History Main / NouveauRiche

Often paired with ConspicuousConsumption and AcquiredSituationalNarcissism, and can lead to AFoolAndHisNewMoneyAreSoonParted. The BourgeoisBumpkin is the more overtly political cousin. OldMoney, in contrast, are usually much more restrained in both taste and spending, as they have no need to flaunt the wealth they've always had and no wish to throw away the family fortune on trivial pursuits.

* In ''Literature/ABrothersPrice'', the Whistlers are accused of being nouveau riche a couple of times. However, their table manners and other behaviour are impeccable, Grandpa Alannon was very strict about that, and he had his wives wrapped around his little finger - after kidnapping him [[spoiler:from a castle under siege, where ''Prince'' Alannon had just been taking a bath]], they had to make amends.
* ''Literature/ASongOfIceAndFire'':
** Petyr Baelish is the great-grandson of a foreign mercenary who received a lordship for his service. The land is the smallest lordship in the Seven Kingdoms, a smaller hold than those of many landed knights. However, he has managed to amass quite a fortune and work his way up the social ladder in spite of most nobles looking down on him as an up-jumped schemer.
** Ser Davos Seaworth was a poor smuggler who was knighted by Stannis Baratheon for smuggling in food during a siege and was given lands to build a keep. While Davos is looked down on by most of his new peers as the common-born "Onion Knight," Stannis keeps him close for his wise and honest counsel.
** Janos Slynt, a butcher's son who rose to command the City Watch of King's Landing, becomes Lord of Harrenhal for services rendered to the crown. He's incredibly pompous and vain about his rise in social standing, but most everyone around him finds him repugnant. He's also blatantly corrupt, it's heavily implied most of his Officers were paying him part of their salary and his lordship is rendered for helping a usurpation.
** Bronn the grungy sellsword gets knighted for services to the crown and works his way into marrying a very undesirable member of a relatively minor but wealthy noble family, vastly elevating his wealth and standing (he is also implied to have arranged an accident for his mother-in-law so he'd be able to take control of the castle quicker).
** This trope comes up frequently even among wealthy and powerful noble families whose lineage stretches back only a few centuries rather than thousands of years. For example, the Freys are still seen as an up-jumped minor house in spite of commanding quite a lot of wealth and influence due to the strategic position of their twin castles. It doesn't help that the current Lord Walder Frey is notoriously unpleasant and disloyal and a lot of his very large family behave in a similar way. [[spoiler:The Red Wedding elevates them in status, with his second son being made Lord of Riverrun and marriages being arranged for various descendants of his, but it hugely diminishes his already low standing as now the majority of people in Westeros despise the Freys for the treachery.]]
** The vastly wealthy and ostentatious Magister Illyrio is revealed to be a SelfMadeMan when Tyrion visits him and spots a statue carved of him when he was a young, penniless bravo.
* The murder victim in ''Literature/MurderOnTheOrientExpress'' is a wealthy gangster with low-class sensibilities.
* ''Literature/PrideAndPrejudice'' plays with this trope.
** The Gardiners made their money in trade but are genteel, educated "people of fashion."
** The Bingleys also made their fortune in trade, but -- for reasons Austen never gets into -- the youngest generation moves in the upper circles of the landed gentry, and Bingley's two sisters are snobs who look down on people like the Gardiners.
** Played with by Lady Catherine de Burgh, who is a member of the landed gentry and of old money, and fancies herself a classy BlueBlood - and yet is rude, ill-mannered, snobby, and, compared to her (untitled) nephew, completely lacking in class as much as any stereotypically Nouveau Riche character. The point clearly being made is that a fancy title and the length of time someone's family has had their money has no bearing on a person's character.
** The one example that might play it straight are Mrs. Elton (and Mr. Elton, who becomes rich by the marriage) in ''Literature/{{Emma}}''. She is overfamiliar and self-important and constantly brags of how wealthy her sister's family is, which drives Emma- and everyone else in Highbury society - nuts. A pointed hint about her father being a "Bristol merchant, for so he must be called" indicates that her wealth is dirty money (Bristol was an infamous slave port at the time). Given that the rest of her work tends to favor the SelfMadeMan, it's safe to assume that Mrs. Elton would be obnoxious no matter how old the money was.
* The antique Roman author Titus Petronius in his satirical novel ''Satyricon'' (c. 60 AD) has Trimalchio, a freed slave that has come to untold riches, and who is an exemplary "Nouveau Riche". Petronius has him throw an exorbitant party, and the meticulous description of it is almost entirely dedicated to this trope (for comical effect). The "Feast of Trimalchio" is quite a famous piece of literature, and the trope therefore OlderThanFeudalism.
* Jay Gatsby of ''Literature/TheGreatGatsby'' is an interesting take on the trope, inasmuch as his tackiness is presented as tragic, or at worst pathetic, more than anything else. Incidentally, Creator/FScottFitzgerald considered titling the novel either ''Trimalchio in West Egg'' or simply ''Trimalchio'', as a ShoutOut to Petronius and his ''Satyricon''; however, he was persuaded that most readers wouldn't get the reference (and they wouldn't).
* She may not necessarily be tacky per se, but Lina Broud of the ''{{Luxe}}'' series uses this trope as the reason for her rise in status (rather than the truth, which is that she's just a maid that used deceit to get what she wanted).

