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** In "Sea Change" she talks President Dalton into closing the Navy base in Manama, Bahrain after it's damaged by a cyclone and moving its assets to Tunisia. For her it's about supporting a fledgling democracy and screwing the human rights-abusing Bahraini government, while Dalton gets to flip the bird to a campaign donor[[note]]a MegaCorp guy whose company did an upgrade on the base in Manama[[/note]] who jumped ship to his primary opponent, resulting in his loss.
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* UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven. It posits that ThereAreTwoKindsOfPeopleInTheWorld: creator, and moocher. The selfish Genius, the Innovator, the Entrepeneur create things of worth which incidentally benefit the selfish fool, imitator, and worker take to survive. The key revelation of UsefulNotes/{{Objectivism}} is that Creators do not have a moral responsibility to guarantee the wellbeing or survival of Moochers: the trope of EnlightenedSelfInterest is simply a cover for the plundering of value from those who have created or earned it, and its gifting to those who have done neither.

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* UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven. It posits that ThereAreTwoKindsOfPeopleInTheWorld: creator, Creator, and moocher. Moocher. The selfish Genius, the Creator-Genius, Innovator, the and Entrepeneur create makes all things of worth which incidentally benefit the selfish in human society. The Mooching fool, imitator, and worker take then steal these to survive. The key revelation of UsefulNotes/{{Objectivism}} is that Creators are not morally compelled to let this theft occur: if Creators do not want to share what they have made, and do not care if Moochers suffer or die as a result, then it is perfectly moral responsibility to guarantee the wellbeing or survival of Moochers: the trope of EnlightenedSelfInterest is simply a cover for the plundering of value from those who have created or earned it, and its gifting them to those who have done neither.refuse.

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* Literature/AtlasShrugged is a novel about what happens when the Creator class (geniuses, innovators, entrepeneurs) defies the trope of EnlightenedSelfInterest, which they realise is a lie which allows the Moocher class (everyone else) to steal value from them. Instead they choose to 'shrug' the burden of supporting all the worthless people in human society and act completely selfishly for a change, not only allowing the Moocher class to die but speeding up their inevitable demise through acts of sabotage and piracy. This is portrayed as a good moral choice for the Creator-class characters who choose to do this, because these particular people are shown to have NoEmpathy for the Moochers. Ergo, if these Creators acted to save the Moochers' lives (when they didn't want to) then that would be immoral since it went against their inner drives. Creator/AynRand was quite clear on the point that while helping other people was not immoral ''per se'', it ''was'' if you didn't want to.



* UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven. It posits that geniuses, innovators and entrepreneurs who benefit mankind by their achievements and inventions do so out of rational self-interest, and shouldn't be deluded by altruistically refusing the rewards they deserved in exchange.

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* UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven. It posits that geniuses, innovators ThereAreTwoKindsOfPeopleInTheWorld: creator, and entrepreneurs who moocher. The selfish Genius, the Innovator, the Entrepeneur create things of worth which incidentally benefit mankind by their achievements the selfish fool, imitator, and inventions worker take to survive. The key revelation of UsefulNotes/{{Objectivism}} is that Creators do so out not have a moral responsibility to guarantee the wellbeing or survival of rational self-interest, Moochers: the trope of EnlightenedSelfInterest is simply a cover for the plundering of value from those who have created or earned it, and shouldn't be deluded by altruistically refusing the rewards they deserved in exchange.its gifting to those who have done neither.
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* At the outset of the UsefulNotes/ColdWar, with much of Europe, especially Germany, in ruins from UsefulNotes/WorldWarII, President UsefulNotes/HarryTruman enacted the Marshall Plan, tasking the United States with rebuilding Western Europe. Truman's ulterior motive, of course, was that getting Europe back on its feet would stop the Soviet Union from advancing any further westward.
** [[UsefulNotes/FranklinDRoosevelt His predecessor]] did the same before and after the US entered UsefulNotes/WorldWarII, supplying the enemies of Nazi Germany of war materiel, food and other commodities in part because this way it saved civilian lives and in part because it helped keeping Hitler at bay.

