complete with a modern setting, an iPhone, and even the cast of the Jersey Shore.
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** TropesAreNotBad. Peppermint Patty owes her entire existence to this trope. At the height of the in the late '60s feminist movement, Schulz decided he needed a female character who wasn't stereotypically feminine. Apparently, it was a somewhat big deal at the time that she (gasp!) wore shorts and sandals.

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* {{Beavis and Butthead}}'s 2011 remake has sadly fallen into this trope (on the ''first episode'' no less). MST segments aside, the writers apparently think that {{Twilight}} parodies are still mainstream.

to:

* {{Beavis and Butthead}}'s 2011 remake has sadly fallen into this trope (on the ''first episode'' no less). MST segments aside, the writers apparently think that {{Twilight}} parodies are still mainstream. mainstream.
** And a later episode parodied SupersizeMe, and one after that dealt with an oil spill. On the other hand, it's debatable whether they're doing it because they're trying to seem "relevant" or whether they're doing it because they think it'd make a good episode plot. For example, the aforementioned Twilight episode is really about the concept of VampiresAreSexGods, and the duo trying to take advantage of that.
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* {{Beavis and Butthead}}'s 2011 remake has sadly fallen into this trope (on the ''first episode'' no less). MST segments aside, the writers apparently think that {{Twilight}} parodies are still mainstream.

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-->Featuring [[TotallyRadical funky, cool new designs]] of [[{{JimHenson}} JIM HENSON]]'s Muppets by Darin McGowan
[[/folder]]
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* TheMuppets are known to suffer from this from time to time, though they've been handling it rather well (especially after {{Disney}} [[RuinedForever got the rights]] [[{{Irony}} to them]]).
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* TheMuppets are known to suffer from this from time to time, though they've been handling and handle it with various levels of success. Most of the time they pull it off rather well (especially after {{Disney}} [[RuinedForever well, but a few cases stand out as blatant attempts at this: the panned ''Studio DC: Almost Live'', which featured Disney stars such as MileyCyrus and the JonasBrothers acting alongside the Muppets in order to introduce them to a younger audience, and [[http://muppet.wikia.com/wiki/Darin_McGowan_pitches a few horrifying-looking Muppet cartoons that were proposed in the mid-2000's]] (that luckily never got the rights]] [[{{Irony}} to them]]).
[[/folder]]
made).

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* Music/{{KoRn}}'s announcement that their album ''The Path of Totality'' would consist of a blend of their traditional sound and dubstep rather smacked of this trope.

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* Music/{{KoRn}}'s announcement that their album ''The Path of Totality'' would consist of a blend of their traditional sound and dubstep brostep rather smacked of this trope.trope.
Jonathan Davis (lead singer):
->"This isn’t gay techno music. This is something different."
->"Now it’s all commercialized so this is kind of the new hip-hop in that sense. It was about being street and being underground and having skills. These guys, all the shows they do, the underground shows."
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* {{Blondie}} did this wonderfully in the 1990s. In 1991, Blondie put on pants and started a catering business with her friend Tootsie. In 2000, Blondie yelled "Dagwood Bumstead Dot Com!" to wake her husband. Dagwood responded, "Omigosh, that means BUSINESS!" Dagwood uses a flatscreen computer monitor at work, Cookie and Alexander use cell phones and crack jokes about Facebook. But Dagwood is still late to work -- although now he races out the door to his car pool -- and Mr. Dithers still kicks him in the ass.
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** This is just the most notorious and noxious example of the trend of "[[TheManIsStickingItToTheMan rebel advertising]]", which was especially rampant in the mid-90's but hasn't really gone away. The idea is to get young people, who have an innate distrust and distaste of [[ProductPlacement rampant advertising]], to be unique and special by buying a unique and special product... made by a big corporation. Seriously. And so, we got the "punk rock" Nissan, the "uncola" Sprite, "more badass than mayonaisse" Miracle Whip, Miller's supposed quaint Plank Road "microbrewery" encouraging you to "be your own dog" (still not sure what that means), and William Burroughs, Jack Kerouac, and Walt Whitman co-opted to sell Nikes, Gap pants, and Levis respectively. Strange times.

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** This is just the most notorious and noxious example of the trend of "[[TheManIsStickingItToTheMan rebel advertising]]", which was especially rampant in the mid-90's but hasn't really gone away. The idea is to get young people, who have an innate distrust and distaste of [[ProductPlacement rampant advertising]], to be unique and special by buying a unique and special product... made by a big corporation. Seriously. And so, we got the "punk rock" Nissan, the "uncola" Sprite, "[[http://www.youtube.com/watch?v=JX9xmGSIT6U UnCola]]" 7-Up, "more badass than mayonaisse" mayonnaise" Miracle Whip, Miller's supposed quaint Plank Road "microbrewery" encouraging you to "be your own dog" (still not sure what that means), and William Burroughs, Jack Kerouac, and Walt Whitman co-opted to sell Nikes, Gap pants, and Levis respectively. Strange times.
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Hmm. Doesn\'t really sound like what the article describes. If anything, it means Jim Davis is aware of his surroundings.


* ''{{Garfield}}'' is a prime example of this. Older strips from the 1970s had record players and vintage televisions. Strips nowadays feature iPods and cell phones.

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Sorry, it \'\'does\'\' go under Rule Of Funny, because the writer \'\'is\'\' trying to be funny. (Removing natter and stuff, too.)


