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* "Camel by Camel", an 80s song by Croatian singer Sandy Merton, got a HUGE boost in attention after it was featured in a popular (but NSFW) animation of Ankha from ''Franchise/AnimalCrossing''.
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** The algorithm had always favored longer videos, which was frequently abused by clickfarms and compilation channels that made absurdly long videos just to prioritize watch time. Viewers eventually caught on to this, and for a while, longer videos were generally frowned upon. That was until TheNewTwenties, when iceberg charts and video essays rose in popularity due to algorithm pushing them out. Helping is that these creators didn't put as many midroll ads as their predecessors, and most were clearly [[DoingItForTheArt doing out of passion for the most part]], with ad-revenue being a much lower priority. These videos proved that long-form videos can work and be entertaining as long as the creator puts the effort into it.
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** The algorithm had always favored longer videos, which was frequently abused by clickfarms and compilation channels that made absurdly long videos just to prioritize watch time. Viewers eventually caught on to this, and for a while, longer videos were generally frowned upon. That was until TheNewTwenties, when iceberg charts and video essays rose in popularity due to algorithm pushing them out. Helping is that these creators didn't put as many midroll ads as their predecessors, and most were clearly [[DoingItForTheArt doing it out of passion for the most part]], with ad-revenue being a much lower priority. These videos proved that long-form videos can work and be entertaining as long as the creator puts the effort into it.
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* In general, [=YouTube=]'s recommendation algorithm has been a massive help in making smaller channels more widely known. While getting a video picked up by the algorithm [[LuckBasedMission seems to happen entirely at random]], when it does happen, it's more often than not very beneficial.
** ''Music/X0o0x'' was specifically designed to be [[KeepCirculatingTheTapes unsearchable]]. However, that didn't stop [=YouTube=]'s algorithm from recommending [[https://youtu.be/y2isEHCCnng?si=pQNbJO7bbeUqxk2c one of thier music videos]] to various users in J-Pop and anime communities, causing a huge spike in popularity and viewership, and thus, more people finding out about it.
** ''WebVideo/ImportantVideosPlaylist'' was just an innocuous playlist of random memes and short videos. However, it gained notoriety in 2017 when the playlist was pushed in to nearly everyone's recommendations to the point where seeing it was practically unavoidable. When curious viewers clicked on it, most found it to be an interesting rabbit hole to sit through, albeit a short one.
** The algorithm had always favored longer videos, which was frequently abused by clickfarms and compilation channels that made absurdly long videos just to prioritize watch time. Viewers eventually caught on to this, and for a while, longer videos were generally frowned upon. That was until TheNewTwenties, when iceberg charts and video essays rose in popularity due to algorithm pushing them out. Helping is that these creators didn't put as many midroll ads as their predecessors, and most were clearly [[DoingItForTheArt doing out of passion for the most part]], with ad-revenue being a much lower priority. These videos proved that long-form videos can work and be entertaining as long as the creator puts the effort into it.
** ''WebVideo/QuintonReviews'' got a huge boom in popularity when he uploaded [[https://youtu.be/dGhDiEt0rSQ?si=SZpX7sNgY1EuQGkt a nearly 5-hour retrospective]] on the first few seasons of ''Series/ICarly''. Helping was that the video was uploaded during the hype of [[Series/ICarly2021 the revival]], so the topic was already on a lot of people's minds. While Quinton has stated that the revival was one of the reasons he started his series, whether or not the timing was intentional is up to speculation.
** ''TabletopGame/{{Massacards}}'' creator "Massacre's Mansion" gained notoriety amongst the tabletop community when his [[https://youtu.be/KhzOu-rQjB0?si=LCMDj9LXGdVxH_V9 review]] on ''TabletopGame/{{Monopoly}}: Cheater's Edition'' went semi-viral due to it being picked up by the algorithm. The video's popularity in turned caused his "TabletopGame/{{UNO}} Amalgam'' series to spike in popularity as well, which many latched on to for its ambitious concept.