* In ''Literature/VanityFair'', the three main families -- the Sedleys, the Dobbins, and the Osbournes -- all made their money in trade. The Dobbins kind of fall into the "lack of class" version, being very recently wealthy, but the novel has its contempt overwhelmingly for the Osbournes, who reached high society slightly before the others, and have become snobbish [[note]]in fact Thackeray himself coined the word snob, and his meaning had the connotation of someone who is new money and gets above themselves — in contrast to a nob, who is an old money aristocrat[[/note]] {{jerkass}}es.
* ''Literature/TheWayWeLiveNow'' has Melmotte, an AmbiguouslyJewish CorruptCorporateExecutive and an equally crooked American business partner, and the novel has a lot to do with the idea that those people would form alliances with the impoverished aristocracy and would be at an extreme advantage over them.
* Deconstructed in Creator/MatthewReilly's ''Jack West'' series, when the [[http://en.wikipedia.org/wiki/House_of_Saud House of Saud]] is dismissed by the Royal Houses of Europe as "new money" because they made their fortune by selling oil to the West. However, they are shown to be very similar (but not in a good way).

* Although there aren't really any characters who fit the type, ''Literature/NightWatchSeries'' contains several references to the New Russian described below, particularly their use of bodyguards and participation in shady business, as well as their ostentatious use of wealth.

* In the ''Literature/SweetValleyHigh'' books, Lila Fowler's family was looked down on by Bruce Patman's family because they were considered this.
* Alec D'Urberville in ''Literature/TessOfTheDUrbervilles'' fits this trope almost perfectly. By contrast, the [[CharacterTitle eponymous Tess]] is (very distantly) an ImpoverishedPatrician.
* In the novel ''Literature/{{Prep}}'' by Curtis Sittenfeld, about a middle-class girl at an elite prep school, there's a paragraph where the protagonist explains how she learned the difference between [[BlueBlood Blue Bloods]] and the Nouveau Riche: "At the time, it surprised me how openly Martha referred to the Maxwells' money, and later, when I went to Martha's family's house in Vermont the first time, I could see that they, too, clearly were wealthy. But there were different kinds of rich, I eventually realized. There was normal rich, dignified rich, which you didn't talk about, and then there was extreme, comical, unsubtle rich - like having your dorm room professionally decorated, or riding a limousine into Boston to meet your mother - and that was permissible to discuss."
* Averted in ''Literature/LesMiserables''. Valjean, a parole-breaking convict with nothing to his name but some stolen (and not-so-stolen) silver, invents a new manufacturing process that reinvigorates a small-town factory. This results in him eventually becoming the owner of the factory and then mayor of the town, apparently amassing a huge fortune in the process. However, he never flaunts his wealth, only spending the bare minimum on himself, although he spares no expense in raising Cosette.