* ''{{Blondie}}'' has also taken to this in recent years. The jokes have generally been about how out-of-touch Dagwood is with modern society, but the "modern society" the reader is often shown still feels like it's trapped in a time warp.
** Made worse by the fact that the author never explains how Elmo is so rich as to have Photoshop and an iPad among other things, when he's like 10 years old. RuleOfFunny is not in effect because these jokes don't go anywhere.
*** TruthInTelevision: Parents will buy both of those for kids as young as eight or so. Photoshopping with the right program is so easy that an elementary school kid ''could'' do it. It's not that uncommon for a kid to have a gadget like those while the people one decade older think its ridiculous for a parent to give it to them. Plus, Elmo spending so much time with Dagwood makes more sense ''with'' the gadgets.
*** FridgeBrilliance: His parents are too busy for him and are buying him expensive toys to keep him occupied. He really just wants to hang out with someone, so he goes to see Dagwood.
* ''{{Peanuts}}'' occasionally delved into this, usually through having Snoopy picking up on then-current fads.
** This arguably reached its apex (or nadir) with the '80s TV special ''[[http://www.youtube.com/watch?v=mO6ccX90HNI It's Flashbeagle, Charlie Brown]]''.

to:

* ''{{Blondie}}'' has also taken to this in recent years. The jokes have generally been about how out-of-touch Dagwood is with modern society, but the "modern society" the reader is often shown still feels like it's trapped in a time warp.
** Made worse by the fact that the author never explains how Elmo is so rich as
warp. Most references to have Photoshop and an iPad among other things, when he's like 10 years old. RuleOfFunny is not in effect because these jokes don't go anywhere.
*** TruthInTelevision: Parents will buy both of those for kids as young as eight or so. Photoshopping with the right program is so easy that an elementary school kid ''could'' do it. It's not that uncommon for
modern technology come from Elmo, a kid to have small child who somehow affords every "hip" new product despite being a gadget like those while the people one decade older think its ridiculous for a parent to give it to them. Plus, Elmo spending so much time with Dagwood makes more sense ''with'' the gadgets.
*** FridgeBrilliance: His parents are too busy for him and are buying him expensive toys to keep him occupied. He really just wants to hang out with someone, so he goes to see Dagwood.
small child.
* ''{{Peanuts}}'' occasionally delved into this, usually through having Snoopy picking up on then-current fads. \n** This arguably reached its apex (or nadir) with the '80s TV special ''[[http://www.youtube.com/watch?v=mO6ccX90HNI It's Flashbeagle, Charlie Brown]]''.
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How is that the same thing?


** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Ke$ha's "[=TiK ToK=]" -- while pretty funny -- absolutely reeked of desperation to appeal to the hip youth of the current age, regardless that anime dose this with JPop in it's openings and endings all the time (removing the lip sync, of course).

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** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Ke$ha's "[=TiK ToK=]" -- while pretty funny -- absolutely reeked of desperation to appeal to the hip youth of the current age, regardless that anime dose this with JPop in it's openings and endings all the time (removing the lip sync, of course).age.
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The same? What, you mean he was a teenager in that movie? Removing natter.


*** [[YourMileageMayVary Goofy is even more versatile than Donald.]]
*** FridgeBrilliance : Goofy and Donald's ability to be reinvented with the times? Think about what they're [[KingdomHearts famous for now.]] You bet they're still relevant!



** Now the computer generated Yogi and Boo Boo in a live action movie will attempt to do the same. The [[TrailersAlwaysSpoil trailers]] have already begun the downward spiral.
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Removing a ptitle


* ''[[{{ptitle6p8e221c}} Li'l Abner]]'' introduced student radicals called SWINE (Students Wildly Indignant at Nearly Everything) during TheSixties.

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* ''[[{{ptitle6p8e221c}} Li'l Abner]]'' ''LilAbner'' introduced student radicals called SWINE (Students Wildly Indignant at Nearly Everything) during TheSixties.

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Moving from ptitle4y5q6h4a


[[redirect:ptitle4y5q6h4a]]

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[[redirect:ptitle4y5q6h4a]][[quoteright:197:[[ArchieComics http://static.tvtropes.org/pmwiki/pub/images/donttasejughead.jpg]]]]

->''"At only a year and a half since the event being referenced, this [see right] is the most current pop-culture reference that Archie Comics have ever made, beating out the same issue's ''AmericanIdol'' joke by a good five years."''
-->--''[[http://www.the-isb.com/?p=1223 Chris' Invincible Super-Blog]]''

Suppose you've got yourself a LongRunner. And while your Long Runner hasn't really wavered in popularity, not significantly, you still want to connect with the youth of today. Perhaps you'd also like to comment on current pop-culture events as well.

Well, you'd better tread carefully or you might sound like you're just screaming, "We're Still Relevant, Dammit!"

The parent trope of both TotallyRadical and FadSuper, this happens when a series that is gettin' old decides to make an attempt to stay current. Of-the-moment pop-culture references (that usually end up dated by the time the work of fiction makes its premiere) are certainly most common. The writers might also decide to [[NotAsYouKnowThem radically change a character]] or create an "updated" {{Expy}} of an older character. A number of times a character has been made DarkerAndEdgier easily fit the bill. Another popular tactic is to make the character suddenly become a member of a newly emerged subculture, fandom, or similar group. The result, especially if the writer is not part of said subculture and DidNotDoTheResearch, is often laughably embarrassing instead of the bold new direction the producers were hoping for.

This often heralds the beginning of a DorkAge. Can very often result in an UnintentionalPeriodPiece.

