History Main / Dualvertisement

** A 2021 ad for Geico featured the Gecko imagining what things would have been like if he had been an Eternal, while promoting the Marvel film ''Film/TheEternals''.

* In the UK, Sky Broadband regularly does advertising tie-ins with upcoming films from both Illumination and their rival Creator/{{Pixar}}.

-->'''Terry Crews''': [[NoIndoorVoice OLD SPICE BODY SPRAY IS TOO POWERFUL TO STAY IN ITS OWN COMMERCIAAAAAAAAAAAL!!!]]....That's right.

** Creator/IlluminationEntertainment is practically infamous for their big marketing campaigns utilizing this. Not only did they [[https://www.youtube.com/watch?v=FPEaCh_yQEI bring back their partnership]] with [=23andMe=] to promote ''WesternAnimation/TheGrinch2018,'' they had the Grinch advertise the [[https://www.youtube.com/watch?v=uCY0iOnM8yU cash-back site Ebates,]] [[https://www.youtube.com/watch?v=Fwz6wiqYmls Wonderful pistachios,]] and much like fellow Illumination film ''The Lorax's'' above-mentioned tie-in, [[https://www.youtube.com/watch?v=10y1sJ5IL2U Grinch-inspired menu items at IHOP.]]

* ''VideoGame/PowerRangersLegacyWars'' has cross-promotion with ''VideoGame/StreetFighter V'' in the for of playable characters such as Ryu, Chun-Li, Cammy, and M. Bison, in addition to an OriginalGeneration character: Ryu as a Power Ranger, the [=RyuRanger=].

* A series of [[http://www.americaneagle.com/news/radioads/ radio commercials]] for website developer americaneagle.com consists of {{Testimonial}}s from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com." (If Tropers/FastEddie had done a commercial, obviously.)

* An advertising campaign by Dole in the 1970s used to sing "...those nice pineapple people, and a great banana too." At the time, Dole's primary products were pineapple products and bananas.

* A peculiar form has been adopted for years by Italian toy company Giochi Preziosi. Often they made commercials that were supposedly for a particular piece of merchandise (mostly for their themed school apparels, but it also happened with actual toy commercials) that also in the while featured appearances by multiple other toys from that exact same licensing brand.
** For example, [[https://youtu.be/zo2hJF7xPjo?t=43 their commercial]] for the Topps ''Franchise/{{Pokémon}}'' Trading Cards begins casually with the question "Do you know what time is? It's Pokémon Trading Cards time!", just as an excuse to promote a ''Pokémon''-branded wristwatch at the same time.

* Creator/{{Pixar}} regularly promotes its upcoming films in the UK by having the characters appear in adverts for Sky Broadband.

* A December 2017 UK radio ad for a furniture store announced "Everyone can save at the DFI winter sale. Even the cast of ''WesternAnimation/EarlyMan'', in cinemas from January!"

** Tide's Super Bowl LII ads involved a running gag of everything being a Tide ad, even if it wasn't (a common thread? Clean clothes). Most of the ads were pastiches of other common ads seen during the game (including cars, movies, prescriptions, beer with clydesdales, etc.), but a previous Mr. Clean ad, as well as the original Old Spice Guy ad, were also hijacked in this manner.

* [[https://www.youtube.com/watch?v=Hl3aJms0xGQ An ad]] promoted both Google Photos and {{Disney/Zootopia}}.

* A December 2017 UK radio ad for a furniture store announced "Everyone can save at the DFI winter sale. Even the cast of ''Film/EarlyMan'', in cinemas from January!"

* ''VideoGame/HatsuneMikuProjectDiva F'' is a song 'Tell Your World', which includes a stylistic rendition of how Vocaloid has spread globally. The original use of the song was for a [[https://www.youtube.com/watch?v=MGt25mv4-2Q Google Chrome advert]] that advertised how Miku is a global phenomenon, almost as a love letter to the same fans who, years after it's first use, brought the game to the West.

* ''WesternAnimation/TheLorax'' (new movie) + Denny's (or was it IHOP?); The Lorax himself is eating pancakes in the chain restaurant, and has some light comedy with his buddy. Full of FridgeLogic- why would the Lorax be eating at a chain restaurant in an industrialized neighborhood?

