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* Arby's did one in 2023 for ''[[Film/GoodBurger Good Burger 2]]'', advertising a meal featuring an actual "good burger" even as the cartoon burger seen in the film's poster asks if they're doing a promo for the film.
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Updating Link
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* Liberty Mutual released an ad featuring its mascots Limu Emu and Doug in a Franchise/SpiderMan scenario along with a promotion for ''Film/SpiderManNoWayHome''.
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* Liberty Mutual released an ad featuring its mascots Limu Emu and Doug in a Franchise/SpiderMan ComicBook/SpiderMan scenario along with a promotion for ''Film/SpiderManNoWayHome''.
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* PlayedForLaughs by Spanish appetizer brand Jumpers, which launched a lighthearted campaign called "Anuncios a pachas" ("Ads in half"), in which, [[SelfDeprecation due to their low marketing budget]], they decided to share each of their adverts with another small company so both of them could get themselves on TV together.
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* State Farm had a crossover campaign with ''Film/HauntedMansion2023'' in which Advertising/JakeFromStateFarm assures a woman she's ensured against spooky accidents in her mansion. Tiny text at the bottom of the screen informs potential customers that State Farm does not provide coverage for paranormal incidents or losses.
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* InUniverse in the ''WesternAnimation/BoJackHorseman'' episode "Time's Arrow." Joseph Sugarman wants his daughter to marry Corbin Creamerman, the heir to Creamerman’s Creamy Cream-based Commodities, so the Sugarman and Creamerman companies can advertise their products in tandem.
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** This also occurs with other media with crossovers. Namely ''Film/JohnWick'', ''Film/PointBreak'', ''Film/HardcoreHenry'', ''VideoGame/HotlineMiami'' and [[VideoGame/HotlineMiami2WrongNumber its sequel]], ''VideoGame/GoatSimulator'', and even ''Film/Scarface1983''. The first three even had movie trailers or teasers for the introduction video, or integrate the characters into their game trailers, or both.
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** This also occurs with other media with crossovers. Namely ''Film/JohnWick'', ''Film/PointBreak'', ''Film/PointBreak2015'', ''Film/HardcoreHenry'', ''VideoGame/HotlineMiami'' and [[VideoGame/HotlineMiami2WrongNumber its sequel]], ''VideoGame/GoatSimulator'', and even ''Film/Scarface1983''. The first three even had movie trailers or teasers for the introduction video, or integrate the characters into their game trailers, or both.
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house promoting ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house promoting ''Film/Barbie2023''. Jamie Flo acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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why did I think this was a different trope. what
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house as a {{Dualvertisement}} for ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house as a {{Dualvertisement}} for promoting ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house, promoting ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house, promoting house as a {{Dualvertisement}} for ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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* An ad for Advertising/{{Progressive}} released in advance of the October 2021 premiere of ''WesternAnimation/TheAddamsFamily2'' featured the Progressive characters, including Flo, as "The Progressive Family," while also promoting the film.
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* Advertising/{{Progressive}}:
** An adfor Advertising/{{Progressive}} released in advance of the October 2021 premiere of ''WesternAnimation/TheAddamsFamily2'' featured the Progressive characters, including Flo, as "The Progressive Family," while also promoting the film.film.
** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house, promoting ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
** An ad
** Another one was done in 2023, this time with Flo, Jamie and their crew in front of Barbie's house, promoting ''Film/Barbie2023''. Jamie acts if they all don't know whose house they're in front of, commenting "I'd love to tell you who her boyfriend is, but I don't think I [[{{Pun}} Ken]]," even though it's clear they all know whose it is.
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* Booking.com advertised aquatic vacations in tandem with ''Film/TheLittleMermaid2023''.
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* In the lead up to the release of ''WesternAnimation/TurningRed'', Disney partnered with Mozilla to promote the film alongside the Firefox web browser, as red pandas are also known as "firefoxes".
** Panda Express also promoted the film in an ad that featured their panda cub meal.
** Panda Express also promoted the film in an ad that featured their panda cub meal.
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* Ziploc did a team-up ad with ''WesternAnimation/Elemental2023'', juxtaposing the scene where Wade tries to eat live coals at Ember's house with a live-action human couple sharing a meal in a similar way.