See also PopularityPolynomial, MascotWithAttitude, and more than a few [[TheScrappy Scrappies]] and cases of MisaimedMarketing.
----
!!Examples

[[foldercontrol]]

[[folder: Advertising ]]

* [[{{Lost}} Daniel Faraday]] would like to remind you that [[http://www.youtube.com/watch?v=vLhfxI8T2cU Subaru cars are "like punk rock"]]. Do not question his logic!
** This is just the most notorious and noxious example of the trend of "[[TheManIsStickingItToTheMan rebel advertising]]", which was especially rampant in the mid-90's but hasn't really gone away. The idea is to get young people, who have an innate distrust and distaste of [[ProductPlacement rampant advertising]], to be unique and special by buying a unique and special product... made by a big corporation. Seriously. And so, we got the "punk rock" Nissan, the "uncola" Sprite, "more badass than mayonaisse" Miracle Whip, Miller's supposed quaint Plank Road "microbrewery" encouraging you to "be your own dog" (still not sure what that means), and William Burroughs, Jack Kerouac, and Walt Whitman co-opted to sell Nikes, Gap pants, and Levis respectively. Strange times.
* An ad for the Nissan Cube features icons such as "Add Friends" when someone other than the driver gets in the car, and "Join Group" when the car parks at an area with other people. The car itself is referred to as the "Cube Mobile Device".

[[/folder]]

[[folder: Comics ]]

* Dear old Jughead Jones of ArchieComics fame has often fallen victim to this trope. Archie Comics may be made fun of occasionally, but thanks to its cozy look at the bright side of being a teenager, most people tend to view it with warm nostalgic feelings. This makes these attempts to be "hip and happening" ever more bewildering. Everyone, from every generation, knows Jughead as Archie's goofy hamburger-eating [=BFF=] in that ridiculous hat. Well, over the years, he has ''also'' had mercifully brief careers as (get some coffee and a comfortable seat) a Beatnik, a Hippie, a Punk, a Disco King, a Breakdancer, a Time-Traveler a la ''BackToTheFuture'', a Rapper, a Paranormal Investigator a la ''{{The X-Files}}'', an EmoTeen, a SuperHero, and so on. At this point Jughead's {{Genre Shift}}ing has almost become a RunningGag. See [[http://www.avclub.com/content/node/48531 this useful Onion AV Club article]] for more details.
** Let's not forget that brief span ("[[http://joeydevilla.com/wordpress/wp-content/uploads/2005/10/shes_goth_to_have_it.jpg She's Goth to Have It]]") where Betty decides to become a {{Goth}}. And not long after, Archie, Reggie, and Veronica follow suit.
*** [[SoBadItsGood "Yeah! It's totally dismal and excellent!"]] Who can hate anything with such a hilarious closing line?
** They've finally gotten around to [[http://www.cnn.com/2010/SHOWBIZ/books/04/23/archie.gay/index.html?hpt=C2 adding]] a [[TokenMinority gay character]] to the cast, about 10 years after anyone would've cared.
** Then there were the "manga-style" Archie stories.
** TheComicsCurmudgeon openly suspected that ''Archie'' was so old and tired that it used a computer to come up with daily jokes, and even dubbed it the "Archie Joke-Generating Laugh Unit 3000" or AJGLU 3000. ''Archie'' [[http://joshreads.com/?p=1827 struck back in this comic]], putting Archie in a "No AJGLU 3000" shirt.
* In [[SilverAge the Sixties]], [[Comicbook/{{Superman}} Jimmy Olsen]] ''was'' this trope. He was, at various points, a hippie, ''a Beatle'' (in Ancient Rome, no less!), a wide variety of superheroes, and many other things, most of which fall under the WhatDoYouMeanItWasntMadeOnDrugs heading. Once again, it's become sort of a RunningGag, focused on at places like SuperDickery. The example with the longest ramifications was when the Jimmy Olsen title was written by JackKirby, who used the craziness to introduce {{Darkseid}} and the [[NewGods Fourth World mythos]] to the wider DCUniverse.
* There's a MickeyMouse [[http://coa.inducks.org/story.php?c=D+ 2007-020 comic story]] demonstrating this trope, published in 2008, in which Mickey attempts to join [[strike:[=MySpace=]]] [=MyPlace=] and finds out somebody is already on there impersonating him. (Unfortunately, this story is not yet available in English.)
** Disney has realized their playing safe with MickeyMouse has been a bit of problem. ''EpicMickey'' is part of an effort to make him relevant ''without'' falling into this trope.
* Lampshaded for humour in a 1990s ''Catwoman'' comic, in which Catwoman comes up against Two-Face -- who is toting as henchmen two ridiculously outdated (even for the time) Goth {{Mooks}}. When the fact that Goths aren't exactly hip anymore is raised, Catwoman snarks that 'time moves slower in Arkham'.
* ''TheBeano'' tried this in 2001 with a character called Robbie Rebel, essentially a more hip, contemporary version of Dennis the Menace. He was apparently based on Robbie Williams, and the strip also featured two scantily-clad girls called Kylie and Geri. Presumably this was to combat the dated appearance of the other characters (he wore jeans and a t-shirt instead of short trousers and a jersey), but he only lasted a few years.
* [[http://omg.yahoo.com/blogs/crush/superman-gets-a-hipster-makeover/488 Hipster Superman]], perhaps.
** [[VideoGame/{{Prototype}} Alex Mercer?]]
** [[FiveSecondFilms You probably haven't heard of him]]. [[http://www.youtube.com/watch?v=jMwMKM0pHug He's pretty obscure]].
* ''FreddyVsJasonVsAsh: The Nightmare Warriors'' had a prolonged, rather random, and immature TakeThat towards George W. Bush, who had been out of office for a couple years by the comics publication.
[[/folder]]

