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* ''ManosTheHandsOfFate'', of all films, did this, with [[[http://en.wikipedia.org/wiki/File:Manos_ad2x-z.png its poster]] saying "We dare you to guess the ending! - ...AND ASK YOU NOT TO DIVULGE IT!".

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* ''ManosTheHandsOfFate'', of all films, did this, with [[[http://en.[[http://en.wikipedia.org/wiki/File:Manos_ad2x-z.png its poster]] saying "We dare you to guess the ending! - ...AND ASK YOU NOT TO DIVULGE IT!".
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* ''ManosTheHandsOfFate'', of all films, did this, with [[[http://en.wikipedia.org/wiki/File:Manos_ad2x-z.png its poster]] saying "We dare you to guess the ending! - ...AND ASK YOU NOT TO DIVULGE IT!".
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**** This (British) troper was convinced that the book couldn't be released, but has actually seen it in a collection of short stories. He was emphatically not amused.
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* Critics at pre-screenings of TheCryingGame were asked not to reveal the film's twist in their reviews. Surprisingly, this worked. The AllThereIsToKnowAboutTheCryingGame factor only kicked in after the film had debuted to the general public.
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** First rule: you do not talk about Fight Club. Second rule: you do not talk about ''Fight Club''. Delivery with more emphasis = italics, italics denotes the title of a work. That IS brilliant.
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* {{Moviebob}} on his ''ZombieLand'' review insisted you to punch anyone trying to reveal something about the movie.

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* {{Moviebob}} on his ''ZombieLand'' ''Film/ZombieLand'' review insisted you to punch anyone trying to reveal something about the movie.

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* Much of the marketing for the 2010 film {{Catfish}} centered around this trope, although the subsequent mediocrity of the film's secrets and questionable honesty of the filmmakers has not engendered much good will.
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* The creator of the ''TouhouProject'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list. Once in a while, though ([[http://touhouendings.wikkii.com/wiki/Main_Page like on certain wikis]]), someone will reveal the endings.

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* The creator of the ''TouhouProject'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list. Once in a while, though ([[http://touhouendings.wikkii.com/wiki/Main_Page like on certain wikis]]), someone will reveal the endings.
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...I\'m so sorry, ZUN.


* The creator of the ''TouhouProject'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list. Once in a while, though (like in certain Lets Plays), someone will reveal the endings.

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* The creator of the ''TouhouProject'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list. Once in a while, though (like in ([[http://touhouendings.wikkii.com/wiki/Main_Page like on certain Lets Plays), wikis]]), someone will reveal the endings.
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* The 1956 movie ''TheBadSeed''.

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* The 1956 movie ''TheBadSeed''.version of ''TheBadSeed'' ended with such a warning. (It didn't deter the September 17, 1956 issue of ''Life'' from stating exactly how the movie's ending [[RevisedEnding differed from that of the play]].)
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* The 1926 film ''The Bat'' opens with an intertitle reading "Can you keep a secret? Don't reveal the identity of The Bat. Future audiences will fully enjoy this mystery play if left to find out for themselves."

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* The 1926 film ''The Bat'' ''TheBat'' opens with an intertitle reading "Can you keep a secret? Don't reveal the identity of The Bat. Future audiences will fully enjoy this mystery play if left to find out for themselves."
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it was a new addition



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*At the end of Ghost Stories, an announcer kindly asks that you not reveal the ending.
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[[AC:[[Music}}]]

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!!Examples

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!!Examples
!!Examples:



[[AC:Comic Books]]

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[[AC:Comic Books]][[AC:ComicBooks]]



[[AC:Film]]

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[[AC:Film]][[AC:{{Film}}]]



* Initially, the promotions for ''Psycho'' had a "no late admissions" policy, to keep late arrivals from wondering where Janet Leigh was. Also, AlfredHitchcock himself addressed leaving audiences over a loudspeaker by saying "Don't give away the ending - it's the only one we have."

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* Initially, the promotions for ''Psycho'' ''{{Psycho}}'' had a "no late admissions" policy, to keep late arrivals from wondering where Janet Leigh JanetLeigh was. Also, AlfredHitchcock himself addressed leaving audiences over a loudspeaker by saying "Don't give away the ending - it's the only one we have."




[[AC:Live-Action TV]]

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\n[[AC:Live-Action TV]]** FridgeBrilliance: One of the two rules stating "You do not talk about Fight Club!" refers to the fight club proper, the other one to the movie?!

[[AC:LiveActionTV]]



** Same with RedZoneCuba, when [[spoiler:the soldier who owned the mine turned up alive at the end.]]

[[AC:MMORPGs]]

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** Same with RedZoneCuba, ''RedZoneCuba'', when [[spoiler:the soldier who owned the mine turned up alive at the end.]]

[[AC:MMORPGs]][[AC:{{MMORPG}}s]]



[[AC:Music]]

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[[AC:Music]][[AC:[[Music}}]]



[[AC:Tabletop Games]]

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[[AC:Theatre]]
* The ending of Agatha Christie's ''The Mousetrap'' has been an open secret for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, and each performance ends with the cast ceremonially swearing the audience to secrecy.