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* Fittingly considering [[MerchandiseDriven the series]], a lot of ads for the live action ''Film/{{Transformers}}'' movie doubled as ads for the vehicles that the Autobots transformed into. They even sold a special Ironhide and Bumblebee editions of the real life vehicles that included the visual modifications they had on screen. (which, sadly, did not come with rocket launchers or turn into an alien robot).
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* Fittingly considering [[MerchandiseDriven considering]] [[Franchise/{{Transformers}} the series]], a lot of ads for the live action ''Film/{{Transformers}}'' movie ''Film/Transformers2007'' doubled as ads for the vehicles that the Autobots transformed into. They even sold a special Ironhide and Bumblebee editions of the real life vehicles that included the visual modifications they had on screen. (which, sadly, did not come with rocket launchers or turn into an alien robot).
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* There were commercials for Verizon [=FiOS=] high-speed internet featuring Creator/MichaelBay, complete with product placement for his ''Film/{{Transformers}}'' film series.
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* There were commercials for Verizon [=FiOS=] high-speed internet featuring Creator/MichaelBay, complete with product placement for his ''Film/{{Transformers}}'' film series.the ''Film/TransformersFilmSeries''.
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Typo Fix
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* ''VideoGame/PowerRangersLegacyWars'' has cross-promotion with ''VideoGame/StreetFighterV'' in the for of playable characters such as Ryu, Chun-Li, Cammy, and M. Bison, in addition to an OriginalGeneration character: Ryu as a Power Ranger, the [=RyuRanger=].
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* ''VideoGame/PowerRangersLegacyWars'' has cross-promotion with ''VideoGame/StreetFighterV'' in the for form of playable characters such as Ryu, Chun-Li, Cammy, and M. Bison, in addition to an OriginalGeneration character: Ryu as a Power Ranger, the [=RyuRanger=].
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** ''WesternAnimation/TheLorax'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
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** ''WesternAnimation/TheLorax'' ''WesternAnimation/{{The Lorax|2012}}'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
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* Lampshaded at the end of a trailer for ''Film/TheMuppets'': after plugging ''[[CoverAlbum The Green Album]]'' (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."
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* Lampshaded at the end of a trailer for ''Film/TheMuppets'': ''Film/TheMuppets2011'': after plugging ''[[CoverAlbum The Green Album]]'' (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."
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* Beginning in 2018, the ''Anime/PrettyCure'' franchise has featured elements from their movies in-series to promote the films:
** For the ''Anime/HugttoPrettyCure'' movie, there was an episode featuring [[spoiler: every single Pretty Cure]] making a cameo.
** ''Anime/StarTwinklePrettyCure'' had an episode featuring movie exclusive character Mary Ann.
** ''Anime/TropicalRougePrettyCure'' had a segment in episode 33 featuring the cast of ''Anime/HeartCatchPrettyCure'', who had a prominent role in the ''Tropical Rouge'' movie.
** A scene in one episode of ''Anime/DeliciousPartyPrettyCure'' featured cameos of the four teams who appear in the short paired with the movie.
** For the ''Anime/HugttoPrettyCure'' movie, there was an episode featuring [[spoiler: every single Pretty Cure]] making a cameo.
** ''Anime/StarTwinklePrettyCure'' had an episode featuring movie exclusive character Mary Ann.
** ''Anime/TropicalRougePrettyCure'' had a segment in episode 33 featuring the cast of ''Anime/HeartCatchPrettyCure'', who had a prominent role in the ''Tropical Rouge'' movie.
** A scene in one episode of ''Anime/DeliciousPartyPrettyCure'' featured cameos of the four teams who appear in the short paired with the movie.
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* From 2020, UK insurance company Direct Line has run a series of TV adverts featuring a main character from a recentish superhero movie, with the gag being that they don't need to do anything because Direct Line has it covered (for example, the first one had Film/{{Bumblebee}} racing to rescue a woman whose car has crashed, only to be told that Direct Line have picked up the car and arranged a taxi).
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** In 2022, ''VideoGame/PhantasyStarOnline2NewGenesis'' engaged in cross-promotion with WebAnimation/{{hololive}}. In addition to [[https://www.youtube.com/watch?v=PQ3--0NvUa8 a promotional short]] showing some of hololive's talents travelling to Halpha that debuted in-game, players could also win costume parts that allow them to dress as hololive GAMER's Fubuki Shirakami, HOLOSTARS' Shien Kageyama, and [=holoMyth=]'s Ina'nis Ninomae.