* This forms the difference between Lestat and Louis in Creator/AnneRice's ''Literature/TheVampireChronicles'' books. Lestat comes from an ImpoverishedPatrician family in France who slept with their dogs and actually hunted for food. He gained his wealth from his vampire maker after the latter committed suicide. Meanwhile, Louis is a slave-owning plantation owner from Louisiana, whose family started putting on airs of what they thought aristocracy was supposed to be about. In fact, Louis had trouble, at first, believing that Lestat was a BlueBlood. At the same time, throughout the series, Lestat is the one who spends frivolously and doesn't even really know how much money he has. In fact, his nickname among the vampires is the "Brat Prince".
* The Thames' in ''[[Literature/AuntDimity Aunt Dimity and the Lost Prince]]''. Husband Tony is a SelfMadeMan who built up the family's fish firm into a household name. While Bree approvingly describes their home (renamed "Shangri-la") as "the 1870s meets the 1970s", Lori is less taken with the look. Wife Gracie is also depicted as overdone in clothing, shoes, hair, and makeup, but she is far kinder than the blue-blooded Boghwells.
* The ''Literature/ChaletSchool'' series has two notable examples: Joan Baker in ''Problem for the Chalet School'', whose family are able to afford to send her to the school after her father wins the pools, and Diana Skelton in ''Bride Leads the Chalet School''. Both are seen as vulgar and classless by the other girls, though Joan does get better eventually.
* The Gundermanns in ''Literature/DerStechlin''.
* ''[[Literature/HeraldsOfValdemar Take a Thief]]'': Skif pulls off an impressive heist at a "new money" merchant's home. Not only has the merchant been flaunting his wealth, but some of his choices make it ''easier'' for Skif to rob him. (The brand-new mansion the merchant insisted on building had several security flaws, he cheaped out on his safe lock, and his TrophyWife described the hidden safe's location on a public street.)
* In ''Literature/{{Overenskommelser}}'' by Creator/SimonaAhrnstedt, Seth Hammerstaal is a [[{{Reconstruction}} reconstruction]]. Many people think that he's an irritating upstart, who spends an insane amount of money on women. The OldMoney generally despise him, and it does not help that he can be unnecessarily cocky and proud. But it soon becomes clear to the reader, that there is more depth to him than that, And in the end, [[spoiler: he becomes happily married to Beatrice, the story's female protagonist, who is born into an OldMoney upper-middle-class family]].
* The Cullens in ''{{Literature/Twilight}}'' live in a huge, fashionably furnished modern mansion, each of the family members has their own ludicrously expensive car, they all wear flashy, high-price clothing and jewelry in the mostly ordinary Forks, Washington, and Alice at one point simply gives a guard a long out-of-print and very rare $1,000 bill as a bribe. This is especially noticeable because they seemed to have been written this way unintentionally. The narrative of the series treats them as a classy, OldMoney family, and gives the impression that this is just what the author thinks wealth means.
* ''Literature/SixteenThirtyTwo'' has several examples:
** Morris Roth brought along his entire jewelry store, including diamonds cut in a way that had not been invented yet in 1632. Between selling his stock for seriously inflated prices to royals who could easily afford it, and cutting new diamonds in that unique way, Roth becomes extremely wealthy. Somewhat averted, because while he has all the trappings of the very wealthy (immense house with many fine paintings, fine clothes, etc), he retains his sensibilities, and uses his wealth to found universities, and to influence events to avoid pogroms and massacres against Jews in Poland that happened in the other history.
** Tom Stone is a chemist who becomes very wealthy by recalling how to create permanent dyes for clothing in colors that were previously not possible in 1632. He charges all the market will bear for this, in order to fund his development and manufacture of pharmaceutical drugs, pesticides, and insecticides which he sells at precisely his manufacturing costs (ie, no profit at all). His down-time wife Magda is somewhat more practical and uses his wealth to trade in hard goods, making him even wealthier. He has no interest in the trappings of wealth, while she insists that he needs to live in houses and dress himself according to his new financial position. They are fairly good-natured about the conflict between their positions.