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[[AC:Theatre]]
[[AC:{{Theatre}}]]
* The ending of Agatha Christie's ''The Mousetrap'' ''TheMousetrap'' has been an open secret for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, and each performance ends with the cast ceremonially swearing the audience to secrecy.



[[AC:Video Games]]

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[[AC:Video Games]][[AC:VideoGames]]



* Applies to the near-endgame easter egg of TorinsPassage. Creator Al Lowe kindly asks the player "But whatever you do, don't tell anyone how you got this message. Instead, just taunt them with: Why, I got a personal message from Al Lowe at the end - didn't you?"
* A particular encoded secret message in KingdomOfLoathing instructs the player how to unlock a certain familiar and ends with "do not spoil this". The intent was to see how long it took before it got spoiled, and the familiar unlocked became significantly weaker as more people discovered it.

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* Applies to the near-endgame easter egg of TorinsPassage.''TorinsPassage''. Creator Al Lowe kindly asks the player "But whatever you do, don't tell anyone how you got this message. Instead, just taunt them with: Why, I got a personal message from Al Lowe at the end - didn't you?"
* A particular encoded secret message in KingdomOfLoathing ''KingdomOfLoathing'' instructs the player how to unlock a certain familiar and ends with "do not spoil this". The intent was to see how long it took before it got spoiled, and the familiar unlocked became significantly weaker as more people discovered it.



[[AC:Western Animation]]

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[[AC:Western Animation]][[AC:WesternAnimation]]



<<|EndingTropes|>>
<<|{{Paratext}}|>>
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* Those who had seen the movie ''{{Fight Club}}'', often quoted the in-movie rule "The first rule of Fight Club is ''You do not talk about Fight Club!''" in order to not spoil the BigReveal.

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* Those who had seen the movie ''{{Fight Club}}'', often quoted the in-movie rule "The first rule of Fight Club is ''You do not talk about Fight Club!''" in order to not spoil the BigReveal.
Big Reveal.
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* Those who had seen the movie ''{{Fight Club}}'', often quoted the in-movie rule "The first rule of Fight Club is ''You do not talk about Fight Club!''" in order to not spoil the {{Tomato in the Mirror}} reveal at the end.

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* Those who had seen the movie ''{{Fight Club}}'', often quoted the in-movie rule "The first rule of Fight Club is ''You do not talk about Fight Club!''" in order to not spoil the {{Tomato in the Mirror}} reveal at the end.
BigReveal.
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It\'s a play, though there is a book


[[AC:Literature]]
* ''TheMousetrap'' by Christie is incredibly famous for this, and is the TropeCodifier if not the TropeMaker.
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[[AC:Literature]]
* ''TheMousetrap'' by Christie is incredibly famous for this, and is the TropeCodifier if not the TropeMaker.
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* Siter Skain, the makers of ''TheTaleOfAlltynex'', have made this request of their fans as well. However, this is extremely frustrating for English-speaking fans of their games, since no translations, official or otherwise, have been made. A couple of bilingual fans have revealed the endings here and there, but good luck hunting those revelations down.
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** Hitchcock often asked this of his audiences. With Psycho, he even went so far as to purchase all the copies of the book he could out of his own pocket to try and keep the twist a secret.
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X Just X, and not explaining how this work is an example



[[AC:Web Original]]
* Haloid. Just Haloid.

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* And let's not forget ''{{Psycho}}''.
** Initially, the promotions for ''Psycho'' had a "no late admissions" policy, to keep late arrivals from wondering where Janet Leigh was.

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* And let's not forget ''{{Psycho}}''.
**
Initially, the promotions for ''Psycho'' had a "no late admissions" policy, to keep late arrivals from wondering where Janet Leigh was.was. Also, AlfredHitchcock himself addressed leaving audiences over a loudspeaker by saying "Don't give away the ending - it's the only one we have."
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* ''DwarfFortress'' fans still refer to now-widely-publicized features in FanNickname only ("blue stuff", "clowns", "carnival", "cotton candy.") [[StopHavingFunGuys Some take this more seriously than others,]] but it's a firm convention even among those who don't.
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tatter



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* A particular encoded secret message in KingdomOfLoathing instructs the player how to unlock a certain familiar and ends with "do not spoil this". The intent was to see how long it took before it got spoiled, and the familiar unlocked became significantly weaker as more people discovered it.
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[[AC:Web Original]]
* Haloid. Just Haloid.
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* ''FridayThe13th''

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* ''FridayThe13th''''{{Friday the 13th}}''
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* Those who had seen the movie ''{{Fight Club}}'', often quoted the in-movie rule "The first rule of Fight Club is ''You do not talk about Fight Club!''" in order to not spoil the {{Tomato in the Mirror}} reveal at the end.
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* In ''KnightsOfTheDinnerTable'', anyone who plays the infamous module ''The Temple of Horrendous Doom'' has to sign a Non-Disclosure Agreement about its contents.
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* Applies to the near-endgame easter egg of TorinsPassage. Creator Al Lowe kindly asks the player "But whatever you do, don't tell anyone how you got this message. Instead, just taunt them with: Why, I got a personal message from Al Lowe at the end - didn't you?"

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