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* A series of [[http://www.americaneagle.com/news/radioads/ radio commercials]] for website developer americaneagle.com consists of {{Testimonial}}s from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com."
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* A series of [[http://www.americaneagle.com/news/radioads/ radio commercials]] for website developer americaneagle.com consists of {{Testimonial}}s testimonials from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com."
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Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[AdvertisingTropes adspace]]. More formally known as Cross Promotion, this trope's been in existence for at least as long as UsefulNotes/McDonalds has been giving away licensed toys.
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Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[AdvertisingTropes adspace]]. More formally known as Cross Promotion, this trope's been in existence for at least as long as UsefulNotes/McDonalds [[KidsMealToy has been giving away licensed toys.
toys.]]
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* Television example: On April 18, 2022, the PBS Kids block aired the ''Series/DonkeyHodie'' episode "Donkey's Bad Day; Yodel Bird Egg" to promote the White House Easter Egg Roll, the reason being that the baby Yodel Bird from the second segment made an appearance at said event.
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* A billboard in a Philippine mall once read something along the lines of "Watch ''Series/StrangerThings'' on Creator/{{Netflix}} on your LG Smart TV". It also promoted a deal where you can get a few free months of Netflix as a result of a promotion, making it a ''quad''vertisement.
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* ''WesternAnimation/TheLorax'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. Full of FridgeLogic- why would the Lorax be eating at a chain restaurant in an industrialized neighborhood?
** There was also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
** Denny's also did this with the ''Film/TheHobbit'' movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... [[BigEater at least until it's time for second breakfast]].
** There was also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
** Denny's also did this with the ''Film/TheHobbit'' movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... [[BigEater at least until it's time for second breakfast]].
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* ''WesternAnimation/TheLorax'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. Full of FridgeLogic- why would the Lorax be eating at a chain restaurant in an industrialized neighborhood?
** There was also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
**Denny's also did this with the ''Film/TheHobbit'' movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... [[BigEater at least until it's time for second breakfast]].
** There was also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
**
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* DNA testing service [=23andMe=] did a cross-promotion with ''WesternAnimation/DespicableMe3'', in which Gru learns he is lactose intolerant (oh, and has a long lost brother!), among other things.
** Creator/IlluminationEntertainment often has big marketing campaigns utilizing this. Not only did they [[https://www.youtube.com/watch?v=FPEaCh_yQEI bring back their partnership]] with [=23andMe=] to promote ''WesternAnimation/TheGrinch2018,'' they had the Grinch advertise the [[https://www.youtube.com/watch?v=uCY0iOnM8yU cash-back site Ebates,]] [[https://www.youtube.com/watch?v=Fwz6wiqYmls Wonderful pistachios,]] and much like fellow Illumination film ''The Lorax's'' above-mentioned tie-in, [[https://www.youtube.com/watch?v=10y1sJ5IL2U Grinch-inspired menu items at IHOP.]]
** Creator/IlluminationEntertainment often has big marketing campaigns utilizing this. Not only did they [[https://www.youtube.com/watch?v=FPEaCh_yQEI bring back their partnership]] with [=23andMe=] to promote ''WesternAnimation/TheGrinch2018,'' they had the Grinch advertise the [[https://www.youtube.com/watch?v=uCY0iOnM8yU cash-back site Ebates,]] [[https://www.youtube.com/watch?v=Fwz6wiqYmls Wonderful pistachios,]] and much like fellow Illumination film ''The Lorax's'' above-mentioned tie-in, [[https://www.youtube.com/watch?v=10y1sJ5IL2U Grinch-inspired menu items at IHOP.]]
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* Creator/IlluminationEntertainment often has big marketing campaigns crossing over with other companies.
** ''WesternAnimation/TheLorax'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
** DNA testing service [=23andMe=] did a cross-promotion with ''WesternAnimation/DespicableMe3'', in which Gru learns he is lactose intolerant (oh, and has a long lost brother!), among other things.