** ''Music/X0o0x'' was specifically designed to be [[KeepCirculatingTheTapes unsearchable]]. However, that didn't stop [=YouTube=]'s algorithm from recommending [[https://youtu.be/y2isEHCCnng?si=pQNbJO7bbeUqxk2c one of thier music videos]] to various users in J-Pop and anime communities, causing a huge spike in popularity and viewership, and thus, more people finding out about it.
** ''WebVideo/ImportantVideosPlaylist'' was just an innocuous playlist of random memes and short videos. However, it gained notoriety in 2017 when the playlist was pushed in to nearly everyone's recommendations to the point where seeing it was practically unavoidable. When curious viewers clicked on it, most found it to be an interesting rabbit hole to sit through, albeit a short one.
** The algorithm had always favored longer videos, which was frequently abused by clickfarms and compilation channels that made absurdly long videos just to prioritize watch time. Viewers eventually caught on to this, and for a while, longer videos were generally frowned upon. That was until TheNewTwenties, when iceberg charts and video essays rose in popularity due to algorithm pushing them out. Helping is that these creators didn't put as many midroll ads as their predecessors, and most were clearly [[DoingItForTheArt doing out of passion for the most part]], with ad-revenue being a much lower priority. These videos proved that long-form videos can work and be entertaining as long as the creator puts the effort into it.
** ''WebVideo/QuintonReviews'' got a huge boom in popularity when he uploaded [[https://youtu.be/dGhDiEt0rSQ?si=SZpX7sNgY1EuQGkt a nearly 5-hour retrospective]] on the first few seasons of ''Series/ICarly''. Helping was that the video was uploaded during the hype of [[Series/ICarly2021 the revival]], so the topic was already on a lot of people's minds. While Quinton has stated that the revival was one of the reasons he started his series, whether or not the timing was intentional is up to speculation.
** ''TabletopGame/{{Massacards}}'' creator "Massacre's Mansion" gained notoriety amongst the tabletop community when his [[https://youtu.be/KhzOu-rQjB0?si=LCMDj9LXGdVxH_V9 review]] on ''TabletopGame/{{Monopoly}}: Cheater's Edition'' went semi-viral due to it being picked up by the algorithm. The video's popularity in turned caused his "TabletopGame/{{UNO}} Amalgam'' series to spike in popularity as well, which many latched on to for its ambitious concept.
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[[folder:Film]]
* Indian actor Prithviraj Sukumaran recommended the straight-to-Netflix French film ''[[Film/Athena2022 Athena]]'' in an interview, causing a significant increase in interest from Indian audiences. The effect can easily be seen on its Youtube trailer video, where all of the top-voted comments are in the Malayalam language and mention Prithviraj.
[[/folder]]
* Indian actor Prithviraj Sukumaran recommended the straight-to-Netflix French film ''[[Film/Athena2022 Athena]]'' in an interview, causing a significant increase in interest from Indian audiences. The effect can easily be seen on its Youtube trailer video, where all of the top-voted comments are in the Malayalam language and mention Prithviraj.
[[/folder]]
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* In the UK in the 80s and 90s, having your song featured in a Levi's jeans advert pretty much guaranteed chart success, with seven even making it to Number 1. Initially this led to a revival of old classics such as "[[Music/MarvinGaye Heard It Through The Grapevine]]" and "[[Music/SteveMillerBand The Joker]]", but from 1994 onward they started using more obscure acts, resulting in mainstream (if all-too-often [[OneHitWonder fleeting]]) success for the likes of Stiltskin, Freak Power, and Mr Oizo. The best-remembered example seems to be "Spaceman" by Babylon Zoo, though unfortunately it's for the wrong reasons: people who went out and bought the song after seeing the ad were disappointed to learn that the featured section was simply the ''intro''[[note]] Which was itself the result of the song being remixed by producer Arthur Baker -- the original intro featured lead singer Jas Mann whispering about killing your family[[/note]] and the rest of the song was nothing like that.