[[folder:Manhwa]]
* The titular heroine of ''Manhwa/TheReasonWhyRaelianaEndedUpAtTheDukesMansion'' is from a nouveau riche family, in contrast to her (fake) fiancé, who is the king's brother.
[[/folder]]

** Harry King is a rough-and-tumble SelfMadeMan who rose from the gutters (literally) to wealth, prominence, and an eventual knighthood, making him among the most honest and level-headed of AnkhMorpork's nobility. Despite the OldMoney families' condescension towards him, he's always on the lookout for ways to boost his family's social standing so his beloved wife and daughters can live as well as possible.

[[folder:Real Life]]
* While celebrities of many different stripes often become nouveau riche, the hip hop scene is particularly hit with this trope due to the fact that wealth and conspicuous consumption are such an intrinsic part of many rappers' professional persona, especially in the GlamRap subgenre.
* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who in 2002 at age 19 won the equivalent of £16,000,000 (adjusted for inflation in 2020) and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]
* "[[UsefulNotes/TheNewRussia New Russians]]" was the Russian term for this in the early post-Soviet years for Russians who were suddenly incredibly wealthy, but perceived as terribly uncultured (i.e. unfamiliar with ''upper-class'' culture) and boorish. Extravagant spenders with misplaced priorities, they were the subject of a lot of typically great Russian humor, like these jokes: "Two New Russians were arguing at a bar over who had the fancier possession. One says "See this necktie? Imported silk, cost me one thousand dollars American!" The other replies, "Bah! I know a place where I can get ''same'' necktie for ''ten'' thousand dollars!"
* ''Parvenu'' -- "upstart", 1802, from French ''parvenu'', "said of an obscure person who has made a great fortune," noun use of past participle of ''parvenir'' "to arrive", from Latin ''pervenire'', from ''per''- "through" and ''venire'' "to come", used as a derogatory term by nobles who judged them undeserving of their new wealth. There's also the closely related ''arriviste'', "pushy, ambitious person," 1901, from Fr. ''arriviste'', from ''arriver'' "to arrive". The notion is of a person intent on "arriving" at success or in society, and means more "[[AmbitionIsEvil ambitious and unscrupulous]]".
* The [[UsefulNotes/NapoleonBonaparte Bonaparte]] family were this for most of the 19th century, although they ''said'' their lineage could be traced to Italian nobility. Napoleon III made marriage offers to princesses from all over Europe, but none would ever consider the Bonapartes a 'real' noble family, so he had to settle for a much lower-rank Spanish Countess. Part of his problem was that he lived at a time when moral standards for monarchs' private lives had become distinctly stricter than those of the 18th century[[note]]King Ludwig I of Bavaria, for instance, had been forced to abdicate in 1848 due to the public's censure of his liaison with the Irish dancer Lola Montez[[/note]], and when he looked for a wife he had already fathered two natural children and was living with a mistress. It did not help that there were rumours, fed by opponents like Creator/VictorHugo, that he was not the son of Louis Bonaparte (Napoleon's second-youngest brother), but the result of a marital indiscretion of his mother, Hortense Bonaparte née de Beauharnais (Napoleon's stepdaughter). It wasn't until the end of the 19th/start of the 20th century that other royal families began to accept them, by which time ironically they had no chance of ever being restored to the throne.
* A late 1890s (English) newspaper editorial complained that the English nobility was losing its class, what with all the penniless aristocrats marrying off their sons to the daughters of filthy rich American cattle-barons and tycoons.
* Molly Brown, best known for surviving the sinking of the ''Titanic'' and demanding that her lifeboat return to the ship to search for more survivors.
* There are now half a million recently-minted Chinese millionaires, most of whom are former "[[http://en.wikipedia.org/wiki/Little_Emperor_Syndrome Little Emperors]]". As one might expect, they are reported to have rather crass tastes; the most disgusting (to purists) is the oft-repeated tale of [[http://www.bbc.co.uk/news/business-13284481 mixing different fine wines in a punchbowl]]. The children born to the first generation of post-reform entrepreneurs are known as the "fu er dai" (second prosperous generation) and are notorious for spending huge amounts of money (given to them by their parents, of course) on fancy European cars, designer clothes, and trips abroad. Lots of Chinese publications decry that the fu er dai, unlike their parents, have all the lavish benefits of economic reform, but never had to work or suffer hardship for any of them.
* The Kennedys, often mistaken for [[HollywoodNewEngland Boston Brahmins]], were actually excluded from that society for their Catholic faith. There is also a persistent urban legend that family patriarch Joseph Kennedy Sr. earned his fortune from bootlegging.
* The 'white shoe brigade', a group of businessmen in Queensland, Australia who had [[ScrewTheRulesIHaveConnections close ties]] with Sir Joh Bjelke-Petersen, the state premier from 1968-1987.
* Anna Nicole Smith - although the degree to which she fits this trope was embellished quite a bit by just about everyone responsible for promoting her cult of personality, including Anna Nicole herself. It is true that Anna (known as "Vickie" at that time) was living a working-class existence when she posed for ''Magazine/{{Playboy}}'' in the spring of 1992, but that was largely by choice: she was raised in a comfortable middle-class household, got expelled from high school for delinquent behavior, and simply entered the job market rather than trying to complete her education.
