History Main / Dualvertisement

* One of the OldSpiceMan Youtube responses was a CrossPromotion for the Gillette Power-Glide razor... [[SuspiciouslySpecificDenial only it wasn't, because that would be in poor taste]].

* Raytheon Sarkos had a press conference showcasing the XOS 2 exoskeleton on the date of the DVD release of ''[[Film/IronMan Iron Man 2]]''. They even invited Clark Gregg, the actor who played Phil Colson in the movie, to the demonstration.

Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[CommercialsTropes adspace]]. More formally known as CrossPromotion, this trope's been in existence for at least as long as [=McDonald's=] has been giving away licensed toys.

** This has even applied to DisneyChannel programming. This occurs ''especially'' during the Little League World Series, where ESPN's coverage has been peppered with cross-promotion ... well, as in having acts related to Disney Channel's Flavor of the Month perform a TitleThemeTune and appear in {{Eyecatches}}, advertisements, etc. In recent years, these have included the JonasBrothers, ''HighSchoolMusical'', etc. Though, beginning in 2010, its been ''PhineasAndFerb'' themed, complete with a parody of the show's usual intro.

* Inverted by a recent M&Ms promotion with in-store materials stating '''WIN 1 OF 5 NEW CARS!''', with nothing stating what make and model the prize cars are.

** Their [[http://tfwiki.net/wiki/BBQ_Double_Stackticon]] for ''Film/{{Transformers}}: Revenge of the Fallen''.

** Their [http://tfwiki.net/wiki/BBQ_Double_Stackticon]] for ''Film/{{Transformers}}: Revenge of the Fallen''.

* Dodge once did an ad for one of their vehicles...which also somehow became an ad for two different video games and several other things (I seem to also remember an MP3 player, a computer and a TV). The commercial borders on SoBadItsHorrible territory due to the constant product placement and the fact that one of the kids in the commercial can't even remember her brother's name.

* A Band-Aid[[{{Tradesnark}} ™]]/Neosporin ad features puppets singing their praises and how "when put together/they work exponentially better", just in case you never thought of bandaging those wounds you put goo on.

* The American furniture chain Furniture Row has multiple brands which allows a customer to shop their four different brands in the same building in different stores, saving advertising money aplenty. It also makes it very easy to dump a fad furniture trend without closing an entire store (they started out as a waterbed retailer and when that went belly up, they just dumped it and moved on to other brands).

** Also, their Rodeo Burger, which was developed to promote the awful ''WildWildWest'' remake film. The food promotion outlasted the film by several years, and managed to get copied by other restaurants.

** ALso, their Rodeo Burger, which was developed to promote the awful ''WildWildWest'' remake film. The food promotion outlasted the film by several years, and managed to get copied by other restaurants.

Not every ad is for just one product — or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[CommercialsTropes adspace]]. More formally known as CrossPromotion, this tope's been in existence for at least as long as [=McDonald's=] has been giving away licensed toys.