History Main / MenBuyFromMarsWomenBuyFromVenus

** An older Old Spice commercial features Creator/BruceCampbell in the role similar to Mustafa, as a cultured man.

** The original Old Spice Guy, Isaiah Mustafa,was the exact opposite, being the [[SensitiveGuyAndManlyMan Sensitive Guy to Crews' Manly Man]], with detailed descriptions of wonderful dates in exotic locations and everything your man could do for you if he used Old Spice and not a "lady-scented body wash".

* In general a major difference between commercials where a lot of bad or aggravating things happen to the "main character" is that most often if bad things happen to women, it should be an excuse for them to do something nice for themselves (relax with a food product, take a vacation, go to a store she'd enjoy), but if it's a man, there's something wrong in his life that he needs to fix. Not necessarily his own fault, but his suffering is the sign of a greater onus (he's driving the wrong car, he needs to make smarter decisions, he needs to watch his health). Women get to make themselves feel better for things beyond their control, men need to fix their lives.

* One State Farm commericial has two parents talking to their son, who has recently graduated from high school. With the help of the State Farm agent, the mom changes her son's room into a walk in closet with lots of shoes, getting a pink dress in the process. The dad (played by ''Series/{{Scrubs}}''' John [=McGinly=]) changes it into a dojo and immediately chops a board in half while wearing a black karate uniform. The couple then decide on a sauna, completely unaware of that their son is uncomfortable with the situation ("I ''just'' graduated...")

* There's a series of commercials for Captain Morgan's spiced rum wherein men use (false) sensitivity (e.g., walking puppies that are being handed out for just this sort of thing) to trick women into lavishing attention on the men. And then the men celebrate outsmarting these caricatures of women by drinking said rum.

* Sony did a commercial for its Bravia line of televisions, advertising the Bravia as "The. World's. First. Television. For. Men. And. Women. Trademark." The advertising campaign was based entirely on the idea that ''men'' cared only, and ''only men cared'', how well a TV worked and how good its "awesome HD picture" was. Only women cared, and ''women cared only'', that it look "really stylish on the wall".

* KFC one put out a commercial that featured women throwing their frying pans out windows, on the rationale that they weren't cooking that night because they'd ordered KFC. Quite aside from the flaw of flying cast-iron things (one narrowly missed a mailman), there's also the fact that even if they're wealthy enough to afford buying takeout fried chicken every single time they want it for the rest of their life, they might still need their frying pan to cook other things and will eventually have to retrieve it...

** [[https://www.youtube.com/watch?v=O-I1BKmKo80 One ad]] for Cif cleaning product manage to play this while probably trying to seem women-empowering.\

** That's partly because men just plain are intellectually incapable of cooking or cleaning. They're too stupid to handle a mop or oven, and would end up burning down the house in either case. It's a perfect way to insult both genders. Women: [[StayInTheKitchen Get in the kitchen and make dinner]]. Men: [[MenCantKeepHouse You lack the mental ability to take care of yourself]].

* Oh, those Yoplait commercials... The two sassy single women at a spa recall such womanly pleasures that reminds them of just how good their yogurt is: Shoes! Shopping! Chocolate! [[https://www.youtube.com/watch?v=Emp_CtPy1Gw It's like a Cathy comic strip come to life.]]

* A commercial from De Beers' "A Diamond is Forever" campaign, while outwardly romantic, has a bit of a darker side. It showed a couple in what appears to be San Marco, one of the most romantic spots in the world, embracing. The man proclaims love for his woman loudly and bravely, "I LOVE THIS WOMAN!". She tells him to stop because it's embarrassing. He says, "Then maybe this will do," and shows her a ring. She hugs him and says "I love this man, I love this man." This is playing on the whole "Women love shiny things" trope. Because passionate heartfelt sentiment doesn't hold a candle to cold hard ice.

*** These were based off of a series of ads used in the US with similar douchey characters. What's weird is that the marketing is exclusive to men, but Coke Zero is Coca-Cola Classic with artificial sweetener, something you think both male and female consumers would be equally interested in (For the unaware, Diet Coke has a totally different taste and formula compared to Classic-- namely, it's New Coke).

** They may not have been aired US, but in Europe, there was a series of commercials for Coca-Cola Zero that involved a bunch of "absolute wankers", to quote Charlie Brooker, who put them at the top spot of his top ten Biggest Cocks in Advertising. [[https://www.youtube.com/watch?v=7A8DNWu2c5k See for yourself]].

** The original Old Spice Guy, Isaiah Mustafa,was the exact opposite, being the[[SensitiveGuyAndManlyMan Sensitive Guy to Crews' Manly Man]], with detailed descriptions of wonderful dates in exotic locations and everything your man could do for you if he used Old Spice and not a "lady-scented body wash".