* After UsefulNotes/WorldWarII there were plenty of Soviet jokes about ''Generals' wives'', who received a lot of luxury items from the conquered territories. Such as the wife who, when told she couldn't wear a lacy nightie to the theater, asked where they expected her to wear such a beautiful "dress."
* Creator/JohnSteinbeck once said (or at any rate is [[BeamMeUpScotty often quoted as saying]]) that "socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires."
* This is rather common among sports athletes, particularly those who come from low-income families and/or turn pro with very little college experience. It's also not uncommon for retired athletes to go broke because they do not know how to properly manage the millions they made once the source of income dries up.
* The early Han dynasty was notorious for this. Their lineage originating as commoners (Liu Bang being a very minor local official before he rose in rebellion), they were notorious for their HairTriggerTemper and very unbecoming behaviour in general.
* The early Ming dynasty also has shades of this (Zhu Yuanzhang being a commoner as well before his rebellion).
* Around 1920 the word ''Raffke'' entered the German language; originally a UsefulNotes/{{Berlin}} coinage derived from the verb ''raffen'' ("to snatch up") and related to ''Raffgier'' ("rapaciousness"), it was applied to those nouveaux riches who had amassed fortunes unscrupulously by profiteering from UsefulNotes/WorldWarI and [[UsefulNotes/WeimarGermany the political and economic crises that followed]], especially the hyper-inflation of 1923. For a while, there was a spate of Raffke jokes and Creator/FritzLang once described his villain [[Film/DrMabuseTheGambler Dr. Mabuse]] as a Raffke prototype.
* Most Germans with "old money", even if it only dates back to the 1960s and even if the source is something like a discount store tend to be very reserved figures who rarely make public appearances and whose opinions and sometimes even faces are not widely known to the public. That, of course, makes crass nouveau riche style behavior like that of [[https://en.wikipedia.org/wiki/Robert_Geiss Reality TV family Geiss]] (source of wealth: a clothing brand) stand out even more.
* Many "robber barons" of the late 19th and early 20th Century were like this, having wheeled and dealed their ways up to fantastic fortunes they were prone to showing off their money by building AwesomeButImpractical mansions or collecting "art" (usually random collections that didn't go together or have a central theme and often contained many forgeries). John D Rockefeller and Senator William A Clark were both known for this.
* There is a certain style that just instantly screams "[[BananaRepublic third-world dictator]]" - gold plated chairs, expensive stuff without rhyme or reason and much less taste, expensive food flown in, maybe a side order of abducted singers/actors/directors to make movies for the "dear leader" (e.g. ''Film/{{Pulgasari}}'')? Incidentally, most of this seems to come from the fascination some third-world dictators seem to have with Hollywood films about nouveau riche types.
* UsefulNotes/DonaldTrump shows all the ostentation and unculturedness of a nouveau riche despite most of his wealth actually coming from his father. It's often been said that he is "A poor man's idea of a rich man"[[note]]also heard are "a weak man's idea of a strong man", and "a stupid man's idea of a smart man"[[/note]] although [[https://medium.com/the-establishment/donald-trump-is-a-rich-mans-idea-of-a-rich-man-bc5cea992c81 there is eloquent disagreement on that point]].
* It's common for social media influencers who made their money on sites like Youtube to end up being boastful braggarts who love making displays of their wealth and bragging to the public.
* Wrestling/VinceMcMahon grew up dirt poor in a North Carolina trailer park shack with no running water. He eventually became a billionaire with the Wrestling/{{WWE}} and moved to Connecticut, and was apparently loathed by several OldMoney {{Blue Blood}}s who disdained him for his impoverished background and making his money in wrestling, which was seen as stupid and lowbrow. Vince's regular use of ToiletHumour (including sketches [[UrineTrouble where he'd wet his pants on live television]] or have his face shoved into a [[{{Wrestling/Rikishi}} 400-pound man's]] [[AssShove rear end]]) and his NonIdleRich tendencies to compete in matches himself when he didn't have to didn't impress them either. Vince didn't appreciate their snobbery, and it's said that {{Wrestling/TripleH}}'s early BlueBlood gimmick was a TakeThat towards them.
* UsefulNotes/GenghisKhan began his life as the isolated son of a single peasant mother. By the end of his life, he owned a fifth of the world's land area. By extension, the entire country of Mongolia went from an isolated backwoods to the center of a powerful empire.
* While Creator/MannyPacquiao may have gotten more or less acquainted with his newfound wealth in recent years, a number of people have commented on his relatives' nouveau riche antics and taste, particularly that of Pacquiao's mother Dionisia who has been the butt of jokes for her preference for Hermes brand luxury bags, especially considering the Pacquiao having been in deep poverty prior to Manny's sudden rise to stardom.
[[/folder]]