[[folder: Film ]]

* In ''{{The NeverEnding Story}} III'', the inhabitants of [[MagicalLand Fantasia]] undergo considerable change, including spouting contemporary pop-culture references. Bastian updates his hairdo because his sister calls it "un". As the review on ''Everything Is Terrible'' put it, "The sound you're hearing right now is your childhood throwing up."
[[/folder]]

[[folder: Live Action TV ]]

* ''[[StarTrekEnterprise Enterprise]]'''s attempts to prove that the franchise was still relevant at the turn of the millennium by allegorizing on the subject of TheWarOnTerror could be painful at times.
* ''Series/DoctorWho'' sums this trope up with the character of Ace; a clear attempt to be relevant and "with it" for the youth of the day, her "wicked" fashion style and "ace" dialogue was frequently considered either laughable or cringeworthy at the time, never mind later on. The writer reportedly ''tried'' for accuracy, hanging out with real kids to get a sense of who they were and how they acted, but ExecutiveMeddling resulted in actual teenage slang and speaking patterns being tossed out. However, she is redeemed by being one of the wildest ActionGirl companions the Doctor ever had, including her CrowningMomentOfAwesome when she smashed up a Dalek with a baseball bat, a feat of kick-assery by which all subsequent Doc companions are measured.
** While not as {{egregious}} as some other examples, the new Doctor Who series can suffer from this, too - numerous celebrity cameos and pop-culture references are scattered across multiple episodes but can leave them feeling very dated in a short space of time.
*** ''The End of the World'' amusingly used this trope by residents of the distant future referring to BritneySpears' music as "a traditional ballad". [[http://www.youtube.com/watch?v=EBw5tOeXWkY This is not the first time in the show that current pop music was described as "classical".]][[hottip:*:Should the link disappear: the First Doctor, Vicki, Barbara and Ian are watching ''Music/TheBeatles,'' which Vicki considers classical music.]]
*** Music/TheBeatles, or the "Bee-attles" comes up again as classical music in the new series episode "42".
*** ''The Shakespeare Code'' had a few ''Literature/HarryPotter'' references, including one to the final book which came out that year, and "Expelliarmus!" turns out to be key to defeating the MonsterOfTheWeek (admittedly this was because the preceding word was hard to rhyme).
*** ''The End of Time'' made a few {{Anvilicious}} nods towards BarackObama's healthcare reform. Also, "Fear Her" had a background gag to then-current ''{{The X-Factor}}'' winner Shayne Ward's greatest hits.
*** When the Master returned in the new series, he was updated into a [[PopCulturedBadass murderous pop culture junkie.]]
* The final season of ''TheBradyBunch'' was like this at times. In the wake of the runaway success of ''AllInTheFamily'', the Brady Bunch had an episode that didn't involve the Bradys at all, in which a white family adopted a black and an Asian kid. (A bigoted neighbor in the episode is expressly compared to Archie Bunker.)
* In an episode of ''PowerRangersDinoThunder'' Ethan and Devin are playing a painfully bad {{Expy}} of {{Yu-Gi-Oh}}, it screams of this trope.
[[/folder]]

[[folder: Music ]]