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* At the outset of the UsefulNotes/ColdWar, with much of Europe, especially Germany, in ruins from UsefulNotes/WorldWarII, President UsefulNotes/HarryTruman enacted the Marshall Plan, tasking the United States with rebuilding Western Europe. western europe. Truman's ulterior motive, of course, was that getting western Europe back on its feet would stop the them from electing Socialist governments and/or seeking Soviet Union from advancing any further westward.
(reconstruction) aid.
** [[UsefulNotes/FranklinDRoosevelt His predecessor]] did the same before and after the US entered UsefulNotes/WorldWarII, supplying selling the enemies of Nazi Germany of UK war materiel, food food, and other commodities in part at reasonable prices (or even on-loan) partly because this way it was profitable and helped the USA's economic recovery, partly because it saved civilian lives Anglo-Saxon civilians' lives, and in part partly because it helped keeping keep Hitler at bay.
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* Comes up a few times in ''Film/MiracleOn34thStreet'':
**In Kris' role as the mall Santa Claus, rather than push Macy's overstocked toys on visitors as he's been told to do, he tells them where they can go to get what they actually want, even if it's some other store. When Mr. Macy realizes the unorthodox practice has boosted consumer confidence and actually ''increased'' business, he has it implemented in every department of every store in the city. When their chief competitor notices all the good publicity Macy's is getting, they respond by implementing the same practice in every store nationwide.
**It happens again during Kris' hearing, when the judge is reluctant to rule against "Santa Claus" since he knows the public backlash will likely cost him reelection. He therefore allows a lot of leeway for the defense's CourtroomAntics. Also, the post office workers sending the letters to Kris [[spoiler:(which won his case)]] weren't trying to show their support, they just wanted to clear out the dead-letter office.
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** [[UsefulNotes/FranklinDRoosevelt His predecessor]] did the same before and after the US entered WorldWarII, supplying the enemies of Nazi Germany of war materiel, food and other commodities in part because this way it saved civilian lives and in part because it helped keeping Hitler at bay.

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** [[UsefulNotes/FranklinDRoosevelt His predecessor]] did the same before and after the US entered WorldWarII, UsefulNotes/WorldWarII, supplying the enemies of Nazi Germany of war materiel, food and other commodities in part because this way it saved civilian lives and in part because it helped keeping Hitler at bay.

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Objectivism is a Useful Notes page, an example, not a trope.


UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; that geniuses, innovators and entrepreneurs who benefit mankind by their achievements and inventions do so by their Rational Self-Interest, and shouldn't be deluded by altruistically refusing the rewards they deserved in exchange. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.

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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; that geniuses, innovators and entrepreneurs who benefit mankind by their achievements and inventions do so by their Rational Self-Interest, and shouldn't be deluded by altruistically refusing the rewards they deserved in exchange. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.


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* UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven. It posits that geniuses, innovators and entrepreneurs who benefit mankind by their achievements and inventions do so out of rational self-interest, and shouldn't be deluded by altruistically refusing the rewards they deserved in exchange.
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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; that geniuses, innovators and entrepreneurs who benefit mankind by their inventions do so by their Rational Self-Interest, and shouldn't be deluded by altruistically refusing the rewards they deserved. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.

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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; that geniuses, innovators and entrepreneurs who benefit mankind by their achievements and inventions do so by their Rational Self-Interest, and shouldn't be deluded by altruistically refusing the rewards they deserved.deserved in exchange. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.
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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; innovators who achieved so much for mankind throughout history did not do it out of selfless duty but rather of their own Rational Self-Interests. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.

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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; that geniuses, innovators and entrepreneurs who achieved so much for benefit mankind throughout history did not do it out of selfless duty but rather of by their own inventions do so by their Rational Self-Interests.Self-Interest, and shouldn't be deluded by altruistically refusing the rewards they deserved. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.
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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.

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UsefulNotes/{{Objectivism}} is this philosophy turned UpToEleven; innovators who achieved so much for mankind throughout history did not do it out of selfless duty but rather of their own Rational Self-Interests. Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.
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[[http://en.wikipedia.org/wiki/Enlightened_self-interest Enlightened self-interest]] is an concept in ethics that doing things that benefit others also provides tangible benefits to the do-gooder.