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* Meg Washington's "Lazarus Drug" saw a massive boost in attention thanks to it being featured in the heartwarming ending for the ''{{WesternAnimation/Bluey}}'' special "The Sign", to the point where the official upload modified its title to include "Bluey The Sign Ending Song". She welcomed the new listeners with open arms, regardless.
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* ''VideoGame/Wizard101'' experienced this after LetsPlay/{{Critikal}} played it in response to a hacking incident in 2022 where, despite being a family friendly game, the notification system got accessed by an unauthorized person (presumably a former employee of the company) who said inappropriate things like "The next world is my boss's asshole", "this game is shit", "dick and balls", "I fucking hate my job" and so on. Although he did discuss some of the things that surprised him that it's considered a children's game (like the heavy reliance on loot crates (known as packs) and pay to win content (it's possible for a reasonable player to hit a paywall not even an hour in), there was a quick spike in the game's popularity because of him mentioning it.
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* ''VideoGame/Wizard101'' experienced this after LetsPlay/{{Critikal}} WebVideo/{{Critikal}} played it in response to a hacking incident in 2022 where, despite being a family friendly game, the notification system got accessed by an unauthorized person (presumably a former employee of the company) who said inappropriate things like "The next world is my boss's asshole", "this game is shit", "dick and balls", "I fucking hate my job" and so on. Although he did discuss some of the things that surprised him that it's considered a children's game (like the heavy reliance on loot crates (known as packs) and pay to win content (it's possible for a reasonable player to hit a paywall not even an hour in), there was a quick spike in the game's popularity because of him mentioning it.
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* ''VideoGame/PartyProject'' was initially a very obsure fan-game until the LetsPlay/PartyCrashers started playing it, in which it then started getting more attention.
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* ''VideoGame/PartyProject'' was initially a very obsure fan-game until the LetsPlay/PartyCrashers WebVideo/PartyCrashers started playing it, in which it then started getting more attention.
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** On the topic of Stephen King, his short story "The Jaunt" from ''Literature/SkeletonCrew'' recieved a massive bump in popularity and recognition due to it being a direct influence on the ''VideoGame/TeamFortress2'' fan film ''WebAnimation/EmesisBlue''.
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[[folder:Film]]
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* ''VideoGame/Wizard101'' experienced this after MoistCritikal played it in response to a hacking incident in 2022 where, despite being a family friendly game, the notification system got accessed by an unauthorized person (presumably a former employee of the company) who said inappropriate things like "The next world is my boss's asshole", "this game is shit", "dick and balls", "I fucking hate my job" and so on. Although he did discuss some of the things that surprised him that it's considered a children's game (like the heavy reliance on loot crates (known as packs) and pay to win content (it's possible for a reasonable player to hit a paywall not even an hour in), there was a quick spike in the game's popularity because of him mentioning it.
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* ''VideoGame/Wizard101'' experienced this after MoistCritikal LetsPlay/{{Critikal}} played it in response to a hacking incident in 2022 where, despite being a family friendly game, the notification system got accessed by an unauthorized person (presumably a former employee of the company) who said inappropriate things like "The next world is my boss's asshole", "this game is shit", "dick and balls", "I fucking hate my job" and so on. Although he did discuss some of the things that surprised him that it's considered a children's game (like the heavy reliance on loot crates (known as packs) and pay to win content (it's possible for a reasonable player to hit a paywall not even an hour in), there was a quick spike in the game's popularity because of him mentioning it.
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*''Film/BigBrother2018'': Of all things, it received this thanks to [[https://www.youtube.com/watch?v=d1HbFN7Ww3M this]] WebVideo/DharMann video. As a result, if you look up any Website/{{YouTube}} videos about this movie, you'll find many comments mentioning him.