* Plenty of ProgressiveRock supergroups of TheSeventies, faced with [[AccentuateTheNegative negative press]] over their "irrelevance" in the [[ThreeChordsAndTheTruth age of punk rock/new wave]], sported EightiesHair, streamlined their images and musical styles, made hip music videos, and added high-tech synths to their sound in an attempt to keep up with the times. Some failed (Gentle Giant, JethroTull, EmersonLakeAndPalmer, Kansas, TheWho), and some succeeded ({{Yes}}, Music/{{Genesis}}, {{Rush}}, KingCrimson, PinkFloyd). This, however, led [[BrokenBase earlier fans]] to [[ItsPopularNowItSucks revolt against the new sounds and styles]].
** For the same reason, {{KISS}} ditched their trademark facepaint and costumes in the '80s for a generic glam look. While they do have a few hits from that era, it's generally considered the band's DorkAge. They've since gone back to their classic style with the album ''Sonic Boom''.
** Witness, also, CheapTrick's attempts, at least since their late '70s heyday ended, to update their look, sound and style to fit the times. Heavy synths in the mid-'80s (which gave them [[BlackSheepHit their only #1 hit]], "The Flame", which their fanbase detests), a more AOR/pop-metal sound by 1988-93, then more grunge- and alternative-influenced work in TheNineties, while groups with a clear lineage to their early work gained success. They've been making inroads into their more influential, early, power-pop sound more recently.
** {{Rush}} didn't change to be relevant. Rush has always been slowly evolving their albums across thirty years. If you just get their newest album though and didn't know this you could be forgiven of accusing them of jumping up their act.
* ChristianRock band Petra continuously changed their image and sound during TheEighties based on what was popular, with varying results. Their most successful case was an entirely accidental one -- the untimely departure of lead singer Greg Volz (who sounds a lot like Steve Walsh from Kansas) in the mid-'80s forced them to bring in John Schlitt (who sounds like every {{hair metal}} lead singer ever), which led to the peak of their career and their most famous material. TheNineties, on the other hand, were their DorkAge, as they attempted to find footing in the age of {{grunge}} and [[AlternativeRock alt-rock]] while still retaining Schlitt on lead ''and'' trying to garner airplay on contemporary Christian radio. Eventually, they released one last classic-rock album to [[PanderingToTheBase appease the long-time fans]] and then folded.
* Music/{{Metallica}} preemptively pulled this trope between the albums ''Load'' and ''St. Anger''; during that time period, they tried to adapt to the rising AlternativeMetal trends by changing their sound, [[ImportantHaircut hair]] and logo. After the... erm... "not so well-received" album ''St. Anger'', they finally returned to their trademark thrash sound that we all know and love on ''[[RescuedFromTheScrappyHeap Death Magnetic]]''.
* HerbieHancock spent most of the seventies and eighties jumping from genre to genre. He tried fusion, disco, funk and electronica, [[NeoclassicalPunkZydecoRockabilly sometimes combining several of these]].
* In 1981, VillagePeople, those 1970s disco icons, tried to adapt to a new decade by discarding their [[ManlyGay macho gay]] look and adopting a New Romantic one. The result was [[http://upload.wikimedia.org/wikipedia/en/c/c2/Villagepeople_renaissance.jpg less than]] [[http://cdn.hmvdigital.com/static/img/sleeveart/00/006/184/0000618491_500.jpg convincing]].
* Arguably, EltonJohn has stayed (or tried to stay) contemporary for many decades, with mixed results. He dabbled with Philadelphia soul with "Philadelphia Freedom", disco on ''Victim Of Love'', new wave and synth-pop on parts of ''The Fox'' and ''Jump Up!'', experimented heavily with contemporary synthesizers and drum machines in TheEighties and TheNineties (especially 1985-1993), planned to record a HipHop album with {{Eminem}}'s producers before Proof's death, and returned to basics with ''Songs From The West Coast'' after hearing the AlternativeCountry of Music/RyanAdams in 2001. Part of the trend may have been aggravated by Elton's SignatureStyle of singer-songwriter Piano Pop, which was rarely fashionable in rock in the first place.
* Music/{{KoRn}}'s announcement that their album ''The Path of Totality'' would consist of a blend of their traditional sound and dubstep rather smacked of this trope.
* {{U2}} announced that their next album(s) would be variously produced by Danger Mouse, will.i.am and David Guetta sounds suspiciously like this trope.
* REM spent most of their career trying to avert being part of any trend, but they still managed to have rappers on both 1991's "Radio Song" and 2004's "The Outsiders". On both occasions it does work with the music, but it was OutOfCharacter for them. Radio Song has dated because the rap style is in the 80s rap style. The Outsiders is more jazz rap so it hasn't.
** On the other hand, "The Outsiders" was on ''Around The Sun'', from a period that [[CreatorBacklash even the band themselves consider a]] DorkAge.

[[/folder]]

[[folder: Newspaper Comics ]]

* Similar to the above Jughead image are the occasional attempts at current events humor in ''TheFamilyCircus''. The general concessions to changing times -- the toys the NotAllowedToGrowUp kids are seen playing with or the shows they watch -- are subtle and actually topical. But these days any attempts at mining ''humor'' from that result in odd, unfunny jokes such as Billy saying that Daddy's cartoons would look better in [=HD=]. Then there was Dolly dressing up as Sarah Palin for Halloween 2008, which wasn't even presented as a joke; she just ''was''.
** {{Seanbaby}} points out the awkwardness of this in an article about the comic. One strip has a computer monitor displaying static (i.e. "snow") in order for the kids to deliver the punchline "[[AWorldwidePunomenon winter-net]]". Yeah, quick question, how many times has ''your'' monitor displayed TV-style "snow"?
*** Heck, when was the last time your ''TV'' displayed TV-style snow?
* ''{{Blondie}}'' has also taken to this in recent years. The jokes have generally been about how out-of-touch Dagwood is with modern society, but the "modern society" the reader is often shown still feels like it's trapped in a time warp.
** Made worse by the fact that the author never explains how Elmo is so rich as to have Photoshop and an iPad among other things, when he's like 10 years old. RuleOfFunny is not in effect because these jokes don't go anywhere.
*** TruthInTelevision: Parents will buy both of those for kids as young as eight or so. Photoshopping with the right program is so easy that an elementary school kid ''could'' do it. It's not that uncommon for a kid to have a gadget like those while the people one decade older think its ridiculous for a parent to give it to them. Plus, Elmo spending so much time with Dagwood makes more sense ''with'' the gadgets.
*** FridgeBrilliance: His parents are too busy for him and are buying him expensive toys to keep him occupied. He really just wants to hang out with someone, so he goes to see Dagwood.
* ''{{Peanuts}}'' occasionally delved into this, usually through having Snoopy picking up on then-current fads.
** This arguably reached its apex (or nadir) with the '80s TV special ''[[http://www.youtube.com/watch?v=mO6ccX90HNI It's Flashbeagle, Charlie Brown]]''.
** In one of the last comics published before the strip ended in 2000, [[http://www.gocomics.com/peanuts/1999/11/08 Sally attempted to invite Harry Potter over to her house for dinner]]. What an interesting {{Crossover}} that could have been.
* ''{{Garfield}}'' is a prime example of this. Older strips from the 1970s had record players and vintage televisions. Strips nowadays feature iPods and cell phones.
* TheComicsCurmudgeon gets a lot of humor out of this topic.
** [[http://joshreads.com/?p=1865 This]] ''Barney Google and Snuffy Smith'' strip, which notes that television show references are out of place in the time warp the hillbillies live in anyway.
** ''[[http://joshreads.com/?p=863 Momma]]'' has a writer that may have ''never'' seen a computer in his life.
* ''DickTracy'' fell into this in the '60s and '70s as original writer Chester Gould tried desperately to keep the strip relevant with the changing times. This led to him giving the strip a sci-fi swerve, where Tracy met the moon people and the police force gained moon technology - his son even married one of the moon people, "Moon Maid". This led to problems when the Apollo Moon Landings showed the moon barren of all life, forcing him to eventually drop many of these elements. In the 70s, he tried to update Tracy's distinct look with long hair and a mustache, along with a hippie sidekick named "Groovy Grove". The mustache went over so poorly he later drew a strip in which several characters pinned Tracy down and shaved it off. Gould's successor, Max Allan Collins, had both Moon Maid and Groovy Grove killed off as soon as he inherited the strip. The strip's current author seems to be ''far'' too displaced from reality to make references like this.
* ''[[{{ptitle6p8e221c}} Li'l Abner]]'' introduced student radicals called SWINE (Students Wildly Indignant at Nearly Everything) during TheSixties.
** This was actually a combination of this trope and AuthorTract, as the conservative Al Capp felt the increasing need to vent his disgust with the political/cultural developments of the era.

