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** Vought is at it again in season two, this time going all-in on pretending to be feminist when they recruit Stormfront onto the team and market her with Starlight and Queen Maeve under the slogan [[YouGoGirl "Girls Get it Done"]] -- while covering up the fact that Stormfront is a violent, virulent racist [[spoiler:and a literal [[ReallySevenHundredYearsOld old-school]] [[ThoseWackyNazis Nazi]]]]. Homelander outing Queen Maeve as bisexual and dating a woman also causes Vought to latch onto LGBT+ rights in order to market Maeve as a symbol of queer pride, notwithstanding Maeve's actual thoughts on the matter (to start, she was ForcedOutOfTheCloset as a power move against her on Homelander's part, and kept her sexuality and relationship with Elena secret because she feared what Homelander might do to Elena if he found out).
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** Vought is at it again in season two, this time going all-in on pretending to be feminist when they recruit Stormfront onto the team and market her with Starlight and Queen Maeve under the slogan [[YouGoGirl "Girls Get it Done"]] -- while covering up the fact that Stormfront is a violent, virulent racist [[spoiler:and a literal [[ReallySevenHundredYearsOld old-school]] [[ThoseWackyNazis Nazi]]]]. Homelander outing Queen Maeve as bisexual a lesbian[[note]]she's actually bisexual, but the market researchers believe that the general public is [[NoBisexuals only aware of straight and gay labels]][[/note]] and dating a woman also causes Vought to latch onto LGBT+ rights in order to market Maeve as a symbol of queer pride, notwithstanding Maeve's actual thoughts on the matter (to start, she was ForcedOutOfTheCloset as a power move against her on Homelander's part, and kept her sexuality and relationship with Elena secret because she feared what Homelander might do to Elena if he found out).
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-->''"In fact, that's what CBS stands for, did you know that? Cares 'Bout... Stuff."''
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* ''WesternAnimation/MonstersInc.'' "We scare because we care." Unlike in most cases of this trope, they actually ''do'' care. The problem is that some of the higher-ups care ''too'' [[WellIntentionedExtremist much]].
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* ''WesternAnimation/MonstersInc.'' ''WesternAnimation/MonstersInc1'' "We scare because we care." Unlike in most cases of this trope, they actually ''do'' care. The problem is that some of the higher-ups care ''too'' [[WellIntentionedExtremist much]].
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* Played with Hank Scorpio in ''WesternAnimation/TheSimpsons''. His compassionate nature and the new job he hired Homer for seem too good to be true. [[spoiler:He genuinely is a BenevolentBoss who truly does care for his employees. He also happens to be a [[Film/JamesBond Bond Villain]] trying to take over the world.]]
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* Played with Hank Scorpio in ''WesternAnimation/TheSimpsons''. His compassionate nature and the new job he hired Homer for seem too good to be true. [[spoiler:He genuinely is a BenevolentBoss who truly does care for his employees. He just also happens to be a [[Film/JamesBond Bond Villain]] trying to take over the world.]]
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When the theme is "We care about the environment", this is [[GreenwashedVillainy commonly termed]] [[http://en.wikipedia.org/wiki/Greenwash greenwashing]].
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When the theme is "We care about the environment", this is [[GreenwashedVillainy commonly termed]] [[http://en.wikipedia.org/wiki/Greenwash greenwashing]].
greenwashing]]. When it's "We care about LGBT people/rights" or "We care about breast cancer awareness", it's commonly called [[https://en.wikipedia.org/wiki/Pinkwashing pinkwashing]].
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* ''VideoGame/SpiderManMilesMorales:'' Roxxon's ads have their corporate slogan "here for you". They aren't, even when they're not knocking down buildings in Harlem to put up their office buildings. They're barely there for each other.
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-->'''Boyle:''' Look, Bruce, that "people company" bit is good press, but when the wage slaves start acting like they own the joint it's time to pull the plug.
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* The Wolfram & Hart video from the "[[Recap/AngelS05E09HarmsWay Harm's Way]]" episode of ''Series/{{Angel}}''.
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Western Animation > Futurama: Changed "who's" to "whose".
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* In ''WesternAnimation/{{Futurama}}'', Mom's Friendly Robot Company is headed by Mom, who's public image is that of a friendly mother. In actuality Mom is an unscrupulous business woman, and all around unpleasant.
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* In ''WesternAnimation/{{Futurama}}'', Mom's Friendly Robot Company is headed by Mom, who's whose public image is that of a friendly mother. In actuality Mom is an unscrupulous business woman, and all around unpleasant.
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added trope link
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When the theme is "We care about the environment", this is commonly termed [[http://en.wikipedia.org/wiki/Greenwash greenwashing]].
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When the theme is "We care about the environment", this is [[GreenwashedVillainy commonly termed termed]] [[http://en.wikipedia.org/wiki/Greenwash greenwashing]].
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%%* The UAC from ''VideoGame/{{Doom}} 3''.
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%%* The UAC from ''VideoGame/{{Doom}} 3''.''VideoGame/Doom3''.
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Compare PhotoOpWithTheDog. Could be considered a variant of WeDontSuckAnymore, but that trope is related to quality, not ethics (and is sometimes true). Not related to WeReallyDoCare.
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Compare PhotoOpWithTheDog. Could be considered a variant of WeDontSuckAnymore, but that trope is related to quality, not ethics (and is sometimes true). Supertrope of GreenwashedVillainy. Not related to WeReallyDoCare.