** Diet Pepsi Max does the same thing, inferring that men are embarrassed to be seen drinking diet soda ("Do you hide your diet soda inside your giant stuffed moose head when your friends come over--and then ''stare'' at the moose head longingly until your friends get weirded out and leave?") Just in case the extra caffeine and ginseng weren't enough to make it "the first diet cola for '''men'''" ([[FridgeLogic the latter of which seems odd because anything "herbal" is stereotypically associated with women]]), "it even comes in a ''black can''."

* The commercials for Mike's Hard Lemonade are a repeat offender. Most alcohol (although beer especially) commercials are bad enough, with the whole hyper-masculinity/sexualization-of-women thing, but these commercials find a new audience to offend; every commercial has some effeminate, sensitive, stereotypically dorky guy (nerd-lisp and all) toting some new product, such as [[https://www.youtube.com/watch?v=FHSSBNbqjtQ "Mike's hard soy lemonade"]] or somesuch, and then his masculine supervisor slamming his plans in his face and making fun of him. "In a world gone soft, somebody's gotta be hard". Ugh.
** Of course, this could be overcompensation for the fact that Mike's is considered by some (ok, many) men to be a "girly drink" not suitable for consumption by individuals with functioning, woman-seeking penises.
*** ''Drastic'' overcompensation. They'd be a lot better off with a "dare to drink what tastes good" campaign considering they are, at the end of the day, ''spiked lemonade.''
** The older commercials that depicted [[https://www.youtube.com/watch?v=yKoOtQnensw men being injured]] were much better.

** Who needs love when you can have squashed coal?
*** Comedian Ron White actually made a joke about De Beers and their campaign slogans:

** When your product is fermented barley water, you'd better be willing to prey on some insecurities to survive.

*** Clearly, this is [[ComicallyMissingThePoint damning evidence against gluten-free diets]].

** Any guy who would drink a cheap blush clearly hasn't much dignity to start with.
** It's worrisome that they're encouraging guys to do stuff stupid enough to hurt themselves BEFORE they start drinking.

** This either is hilarious because A) that's one hell of a vacuum cleaner, or B) he does that so often that she's so casual about rescuing him without breaking concentration.

** [[Series/BurnNotice Michael Westen]] would beg to differ.

Much like ClarkesLawForGirlsToys presumes that the girls are more interested in the fantasy and magic aspect of their toys (instead of the technological aspect) than boys, this trope places similar assumptions on the preferences of adult males and females and markets them accordingly.

* Creator/ElectronicArts ran an infamous ad for VideoGame/DeadSpace2 featuring middle-aged women being horrified by the level of violence in the game, saying "Your mom hates it." While /MostGamersAreMale is never mentioned, it's implied that a large demographic would be willing to spend sixty dollars just to shock their aged mothers.

* The commercials for Mike's Hard Lemonade are a repeat offender. Most alcohol (although beer especially) commercials are bad enough, with the whole hyper-masculinity/sexualization-of-women thing, but these commercials find a new audience to offend; every commercial has some effeminate, sensitive, stereotypically dorky guy (nerd-lisp and all) toting some new product, such as [[https://www.youtube.com/watch?v=SUNalV4ughc "Mike's lowfat soy lemonade"]] or somesuch, and then his masculine supervisor slamming his plans in his face and making fun of him. "In a world gone soft, somebody's gotta be hard". Ugh.

* Many men's cologne ads portray women as interested in sex purely as a [[LovePotion side-effect of the cologne]]. Since Hai Karate did it in the 1960s, by TV standards, this makes this approach one of The Oldest Ones In The Book.

* The famous "Love Songs" ads for Coors Light.

* Miller Light ads have been taking this to a new level of blatancy of exploiting male insecurities. One ad shows a guy ordering light beer from an attractive female bartender. She asks what kind, he says "Doesn't matter." She replies something like "Take off your skirt and I'll bring it to you" and it pans out that he's actually wearing a skirt, and even says so in the voiceover something like "Man up to Miller Light!" Other Miller ads have been amping up the blatant sexism too.

* An ad for Bridgestone tires has a guy in his car confronted by some cyberpunky-looking evil types, who make the demand of "Your Bridgestone tires or your life." Instead, a woman gets chucked out of the car and the car screeches off with a cheery farewell honk, prompting a scandalized "I said ''life'', not ''wife''!" The comedy is a case of mishearing the threat, but you can't help but think of the alternative: the guy just threw his significant other to pirates who could do God knows what to her [[ThePowerOfCheese to save his]] ''[[ThePowerOfCheese tires]]''.

** [[https://www.youtube.com/watch?v=buE8LbN9ZOg One french ad]] for Cif cleaning product manage to play this while probably trying to seem women-empowering.\

** Also the [[https://www.youtube.com/watch?v=6OEDEkqazqo "Axe Hair-Crisis Relief"]], which seems to portray any guy with spiky hair as a complete failure in society. Some of their personalities are never mentioned; when they are, they seem to be rabid.