* There is a certain style that just instantly screams "[[BananaRepublic third-world dictator]]" - gold plated chairs, expensive stuff without rhyme or reason and much less taste, expensive food flown in, maybe a side order of abducted singers/actors/directors to make movies for the "dear leader"? Incidentally, most of this seems to come from the fascination some third-world dictators seem to have with Hollywood films about nouveau riche types.

* There are now have half a million recently-minted Chinese millionaires, most of whom are former "[[http://en.wikipedia.org/wiki/Little_Emperor_Syndrome Little Emperors]]". As one might expect, they are reported to have rather crass tastes; the most disgusting (to purists) is the oft-repeated tale of [[http://www.bbc.co.uk/news/business-13284481 mixing different fine wines in a punchbowl]]. The children born to the first generation of post-reform entrepreneurs are known as the "fu er dai" (second prosperous generation) and are notorious for spending huge amounts of money (given to them by their parents, of course) on fancy European cars, designer clothes, and trips abroad. Lots of Chinese publications decry that the fu er dai, unlike their parents, have all the lavish benefits of economic reform, but never had to work or suffer hardship for any of them.

* While celebrities of many different stripes often become nouveau riche, the hip hop scene is particularly hit with this trope due to the fact that wealth and conspicuous consumption are such an intrinsic part of many rappers' professional persona.

* Charlie Crews from ''Series/{{Life}}'' won millions in a wrongful conviction lawsuit and spends it on whimsical purchases like fancy cars, orchards, and an enormous house that he keeps empty because space was a luxury in prison. Unlike most other examples, his spending is addressed and Ted mentions that he's been taking care of Charlie's settlement and that the investment returns are enough that Charlie's purchases don't make much of a dent in the total amount.