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[[http://en.wikipedia.org/wiki/Enlightened_self-interest Enlightened self-interest]] is an a concept in ethics that doing things that benefit others also provides tangible benefits to the do-gooder.
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* Basically every ''Franchise/LegendOfZelda'' game ever has Link doing sidequests for people and being rewarded with HeartContainers or other useful items. Taken even further in ''VideoGame/TheLegendOfZeldaSkywardSword'', where doing these quests results in their gratitude crystallizing, and taking these physical emotions to a [[BalefulPolymorph demonic-looking man]] under the city dispels his curse (and he rewards you with larger wallets).

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* Basically every ''Franchise/LegendOfZelda'' game ever has Link doing sidequests for people and being rewarded with HeartContainers Heart Containers or other useful items. Taken even further in ''VideoGame/TheLegendOfZeldaSkywardSword'', where doing these quests results in their gratitude crystallizing, and taking these physical emotions to a [[BalefulPolymorph demonic-looking man]] under the city dispels his curse (and he rewards you with larger wallets).
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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish.

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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish.SecretlySelfish, for when an otherwise altruistic character has an unexamined (or not) selfish ulterior motive.
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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right".

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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right". See also SecretlySelfish.
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* In ''Anime/PuellaMagiMadokaMagica'', most of the Puella Magis who made a wish with Kyubey thinks of this when they make a wish: they wished for someone to prosper so that they will somehow benefit from it. The common source of despair in this series is that they often ''don't'' get those benefits in the end.

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* In ''Anime/PuellaMagiMadokaMagica'', most of the Puella Magis who made a wish with Kyubey thinks think of this when they make a their wish: they wished for someone to prosper so that they will somehow benefit from it.it as well. The common source of despair in this series is that they often ''don't'' get those benefits in the end.
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* The protagonists of ''Literature/{{Safehold}}'' tend to lampshade those occasions when doing the politically expedient thing coincides with also doing the right thing. Specific examples include providing much needed food to the civil war torn Republic of Siddarmark, which also nets them a much need mainland ally, and not assassinating the Earl of Thirsk, which is decided both because he's a WorthyOpponent who deserves better and because removing him presents the risk of someone less willing to oppose the Inquisition replacing him.

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* The protagonists of ''Literature/{{Safehold}}'' tend to lampshade those occasions when doing the politically expedient thing coincides with also doing the right thing. Specific examples include providing much needed food to the civil war torn Republic of Siddarmark, which also nets them a equally much need needed mainland ally, and not assassinating the Earl of Thirsk, which is decided both because he's a WorthyOpponent who deserves better and because removing him presents the risk of someone less willing to oppose the Inquisition replacing him.
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* The protagonists of ''Literature/{{Safehold}}'' tend to lampshade those occasions when doing the politically expedient thing coincides with also doing the right thing. Specific examples include providing much needed food to the civil war torn Republic of Siddarmark, which also nets them a much need mainland ally, and not assassinating the Earl of Thirsk, which is decided both because he's a WorthyOpponent who deserves better and because removing him presents the risk of someone less willing to oppose the Inquisition replacing him.
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** The Anderman Empire is known for {{realpolitik}} (they're modeled after Prussia, which [[TropeCodifier codified the concept]]), but they're just as known for [[HegemonicEmpire expanding their empire by helping out planets in need]].

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** The Anderman Empire is known for {{realpolitik}} (they're modeled after Prussia, which [[TropeCodifier codified the concept]]), but they're just as known for [[HegemonicEmpire expanding their empire by helping out planets in need]]. This was in fact how they got their start, when mercenary Gustav Anderman (who [[{{Cloudcuckoolander}} thought he was]] the {{reincarnation}} of UsefulNotes/FrederickTheGreat) happened across the struggling planet Kuan Yin and fixed their problem with native microbes killing Terran crops in exchange for their crowning him Emperor and renaming the planet Potsdam.
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* ''Series/{{Community}}'' episode "Advanced Gay" has RacistGrandpa Pierce Hawthorne embrace the fact that Hawthorne Wipes has become an icon in the gay community. Mostly because of the increased profits.
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circular link due to copypasta


* In ''Series/MadamSecretary'', title character Elizabeth [=McCord=] often appeals to EnlightenedSelfInterest as leverage to achieve policy goals that for her are altruistic.

