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* [=KFC's=] "eleven herbs and spices" (which, for the record, are probably something like ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
* The "secret formula" for Coca-Cola.

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* [=KFC's=] "eleven herbs and spices" (which, for the record, are probably something like ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
glutamate). The actual "secret" to the flavor, however, is more about KFC's particular technique for pressure-frying the chicken.
* The "secret formula" for Coca-Cola.
** However, a [[http://www.thisamericanlife.org/radio-archives/episode/427/original-recipe 2011 episode]] of ''Radio/ThisAmericanLife'' [[http://www.prnewswire.com/news-releases/this-american-life-reveals-what-it-believes-is-the-original-recipe-for-coca-cola-116263029.html seems to have cracked the secret]].


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** The Big Mac sauce was admitted in 2012 not to have been a secret for several years, having been available online for some time. The ''[[BritishNewspapers Daily Mail]]'' (for once not spreading hysteria) [[http://www.dailymail.co.uk/news/article-2171302/How-make-Big-Mac-home-McDonalds-chef-explains-secret.html explains]].
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* In ''CourageTheCowardlyDog'', the secret ingredient in all of Muriel's cooking is vinegar.

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* In ''CourageTheCowardlyDog'', the secret ingredient in all of Muriel's cooking is vinegar. Even in ''candy''.
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* The "secret formula" for Coke.

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* The "secret formula" for Coke.Coca-Cola.



* The secret sauce on a [=McDonald=]'s Big Mac.

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* The secret sauce on a [=McDonald=]'s Big Mac. Lots of restaurant spices in general, actually.
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* [=KFC's=] "eleven herbs and spices" (which, for the record, are ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).

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* [=KFC's=] "eleven herbs and spices" (which, for the record, are probably something like ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
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** Marge's secret ingredient for pork chops is salt.

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** Marge's secret ingredient for pork lamb chops is salt.
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* Used in [[TheElderScrollsVSkyrim Skyrim]] during the Dark Brotherhood penultimate quest. You imitate a world-known chef and have to cook a meal; at the end of the cooking, you can tell the cook helping you to close her eyes as you add "secret herbs" to the recipe. [[spoiler: It's actually poison since your target is the guy who will eat the meal.]]

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* Used in [[TheElderScrollsVSkyrim Skyrim]] ''[[VideoGame/TheElderScrollsVSkyrim Skyrim]]'' during the Dark Brotherhood penultimate quest. You imitate a world-known chef and have to cook a meal; at the end of the cooking, you can tell the cook helping you to close her eyes as you add "secret herbs" to the recipe. [[spoiler: It's actually poison since your target is the guy who will eat the meal.]]
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* On ''{{Angel}}'', Angel once drinks a cup of blood with an unusual taste. He's told "the secret ingredient is otter."

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* On ''{{Angel}}'', ''Series/{{Angel}}'', Angel once drinks a cup of blood with an unusual taste. He's told "the secret ingredient is otter."
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* ''WesternAnimation/{{Futurama}}'', "The 30% Iron Chef": After Bender wins a cooking competition using drops from a crystal flask filled with "the essence of pure flavor", Professor Farnsworth runs a chemical analysis and announces the mystery liquid is "Water! Ordinary water!" Immediately after Fry concludes that all Bender needed to cook well was confidence, the professor adds, "Yes, ordinary water, [[spoiler:laced with nothing more than a few spoonfuls of LSD.]]"

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* ''WesternAnimation/{{Futurama}}'', "The 30% Iron Chef": After Bender wins a cooking competition using drops from a crystal flask filled with "the essence of pure flavor", Professor Farnsworth runs a chemical analysis and announces the mystery liquid is "Water! Ordinary water!" Immediately after Fry concludes that [[MagicFeather all Bender needed to cook well was confidence, confidence]], the professor adds, "Yes, ordinary water, [[spoiler:laced with nothing more than a few spoonfuls of LSD.]]"

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* Reversed on ''IronChef'', where the ingredient is a secret ''from'' the chef, not a secret ''of'' the chef's.
** Same situation on ''{{Chopped}}''.
* ''BuffyTheVampireSlayer''. In "Doublemeat Palace" there's much talk of the secret ingredient in the Doublemeat Burgers. Buffy starts to suspect that it's [[TheSecretOfLongPorkPies the fast food workers themselves]]. [[spoiler:Subverted when it turns out the company is using soy product and the secret ingredient is only beef flavouring.]]