[[/folder]]

[[folder: Professional Wrestling ]]

* It's something of a RunningGag among wrestling fans that {{WWE}} is roughly 3-5 years behind pop culture. In fact, this was the main cause behind the dropping of Paul Burchill's pirate gimmick; at the time, ''PiratesOfTheCaribbean'' was too current for [=Vince McMahon=] to understand, and he didn't understand why a pirate should be a {{face}}.
** Earlier than that, Vince discontinued The Blonde Bytch project because he, personally, had never heard of ''TheBlairWitchProject'' at the very height of its popularity.
** [[ItGotWorse It's only gotten worse.]] Witness Vince bringing in ZZ Top, who haven't been on the charts since the late 80s, to be the guest General Managers of Raw.
** In general, ideas that relate to current pop culture that get smothered are because if Vince [=McMahon=] hasn't heard of it, surely ''you'' haven't either.
** A particularly glaring example came when Vince was doing commentary for a match featuring Avatar, who was Al Snow under a mask. The commentary crew was speculating as to the identity of the new wrestler, when Vince pipes up with, "Maybe it's Bart!" Cue blank looks from the other commentators, at which point Vince clarifies with, "You know, from TheSimpsons ? " The Simpsons at this point had been on the air for 5-6 years.
* Without question, this is how {{TNA}} came off when they brought in "Robbie E" and "Cookie" with a ''JerseyShore'' gimmick. And then they actually brought in J-Woww to feud with Cookie. For 15 minutes.
* WWE has always been doing this. They had a wrestler dressed as {{Batman}} ([[SarcasmMode imaginatively]] known as "Battman") in the mid-1960s, when the TV show was a huge hit. During the mid-1990s they had Rad Radford, who dressed like a grunge-rock musician. Arguably, even some of WWE's most popular and enduring gimmicks started out this way: {{Edge}}, for example, in his original "Brood" incarnation with his BadassLongcoat and CoolShades and vampire fangs, was strikingly reminiscent of the title character of ''{{Blade}}'', which had just hit theaters at the time.
* ProfessionalWrestling is arguably at its best as satire when this trope is [[InvokedTrope deliberately invoked]] for comedy purposes. Exhibit "A": the tag team "Cryme Tyme," who became darlings of the fans despite trafficking in "Yo-yo-yo!"/"in the 'hood" stereotypes that had already been cliched for over a decade.
** Ditto with [[DiscoDan "Disco Inferno"]] (in the late '90s).
*** {{WCW}} would, unfortunately, go back to that well again with "That '70s Guy" Mike Awesome after That70sShow became a hit. It didn't come off nearly as funny or clever the second time around.

[[/folder]]

[[folder: Puppet Shows ]]
* TheMuppets are known to suffer from this from time to time, though they've been handling it rather well (especially after {{Disney}} [[RuinedForever got the rights]] [[{{Irony}} to them]]).
[[/folder]]

[[folder: Radio ]]

* ''TheGoonShow:'' On the fiftieth anniversary of the show in 2001, two third-season scripts were combined and recorded with a new cast as "Goon Again". The jokes and ambiance are a good match for the original show, which makes it all the more jarring when Bluebottle makes a .com reference.

[[/folder]]

[[folder: Toys]]

* Pretty much the premise of a toyline like ''{{Barbie}}''. Every new fashion trend for the past fifty years has resulted in new versions of the doll.
** Parodied on ''TheSimpsons'' with "Achy-Breaky Stacy" and "Live At The Improv Stacy" relegated to the bargain bin a few years after those things ceased to be trendy.
* ''GIJoe'' too. The '70s "adventure team" version of the franchise existed because war didn't seem so cool anymore after Vietnam.
* The concepts of ''{{Transformers}}'' toys didn't change all that much, but their depictions in media sure as hell did. ''Generation 2'' comics were ''aggressively'' Dark Age, and just check out [[http://www.youtube.com/watch?v=jzsLUlzaocw this commercial]]. ''They were '''all''' [[TotallyRadical like that]].''
** This also applies to the recent comics continuities such as IDW. The premise of blocky, boxy 80's characters from a one-dimensional MerchandiseDriven cartoon starring in plot-driven, DarkerAndEdgier teen- and adult- oriented comics is just ''ridiculous''. Nonetheless, it worked, and provides a small amount of [[{{WhatDoYouMeanItsNotForKids}} mainstream justification]] for grown adults to [[{{WhatDoYouMeanItsForKids}} be fans of the G1 Transformers]].
* In a very similar case to the G2 Transformers commercial, ''{{Bionicle}}'' also attempted to promote their sets with a shoddy rap song (in 2006), as well as forcing the characters into a "gangsta'" setting, complete with the villains lounging around in their fortress which is surrounded with chain fences, sitting on sofas, chewing bubblegum, and doing various other activities that not only had nothing to do with the official story, but clashed something fierce with the image the franchise had built up in the previous years. This was not the first example, though: beginning from '05, just about all of the commercials had various rock songs attached to them, replacing the tribal music. They even crept into the movies, too. But these stood out way less.
** Story-wise, again in a similar fashion to the Transformers example cited above, the plots took a turn to the exceedingly dark and violent side, which was to the delight of many fans, but it still gave off the stench of a "Look, older fans, there is gore now, don't leave!" mentality. Especially since at first, these were confined to side-stories that weren't meant to bring in newer fans.

