History Main / ItHasOnlyJustBegun

* ''WebAnimation/{{RWBY}}'': Unusually given by the villain when said villain is actually ''winning''. [[spoiler: The end of Volume 3 saw ''all'' the previous plot threads and evil schemes by the villains come together at once, resulting in the [[TheBadGuyWins the villains pretty much winning]] and the heroes being scattered (see the RWBY entry under DarkestHour for details), only for the GreaterScopeVillain the previous villains work for to finally make an appearance]] and reveal that her evil plan is ''just getting started''.

* From ''VideoGame/HaloCombatEvolved''

* From ''VideoGame/{{Halo}}''

->'''Yuri:''' No, Comrade Premier.. It has only begun.
-->- ''VideoGame/CommandAndConquerRedAlert2''

* From ''VideoGame/CommandAndConquerRedAler2'', when the Soviets have shut down the entire US Missile Command.

* ''{{Gradius}}'''s final bosses are this ''and'' [[AntiClimaxBoss total liars]] about it.

* {{Supergirl}} and the ComicBook/{{Legion of Super-Heroes}} #24:
--> '''Jeyra Entinn''': You won '''this''' round, Legionnaries... But this is only the beginning...!
--> '''Cosmic Boy''': Wow. Is there some super-villain book of quotes they all work off of?

* Double-subverted in ''ASongOfIceAndFire''. Ironically, said in a flashback:

* Nyx says some variation of this in almost every book in ''TheHouseOfNight'' series.

* In the last episode of the first season of ''RobinOfSherwood'', the Sheriff managed to surround and kill RobinHood ... and then the '''[[SuspiciouslySimilarSubstitute new]]''' Robin Hood showed up to rescue some of Robin's men. Dismayed, the Sheriff said, "Just as I'd begun to believe it was all over. It's not over. It'll ''never'' be over."
* ''[[Series/TwentyFour 24]]'' season 7 has [[spoiler:Jonas Hodges]] saying something along these lines as he gets arrested, because he was only one member of a much larger group of villains.
* In ''TheAquabatsSuperShow'' episode "Cobraman!":

* ''Series/BuffyTheVampireSlayer''. Drusilla (as a seer) appears to foretell the coming of Angelus this way.

* ''PersonOfInterest''.

* From ''{{Halo}}''

* From ''CommandAndConquer: Red Alert 2'', when the Soviets have shut down the entire US Missile Command.

* Vlad says this in ''MaxPayne2'', after Alfred Woden protests that the killing has gone on long enough.

* Wanda says this to Parson in ''{{Erfworld}},'' at the end of Book 1.

* Zira says this to Simba in ''Disney/TheLionKing 2''.
--->'''Simba:''' Take him and get out. We're finished here.
--->'''Zira:''' Oh no, Simba. We have barely begun. ''(evil chuckle)''
* In ''{{Anastasia}}'', when Sophie refers to Anya and Dimitri's elopement as 'the perfect ending', the Empress corrects her, saying 'No, it's a perfect beginning.'
* ''CourageTheCowardlyDog'': While trying to get their third brother back, one of the two Duck Brothers in "The Duck Brothers" exclaims "We have not yet begun to fight!".

* WinstonChurchill said "Now this is not the end. This is not even the beginning of the end. But it is, perhaps, the end of the beginning."

ExactlyWhatItSaysOnTheTin. This is stock phrase, used and abused and tortured to the point of cliche, possibly the most obvious comeback to someone telling you that your plans/goals/dreams are over. Over? No, they're not. They've only just begun.

Sometimes used by villains before revealing the next stage of their plans, sometimes used by heroes before standing back up and dealing a righteous ass-whooping, sometimes used by other people for... ...stuff.

* ''Recap/BabylonFiveS04E06IntoTheFire'':

* ''Manga/SailorMoon'' (American dub) episode "The Purity Chalice"

* ''[[MegaManX DE BADDLE HAS JUSD BEGUNNN!]]''

* ''Film/MadMaxBeyondThunderdome''. Max refuses to give Blaster the CoupDeGrace after discovering the GiantMook is actually a drooling idiot. Master is furious when he realises Max has been hired by Aunty Entity to kill Blaster, thus removing his muscle.

[[folder:Film]]

* Last lines of ''[[Film/AttackOfTheClones Star Wars II: Attack Of The Clones]]'':
-->'''Obi-Wan''': I have to admit that without the clones, it would have not been a victory.
-->'''Yoda''': Victory? Victory you say? Master Obi-Wan, not victory. The shroud of the dark side has fallen. Begun the Clone War has.
* ''Main/MadMaxBeyondThunderdome''. Max refuses to give Blaster the CoupDeGrace after discovering the GiantMook is actually a drooling idiot. Master is furious when he realises Max has been hired by Aunty Entity to kill Blaster, thus removing his muscle.
->'''Master:''' No more methane! This place, finished!
->'''Ironbar:''' No little man. We've only just begun. ''(shoots Blaster)''

* ''Manga/SailorMoon'' episode "The Purity Chalice"

* ''CowAndChicken'': In episode "Super Model Cow", the Red Guy made Cow a supermodel. However, her fame was short-lived and she was desperate enough to feel it again she agreed to sing at Red's "Milky Bar". After Chicken rescued her, she thought it was over but Chicken, as he watched a poster of his beak with the writing "Just [[IncrediblyLamePun Cluck It]]", said it was only the beginning.

* The evil hotel room ''[[FourteenOhEight 1408]]'' mocks Enslin through the ''radio'' by playing The Carpenters' "We've Only Just Begun" repeatedly.

* Zira says this to Simba in ''TheLionKing 2''.

-->- ''RedAlert2''

[[folder:Real Life]]
* Slight variant: At the Battle of Flamborough Head during the Revolutionary War, when Captain John Paul Jones was asked if he intended to surrender, his famous response was "I have not yet begun to fight!"
* WinstonChurchill said "Now this is not the end. This is not even the beginning of the end. But it is, perhaps, the end of the beginning."
[[/folder]]

[[AC:{{Anime}} and {{Manga}}]]

[[AC: ComicBooks]]

[[AC: {{Film}}]]

[[AC: {{Literature}}]]

[[AC: LiveActionTV]]

[[AC: RealLife]]

[[AC: VideoGames]]

[[AC: {{Webcomics}}]]

[[AC: WesternAnimation]]

-->- ''CommandAndConquerRedAlert2''

* ''DieHard2'':

* ''BatmanArkhamAsylum'' has Batman and the Joker going back and forth with this.

* ''BuffyTheVampireSlayer''. Drusilla (as a seer) appears to foretell the coming of Angelus this way.

* From ''CommandAndConqer: Red Alert 2'', when the Soviets have shut down the entire US Missile Command.