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* In ''Series/MadamSecretary'', title character Elizabeth [=McCord=] often appeals to EnlightenedSelfInterest enlightened self-interest as leverage to achieve policy goals that for her are altruistic.
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* In ''Series/MadamSecretary'', title character Elizabeth [=McCord=] often appeals to EnlightenedSelfInterest as leverage to achieve policy goals that for her are altruistic.
** In "The Call" she tries to get President Dalton and his chief of staff Russell Jackson on board with stopping a genocide in Africa with the idea that doing so protects a supply of bauxite (aluminum ore, for non-geologists). {{Subverted}} in that she's clearly grasping at straws, which Jackson lampshades, and she gives up on that approach.
** In "Face the Nation" she and Mike B get a nonprofit to buy up a big chunk of the Ecuadorian Amazon so that the Chinese don't get it. What seals the deal is that it also lets the nonprofit's owner piss off a powerful oil magnate.
** In a {{flashback}} in "There But for the Grace of God", she authors a memo to stop "enhanced interrogation" which focuses on [[TortureIsIneffective torture's inefficiency]] rather than its immorality (the part she's more concerned about).
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* This is the gist of crowdfunding services such as Kickstarter: if the product doesn't end up being VaporWare, the pledges receive some goodies as well.

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* This is the gist of crowdfunding services such as Kickstarter: Website/{{Kickstarter}}: if the product doesn't end up being VaporWare, the pledges receive some goodies as well.
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* This is the gist of crowdfunding services such as Kickstarter: if the product doesn't end up being VaporWare, the pledges receive some goodies as well.
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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own.

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Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own.own, or with PragmaticHero when the hero makes a decision to act heroic because it advances his interests rather than because it's "right".
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** [[UsefulNotes/FranklinDRoosevelt His predecessor]] did the same before and after the US entered WorldWarII, supplying the enemies of Nazi Germany of war materiel, food and other commodities in part because this way it saved civilian lives and in part because it helped keeping Hitler at bay.
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rewriting my example; hopefully it will be clearer now.

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* Discussed on ''Series/{{Friends}}'', when Joey argues to Phoebe that there's no such thing as a selfless good deed, since everyone expects something good in return. Phoebe spends the episode trying to prove Joey wrong, with no success.
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Unclear example, both grammatically and in how the trope applies to it.


* Discussed on the ''Series/{{Friends}}'' episode "The One Where Phoebe Hates PBS". Joey is a caller on a PBS drive and Phoebe accuses it of being selfish. Joey argues that there's not such thing as a selfless good deed, and Phoebe tries to prove him wrong. She decides to contributes to PBS despite her hatred of them, thinking it to be a selfless good deed. But her call gets Joey on the air, and Phoebe is happy that she helped out a friend... until she realizes it means her good deed wasn't as selfless as she thought.

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* Discussed on the ''Series/{{Friends}}'' episode "The One Where Phoebe Hates PBS". Joey is a caller on a PBS drive and Phoebe accuses it of being selfish. Joey argues that there's not such thing as a selfless good deed, and Phoebe tries to prove him wrong. She decides to contributes to PBS despite her hatred of them, thinking it to be a selfless good deed. But her call gets Joey on the air, and Phoebe is happy that she helped out a friend... until she realizes it means her good deed wasn't as selfless as she thought.
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* BumperSticker: "Everyone does better when everyone does better."



[[folder:Other]]
* BumperSticker: "Everyone does better when everyone does better."
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BreadAndCircuses is this trope applied to TheEmpire's management of its own populace, treating them well so they won't rebel.

Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own.

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BreadAndCircuses is this trope applied to TheEmpire's management of its own populace, treating them well so they won't rebel. \n\n A HegemonicEmpire may be formed through a nation practicing this trope.

Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own.