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* Reversed on ''IronChef'', ''IronChef'' and ''{{Chopped}}'', where the ingredient is a secret ''from'' the chef, not a secret ''of'' the chef's.
** Same situation on ''{{Chopped}}''.
* ''BuffyTheVampireSlayer''. In "Doublemeat Palace" there's much talk of the secret ingredient in the Doublemeat Burgers. Buffy starts to suspect that it's [[TheSecretOfLongPorkPies the fast food workers themselves]]. [[spoiler:Subverted when it turns out the company is using soy product and the secret ingredient is only beef flavouring.]]
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* The secret sauce on a McDonald's Big Mac.

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* The secret sauce on a McDonald's [=McDonald=]'s Big Mac.
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update link to \"essence\" recipe


* Cooking show chef Emeril always adds a dash of "essence". Bam! However, given how Emeril Lagasse has [[http://www.foodnetwork.com/recipes/emeril-lagasse/emerils-creole-seasoning-essence-recipe3/index.html made the recipe for "essence" publicly available]], this is less a SecretIngredient and more a Trademark Ingredient.

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* Cooking show chef Emeril always adds a dash of "essence". Bam! However, given how Emeril Lagasse has [[http://www.foodnetwork.com/recipes/emeril-lagasse/emerils-creole-seasoning-essence-recipe3/index.com/recipes/emeril-lagasse/emerils-essence-creole-seasoning-recipe2/index.html made the recipe for "essence" publicly available]], this is less a SecretIngredient and more a Trademark Ingredient.
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* Used in [[TheElderScrollsVSkyrim Skyrim]] during the Dark Brotherhood penultimate quest. You imitate a world-known chef and have to cook a meal; at the end of the cooking, you can tell the cook helping you to close her eyes as you add "secret herbs" to the recipe. [[spoiler: It's actually poison since your target is the guy who will eat the meal.]]
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None


* Played with in ''TalesOfVesperia'' during the following skit where Yuri talks about his [[http://www.youtube.com/watch?v=7wLjrwPgyD0 "secret ingredient"]]. But gets averted by Rita's skit, when she threatens to use her own [[http://www.youtube.com/watch?v=v1PaXlDjy5U secret ingredient!]]

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* Played with in ''TalesOfVesperia'' ''VideoGame/TalesOfVesperia'' during the following skit where Yuri talks about his [[http://www.youtube.com/watch?v=7wLjrwPgyD0 "secret ingredient"]]. But gets averted by Rita's skit, when she threatens to use her own [[http://www.youtube.com/watch?v=v1PaXlDjy5U secret ingredient!]]
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* The secret sauce on a McDonald's Big Mac.
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Tropes cannot be averted/subverted/whatever \"hard.\"





* Played with in ''TalesOfVesperia'' during the following skit where Yuri talks about his [[http://www.youtube.com/watch?v=7wLjrwPgyD0 "secret ingredient"]]. But gets averted hard by Rita's skit, when she threatens to use her own [[http://www.youtube.com/watch?v=v1PaXlDjy5U secret ingredient!]]

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* Played with in ''TalesOfVesperia'' during the following skit where Yuri talks about his [[http://www.youtube.com/watch?v=7wLjrwPgyD0 "secret ingredient"]]. But gets averted hard by Rita's skit, when she threatens to use her own [[http://www.youtube.com/watch?v=v1PaXlDjy5U secret ingredient!]]
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* ''{{Arthur}}'': Arthur & Buster enter a cooking competition and bake a cake; their secret ingredient is double the amount of chocolate the recipe calls for. Then DW accidentally uses up all the baking powder.
* ''{{Futurama}}'', "The 30% Iron Chef": After Bender wins a cooking competition using drops from a crystal flask filled with "the essence of pure flavor", Professor Farnsworth runs a chemical analysis and announces the mystery liquid is "Water! Ordinary water!" Immediately after Fry concludes that all Bender needed to cook well was confidence, the professor adds, "Yes, ordinary water, [[spoiler:laced with nothing more than a few spoonfuls of LSD.]]"