[[/folder]]

[[folder: Video Games ]]

* {{Disney}}'s ''EpicMickey'' [[PlayingWithATrope plays with]] this trope. While it is an attempt by Disney to make MickeyMouse relevant again, the people really screaming "We're still relevant, dammit!" are the characters ''in'' the game. The people living in Wasteland have been abandoned and forgotten by those who created them, and some of them want to use Mickey as a means to leave Wasteland and be loved again.
** Also an inversion in that their efforts to make Mickey as a character relevant again was by ''restoring'' him to how the character was originally portrayed in the [[{{Reconstruction}} early 30's]].

[[/folder]]

[[folder: Web Original ]]

* ''HomestarRunner'' satirized this kind of thing in the Strongbad Email ''[[http://www.homestarrunner.com/sbemail164.html looking old]]'', where Strongbad makes an effort to "reconnect with the youth of today":
--> '''Strong Bad:''' Now what I need is an image overhaul. Something to reconnect me with the youth of today. Something that says - "Sup my young parsons, I too am so on the go that I drink my yogurt from a tube".
** They went at it again in their [[http://www.homestarrunner.com/aprilfool10.html 2010 April Fools' Day cartoon]], ''[[XtremeKoolLetterz Xeriouxly Forxe]]'', which soon got [[http://www.homestarrunner.com/main26.html its own version of the homepage]].
-->"Revamped for [[DarkAge the nineties!]]
-->So much more exciting!
-->"Pointy elbows and lots of lightning!
-->[[DarkerAndEdgier Edgy and angry]], so zesty and tangy!"
* Brutally satirized in [=TLG=] Media's "[[http://www.newgrounds.com/portal/view/223809# A New Bunny]]" (very, very {{NSFW}} language). It mocks ''Loonatics Unleashed'', mentioned below, as one of the Ur-examples of blatantly trying to make "updated" versions of older characters so that today's kids will like them more. This exchange pretty much exemplifies this trope:
-->Kid: "But I don't like you!"
-->Buzz Bunny: "Hell '''YES''' you do!!!"
** Their followup [[http://www.newgrounds.com/portal/view/243842 Another New Bunny]] is about the damage-control Warner tried to do when people rebelled against the plans for Loonatics. That is, to try and update the characters, while keeping them the same at the same time.
* MySpace and its latest ReTool into a "Social Entertainment" website, after being driven into being DeaderThanDisco by FaceBook. Now everyone gets friend requests from fake celebrity pages, oh joy! They also let JackBlack "take over" the site in a publicity stunt.

[[/folder]]

[[folder: Western Animation ]]