* In ''VideoGame/TheLegendOfZeldaTheWindWaker'', there is a poor man on Windfall Island who begs and moans for you to rescue his kidnapped daughter Maggie. When she is rescued, she brings back a load of Skull Necklaces (which look like junk but are secretly worth a lot of money), which he uses to become rich overnight. This turns him into an extremely arrogant rich man. [[TheScrappy He's not too popular]]. He plays a direct {{Foil}} to an ImpoverishedPatrician on the same island: see that trope page for details.
** The problem is that the explanation of how he got rich is easily missed, making it look like he got paid by the former rich guy on the island turning him into the ImpoverishedPatrician.

* Junya Kaneshiro in ''VideoGame/Persona5'' is a Yakuza boss who exemplifies all the negative tropes of this on top of his criminal activities and serves as the Target who exemplifies the sin of Gluttony in how his money-grubbing ways are all for him to indulge in excesses.

[[caption-width-right:250:[-Old money doesn't wave dollars around.\\
[[TrashOfTheTitans And they recycle their soda cans.]]-] ]]

Compare IdleRich and {{Yuppie}} who was an [[TheEighties 80s]] version of this trope albeit with less crassness and tastes in ConspicuousConsumption that tended to be [[SimpleYetOpulent more subtle]]. Contrast OldMoney, UpperClassTwit (negative portrayals of Old Money people), ImpoverishedPatrician (although are likely to end up at the sides of a NobilityMarriesMoney situation), SimpleYetOpulent (what these people are not prone to buy), LowerClassLout (what quite a few examples tend to have been prior to obtaining their money, though the "lout" part stays; this is what the phrase "cashed-up trash" usually refers to). A {{Trumplica}} will often have traits of this.

* From Downton Abbey creator Julian Fellowes comes ''Series/{{The Gilded Age}}''. Agnes and her friends in 1882 New York simply ''hate'' those new money families -- like J.P. Morgan, the Vanderbilts, and the Rockefellers. [[note]] In case you don't get the irony: a few decades later, these were all considered "old money".[[/note]]

How they made the money depends where they come from and when the particular work is set. If British, expect them to be from either OopNorth (with wealth made from industry) or more recently, UsefulNotes/{{London}}[=/=]Essex (with new wealth from the financial sector). If American, expect them to be HollywoodCalifornia people with bleach-blonde ValleyGirl daughters, [[LowerClassLout slovenly white trash]] who won either the lottery or a [[FrivolousLawsuit big-time settlement]], obese [[EverythingIsBigInTexas Texan]] [[Series/{{Dallas}} oil barons]], cattle tycoons, contractors (especially in small-town settings), (if set in [[UsefulNotes/AntebellumAmerica pre-Civil War times]]) a cotton-pickin', slave-whippin' FatSweatySouthernerInAWhiteSuit, or Silicon Valley nerds from the dot-com or the mobile services boom era compensating poor social skills with tons of money. If black, expect a flashy character from a GlamRap video or an athlete (usually football, basketball, or boxing). Especially unsympathetic depictions may give them [[ScrewTheRulesIHaveConnections ties]] to [[TheMafia organized crime]] - or otherwise [[{{Jerkass}} all-round jerkassery]] and [[TheSocialDarwinist contempt towards the social class]] [[BoomerangBigot they used to belong to]]. Common accessories for this class include [[FurAndLoathing fur coats]], gaudy jewelry, [[ImpossiblyTackyClothes obnoxiously color-coordinated suits]], and gold teeth, as well as a love of equally flashy and gaudy vehicles (usually either European performance cars or [[PimpedOutCar blinged-out SUVs]]). They also tend to love throwing debauched, drug-fueled parties, and spending ludicrous amounts of money [[InDaClub at similarly overpriced nightclubs or strip clubs]] is their idea of a night out on the town.

