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** Within hours of its announcement, controllers for [[Platform/NintendoSwitch Nintendo Switch Online]]'s Platform/Nintendo64 service were sold out with prices on online shopping sites more than tripling the [=MSRP=] (Nintendo has the controller listed for $50, the scalpers jacked it up to between $100 to ''$300'').

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** Within hours of its announcement, controllers for [[Platform/NintendoSwitch Nintendo Switch Online]]'s Platform/Nintendo64 service were sold out with prices on online shopping sites more than tripling the [=MSRP=] (Nintendo has the controller listed for $50, the scalpers jacked it up to between $100 to ''$300'').'''$300''').
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** Nintendo products in general can become a prime target for scalpers. Notably, the scarcity of Toys/{{Amiibo}} have lead to third parties to come up with alternatives, including amiibo chips.
** Within hours of its announcement, controllers for [[Platform/NintendoSwitch Nintendo Switch Online]]'s Platform/Nintendo64 service were sold out with prices on online shopping sites more than tripling the [=MSRP=] (Nintendo has the controller listed for $50, the scalpers jacked it up to between $100 to ''$300'').
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* ''Manga/{{Gintama}}'': When the characters line up in front of a store to buy the new [[BlandNameProduct Bentendo]] [[UsefulNotes/{{Wii}} Owee]], Catherine reveals that she doesn't care about video games; she just intends to buy the console to resell it at a higher price.

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* ''Manga/{{Gintama}}'': When the characters line up in front of a store to buy the new [[BlandNameProduct Bentendo]] [[UsefulNotes/{{Wii}} [[Platform/{{Wii}} Owee]], Catherine reveals that she doesn't care about video games; she just intends to buy the console to resell it at a higher price.



* When the [[UsefulNotes/NintendoEntertainmentSystem NES Classic Edition]] came out, it was hard to find one throughout the run. Depending on who you ask, it was either Creator/{{Nintendo}} creating artificial scarcity or Nintendo underestimating the popularity of the console (a dichotomy that they've faced since at least 1990). As you would expect, they became a prime target for scalpers.
* Scalpers made use of bots to buy up already limited supplies of UsefulNotes/PlayStation5 and UsefulNotes/XboxSeriesXAndS consoles when they were first released, with them shortly appearing on reselling sites like [=eBay=] at ''double'' the $500 retail price. This, combined with [[https://en.wikipedia.org/wiki/2020–present_global_chip_shortage the ongoing chip shortage]] has lead to [=PS5=]s being nigh-impossible to gain at retail price.

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* When the [[UsefulNotes/NintendoEntertainmentSystem [[Platform/NintendoEntertainmentSystem NES Classic Edition]] came out, it was hard to find one throughout the run. Depending on who you ask, it was either Creator/{{Nintendo}} creating artificial scarcity or Nintendo underestimating the popularity of the console (a dichotomy that they've faced since at least 1990). As you would expect, they became a prime target for scalpers.
* Scalpers made use of bots to buy up already limited supplies of UsefulNotes/PlayStation5 Platform/PlayStation5 and UsefulNotes/XboxSeriesXAndS Platform/XboxSeriesXAndS consoles when they were first released, with them shortly appearing on reselling sites like [=eBay=] at ''double'' the $500 retail price. This, combined with [[https://en.wikipedia.org/wiki/2020–present_global_chip_shortage the ongoing chip shortage]] has lead to [=PS5=]s being nigh-impossible to gain at retail price.

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