* ''Literature/HonorHarrington: The Honor of the Queen'': The Star Kingdom of Manticore gives a massive tech bump to Grayson and several other planets at great expense and financial risk (huge Crown loans that may or may not ever be repaid) because they need allies and forward operating bases for the upcoming war with Haven. Haven did essentially the same thing, although because of their bad reputation they frequently had to settle for worse options like [[TheFundamentalist Masada]] (they would've preferred Grayson but the Manties got there first and [[TheGoodKing Protector Benjamin]] was distrustful of their track record anyway), to whom they gave a ''City''-class destroyer and a ''Sultan''-class battlecruiser.

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* ''Literature/HonorHarrington: The ''Literature/HonorHarrington'':
** In ''The
Honor of the Queen'': The Queen'', the Star Kingdom of Manticore gives a massive tech bump to Grayson and several other planets at great expense and financial risk (huge Crown loans that may or may not ever be repaid) because they need allies and forward operating bases for the upcoming war with Haven. Haven did essentially the same thing, although because of their bad reputation they frequently had to settle for worse options like [[TheFundamentalist Masada]] (they would've preferred Grayson but the Manties got there first and [[TheGoodKing Protector Benjamin]] was distrustful of their track record anyway), to whom they gave a ''City''-class destroyer and a ''Sultan''-class battlecruiser. battlecruiser.
** The Anderman Empire is known for {{realpolitik}} (they're modeled after Prussia, which [[TropeCodifier codified the concept]]), but they're just as known for [[HegemonicEmpire expanding their empire by helping out planets in need]].
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->'''Ambassador G'Kar:''' What if I told you a ship is ready to spirit you away to Narn space?\\
'''CWO. Michael Garibaldi:''' I'd say, "why?"\\
'''G'Kar:''' You could serve us in various ways. Analyst, security, cryptographer. If you grow homesick we could arrange for your return to human space with proper genetic alterations. That, too, might serve our needs.\\
'''Garibaldi:''' You want me to betray my own world?\\
'''G'Kar:''' Stop seeing things in such absolute terms. The universe is run by the interweaving of three elements: Energy, matter, and enlightened self-interest. Unless you comprehend that fact and soon, you will be cornered and caged.
-->-- "[[Recap/BabylonFiveS01E11Survivors Survivors]]", ''Series/BabylonFive''

[[http://en.wikipedia.org/wiki/Enlightened_self-interest Enlightened self-interest]] is an concept in ethics that doing things that benefit others also provides tangible benefits to the do-gooder.

Whether it's a big corporation sponsoring their local Creator/{{PBS}} station, getting ad time in exchange for helping provide a public service, a nation-state providing humanitarian aid to another in hopes of later reciprocation, or just ordinary people trading favors, the idea is relatively simple: you do well by doing good. It differs from pure altruism in that the do-gooder is actively seeking tangible future benefits (i.e. they're '''''not''''' doing it to make themselves feel good or otherwise being selfless), but is still usually on the optimistic side of the SlidingScaleOfIdealismVersusCynicism.

BreadAndCircuses is this trope applied to TheEmpire's management of its own populace, treating them well so they won't rebel.

Compare TheGoldenRule, where you treat others the way you want to be treated. Contrast {{Realpolitik}}, where nations do underhanded things to serve their own self-interest. Contrast also SelflessWish and KeepTheReward, both of which involve a character doing something without seeking repayment. May overlap with PragmaticVillainy in cases where the villain helps the heroes because their interests coincide with his own.
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!!Examples:

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[[folder:Anime and Manga]]
* In ''Anime/PuellaMagiMadokaMagica'', most of the Puella Magis who made a wish with Kyubey thinks of this when they make a wish: they wished for someone to prosper so that they will somehow benefit from it. The common source of despair in this series is that they often ''don't'' get those benefits in the end.
[[/folder]]

