History Main / HereComesTheScience

* Former journalist Ben Goldacre was science correspondent for ''[[UsefulNotes/BritishNewspapers the Guardian]]''. After leaving print newspapers, he wrote the book ''Bad Science'' based on his experiences, and devotes several chapters to deconstructing and challenging the way the advertising industry mis-uses science in order to shift product. He points out that the reason why advertising and marketing can get away with misleading and even false claims for its products for so long is that no effective scrutiny exists. The media does not tend to recruit people with science degrees - most journalists and execs come out of a humanities background - and are therefore ill-equipped to apply critical thought to claims made on behalf of a product. Goldacre also points out that very few politicians, civil servants or lawmakers have a scientific training, and threfore advertising executives, pseudo-medical "practitioners" and Big Pharma can easily bamboozle them. [[note]]An episode of ''Series/YesPrimeMinister'' also makes this point[[/note]]

-->--'''Creator/JenniferAniston''', in different L'Oreal Elvive adverts.

* It gotten to the point where they slip it into Real Estate adverts. A ad for a real estate development in Taichung, Taiwan, mentions its brand new Design for Oxygenated Living -- i.e. you can open the windows and let fresh air in.

Compare with ShavingIsScience. See also ButIPlayOneOnTV.

* [[https://www.youtube.com/watch?v=8Xi8ZYTFrb8 Anything that's touted as a way to remove "toxins" from your body]]. The term "toxin" is not a recognized term for any one substance or group of substances...and even things that are normally good for you can be toxic if you ingest too many of them. Also, your liver, lungs, intestines, and kidneys do a fine job of getting rid of undesirable substances in the body; they normally don't need any outside assistance. (And on the occasions that they ''do,'' such as dialysis for kidney failure, or diuretics for edema or ascites, ''your doctor'' will let you know.)

* [[https://www.youtube.com/watch?v=8Xi8ZYTFrb8 Anything that's touted as a way to remove "toxins" from your body]]. The term "toxin" is not a recognized term for any one substance or group of substances...and even things that are normally good for you can be toxic if you ingest too many of them. Also, your liver, lungs, intestines, and kidneys do a fine job of getting rid of undesirable substances in the body; they normally don't need any outside assistance.

** Parodied in a ''Loading Ready Run'' sketch where the extra oxygen was being pushed as the selling point; the sciencey bit was just a guy in a labcoat calling this insane.

The trope title comes from the lampshading in L'Oreal commercials. Ben Affleck did [[{{Japandering}} an ad in the UK]] that featured the line, "Here comes the SCIENCE!", {{Fark}} got hold of it and it went memetic. Many an {{MST}} has used the phrase to {{lampshade|hanging}} an ExpositionBomb of {{Technobabble}}.

''Pay attention! Here comes the science bit.''\\

--Creator/JenniferAniston, in different L'Oreal Elvive adverts.

* The "Scenes We'd Like To See" round on one episode of MockTheWeek had the category "Unlikely Things To Hear In A Science Documentary":

The trope title comes from the lampshading in L'Oreal commercials. Ben Affleck did [[{{Japandering}} an ad in the UK]] that featured the line, "Here comes the SCIENCE!", {{Fark}} got hold of it and it went meme. Many an {{MST}} has used the phrase to {{lampshade|hanging}} an ExpositionBomb of {{Technobabble}}.

* Mocked repeatedly on ''TargetWomen'', especially in the skin-care installment.

* Parodied on ''ThatMitchellAndWebbLook'' in [[http://www.youtube.com/watch?v=qwhlqRJ8LVA this sketch]].

->''"How did you do this?"''\\
''"'''Here comes the science!!'''"''\\
--[[http://www.youtube.com/watch?v=--40RLF5UGo Jurassic Park Sweded]]

The trope title comes from the lampshading in L'Oreal commercials. Ben Affleck did [[{{Japandering}} an ad in the UK]] that featured the line, "Here comes the SCIENCE!", {{Fark}} got hold of it and it went meme.

Compare with ShavingIsScience.

Related to PainCenter; compare AllNaturalSnakeOil. Not to be confused with those warning signs they show on {{Mythbusters}} (Warning!: Science Content) to warn the viewer of the impending um, uh...[[BuffySpeak science thing.]]

* A German [[http://www.youtube.com/watch?v=o8W0CxWYkbo advert]] for Alpecin caffein-based anti-baldness shampoo: It features a sciency-looking guy in a very tidy laboratory attesting to the product's effectiveness by playing with the length of a sine wave (representing the growth phases of a man's hair as a function of his age) on a computer screen.[[hottip:*: Understanding the original German provides little further information and makes it no more credible]] He's wearing a white coat so he clearly must know what he's on about.

* One sports drink-type product was advertised under the name "[=H3O=]" which, as pointed out by [[LateShowWithDavidLetterman David Letterman]] [[http://en.wikipedia.org/wiki/Hydronium isn't actually water]]. Along the same vein, there was a bottled water with the name "[=H2O2=]". That is, hydrogen peroxide.