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* ''{{Arthur}}'': ''WesternAnimation/{{Arthur}}'': Arthur & Buster enter a cooking competition and bake a cake; their secret ingredient is double the amount of chocolate the recipe calls for. Then DW accidentally uses up all the baking powder.
* ''{{Futurama}}'', ''WesternAnimation/{{Futurama}}'', "The 30% Iron Chef": After Bender wins a cooking competition using drops from a crystal flask filled with "the essence of pure flavor", Professor Farnsworth runs a chemical analysis and announces the mystery liquid is "Water! Ordinary water!" Immediately after Fry concludes that all Bender needed to cook well was confidence, the professor adds, "Yes, ordinary water, [[spoiler:laced with nothing more than a few spoonfuls of LSD.]]"
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* The "history of the company" plaques in Raising Cane's Chicken Fingers restaurants are titled "Everything But What's in the Sauce."
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* While she hasn't appeared in ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', [[GodCreatedCanonForeigner Coconut Cream]] from the Generation Four ''Franchise/MyLittlePony'' toy line has a description reading "Coconut Cream makes delicious pies to share at parties and picnics. The only thing she won't share is the secret ingredient!"
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* Invoked but ultimately averted with the "Secret Ingredient Soup" in ''KungFuPanda'': Po's (adoptive) father eventually reveals that there ''is'' no "secret ingredient" apart from its maker's skill.

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* Invoked but ultimately averted with the "Secret Ingredient Soup" in ''KungFuPanda'': ''WesternAnimation/KungFuPanda'': Po's (adoptive) father eventually reveals that there ''is'' no "secret ingredient" apart from its maker's skill.



* TruthInTelevision. Just a pinch of the right herb or spice can work wonders on a meal, it's no surprise some may want to monopolize on it. However, usually the secret ingredient will be something simple, like a dash of herbs de provence, or a bit of lavender, rather than something exotic. Since the average consumer has an exaggerated impression of the secrecy, however, a company can deny revelations by spiteful former insiders or an attention seeker who just happens to get it right.

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* TruthInTelevision. Just a pinch of the right herb or spice can work wonders on a meal, it's no surprise some may want to monopolize on it. However, usually the secret ingredient will be something simple, like a dash of herbs de provence, or a bit of lavender, rather than something exotic. Since the average consumer has an exaggerated impression of the secrecy, however, a company can deny revelations by spiteful former insiders or an attention seeker who just happens to get it right.
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** Same situation on ''{{Chopped}}''.
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* ''BuffyTheVampireSlayer''. In "Doublemeat Palace" there's much talk of the secret ingredient in the Doublemeat Burgers. Buffy starts to suspect that it's [[ImAHumanitarian the fast food workers themselves]]. [[spoiler:Subverted when it turns out the company is using soy product and the secret ingredient is only beef flavouring.]]

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* ''BuffyTheVampireSlayer''. In "Doublemeat Palace" there's much talk of the secret ingredient in the Doublemeat Burgers. Buffy starts to suspect that it's [[ImAHumanitarian [[TheSecretOfLongPorkPies the fast food workers themselves]]. [[spoiler:Subverted when it turns out the company is using soy product and the secret ingredient is only beef flavouring.]]

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* ''BuffyTheVampireSlayer''. In "Doublemeat Palace" there's much talk of the secret ingredient in the Doublemeat Burgers. Buffy starts to suspect that it's [[ImAHumanitarian the fast food workers themselves]]. [[spoiler:Subverted when it turns out the company is using soy product and the secret ingredient is only beef flavouring.]]
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None





* ''{{Superman}} - LastSonOfKrypton''. Clark Kent makes a bet with his rival Steve Lombard that his mother's (Mrs. Kent's) soft drink was the best drink ever. While on the planet Oric, he obtains a spice so powerful that a drop of it added to his mother's drink would make it irresistible to the human palette.