[[folder:Fan Works]]
* {{Discussed}} in ''Fanfic/FromBajorToTheBlack''. Kanril Eleya notes an ulterior motive to the orders given by Starfleet Command to the USS ''Betazed'', upon which she served as a gunnery officer, to provide humanitarian aid on request to Romulan worlds regardless of what the Nova Roma government thought about it. Sure, they do it because they're the good guys, but if they can sneak a few planets away from the Romulan Star Empire by doing it, it hurts one of their regional enemies.
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[[folder:Film -- Live-Action]]
* ''Film/JudgeDee'' has a scene where Ma Jong is talking with two casino guards, one of them explaining that the place remains stable and prosperous thanks to the three major merchants (the casino owner, an antiques dealer, and a whorehouse owner) recognizing that it's better to make less money in the short term by working with the other two (if a player loses big, he can always sell off an antique [[ValuesDissonance or a concubine]], if he wins big, he'll want to exchange it for something easier to carry around or [[TrophyWife a more visible status symbol]]) than get rich quick via dishonest dealings.
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[[folder:Literature]]
* ''Literature/HonorHarrington: The Honor of the Queen'': The Star Kingdom of Manticore gives a massive tech bump to Grayson and several other planets at great expense and financial risk (huge Crown loans that may or may not ever be repaid) because they need allies and forward operating bases for the upcoming war with Haven. Haven did essentially the same thing, although because of their bad reputation they frequently had to settle for worse options like [[TheFundamentalist Masada]] (they would've preferred Grayson but the Manties got there first and [[TheGoodKing Protector Benjamin]] was distrustful of their track record anyway), to whom they gave a ''City''-class destroyer and a ''Sultan''-class battlecruiser.
* ''Literature/{{Rihannsu}}'': The Romulan concept of honor, ''mnhei'sahe'' ("the Ruling Passion") can align with this. Your actions are supposed to be taken in service to you and your own honor first and foremost, but ideally the action will benefit everyone else involved as well.
* In ''Literature/HarryPotterAndTheHalfBloodPrince'', Prof. Slughorn has this as his characterization: being a NiceGuy from the otherwise unsavory and self-interested Slytherin House, he often help people he thinks would have potential to become great so that he will gain some benefit some way or another later. [[spoiler:This backfired with [[BigBad Tom "Lord Voldemort" Riddle]], to whom he provided information on dark magics such as the Horcrux, and he regards it as MyGreatestFailure.]]
* In the anthology of short stories ''Literature/{{Litmus}}'' (literature dramatising and explaining advances in science) author Maggie Gee offers the story "Living With Insects". This deals with the work of real-life biologist Bill Hamilton, who theorised and demonstrated that Nature does not ''have'' to be red in tooth and claw. Hamilton dealt with social insects, and in particular was seeking to resolve issues with "gender-neutral" species that even Darwin admitted could not be resolved according to his concept of evolution. Hamilton not only created a framework for resolving Darwin's enigmas, he demonstrated that the social insects offer a new route to evolutionary progress that might be even more efficient than "survival of the fittest" via continual competition. Hamilton suggested the social altruism practiced by ants, bees, etc., offers a co-operative method for societies to evolve and grow for less effort expended--therefore much more efficient. "Hamilton's Law", in biology and zoology, condenses this into '''c < br'''.[[note]] where "c" = "cost expended by the altruist", which is always less than "b", "benefits received by the recipient" especially when multiplied by any number of altruistic transactions going on within a related community - "r". [[/note]]
* In the {{short story}} "A Woman's Work'' by Creator/TanyaHuff, the {{Evil Over|lord}}lady builds hospitals and schools for her citizens, as this makes her popular and less likely to be assassinated. It also enables her to influence what the kids are taught, and who gets to be healed.
* In ''Literature/TimeEnoughForLove'', Lazarus Long observes, "Never appeal to a man's 'better nature'. He may not have one. Invoking his self-interest gives you more leverage."
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[[folder:Live-Action TV]]
* ''Series/BabylonFive'' name-drops the concept a number of times, though it should be noted the show goes up and down the SlidingScaleOfIdealismVersusCynicism depending on the episode, with member nations of the Babylon 5 Advisory Council engaging in both enlightened self-interest and {{Realpolitik}}.
** {{Discussed}} by G'Kar in season one's "[[Recap/BabylonFiveS01E11Survivors Survivors]]". Garibaldi has been framed for plotting to assassinate President Luis Santiago (this is well before he actually ''was'' assassinated), and G'Kar offers to grant him asylum on Narn in hopes of making use of his skillset. (Garibaldi declines, instead choosing to ClearMyName.)
** In the first half of season four, G'Kar and Londo Mollari make a pact of mutual benefit: Londo will end the Centauri occupation of the Narn homeworld if G'Kar helps Londo overthrow Emperor Cartagia, an OmnicidalManiac.
** In season four's "[[Recap/BabylonFiveS04E19BetweenTheDarknessAndTheLight Between the Darkness and the Light]]", G'Kar and Londo Mollari convince the Babylon 5 member governments to throw their militaries behind Sheridan's war against [[PresidentEvil President William Clark]]. The two of them note that it's both the morally upright choice and a sound decision from a foreign policy standpoint: if Sheridan's rebels should ''lose'', Clark's anti-alien regime means they'll lose the humans as trade partners and potentially gain one of the region's major superpowers as an enemy.
--->'''Vir Cotto:''' Politics and morality on the same side? That doesn't happen every day, Delenn.
* In the ''Series/StarTrekTheOriginalSeries'' episode "[[Recap/StarTrekS3E14WhomGodsDestroy Whom Gods Destroy]]", the insane Garth tries to convince Kirk and Spock that [[WeCanRuleTogether they should be friends]] (with the implication that the other option would be "or I kill you").
-->'''Spock''': On what, precisely, is our friendship to be based?\\
'''Garth''': Upon the firmest of foundations, Mister Spock. Enlightened self interest.
* In the first season ''Series/BlueBloods'' episode "Officer Down", TheMafia helps out when the NYPD goes after a CopKiller with mafia ties. Grandpa Henry Reagan explains that when he was on the force the five families actually had explicit rules that cops were off-limits because [[PragmaticVillainy dead officers are even worse for business than live ones]].
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[[folder:Other]]
* BumperSticker: "Everyone does better when everyone does better."
[[/folder]]