** Creator/{{ESPN}} absolutely loves this trope, really. ''Series/SportsCenter'' tends to be littered with {{Enforced Plug}}s for pretty much every movie Creator/{{Disney}} (who owns 80% of the network) wants to hype up, and even some non-Disney ones.
** Since its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for Creator/DisneyChannel's current [[AdoredByTheNetwork Flavor of the Month]] (typically during the intro and other bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a [[https://www.youtube.com/watch?v=EVoVbyT8uQQ baseball-themed version]] of the usual TitleThemeTune (ESPN has since dropped the cross-promotion for a more conventional style).
-->'''Candace''': [[CatchPhrase/PhineasAndFerb Mom! Phineas and Ferb are taking over the Little League World Series again!]]
** In 2015, ESPN aired a montage of college football highlights to shill ''Film/TheForceAwakens''; the Big 12 Conference politely reminded ESPN that NCAA rules prohibit student athletes from appearing in commercial promotions.
** The 2015-16 College Football Playoff semi-finals were also [[https://mashable.com/2015/12/31/college-football-playoffs-espn-disney-we-get-it/ awkwardly promoted on several Disney properties with little to no relevance to sports.]] Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' featured a scene with two people at a bar touting their preference for watching the College Football Playoff Semi-Finals, December 31st on ESPN (For the first time on New Year's Eve!) instead of going to a New Year's party. Said discussion took place in front of a poster for it, and they were also dressed in shirts reading "Who's In?" -- a tagline ESPN had been using to promote the games. [[Creator/DisneyChannel Disney Junior]] got in on the action with a "Little Experts" segment with hot takes by the TargetDemographic (one of them liked [[WesternAnimation/JakeAndTheNeverlandPirates Jake]] better), and Creator/{{Marvel}} [[https://twitter.com/PickSixPreviews/status/682600031279550464 even did promotional comic book covers]].
** Of course, ESPN had to return the favor too; the Orange Bowl had a report from Times Square by Ryan Seacrest at halftime to promote ABC's ''Dick Clark's New Year's Rockin' Eve [[AuthorExistenceFailure with Ryan Seacrest]]''. Later in the evening, the Cotton Bowl put up a graphic near the end of the first half [[http://247sports.com/Bolt/ESPN-wants-football-fans-to-know-Demi-Lovato-is-taking-the-stage-42427178 advertising]] that you could watch a performance by Music/DemiLovato on said show (which also kills two birds with one stone, as she's signed to Disney's Creator/HollywoodRecords). Michigan State fans were likely relieved that they could watch America's New Year's broadcast of record instead of the CurbStompBattle that ensued ([[EpicFail Alabama won 38-0!]]). If contradictory marketing was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.

** Tide's Super Bowl LII ads involved a running gag of everything being a Tide ad, even if it wasn't (a common thread? Clean clothes). Most of the ads were pastiches of other common ads seen during the ganme (including cars, movies, prescriptions, beer with clydesdales, etc.), but a previous Mr. Clean ad, as well as the original Old Spice Guy ad, were also hijacked in this manner.

** At a fan convention in 2016, cross-promotion was announced with another popular MMORPG: ''VideoGame/FinalFantasyXIV''. This includes costumes based on the Miqo'te race and a boss fight against the iconic ''Final Fantasy'' Odin.

** Tide's Super Bowl LII ads involved a running gag of everything being a Tide ad, even if it wasn't. Most of the ads were pastiches of other common ads seen during the gane (including cars, movies, prescriptions, beer with clydesdakes, etc.), but a previous Mr. Clean ad, as well as the original Old Spice Guy ad, were also hijacked in this manner.

** The 2015-16 College Football Playoff semi-finals were also [[https://mashable.com/2015/12/31/college-football-playoffs-espn-disney-we-get-it/ awkwardly promoted on several Disney properties with little to no relevance to sports.]] Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' featured a very awkward scene with two people at a bar touting their preference for watching the College Football Playoff Semi-finals, December 31st on ESPN -- for the first time on New Year's Eve, instead of going to a New Year's party. Said discussion took place in front of a poster for it, and they were also dressed in shirts reading "Who's In?" -- a tagline ESPN had been using to promote the games. [[Creator/DisneyChannel Disney Junior]] got in on the action with a "Little Experts" segment with hot takes by the TargetDemographic (one of them liked [[WesternAnimation/JakeAndTheNeverlandPirates Jake]] better), and Creator/{{Marvel}} [[https://twitter.com/PickSixPreviews/status/682600031279550464 even did promotional comic book covers]].