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* ''{{Superman}} - LastSonOfKrypton''. Clark Kent makes a bet with his rival Steve Lombard that his mother's (Mrs. Kent's) soft drink was the best drink ever. While on the planet Oric, he obtains a spice so powerful that a drop of it added to his mother's drink would make it irresistible to the human palette.
palate.
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* In Demolition Man John Spartan eats a burger made in the underground sewers by the people that live there. He keeps saying how great it is and then is told they are rat burgers. Most people would be disgusted, but he just keeps on eating it.
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** Also the secret ingredient of Slurm is [[spoiler: slime from the slug queen. In fact, it's the ''only'' ingredient]].
-->'''[[CharlieAndTheChocolateParody Grunka-Lunkas]]''': Grunka lunka dunkity dasis,
-->The secret of Slurm's on a need-to-know basis.
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* Ed's secret sauce from ''GoodBurger''.
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not an inversion


* This was inverted at the end of the ''BackAtTheBarnyard'' episode, "Chez Pig". When all of the barnyard animals ask Pig for the secret ingredient of his grandma's Truffle Pies, Pig finally gives in but when he reveals the secret ingredient, [[SoundEffectBleep a duck shows up and quacks]], completely drowning out what Pig said. However, the other animals are heard exclaiming in disgust, implying that the secret ingredient was actually disgusting.

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* This was inverted at At the end of the ''BackAtTheBarnyard'' episode, "Chez Pig". When Pig", all of the barnyard animals ask Pig for the secret ingredient of his grandma's Truffle Pies, Pig finally gives in but when he reveals the secret ingredient, [[SoundEffectBleep a duck shows up and quacks]], completely drowning out what Pig said. However, the other animals are heard exclaiming in disgust, implying that the secret ingredient was actually disgusting.

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* {{Angel}} once drinks a cup of blood with an unusual taste. He's told "the secret ingredient is otter."

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* {{Angel}} On ''{{Angel}}'', Angel once drinks a cup of blood with an unusual taste. He's told "the secret ingredient is otter."



* "Sugar! Spice! And everything Nice! These were the ingredients chosen to create the perfect little girls. But Professor Utonium accidentally added an extra ingredient to the concoction... ''Chemical X''. Thus, ''ThePowerpuffGirls'' were born!"
* In ''TheSimpsons'', Marge's secret ingredient for pork chops is salt.

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* The opening narration of ''ThePowerpuffGirls'':
-->
"Sugar! Spice! And everything Nice! These were the ingredients chosen to create the perfect little girls. But Professor Utonium accidentally added an extra ingredient to the concoction... ''Chemical X''. Thus, ''ThePowerpuffGirls'' the Powerpuff Girls were born!"
* In ''TheSimpsons'', ''WesternAnimation/TheSimpsons'':
**
Marge's secret ingredient for pork chops is salt.

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[[AC:RealLife]]
* TruthInTelevision. Just a pinch of the right herb or spice can work wonders on a meal, it's no surprise some may want to monopolize on it. However, usually the secret ingredient will be something simple, like a dash of herbs de provence, or a bit of lavender, rather than something exotic. Since the average consumer has an exaggerated impression of the secrecy, however, a company can deny revelations by spiteful former insiders or an attention seeker who just happens to get it right.
* [=KFC's=] "eleven herbs and spices" (which, for the record, are ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
* The "secret formula" for Coke.
* Cooking show chef Emeril always adds a dash of "essence". Bam! However, given how Emeril Lagasse has [[http://www.foodnetwork.com/recipes/emeril-lagasse/emerils-creole-seasoning-essence-recipe3/index.html made the recipe for "essence" publicly available]], this is less a SecretIngredient and more a Trademark Ingredient.


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[[AC:RealLife]]
* TruthInTelevision. Just a pinch of the right herb or spice can work wonders on a meal, it's no surprise some may want to monopolize on it. However, usually the secret ingredient will be something simple, like a dash of herbs de provence, or a bit of lavender, rather than something exotic. Since the average consumer has an exaggerated impression of the secrecy, however, a company can deny revelations by spiteful former insiders or an attention seeker who just happens to get it right.
* [=KFC's=] "eleven herbs and spices" (which, for the record, are ground oregano, chili powder, ground sage, basil, marjoram, pepper, salt, paprika, onion powder, garlic powder, and monosodium glutamate).
* The "secret formula" for Coke.
* Cooking show chef Emeril always adds a dash of "essence". Bam! However, given how Emeril Lagasse has [[http://www.foodnetwork.com/recipes/emeril-lagasse/emerils-creole-seasoning-essence-recipe3/index.html made the recipe for "essence" publicly available]], this is less a SecretIngredient and more a Trademark Ingredient.

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