[[folder:Tabletop Games]]
* ''TabletopGame/{{Warhammer 40000}}'': This is the theory behind the Tau Empire's philosophy of the Greater Good, that multiple species can work together and still attain their own goals. For example, the Kroot seek new enemies to diversify their genetic material, so they work with the Tau as frontline troops to get plenty of meat and DNA. Like every slightly positive aspect of 40K, it's best not examined too closely, as [[UnreliableNarrator it's possible]] the Tau [[BrainwashingForTheGreaterGood use mind-control devices to make sure their allies don't forget about the "benefits everyone" part]].
[[/folder]]

[[folder:Video Games]]
* Basically every ''Franchise/LegendOfZelda'' game ever has Link doing sidequests for people and being rewarded with HeartContainers or other useful items. Taken even further in ''VideoGame/TheLegendOfZeldaSkywardSword'', where doing these quests results in their gratitude crystallizing, and taking these physical emotions to a [[BalefulPolymorph demonic-looking man]] under the city dispels his curse (and he rewards you with larger wallets).
* In ''VideoGame/StarTrekOnline'', Chancellor J'mpok's motivation for throwing the Klingon Empire's support behind D'Tan's Romulan Republic is that it's a way to conquer one of the Empire's bitterest foes, the Romulans, without firing a shot: they get the Republic as allies and hurt the still-hostile Romulan Star Empire.
[[/folder]]

[[folder:Real Life]]
* Most of the funding for Creator/{{PBS}} and Creator/{{NPR}} actually comes from companies that make big donations to fund the networks and stations in exchange for being name-dropped on air. Likewise, ViewersLikeYou most often donate during pledge drives not just because they enjoy the programming, but because of the goodies that they get in return.
* At the outset of the UsefulNotes/ColdWar, with much of Europe, especially Germany, in ruins from UsefulNotes/WorldWarII, President UsefulNotes/HarryTruman enacted the Marshall Plan, tasking the United States with rebuilding Western Europe. Truman's ulterior motive, of course, was that getting Europe back on its feet would stop the Soviet Union from advancing any further westward.
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