**Creator/IlluminationEntertainment often has big marketing campaigns utilizing this. Not only did they [[https://www.youtube.com/watch?v=FPEaCh_yQEI bring back their partnership]] with [=23andMe=] to promote ''WesternAnimation/TheGrinch2018,'' they had the Grinch advertise the [[https://www.youtube.com/watch?v=uCY0iOnM8yU cash-back site Ebates,]] [[https://www.youtube.com/watch?v=Fwz6wiqYmls Wonderful pistachios,]] and much like fellow Illumination film ''The Lorax's'' above-mentioned tie-in, [[https://www.youtube.com/watch?v=10y1sJ5IL2U Grinch-inspired menu items at IHOP.]]]]
** IHOP had a "Minions menu" to tie in with ''WesternAnimation/MinionsTheRiseOfGru'', with a commercial showing a Minion falling in love with a pancake stack.
** ''WesternAnimation/TheLorax'' (new movie) + IHOP; The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. There were also Mazda's ads for their new [=SkyActiv=] cars, complete with the Lorax and his forest friends shilling for the car, also incidentally promoting the movie on top of that.
** DNA testing service [=23andMe=] did a cross-promotion with ''WesternAnimation/DespicableMe3'', in which Gru learns he is lactose intolerant (oh, and has a long lost brother!), among other things.
**
** IHOP had a "Minions menu" to tie in with ''WesternAnimation/MinionsTheRiseOfGru'', with a commercial showing a Minion falling in love with a pancake stack.
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* One California Almonds crossover ad shows off the weapons from ''Film/ThorLoveAndThunder'', but gets repeatedly interrupted by a guy shilling almonds who broke into the studio.
* Ride/SixFlags often does crossover promotions with Coca-Cola during the summer. Commercials show people having fun at the park while cooling off with some soda, and certain Coke cans may offer coupons for the park.
* Ride/SixFlags often does crossover promotions with Coca-Cola during the summer. Commercials show people having fun at the park while cooling off with some soda, and certain Coke cans may offer coupons for the park.
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Up To Eleven is a defunct trope
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** [=McDonalds=] turns it UpToEleven by sometimes including toys themed after ''two'' intellectual properties. The one buying the meal usually only gets one of these, though (they get a choice of which one they want).
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** [=McDonalds=] turns it UpToEleven by sometimes including includes toys themed after ''two'' intellectual properties. The one buying the meal usually only gets one of these, though (they get a choice of which one they want).
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* Baby Ruth and Butterfinger candy bars were often mentioned in the same ad in the 80's.
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* Baby Ruth and Butterfinger candy bars were often mentioned in the same ad in the 80's.80s.
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* In late 2021 Creator/{{Netflix}} did a promotional video that's essentially a {{crosssover}} between ''Film/RedNotice'', ''Film/ArmyOfTheDead'' / ''Film/ArmyOfThieves'' and ''Series/MoneyHeist'', featuring Sarah Black (Creator/GalGadot), Ludwig Dieter (Creator/MatthiasSchweighoffer) and Marseille (Luka Peroš) on a Zoom call reunion for thieves. Assane Diop from ''Series/{{Lupin|2021}}'' is also mentioned, being unable to attend the call.
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* In late 2021 Creator/{{Netflix}} did a promotional video that's essentially a {{crosssover}} {{crossover}} between ''Film/RedNotice'', ''Film/ArmyOfTheDead'' / ''Film/ArmyOfThieves'' and ''Series/MoneyHeist'', featuring Sarah Black (Creator/GalGadot), Ludwig Dieter (Creator/MatthiasSchweighoffer) (Creator/MatthiasSchweighofer) and Marseille (Luka Peroš) on a Zoom call reunion for thieves. Assane Diop from ''Series/{{Lupin|2021}}'' is also mentioned, being unable to attend the call.
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* In late 2021 Creator/{{Netflix}} did a promotional video that's essentially a {{crosssover}} between ''Film/RedNotice'', ''Film/ArmyOfTheDead'' / ''Film/ArmyOfThieves'' and ''Series/MoneyHeist'', featuring Sarah Black (Creator/GalGadot), Ludwig Dieter (Creator/MatthiasSchweighoffer) and Marseille (Luka Peroš) on a Zoom call reunion for thieves. Assane Diop from ''Series/{{Lupin|2021}}'' is also mentioned, being unable to attend the call.