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who in 2002 at age 19 won the equivalent of £16,000,000 (adjusted for inflation for 2020) and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who in 2002 at age 19 won the equivalent of £16,000,000 (adjusted for inflation) and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who in 2002 at age 19 won the equivalent of £16,000,000 (adjusted for inflation) and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who in 2002 at age 19 won the equivalent of £16,000,000 (adjudged for inflation) and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who won the lottery and used his newfound wealth to become a minor pop culture celebrity. When he won, he said he didn't plan to spend lavishly. [[ILied Five years later he was broke.]] Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector. [[IRegretNothing He said he had no regrets.]]

* [[http://en.wikipedia.org/wiki/Michael_Carroll_%28lottery_winner%29 Michael Carroll,]] a British garbageman who won the lottery and used his newfound wealth to become a minor pop culture celebrity. Fashioning himself as the [[LowerClassLout "King of Chavs"]], he became notorious for overly flaunting his wealth and recklessly spending money on houses, expensive vacations, drugs, parties, cars, etc. He ended up losing his entire fortune within a decade and has since returned to his pre-lotto life as a garbage collector.

--> Blackadder: these people are the future. This man probably owns half of Lancashire. His family's got more mills than, than you've got brain cells. [[spoiler: 7 mills]]

* In ''Manga/VictorianRomanceEmma'', Emma ends up working for the Malders, a new money family. It explores in some detail the upheaval and class conflict created by England's industrial revolution.

* In ''Series/DowntonAbbey'', this is played with in the case of Matthew and Isobel Crawley, who come into money and status ''very'' suddenly when Matthew is pronounced as the heir of the Earl of Grantham and moves to Downton Abbey; the show basically shows ''why'' this trope exists with how many weird new customs the two must adjust to in order to fit in with the noble Crawley family. Matthew, however, is not an especially good example, as he was a distinctly ''upper''-middle-class solicitor before becoming heir, and although he had trouble with the finer details of aristocratic custom, he still had a vague sense of the outlines of propriety and made it clear he was at least trying to do the right thing. The trope is played perfectly straight, though, with Richard Carlisle, who frequently betrays his bourgeois origins with his lack of propriety and manners and contempt for the household staff - and completely averted with Matthew's fiancee Lavinia, a daughter of a SelfMadeMan who is one of the sweetest, politest characters on the show, and thus fits in perfectly at Downton.

How they made the money depends where they come from and when the particular work is set. If British, expect them to be from either OopNorth (with wealth made from industry) or more recently, UsefulNotes/{{London}}[=/=]Essex (with new wealth from the financial sector). If American, expect them to be HollywoodCalifornia people with bleach-blonde ValleyGirl daughters, [[LowerClassLout slovenly white trash]] who won either the lottery or a [[FrivolousLawsuit big-time settlement]], obese [[EverythingIsBigInTexas Texan]] [[Series/{{Dallas}} oil barons]], cattle tycoons, contractors (especially in small-town settings), (if set in [[UsefulNotes/AntebellumAmerica pre-Civil War times]]) a cotton-pickin', slave-whippin' FatSweatySouthernerInAWhiteSuit, or Silicon Valley nerds from the dot-com or the mobile services boom era compensating poor social skills with tons of money. If black, expect a flashy character from a GlamRap video or an athlete (usually football, sometimes also basketball). Especially unsympathetic depictions may give them [[ScrewTheRulesIHaveConnections ties]] to [[TheMafia organized crime]] - or otherwise [[{{Jerkass}} all-round jerkassery]] and [[TheSocialDarwinist contempt towards the social class]] [[BoomerangBigot they used to belong to]]. Common accessories for this class include [[FurAndLoathing fur coats]], gaudy jewelry, [[ImpossiblyTackyClothes obnoxiously color-coordinated suits]], and gold teeth, as well as a love of equally flashy and gaudy vehicles (usually either European performance cars or [[PimpedOutCar blinged-out SUVs]]). They also tend to love throwing debauched, drug-fueled parties, and spending ludicrous amounts of money [[InDaClub at similarly overpriced nightclubs or strip clubs]] is their idea of a night out on the town.