* [[https://www.youtube.com/playlist?list=PL9AB8387A4AB3EEC5 Misandry in the Media]], a Website/Youtube series, talks about [[ExactlyWhatItSaysOnTheTin commercials and general media that portray men like this]].

->''"Women! You're leaking, aging, hairy, overweight, and everything hurts. And your children's clothes are filthy. For God's sake, sort yourself out!"''
->''"Men! Shave and get drunk, 'cause you're already ''brilliant''."''

[[AC: If the product is marketed for guys, you'll usually see the men in it: ]]

* [[MenAreUncultured Be obsessed with sports, especially football, soccer, hockey, or any other high-impact contact sport. May also be similarly obsessed with cars and/or trucks, but only as far as how fast they can go, how much they can pull, or how deep/loud the engine growls.]]

* [[AttentionDeficitOohShiny Have a jackdaw-like irresistible attraction to shiny, sparkly, expensive jewelry.]]
* [[AcceptableFeminineGoalsAndTraits Be stay-at-home moms, or if they work, secretaries, or if they work and are not secretaries, they have a "creative" job and/or work with children.]]

* [[https://www.youtube.com/watch?v=RiqmiF8rKjA Some Coors commercials]] have both the woman and her husband waiting for their respective items to "turn blue", but while she is watching a pregnancy test, he is waiting for his beer to get cold; as a final nail to show just how focused on his beer and not his woman the guy is, the ending has him saying that the beer can turned blue "like her eyes", shrugging off his mild surprise when he's told her eyes are actually green. Even more offensive than this commercial is the mere notion that men are so borderline retarded that they need a color-changing bottle to tell that their beer is cold...

** [[DefenestrateAndBerate A man and a woman are having a dramatic breakup, with the woman throwing the man's clothing and belongings out the window.]] He picks flowers and shows up at the door with an apologetic expression. She is touched by the simple romantic gesture. But while she's finding a vase to put the flowers in, the guy reveals it was only a ruse to get his favourite pair of Levis that got stuck in a tree on the way down. He walks away with a smug smile as the vase with the flowers hits the ground.

-->"Lynx: for that cheap teenage smell of desperation."

-->The De Beers people are almost saying what they really mean. You remember the old De Beers slogan, "Diamonds are forever." Then they changed it to "This year, take her breath away." The new slogan is "Diamonds. Render her speechless." Why don't they just come out and say it: "Diamonds. That'll shut her up."

-->''I love [[UnnecessaryRoughness quarterbacks eating dirt]],''
-->''[[AllGuysWantCheerleaders Pom-poms and short skirts]],''
-->''[[SeriousBusiness Fans who won't quit]] . . .''
-->''And '''[[TwinThreesomeFantasy twins]]!'''''

!!Inversions

* The NFL used to air a commercial where a woman dressed to the nines in New York Giants gear greets her fellow female Giants fans with high-fives and cheers. When the last girl appears wearing (rival) Jets gear, they greet each other coldly [[CatFight and a screeching cat sound is heard.]]

!!Parodies

-->It's energy for MEN! '''MENERGY!!'''

--> ''Twelve yards long and two lanes wide, It's sixty-five tons of American pride, Canyonero!''

--> '''Terry''': You smell like spring time freshness!
--> '''Female host''': You smell like pow-
--> '''Terry''': [=YEAH I DO!=]

!!Subversions

-->[[AC:Man:]] We both like the same things - you like sports, I like sports.
-->[[AC:Woman:]] What do you mean? I don't like sports.
-->[[AC:Man:]] But you've got the [name of product], which shows all the sports you'd ever want to see.
-->[[AC:Woman:]] Oh, actually I got it for all the cooking shows and whatnot. I ''never'' watch sports.
-->''cut to man driving away in his convertible''
-->[[AC:Man:]] I'll call you.

!!Double Subversions

After the death of a King, it is decided that the one who manages to clean a particularly tarnished cauldron will be his successor. Many tri in vain. Until the day a mysterious knight comes in and manages to clean the cauldron and even the most stubborn stains everywhere in the castle, using the new Cif product. As thanks, the Knight is crowned... [[SamusIsAGirl Queen]] of the kingdom.\

** Following upon the much more discussed commercial for the same product with Lucky Vanous as a [[ShirtlessScene shirt-doffing]] construction worker in 1994, available at https://www.youtube.com/watch?v=HI3Ft363PZ8 .

** also from [=SNL=] http://www.funnyhub.com/videos/pages/snl-schmitts-gay.html

After the death of a King, it is decided that the one who manage to clean a particularly tarnished cauldron will be his successor. Many tried in vain. Until the day a mysterious knight come in and manage to clean the cauldron and even the most stubborn stains everywhere in the castle, using the new Cif product. As a thanks, the Knight is crowned... [[SamusIsAGirl Queen]] of the kingdom.\
Having the savior knight be a woman is a nice idea in many cases, they're doing it in the one context where it is'nt.