Follow TV Tropes

Following

History Main / NewLookSameGreatTaste

Go To

OR

Is there an issue? Send a MessageReason:
Commenting out Zero Context Examples. Please add context.


* Eight O'Clock Coffee.
* Used by Minute Maid.

to:

%% * Eight O'Clock Coffee.
%% * Used by Minute Maid.
Is there an issue? Send a MessageReason:
Add trope


A common AdvertisingTrope (and StockPhrase) used when the packaging for something is redesigned. To reassure the consumer that, although the wrapper has changed, the underlying product is the same and there is no reason to be alarmed, the new version will proudly proclaim, "New Look, Same Great Taste!" or a close variant thereof, thus signaling to existing fans of the product that they have nothing to fear from the strictly-cosmetic changes. Sometimes, the phrase used will be simply "Same Great Taste!" since anyone already familiar with the product will immediately recognize anyway that the packaging has changed.

to:

A common AdvertisingTrope (and StockPhrase) used when the [[ProductFacelift packaging for something is redesigned.redesigned]]. To reassure the consumer that, although the wrapper has changed, the underlying product is the same and there is no reason to be alarmed, the new version will proudly proclaim, "New Look, Same Great Taste!" or a close variant thereof, thus signaling to existing fans of the product that they have nothing to fear from the strictly-cosmetic changes. Sometimes, the phrase used will be simply "Same Great Taste!" since anyone already familiar with the product will immediately recognize anyway that the packaging has changed.

Top