* {{Disney}} was pretty bad at this in TheEighties -- chiefly, it tried to keep its core characters timely by releasing [[ImageSong albums of original songs]] for said characters. Anyone remember ''Mickey Mouse Disco'', ''Mousercise'', ''Splashdance'' (huh?), and the ''Totally Minnie'' album? The last was actually accompanied by [[http://www.youtube.com/watch?v=3b8mYFPlSR8 a very odd television special]] where Minnie, dressed like the young Madonna and accompanied by EltonJohn in what may be the most embarrassing costume he ever wore, taught people to "be hip". Also, DonaldDuck [[http://babbletrish.blogspot.com/2009/10/where-disney-was-around-1987.html became a skateboarder]]. And then, after a dry spell, there was the [[SoBadItsGood infamous]] ''[[http://saturdaymorningcentral.com/articles/001.html Mickey Unrapped]]'' album in TheNineties...
** The cartoons on the 90s Disney Afternoon block on ABC had the premise of taking old classic characters and updating them in new settings with new clothes and, occasionally, new personalities... usually to reflect what was "in" at the time. Huey, Dewey and Louie got theirs in ''QuackPack'', for example, where they aged into hip teenagers. Donald ditched his iconic sailor suit in favor of a Hawaiian shirt, and Daisy Duck became a sassy, assertive woman.
*** Of course, DonaldDuck (especially in the comics) is often ''the'' go-to character for this trope. With all the fads he's joined, all the different jobs he's had, and all the many, ''many'' things he's been an "expert" on in various stories, Donald is the one classic Disney character who ''can'' pull off TotallyRadical [[TropesAreNotBad and remain perfectly in character at all times]]. Hawaiian-shirted cameraman for a popular TV show? Sure, why not? You ''know'' that next month he'll try to be an astronaut or get hooked on sushi or whatever.
*** [[YourMileageMayVary Goofy is even more versatile than Donald.]]
*** FridgeBrilliance : Goofy and Donald's ability to be reinvented with the times? Think about what they're [[KingdomHearts famous for now.]] You bet they're still relevant!
* By far, the most embarrassing attempt to make an older character "cool" to young people was the all-but-forgotten series ''YoYogi'' Yes, it had a teenaged YogiBear dressed in neon pink and green, solving mysteries (because why the hell not?), and hanging out in Jellystone ''Mall''. Poor Magilla Gorilla was transformed into a rapping snowboarder named Magilla ''Ice'' (really, imagine an animated series where ''every'' character was ThePoochie and you've got the overall effect of this show), and certain scenes were designed to be viewed with 3-D glasses (because, again, why the hell not?) Surprisingly, this is the last television series to star Yogi Bear -- perhaps he retired out of shame. ''Yo, Yogi'' failed so badly that {{NBC}} decided to eighty-six their entire animated lineup in order to create an all-teen block in order to take advantage of ''[[SavedByTheBell Saved by the Bell]]'''s success and expand the ''Today'' show to Saturdays.
** An earlier HannaBarbera example would be ''The Pebbles and Bamm-Bamm Show'', which likewise depicted the youngsters from ''TheFlintstones'' as '70s-style teenagers.
** Now the computer generated Yogi and Boo Boo in a live action movie will attempt to do the same. The [[TrailersAlwaysSpoil trailers]] have already begun the downward spiral.
* The aforementioned ''LoonaticsUnleashed'' attempts a DarkerAndEdgier version of the 1930s-1960s LooneyTunes shorts. It worked out about as well as you can imagine, and could be the nadir of this trope.
* ''TheSimpsons'' is suffering hard from this trope, [[LongRunners thanks to being on the air for 20+ years]]. While the show never shied away from pop-culture references in its heyday, it's now become increasingly apparent that the ''Simpsons'' writers are taking a page from ''SouthPark'' and ''FamilyGuy'' in trying to be relevant through using current trends and events (and in a lot of cases, [[EpicFail failing miserably]]). The long episode production time and the fact that they've [[ItsBeenDone done every sitcom plot they could -- including ones that have been done on other shows and recycling the ones they've done before]] is also a contributing factor to ''TheSimpsons'' suffering from this trope.
** When it does do this, it often lampshades it by having the Simpson family be the last people in town to get in on a new trend. Like when Homer bought his first computer (in 1999) and didn't know the first thing about them. "Oh, they have the Internet on ''computers'' now!"
*** And when Bart was complaining why he's the only kid who doesn't have a cellphone.
*** Another mention to Marge who doesn't have an e-mail address and knowledge of the Internet (in 2007).
** The opening to the episode "To Surveil With Love," in which the entire Springfield populace lip syncs to Ke$ha's "[=TiK ToK=]" -- while pretty funny -- absolutely reeked of desperation to appeal to the hip youth of the current age, regardless that anime dose this with JPop in it's openings and endings all the time (removing the lip sync, of course).
* A lot of this is due to the fact cartoons can rarely be made faster than months after the current events. So ''SouthPark'' averts this trope due to the speed at which episodes can be made, including remaking planned episodes on the fly. For example, the quintuplets episode got changed from just about [[CreepyTwins creepy quints]] to being about Elian Gonzales, ''just after'' the raid and his return to Cuba.
** The episode ''About Last Night'' was about the winner of the presidential election ''broadcast the night after the election''.
*** And featuring ''verbatim'' lines from Obama's victory speech, to boot. The sequence was animated ahead of time but the voice acting was done only a couple of hours before airtime. Some of this was also luck - they'd originally wanted to have an alternate episode ready if [=McCain=] won, but decided for the sake of sanity to assume Obama would win - and guessed that if he lost, nobody would notice an episode of South Park in the ensuing frenzy.
** Then there was the episode where Canada goes on strike (referencing the 2007–2008 WGA strike) and the boys attempting to make money off of MemeticMutation (cue references to Chocolate Rain, Numa Numa, Dramatic Chipmunk, etc.) so they could please the Canadians.
** As you can probably guess, ''South Park'' can be (and has become) so incredibly topical that it possibly ''inverts'' this trope. If you watch any episode weeks after it was made, the references will make about as much sense as having [[ViewersAreGoldfish Judge Ito recount ballots with hanging chads]].
** Just for reference, A ''South Park'' episode can be finished in three days. This includes writing, animating, and voicing it.
** The usual prominence of this trope made the timing of the {{Facebook}}-based episode, "You Have 0 Friends", especially odd, appearing several years after the site became a journalistic favorite and at least 4 years since Facebook first allowed members who didn't belong to a school/college. That and the overall tone of the episode made [[http://www.avclub.com/articles/you-have-0-friends,39915/ ''The [=AV=] Club'''s reviewer remark]] that the premise was akin to "a 44-year-old suburban dad who just doesn't understand what his kids are up to but knows he doesn't like it".
** The season 15 episode called "You're Getting Old" (which is self explanatory) ironically contained more up to date pop culture references than usual for the show, such as the boys seeing "X-men: The Last Stand" in theaters and playing "L.A. Noir". The episode "1%" also had a brief mention of the game "Batman: Arkham City", released less than a month earlier. These appearances don't seem to serve any purpose other than to say "See? We're still paying attention!".
* Of late, there has been some nostalgia (mostly of the SoBadItsGood kind) for ''SuperMarioBrosSuperShow''. More specifically, people remember the cartoon hosted by wrestler Captain Lou, who starred as Mario in live-action framing segments. Almost nobody fondly remembers the "Club Mario" incarnation of the same series. The Captain Lou segments were deemed no longer cool and were swapped out for... [[http://www.youtube.com/watch?v=JhqxE8lsad0 this]].
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